Jinshuguang Entertainment Group.

"Boss, this is the information sent by Mr. McNick," said Alexander.

Zhuke nodded, looked at the information, and immediately understood what Old Bill was thinking.

For America, "Crouching Tiger, Hidden Dragon" is a foreign film, and it is a foreign language film from the East. It is naturally in a weak position in the United States. Therefore, if you want to achieve a high box office, you can only take the Oscar route.

"Old Bill is OK!"

Zhuke said in amazement: "It's a rhythm that you don't have to be honest in participating in 27 film festivals in a row!"

In fact, not only is Old Bill shameless, but he has always been accustomed to Oscars, but he is not as often as the crew of "Crouching Tiger, Hidden Dragon".

Film:

"Don't Go Way" (Czech Republic);

"Everyone becomes famous" (Belgium);

"Meet 100% Coincidence Love" (France);

"Love is a bitch" (Mexico);

...........

There are more than a dozen movies that want to compete for the best foreign language film of this year. Basically, each movie is constantly exhibited in various countries and regions around the world, expanding its influence.

"Boss, it seems that our budget is definitely the largest for the promotional expenses for competing for the best foreign language film this year." Alexander laughed.

you do not say!

Just participating in 27 film festivals at home and abroad, Wald Pictures has prepared a $10 million promotional fee. Apart from the Oscar competition, Wald Pictures is definitely a big deal.

"Don't Go Way", "Everyone Fame", "Meet 100% Coincidence Love"......

Who has so much investment in publicity for these crews and the production companies behind them?

No!

Not one!

Without big investment, where can there be high returns?!

Zhuke suddenly said: "In March next year, in addition to the competition for the best foreign language film, Ang Lee and the others don't want to win a few more awards?"

You should know that in the history of original time and space, in addition to winning the best foreign language film, "Crouching Tiger, Hidden Dragon" also won the best art director, best original soundtrack, and best photography, and a total of four Oscars, making it famous at home and abroad.

"Well?"

Alexander was stunned for a moment, then smiled and said, "For other PR awards, just one thing, director Ang Lee and Jiang Zhiqiang have talked to Mr. McNick to add an additional PR fee for the award."

Zucker nodded.

To put it bluntly, the Oscar Awards are a business ceremony.

You don’t spend money on PR, do you still want to win the award?

Haha, a foolish dream!

Many directors and production companies spend money on public relations with Oscars, not just because of those awards, but because of the economic effects brought by the Oscars, which can indeed attract many movie audiences.

There are even many film companies in Hollywood, which mainly use public relations and Oscars as the foundation of survival.

...........

In a blink of an eye, a month has passed.

Following the release of "Spider-Man" in early August, Wald Pictures has released two films, namely "Deadly Bend 3" and "Human Purge Plan 2".

"Deadly Bend 3" is the third movie in the Deadly Bend series, released across the United States in early October. The reputation of the sequel movie inevitably declined, but... this kind of plasma film can still attract many movie audiences to support.

"Oh, the reputation has declined?"

“I don’t care.”

"After watching the first and second parts, I naturally don't want to miss the third part."

A movie audience answered a reporter's question at the entrance of the theater.

As for the sequel movie, as long as it is not particularly bad, it will definitely make a profit and no loss.

"The Deadly Bend 3" has been released for nearly a month and has earned more than 51 million US dollars worldwide. Compared with the $56 million in "The Deadly Bend 1" and the $64 million in "The Deadly Bend 2", it has undoubtedly dropped a lot of box office.

But so what?

"You know, the production cost of "Deadly Bend 3" is only $3.5 million, and the promotional funding is no more than $7 million."

This kind of low-cost and high-efficiency horror/thriller movie is undoubtedly the favorite of the production company, and you can make sure you make a profit!

Many Hollywood film companies expressed envy.

but!

During this year's Halloween schedule, Wald Pictures failed to top the list!

"Meeting the Father-in-law", released on October 6, is a comedy film produced by Universal Pictures. It was released in Halloween with a comedy film, successfully attracting a large number of moviegoers.

As of October 31, the movie "Meeting Father-in-law" has achieved a box office of $93 million in America alone.

"The movie "Meeting Father-in-law" is a comedy film that can be screened for a long time. Its final box office in North America exceeds 140 million US dollars, which is entirely possible," said the Hollywood Movie Weekly.

Halloween is a period of horror/thriller movies, but it is dominated by a comedy movie, which makes many film companies ashamed.

Old Bill of Wald Pictures also scolded Universal Pictures for being shameless.

“Haha~”

But Zuke was very happy and said to himself: "So it's this movie!"

"Meeting the Father-in-law" is a typical American nonsensical movie. Robert De Niro plays his father-in-law with a very prominent image. Even in 2020, both in the American country and in the Great Heavenly B station are extremely high views.

"A "Deadly Bend 3" can't beat "Meeting Father-in-law", then add "Human Purge 2".

...........

"Purge of Humanity 2" was released at the end of October on Halloween Eve, and achieved a box office record of $29 million in three days of the first weekend.

With this result, he directly won the championship in the North American movie box office list that week.

However...the reputation has declined severely!

More than two years after "Human Purge 1" was released, its comprehensive score is still 7.3 on major rating websites.

Looking at horror and thriller movies, 7.3 points are definitely a high reputation score.

But what about the reputation of "Human Purge 2"?

In just three days after its release, the rating dropped below 6 points, only 5.8 points. As time goes by, it is estimated that its final rating will be 5.1 points, thank God.

Undoubtedly, the overlord of this Halloween schedule is Universal Pictures’ "Meeting in Father-in-law".

Both Wald Pictures have been released in a row, and they are popular horror sequels, and they have never been able to do it.

"This is the strength of Hollywood's six majors!"

"Even if Universal Pictures has been a bit low-key in the past two years, once they take action, they can dominate even during Halloween."

“Wald Pictures has a long way to go!”

Zhuke's dream was shattered by the cruel reality, but there were still many benefits, at least allowing Zhuke and the entire Jin Shuguang Entertainment Group to be more calm and do things steadily.

"Two years!"

Zhuke warned himself and reminded everyone, "Two years! Wald Pictures will take two years to settle down and lay a solid foundation before it can expand again."
Chapter completed!