Chapter 847 Survive and think about the future
Although good quality items generally won't break, and there seems to be no difference between them and the Three Guarantees, the two are definitely different.
Although your quality is good, when people choose, they will still choose three guarantees.
This is the difference. Jiang Xiaobai remembers an advertising copy for mineral water in later generations.
Probably our mineral water has gone through thirteen procedures of filtration.
When consumers take a look, this mineral water is good and has gone through thirteen processes.
In fact, all mineral water must go through these thirteen levels of filtration before it can be taken off the production line.
But the difference is that someone said it, and of course it is a classic and beautiful mineral water advertising copy.
Therefore, three guarantees and door-to-door delivery are the sharp knives Jiang Xiaobai prepared to open up the home appliance market for the soon-to-be-established home appliance shopping mall.
"But Factory Director Xiaobai, this door-to-door service doesn't matter. It's just that the delivery workers will be a little tired and there will be an extra expense. But these three guarantees of service..."
Wang Chao was wary. The manufacturer would definitely not be responsible for the warranty, replacement, and refund services. If there was a loss, the loss would have to be borne by the flagship store. This would be a big problem for the flagship store's profitability.
"It's okay. Some large home appliance manufacturers still need to ensure the quality of their products. This is why I want you to strictly control the quality of the manufacturers' products.
Of course, if you have to bear losses, then bear them. We are different now from when we started our business.
At that time, it was about surviving, and only by surviving can we think about the future."
Jiang Xiaobai said slowly, he started Educated Youth Canned Food just to make money.
Product quality, brand awareness, and the words "Educated Youth Can" on the cans were all painted with red paint.
The first task is to make money, and the second task is to make money. As for how this brand is, you have to survive first before you are qualified to talk about it.
"But now our Huaqing Holding Company is different. No matter how much liquidity we have to squander, we can afford to lose money even if we don't make any money or even lose money.
At this time, we must prioritize the future. Even if we are not making money or losing money, we must occupy the market and establish a brand so that consumers and customers know that the quality of home appliances purchased from our home appliance market is guaranteed.
If the manufacturer doesn’t guarantee it, our store will guarantee it.”
Wang Chao and Wang Zhenggong nodded, understanding Jiang Xiaobai's determination on this matter.
If the boss doesn't put pressure on them, it will be easy for them to do it.
"Looking at the future, when one day we control the channels in the home appliance market, consumers will become accustomed to coming to our home appliance market to buy home appliances.
At that time, it will be up to us to decide whose refrigerators will be put on the shelves. At that time, are we still worried about not making a profit?" Jiang Xiaobai said with a smile.
Wang Chao and Wang Zhenggong became excited thinking about it. They were all young people, and Jiang Xiaobai pointed out the direction.
A wonderful future was described, how could they not be excited? The young man did not wear the seal of marquis, and had a bloody knife hanging from his waist.
"So, now we are asking for your opinion to see if you two are willing. Chaozi, you are already the deputy director. If you do this now, you will start from scratch.
It is just a flagship store at the beginning, it still needs to develop slowly, and it may not be successful.”
Jiang Xiaobai looked at Wang Chao and said, one side is the deputy factory director, and the other side is the store manager of an electrical flagship store that has not yet been established.
After Jiang Xiaobai finished speaking, he looked at Wang Zhenggong: "The same goes for you. You are doing well in Jinling now. In the next step, you may be transferred back to the headquarters of the garment factory. You may also join a department and become the regional manager of East China. You may even become the regional manager of North China.
.”
"Regional manager of North China?" Wang Zhenggong asked, stunned.
Jiang Xiaobai Garment Factory's flagship store, direct-operated store, and franchise store are mainly located in North China. Compared with the proportion in East China, the important thing is not just a little bit.
The previous regional manager for North China was Zhou Guomin, and he is now at the headquarters of the garment factory. If he does well, it is not impossible to become the deputy director of the next step.
"Yes," Jiang Xiaobai nodded affirmatively. Although it was Jiang Xiaobai's first time contacting Wang Zhenggong, he was still very optimistic about him.
Having an academic degree and college education is considered a high degree of education at this time, and you have a brain and ability.
Not to mention other things, it can be seen from Jinling Hotel that it is not easy to achieve this level with just a flagship store in hand.
Just because he was optimistic, Jiang Xiaobai was prepared to give him a chance. As for whether he could seize the opportunity, it was up to him.
"So now, I'll give you time to think about it. If you don't want to, I won't blame you. Find someone else..." Jiang Xiaobai looked at the two of them and said seriously.
Before he finished speaking, he was interrupted by Wang Chao.
"Brother Xiaobai, I've done it, there's nothing to think about," Wang Chao said.
Wang Zhenggong also nodded. He only thought about the pros and cons in his mind before he figured it out.
The regional manager of the garment factory in North China is of course very tempting, but he doesn't want to be in the system because he just doesn't want to live by the rules.
Even if it fails, it doesn't matter. If it succeeds, it is not comparable to a regional manager of a clothing factory.
"Okay, it's settled then. The home appliance market will be called Huaqing Electrical Appliances. Chao Zi, you can hand over the work when you get back and pick a few people to bring over."
Jiang Xiaobai looked at Wang Zhenggong and continued: "Zhenggong, the same goes for you. I'll call the garment factory later and arrange for someone to come and replace you. You also need to be useful and smooth, so you can bring two of them over. Make sure you make arrangements in the next two days.
After the arrangements are made, go to Dragon City and have a meeting to make detailed arrangements."
"Oh, thank you, Director Xiaobai." Wang Zhenggong said excitedly, calling himself Zhenggong and allowing him to bring people over.
From then on, I have fallen under Jiang Xiaobai's eye. As for whether I can become a senior executive of Huaqing Holding Company, it depends on whether Huaqing Electrical Appliances can succeed.
In the afternoon of the same day, Jiang Xiaobai took Wang Chao and Wang Zhenggong to the Xinlian Machinery Factory and introduced them to Zhang Yunxing.
Taking advantage of the opportunity in Jinling, Jiang Xiaobai took the two of them to visit several factories.
The Panda Group of Factory 714, called Jinling Radio Factory at this time, produced radios and televisions.
The Bat Electric Fan produced by Factory 720, later the Yangtze River Machinery Group, had been running day and night for more than five months, and its performance was as good as new.
It won the home appliance gold medal at the Bulgaria World Expo and is known as the "bat that never gets tired of flying."
Chapter completed!