Chapter 404 Reverse Marketing(1/2)
After several people discussed it, the public beta of "Taiyi World" was officially put on the agenda.
Because of the excellent game itself, the dependence on virtual reality has been greatly reduced.
The third-generation virtual peripherals that Hanhai Technology is developing are not available at all. The first generation can be packaged into a virtual helmet and can be officially launched to the public directly.
At the command of Xia Xue, a helmet factory under Longxia Group was transferred directly to production.
The manufacturing of virtual helmets is very simple. You only need to insert the highly integrated first-generation virtual peripheral into the slot of the special helmet to lock it. A virtual helmet that can be connected to "Taiyi World" anytime and anywhere without picking up the venue.
Due to deep cooperation with the Chinese Academy of Sciences, the virtual helmet has increased sleep function through integrated memory foam and headset. When you don’t enter "Taiyi World", the virtual helmet is a closed pillow that is particularly breathable to wear.
What is particularly gratifying is that the virtual helmet has a good sealing ability. Whether it is breathing, sleeping or grinding teeth, the excellent sound absorption effect of the virtual helmet is almost negligible, which greatly improves the quality of the partner's sleep.
No one expected that this bonus feature developed by researchers from the Chinese Academy of Sciences is just a casual way, in the view of the Longxia Group's marketing department, it is actually the biggest selling point of virtual helmets.
Its commercial value is even far higher than that of virtual helmets that can be connected to the first fully realistic virtual game "Taiyi World".
The virtual helmet was officially named Taiyi Helmet, and a total of two models have been developed, targeting different groups of people at high and low ends.
The cost of low-end helmets is controlled within 1500, while the cost of high-end helmets is controlled within 4500.
Both helmets are very futuristic in design.
The seal script font with the word Taiyi is designed as a logo, surrounding the top of the helmet.
On the left side of the helmet is the battery indicator light, and on the right is the fingerprint recognition and face unlocking module.
It also has fast charging and wireless charging functions.
Even if you don’t play games, such a helmet is just bought to pat Weishi and assist sleep, and it feels very cost-effective.
After seeing the broad business prospects, Longxia Group's marketing department quickly moved.
All kinds of soft and hard and strong were smashed up.
In view of the strong ability to sell goods on online advertising, the marketing department of Longxia Group specially applied for a new account on Weishi, which specifically introduced virtual helmets on live broadcasts, and cooperated with many Internet celebrity anchors with strong ability to sell goods in the game industry, and pushed hard.
Almost overnight, the first game "Taiyi World" developed by Hanhai Technology has entered thousands of households.
At the same time, Taiyi Sleep Helmet, as an official designated peripheral, is also widely known.
On this day, Lin Fang was about to go to "Taiyi World" again.
The WeChat group suddenly exploded, and He Naibin, Li Jianfeng, and Luo Zhanglang took turns to @ him several times, constantly asking him if he was there.
Lin Fang was confused and @ed the three of them and said, "What's the situation with you three? Have you taken the wrong medicine?"
He Naibin: "Brother Fang, we brothers haven't been together for a long time. Let's get together tonight?"
Li Jianfeng: "Same as above!"
Luo Zhanglang: "Add one!"
Lin Fang: "??? Show your diligence when you have nothing to do, either you are traitor or you thief. I treat you three as brothers, but you insist on treating me as your father! Tell me, what the hell are you three doing?"
He Naibin: "Well... Brother Fang, are you so direct now? OK, then I'll just say something! That's what, Taiyi Sleeping Helmet Top-up version, can you leave me a quota? I don't want to send it to you, but I'm going to be a team!"
Li Jianfeng: "Bronze ball!"
Luo Zhanglang: "Well! The top-end version is too expensive, so I can buy a deluxe version!"
Lin Fang was stunned for a while before saying, "Sleeping helper helmet? Isn't it a virtual helmet?"
He Naibin excitedly made a voice full of screaming, saying, "Brother, so, Hanhai Technology's Taiyi helmet is really a virtual helmet? Can you really enter the second world?"
Lin Fang felt a little strange and asked back: "The Taiyi Helmet is originally the designated peripheral for "Taiyi World". Where did you hear that it is a sleep aid helmet?"
