ZG's exhibition hall has many new products and is also very beautiful.

However, Chen Qian is not satisfied with this, which is also the reason why these new products are not launched.

"Old man, now we have already made a name for ourselves and we have enough cash in hand. So I think our next goal is to make this brand more refined and better, continue to maintain our service advantages, and strictly control the quality. It is best to build a production factory that belongs to us, it doesn't matter if it's a little smaller."

After coming out of the exhibition hall, the two of them came directly to the office to chat.

"What do you think is good to keep those products?"

Qiao Zhiguo asked.

"The major categories are divided into clothing, shoes, bags, accessories, and cosmetics."

Chen Qian said her thoughts directly.

There are only a few categories, clothing, which is a must. However, zg's clothing will be very complete, including men's clothing, women's clothing, children's clothing, and things for infants and young children.

The same is true for shoes, but there are not many accessories. Currently, the main focus is watches. Later, Chen Qian also plans to launch sunglasses, card issuers, etc.

Cosmetics is only tentative now, and no products have been released yet. But we will definitely enter this market in the later stage. After all, the profits in the cosmetics market are very large.

All other categories of products will be cut off to maintain the brand's unity.

At the same time, the number of products of each type cannot be too many. Too many can easily make people look dazzling. In spring, summer, autumn and winter, only a dozen or even a few products are launched in each season.

Reduce the number of products and make the products more refined and better. This not only reduces expenses, but also helps brand building.

"Also, I think it's time for us to open our flagship store. Even if this flagship store can't make money or even lose money in the future, it's very necessary for us to open the flagship store. Because the flagship store can directly improve the level of our zg brand."

Chen Qian had a lot of thoughts about ZG, and after listening to Chen Qian's words, Qiao Zhiguo nodded.

"Since you think it's good, then do it. You are the ceo, and I'm just a hand-off manager."

Qiao Zhiguo's words made Chen Qian laugh happily.

"Aren't you afraid that I will pay the money?"

Chen Qian couldn't help asking.

"If you pay, you will lose money. What's the point? Anyway, you make all this money."

Qiao Zhiguo's words made Chen Qian happier.

"Okay, then I'll do it with confidence. If I really lose money and go bankrupt, you have to find me a new job."

Chen Qian said jokingly.

"Okay, I'll come to my house as a nanny, including food and accommodation, and I guarantee you won't be hungry."

Qiao Zhiguo also joked that this made Chen Qian laugh.

Both of them are old friends, and they are not as reserved as others when talking. Although Qiao Zhiguo is old, there is no generation gap when talking and his words are very funny.

"By the way, old man, are you using money now? We still have a lot of money in our account, so you can withdraw it if you use it."

Chen Qian asked after chatting for a while.

"No need to put it in your account for the time being."

Qiao Zhiguo thought for a while and said. Now I really can’t use money. The place where I spend the most is Zhiguo Academy, but Qiao Zhiguo’s royalties are continuously input into the account of Zhiguo Academy, and now there is no shortage of money.

Besides, according to Chen Qian’s plan, there may be more places to spend money next.

Opening a brand flagship store in Beijing is just a store, but it also costs a lot of money. After all, it is a brand flagship store, and the scale must be large and the decoration must be good, so that the brand image can be enhanced.

The other is that Chen Qian is preparing to establish her own processing factory. The scale does not need to be too large, and it is enough to meet her own needs.

Establish your own factory and start product quality from the source. Especially in the later stage, you must enter the cosmetics industry. In order to ensure quality, this thing must not be allowed to be manufactured by OEM. ZG now looks very popular, but in fact it cannot withstand too much blow. If a relatively inferior product appears, it will directly affect the brand's trust.

Other manufacturers open their own factories to save costs. However, ZG has different strategies, and opening their own factories is to strictly control the quality.

This is the positioning of zg: make less money, make good products and services, so that you can slowly break out of your own way.

There are too many brands and too many products now. The competition is very fierce. Most of the achievements of zg are due to the help of Qiao Zhiguo's east wind.

If you want to develop for a long time, you must adhere to product quality and service and establish your reputation so that you can survive for a longer time.

After chatting with Chen Qian for a long time, Qiao Zhiguo returned to his office.

The summer vacation season is about to pass, and I have to plan something I have to do in the second half of the year.

"Teacher Qiao..."

Just as Qiao Zhiguo was thinking, the office door was knocked. Xu Bo walked in with an excited look on his face and smiled at Xu Bo and Qiao Zhiguo.

Xu Bo is very busy during this period and is busy recording songs.

“How is the album recording?”

Qiao Zhiguo asked with a smile.

"Well, it went well, and the recording has been completed."

