Chapter 809 Concept of franchise store
"Selling clothes for the elderly and children, can't we buy some clothes from all of them and sell them?" Jiang Hongxiang asked.
"It is best to have a positioning. If you sell everything, it will be confusing and it will not be easy to gain a reputation." Jiang Xiaobai said.
"So Xiaobai, what clothes do you think we should sell?" Jiang Hongxiang asked.
Han Lin on the side also sat down, wanting to hear what Jiang Xiaobai had to say.
Zhao Gang had always heard that Jiang Xiaobai was very good at doing business, but a project like Huaqing Building was too big, so they didn't have much impression.
But just like this, about opening a clothing store, Jiang Hongxiang and the others also talked about it before Jiang Xiaobai came back.
Han Lin also gave some ideas, that is, choosing a better facade, etc. She didn't think of anything else.
Now I also want to hear what Jiang Xiaobai, a person who knows how to do business and can build such a big business, has any better ideas on this matter.
"I think the best thing is young people. Young people accept new ideas quickly. It is best to target young people aged sixteen or seventeen. Young people of this age generally have their own income and can follow their own ideas.
Consumption and clothing for younger children are all the responsibility of the parents.
So the selection is also based on the parents' vision. An old man's clothes can be worn for several years, and it takes a long time to change clothes, and his spending power is limited..."
Jiang Xiaobai analyzed Jiang Hongxiang and the others carefully.
It was an eye-opener for several people to hear this. They looked at Jiang Xiaobai with a look of surprise on his face. They had never thought that just a clothes seller could have so many sayings and particularities.
"There is also the issue of purchasing channels. It is best to go to the south, where there are many styles of clothes..."
When Jiang Xiaobai said this, Jiang Hongxiang and her third brother-in-law looked at each other.
Finally, Jiang Hongxiang managed to speak up and said: "Actually, Xiaobai, this is what we think about, can we get clothes from your clothing factory..."
In fact, this is the purpose of the couple today. They originally ran a restaurant and if they went out to purchase goods.
The third brother-in-law would definitely not be able to leave if he was looking at the restaurant, and Jiang Hongxiang was not at ease when a woman went to the south to purchase goods.
So the two of them thought about whether they could get the goods directly from the clothing factory in Jianhua Village.
Anyway, whoever sells this thing sells it, and both parties can make money, just like his father Jiang Tieshan sells canned goods to educated youth.
Moreover, they had also checked out the clothes in Jiang Xiaobai's clothing store. The styles were novel and the business was booming.
"Get the goods from Jiang Xiaobai Garment Factory..." Jiang Xiaobai was ready to refuse as soon as he heard this. Garment factories all open specialty stores in China, and there are regulations on decoration and services.
They are all managed in a unified manner, and if you just sell the goods to your sister at will, what's going on?
Needless to say, the shareholding structure of Jiangxiaobai Garment Factory is relatively complicated, and some shares of the First Prison are also included in it, making it a joint venture.
Even if there were no state-owned funds in the factories, Jiang Xiaobai would not do this. To do so would be to dig your own grave.
And after the clothes are given to them, what does Jiang Hongxiang’s clothing store count? Is it considered Jiang Hongxiang’s own, or is it branded as Jiang Xiaobai’s clothing store?
If they use the name of Jiang Xiaobai's clothing store and make money but keep it to themselves, then it's a serious misappropriation of collective assets, and it's blatant.
If you don’t use the Jiang Xiaobai clothing store brand name, you can buy Jiang Xiaobai brand clothing in an ordinary clothing store, which will also have an impact on the Jiang Xiaobai clothing brand.
So Jiang Xiaobai was ready to reject Jiang Hongxiang without even thinking about it, but halfway through Hua's words, Jiang Xiaobai suddenly remembered something.
He changed his tone and said: "This matter is very complicated. Now all Jiang Xiaobai's clothing stores are specialty stores opened in factories, or flagship stores, and clothing stores without franchises. If you want to get goods from clothing factories, you can only
Taking the franchise route, but there are many restrictions..."
Jiang Xiaobai explained to the two of them. While talking, Jiang Xiaobai was also considering franchising Jiang Xiaobai's clothing store.
Jiangxiaobai Garment Factory has opened more than ten specialty stores across the country in the past few years.
However, the market is still far from saturated.
However, there is still a long way to go before Jiangxiaobai Garment Factory can be fully rolled out across the country.
However, the process of reform and opening up is constantly accelerating. If we cannot capture the national market as soon as possible, we will face more competition in the future.
So if you want to speed up, it seems that the only way to consider is to join a franchise store.
"That's it, that's okay. Xiaobai, don't be embarrassed. Let's think of other ways." Although Jiang Hongxiang didn't understand what her younger brother Jiang Xiaobai said.
But I also understood that it was not as simple as I thought, just being able to get goods from the clothing factory.
Selling cans seems to be different from selling clothes.
"Well, don't worry, wait until I get back and hold a meeting to discuss the franchise store. If you decide to become a franchise store, I will reserve the franchise store quota for you."
Jiang Xiaobai said that if Jiang Xiaobai Clothing Factory decided to open a franchise store, then it would be possible to take care of this matter by leaving a place for his sister. This is human nature and no one would say anything more.
"No need, Xiaobai, don't bother..." Jiang Hongxiang said a little embarrassed.
"No trouble, I just remembered it when you guys mentioned it, so I'd like to thank you all." Jiang Xiaobai said with a smile.
After sending Jiang Hongxiang and his wife away, Jiang Xiaobai first called Shi Sheng over the next day, and the two discussed the recruitment of franchise stores for the clothing factory.
After hearing this, Shi Sheng smiled and said: "This is a good thing. It can speed up the development of our garment factory without us spending a lot of time, manpower and material resources to open a store..."
Jiang Xiaobai nodded and said: "It's a good idea, but the only thing that needs to be paid attention to is the management of the franchise store. If there is a problem, it will also be a blow to the brand image that we have finally established..."
"There are so many stores, even if we open them ourselves, we will inevitably run into problems of one kind or another. This is unavoidable and we can only strengthen management." Shi Sheng is optimistic.
"Well, let's go back to the factory tomorrow and have a meeting to discuss the regulations and conditions of the franchise store in detail. Then you will be mainly responsible for the franchise store."
Jiang Xiaobai thought for a while and said that Shi Sheng is now the director of the garment factory. As long as the two of them agree on the same opinion, the only thing left is to mobilize personnel to implement it.
Chapter completed!