He Naibin sent Lin Fang a link with his backhand and said, "Of course it is the official website of Longxia Group! You see, it has been spread all over the Internet, saying that Taiyi helmet is a virtual helmet and can enter the virtual world. However, Longxia Group officially denied the rumors that this is just a sleep-aided helmet, which can only assist in sleep!"
Lin Fang was stunned and quickly clicked on the link to take a look. Sure enough, he saw an article debunking the rumor called "Longxia Group Marketing Department".
"In response to a recent rumor on the market, our company hereby solemnly declares that the Taiyi sleep aid helmet produced by our company is not a virtual world access device, but a brand new sleep aid product. It was jointly developed by Hanhai Technology and the Chinese Academy of Sciences, and is designed to solve the sleep problems of insomnia patients. It also has a great improvement effect on noise that affects the sleep of partners such as snoring, sleeping, and teeth grinding."
After reading this article, Lin Fang quickly sent a WeChat message to Xia Xuejian, saying: "Xuejian, why does your company's marketing department deny the virtual reality function of Taiyi Helmet?"
Xia Xuejian quickly recovered and said, "Hehe... This is a reverse marketing strategy! Because many technologies in Hanhai involve the soul field and are not suitable for public disclosure. After communicating with the above, we made a low-key decision to expand. So!"
Lin Fang said thoughtfully: "In other words, this thing can be done, but can't be said?"
Xia Xuejian said: "Yes! Yes! You see, what we claim to the public is only the first game of Hanhai Technology, and there is no mention of any virtual games, virtual reality, and the second world. As for what others think, it is someone else's business, we will not admit it. "Taiyi World" is just an ordinary 3D hardcore online game, and Taiyi Helmet is an ordinary sleep aid helmet!"
Lin Fang: "..."
You are such a show! Wait? This world can still be played as an ordinary 3D online game? How did you do it?
Lin Fang said again: "Give me some Taiyi helmets and I'll give them to someone."
Xia Xuejian sent Lin a cute expression and said, "Are there enough? Do you want to put in a few boxes first? You have so many ex-girlfriends, but a few are not enough to give?"
Heartbroken, old man!
Lin Fang touched his nose and said, "Give me a few first, I'll take them to my roommate."
Xia Xuejian said with a tongue-stick and said, "I'm teasing you! Have you forgotten that you have high authority? There is a warehouse of the first generation Taiyi Helmet R&D Center. After the factory was put into production, a batch was sent over. You just scan your face and take as much as you want. I'm still busy with work, so I won't talk about it now!"
Uh... take as much as you want. Is this thing so worthless?
Lin Fang shook his head and said in the WeChat group: "I finished reading it. Where are you now? I'll bring you a few helmets."
After a short period of silence in the group, the three guys issued a string of ellipsis together.
Immediately afterwards, He Naibin said: "Get out of your brother, let go out of your brother! I won't say anything anymore. You are my biological brother! I have unilaterally agreed to the matter between you and my sister!"
Li Jianfeng said: "Get out of brother, let go out of brother, let go out of brother, Sai Gao! I won't say anything, you are my dear brother! What's the matter between you and my sister... Oh, I don't have sister, so what... I agree with you and Ao Jing!"
Luo Zhanglang said: "Brother Fu is awesome, Brother Fu is awesome! I won't say anything anymore, you are my biological brother! No matter who you are with in the future, I will unilaterally agree!"
“…”
Lin Fang couldn't help but say, "Are you a silly? Let's talk nonsense, your helmet is gone."
He Naibin: "Don't let me go, I really hope you can be with my sister. Of course, I also hope you can be with Mr. Xia. In this case, please help me beg Mr. Xia, and I can walk sideways in the game!"
Lin Fang smiled coldly and said, "Then you might as well ask me directly, I'm very awesome in the game."
He Naibin smiled and said, "Brother, don't make a fuss! This game is a virtual game developed by Hanhai Technology. Mr. Xia is also the boss of Hanhai Technology. She just leaks a little through her fingers and can help me into the top ten games. No matter how awesome you are, you are just a player and can't help me or anything."
Lin Fang said: "This is what you said. I will go back and enter the game, so I won't ask me!"
He Naibin said straightforwardly: "Don't worry, brother, I won't delay you from playing games."
If you don’t want to be the old man’s words, you will suffer losses in front of you.
When you know that I can post tasks, give me skills, magic weapons, experience, and be allowed to level 99 when I cry!
