Chapter 138 ?????? Qiao Zhiguo's Business Philosophy
"This is the flagship store of the ingredient supermarket, and there are many products. Let me give you a brief introduction. In fact, there are many such ingredient supermarkets on the market. But I am not worried about the business of a bunch of life. Why? Come, let's take a look at the price."
Qiao Zhiguo smiled and said, picking up a pack of products directly.
"This is a grilled wing, this is a small bag, with six skewers and twelve pickled chicken wings. Come on, guess how much does it cost?"
Qiao Zhiguo asked with a smile.
"sixty"
"Fifty-eight"
"Forty-eight"
"thirty"
Netizens speculated that the price of six strings of twelve chicken wings should not be very cheap.
"I didn't guess correctly, let me tell you the actual selling price. This small bag costs twelve yuan, that is, a string of two yuan."
After Qiao Zhiguo reported the price, netizens flooded the screen.
“Wow, this is too cheap.”
“Is there a quality assurance so cheap?”
"It's so cheap. I bought it in the supermarket a few days ago without pickling, and it's more than 20 pounds."
"Can you make money so cheap?"
The price is very cheap, but this time the netizens were puzzled. You get what you pay for. This is something to eat, and the cheaper the better.
"It seems that everyone is confused. Yes, the price is very powerful. But although the price is low, the product quality is guaranteed. At the same time, franchisees also have profits. How does the profit come about? I'll calculate it for you."
"A chicken, two chicken wings are divided into wing tips, among the wings, the roots, the tips of the wings, a string of two. Isn't it expensive to sell for two yuan?"
"A pair of chicken wings will be sold for six yuan."
"Chicken breasts are skewers into chicken skewers, one skewer is not expensive."
"It's not expensive to sell two chicken feet for one dollar"
"Isn't it expensive to sell for five chicken legs?"
"Isn't it expensive for two dollars per pickled chicken stand?"
Qiao Zhiguo will do some calculations for everyone. What are the advantages of a food factory? The advantage is that it can make the most of the use of ingredients.
A chicken can be sold in divided, from the inside to the outside, from the head to the chicken intestines, and even the feathers can be sold for money. After this division, the profit will suddenly rise.
If a chicken can be sold for ten yuan, it can be sold for at least twenty yuan after splitting it.
Let’s look at the skewers in life, divide them more finely, cut the chicken breast into small pieces, and make them into chicken skewers for sale.
Even chicken racks, chicken skins, and chicken gizzards can be turned into skewers to satisfy the appetites of different people. This is the true meaning of a skewer in life. Don’t worry about anything, just grill.
In addition to this advantage, Zhiguo Food Factory controls the profit points very low. The manufacturers pursue small profits and give the profits to franchisees. In this way, although the commodity prices are cheap, the profit points are not low for franchisees.
"The net profit of Zhiguo Food Factory's products is about 3%. This should be very low in the food processing industry. The purpose of this is very simple, to give benefits to consumers and to franchisees. Some people say that old man, you are so stupid. A bunch of famous people in life, and many people buy your products more expensively. There are also franchisees. Look at other brands and brand usage fees every year. You don't want anything. Are you stupid?"
Qiao Zhiguo imitated the tone of others in front of the camera, making everyone very happy.
"Actually, I really have something to say about this. Indeed, I can improve profit margins and require management fees. But children, think about it. If I do that, how long can I do it? The food processing industry is not a high-tech industry, including the catering industry. In addition to taste and service, the most important thing is cost-effectiveness."
"With the cost-effectiveness, the sales will be more, the sales will be more, and the profit will be more. For the same product, I may not be much better than others selling 10 pieces, but I will last for a long time. My company can survive, support more employees, and grow a little bit."
"Look at the past few years, many popular companies have gradually gone bankrupt and went bankrupt. Why are the bosses too greedy and unsatisfied and want to make more."
"The money is just enough. Some capitalists say that their assets are tens of billions, hundreds of billions or even trillions. What's the use? How much can you spend? A person who uses the amount of money to measure whether he is strong is actually very weak inside. There is nothing else except money."
Qiao Zhiguo nagged that Qiao Zhiguo's business philosophy is to make small profits but quick turnover. As long as you don't lose money, you can make less money and let the company live longer. This is what Qiao Zhiguo learned in his previous life.
The same product is not bad at all compared to the quality and has an advantage over the price of the life. Why is such a product not easy to sell? As for competition, you are not afraid of competition in a series of life. Unless your opponent spends money to fight a price war, you will be invincible in a series of life.
It seems that you make less money, but in the future, with the increase in the number of franchise stores and the increase in shipments, the profit will become considerable after the overall sales volume increases.
"I admire Teacher Qiao, Teacher Qiao's realm is indeed extraordinary."
"Teacher Qiao is right. Money serves people, but many people have become slaves to money."
"I'm so good. What's wrong with some rich people being rich? Different people are scolded as dogs by others."
"Small profit but quick turnover, the truth has been passed down, especially for enterprises with low technical content."
"666, Teacher Qiao said it well, go buy something. There is no barbecue at home, but it's not a good idea to use a microwave."
Qiao Zhiguo's words made netizens hotly discuss it. Looking at the prices of online stores, many people couldn't help but buy it. No matter whether they have time to go to barbecue after buying it, they would talk about it. Many people who like online shopping are like this. They can't help but want to buy cheap things, and don't work or not.
"After the opening ceremony, I will take you to the workshop of the food factory to see it. It is a false hearing and a true vision, and a look at the management and equipment of the food factory."
After Qiao Zhiguo briefly introduced it, it was eight o'clock, and the Life Yishang Flagship Store officially opened. At the same time, seventeen physical stores in other parts of Henan were also opened at the same time. Qiao Zhiguo also came to the door to welcome guests.
"Hello Teacher Qiao"
"Teacher Qiao"
After seeing Qiao Zhiguo, the customer excitedly greeted Qiao Zhiguo or took a photo with him. Qiao Zhiguo is so famous in Lanhe County, which is the pride of Lanhe County. What's more, Qiao Zhiguo has become even more famous in the past two days because of "Light" and "I Am a Musician".
Qiao Zhiguo greeted everyone with a smile. Today, the opening of the Life Yishang flagship store is also a very proud thing for the people of Lanhe County. This is the flagship store and main store of the Life Yishang Food Supermarket.
The door was very lively, especially young people couldn't help but apply for cards and recharge. Saturday is the summer season again, and it was a very happy thing to have barbecue with a few friends at home when they were free.
Not only that, next to the Life Yishang flagship store, there is also a special store. The self-service barbecue restaurant only provides private rooms and checkout seats. The customers bring their own ingredients and drinks, and there are no waiters. There are electric ovens in the checkout seats and boxes. Scan the code to rent them according to the time. The price per hour varies depending on the size of the stove.
This is so happy for foodies living in the city. Buy some ingredients in a bunch of life, rent a private room at this shop, and have a group of friends eat and grill themselves, which makes the atmosphere come. The most important thing is much cheaper than eating barbecue at a barbecue stall outside.
If you don’t know how to bake, you can scan the QR code on the packaging bag to follow the official account. In the official account, there is a teaching video recorded by Qiao Zhiguo. How to roast each ingredient, what to bake, and how long it takes to bake, explaining in detail.
The live broadcast room and the oven rental store next to the flagship store made many netizens greedy, and this package is so cool.
Chapter completed!