Xu Bo nodded and said.

Xu Bo's first album, the songs in this album, are all songs written by Qiao Zhiguo, composed by lyrics and songs.

This album follows the route of an online album, with a total of six songs in it, and the quality of each song is very good.

Xu Bo is really grateful for this. It is already a luxury for others to have one song of such quality. But he has six songs at a time.

Qiao Zhiguo didn't think that Xu Bo could make money in his first album. It is hard to make a living by singers nowadays, and he can no longer make a profit by selling albums like before.

The album was released to gain fame.

Having gained fame, holding concerts and participating in variety shows is the way to make profits. For Xu Bo, Qiao Zhiguo didn't think about how much money he made from him. As long as he didn't lose money, his company was not short of that little money.

Qiao Zhiguo is so casual now. After Xu Bo became famous, the biggest benefit he brought to Qiao Zhiguo was that he could help Qiao Zhiguo earn some popularity, which is the most important thing. If you don’t understand the needs, your style of doing things will be different. Qiao Zhiguo is now pursuing fame and profit to go backwards.

"That's fine. After the album is released, you may be a little busy. But it's better to be more busy than to be idle."

Qiao Zhiguo smiled and said, Xu Bo nodded. Young people are better than being idle. Xu Bo has also prepared this album for a long time. Since joining Zhiguo Entertainment, Xu Bo has been learning.

The most important thing is to increase your singing skills. Now, in order to protect your voice, Xu Bo said goodbye to a lot of food and insisted on practicing every day.

Xu Bo has suffered so much that he cherishes his current life.

Qiao Zhiguo returned to China quietly and did not show up in a high-profile manner.

With Qiao Zhiguo's consent, Zhang Hui began to be busy.

The "Ghost Blows Out the Light" project was officially launched, which is a major project worth 5 billion. Zhang Hui, on behalf of Zhiguo Entertainment, began to contact other capitals.

I have contacted me many times before, but now I have just decided to discuss some details again. With a large investment of 5 billion yuan, these capitals want to make more money through this project, otherwise they would not be so enthusiastic.

Zhiguo Entertainment is also very ambitious about this project. "Ghost Blows Out the Light" is Zhiguo Entertainment's first big movie ip. If this ip can be successfully operated, Zhiguo Entertainment's status in the circle will be greatly improved.

Some domestic film and television companies also want to do series of movies. But so far, there are no good series of movies in China. There are even fewer series of movies with high box office.

However, Hollywood's series of movies have developed well, and their ability to make money has also made domestic film and television companies jealous. "Ghost Blows Out the Light" is an attempt by domestic capital.

After several days of busyness, the "Ghost Blows Out the Light" series of movies finally finalized the final investment ratio.

Zhiguo Entertainment invested 18% of the capital. Wanding Film invested 15% of the capital, Tencent Film invested 15% of the capital, Huaxia Film and Television invested 12% of the capital, China Film Group invested 12% of the capital, Alibaba Pictures invested 8% of the capital...

The remaining proportions were divided scattered by other capitals. The capital invested in this movie this time was very strong, and they all had a lot of resources.

The largest investor is still Zhiguo Entertainment, and it is also the dominant party of this movie. The rest are simply investing, regardless of the matter. The investment of RMB 900 million is a very large amount.

However, the 900 million yuan is not taken out at once. Instead, it is taken out in seven movies, and the same is true for other companies. The investment in the later stage needs to be determined based on the actual situation. If the first box office of the movie fails, the subsequent investment plan will definitely be cancelled.

If the box office is big, the series of movies will be filmed one by one, and the investment ratio will be based on this ratio. In the future, the possibility of investment expansion will not be ruled out, after all, anything can happen. Now a movie costs 700 million, so more may be needed in seven years.

Looking at this investment list, Qiao Zhiguo also felt that he was a bit big this time. However, being able to tie so much capital together is also considered a skill.

Qiao Zhiguo is not short of good movies here, and Zhiguo Entertainment cannot eat alone in China. Only by bringing in more resources can you earn more.

This is the case with "Ghost Blows Out the Light", so much capital and so many resources.

The schedule of films will definitely not be low in the future, and after the theater is offline, the online platform will definitely be played with the payment model first. For this set, these capitals have already been playing very smoothly.

"It's finally going to start"

Qiao Zhiguo is also looking forward to this IP. Qiao Zhiguo did not interfere much in this movie. The only thing he could do was to install a fat man Wang.

Qiao Zhiguo had already done this when he was writing a book. In the original work, the image of Wang Fatty is described by Huang Bo. In this way, Huang Bo's role as the second male lead in this movie seems more reasonable and closer to the original work.
Chapter completed!