Lin Fang was too lazy to talk to He Naibin, and asked if they were all in school, so he simply took four helmets from the R&D center warehouse and went to the school.
In the school dormitory, Luo Zhanglang put down his phone and said to the other two roommates without any support: "Nibin, Jianfeng, can Brother Fang really bring us a helmet? I heard that this helmet has been snatched crazy recently. The luxury version is 9998 yuan, and the top version is 199998 yuan, all of which are in short supply!"
He Naibin rolled his eyes and said, "When did Brother Fang say nothing? Don't think that Brother Fang is a scumbag, he is ruthless to women, but he is the most important thing in a person. He spits out and makes a nail. Don't worry, he will definitely bring it here in a while!"
Li Jianfeng rubbed his hands and said, "Then why should we give me money to you? If you give me money directly, I will definitely not want it..."
Luo Zhanglang also said uneasy: "I deliver takeaway during the day and write at night. Although I saved some money, I didn't have much money. It's okay to buy a luxury version. What should I do if I put my brother in the top version?"
He Naibin waved his hand and said, "Didn't Brother Fang tell us some time ago that he wants to change a car? Let's do this, let's make up the money and change a car for Brother Fang. Jianfeng and I are big-headed, Zhang Lang, how about you?"
Luo Zhanglang shook his head vigorously and said, "That's not possible! If you send a car, I have to recognize one-third of it. At most, you can help me with the cushion and I will give you back in installments. One code is converted into one code, and I can't take such a big advantage for you!"
He Naibin glared at Luo Zhanglang and said, "Zhang Lang, I have wanted to tell you some things long ago. Brothers have been together for a few years, love is not more important than money? You take advantage of it and settle the scores clearly. Let me tell you, Zhang Lang, you are boring like this! Do you know? I know you are strong and you don't want to take advantage of us, but what are the uses of your brothers? Now if you are lucky, you don't share it with us. If we are in trouble in the future, can we still expect you to be together?"
Luo Zhanglang couldn't help but speak in silence: "This..."
He Naibin was right. Luo Zhanglang was indeed very strong-willed and was afraid that the brothers in the dormitory would look down on him.
So whether it is borrowing money or going out for dinner together, he is afraid of leaving a trap and letting others misunderstand that he is taking advantage of his brothers.
He Naibin's words were like the evening drum and morning bell, which suddenly woke Luo Zhanglang up.
Yes, now he is unwilling to take advantage of his brothers and is unwilling to be as rich as them.
If anyone is in trouble in the future, how could he expect him to help?
Rejecting others' help seems to be keeping one's own dignity, isn't it also drawing a clear line between you?
As soon as he thought of this, Luo Zhanglang said decisively: "Brother Bin, you have a good word! Okay, I will never mention such words again. I don't have much money, so I will put more effort into it in the future. I will be shameless and I will take all the benefits given by my brothers in the future!"
He Naibin nodded with satisfaction and said, "Yes, this is a good brother! You have already learned the truth!"
At this moment, Lin Fang walked in with a big handbag. When he saw Luo Zhanglang's eyes red, He Naibin looked like an old father's kindness, and he couldn't help but laugh and scold: "Nibin, are you bullying Zhang Lang again?"
He Naibin was about to rush over to grab the helmet, but when he heard this, he quickly shouted: "Brother, don't be wronged! Through my earnest teachings, Zhang Lang has now figured it out and is determined to be a new person!"
Luo Zhanglang quickly said, "Brother Fang, you blamed Brother Bin. He was really helping me just now, and he enlightened me. I found that I did something wrong before. My brothers, all the mistakes are all my faults!"
Lin Fang laughed and scolded, "All right, what's wrong? You'll drink a few more drinks later, it's better than anything else. Come on, take the helmet, I've prepared a total of seven. You two, and the remaining one is mine."
Li Jianfeng asked curiously: "Brother Fang, why give us two? One is enough. Isn't it a waste if there are too many?"
Lin Fang smiled and said, "The other one is for your girlfriend. Didn't you say this helmet is difficult to buy? Are you just shopping for yourself and not afraid of a fire in the backyard?"
He Naibin and Luo Zhanglang quickly grabbed the helmet and said, "Thank you Brother Fang, Brother Fang is really considerate!"
Li Jianfeng said with a sad and angry look on his face: "But I don't have a girlfriend!"
To be continued...