“……”

In the evening, the Adidas team led by Luca has been in a state of confusion since leaving Juke's manor.

Even Felix Luca, who has always been fierce and cruel, is still in a mess at this moment.

Basketball, soccer, rugby, tennis, swimming, boating, diving......

Asia, South America, North America, Europe...

Even in the remote and backward African market, Adidas, as a sports goods giant, has a complete information channel and can grasp the "genius" athletes to a large extent. Before they officially make their fortunes, they can finalize endorsements and sponsorship contracts, so that these "geniuses" can contribute to Adidas' selling of goods around the world.

"Why did he refuse so firmly?!"

"You, Juke Wald, are very rich. I don't object to this, and no one in the world can object to it, but... I, Adidas, have good cooperative relationships with the sports departments and official departments of various countries and regions around the world, which is enough to attract any sports goods company!"

"Don't Under Armour's development need these?"

Felix Luca thought about it and then, her head was about to explode.

Without a tough relationship network, even if you discover and discover a talented athlete, it will be difficult for you to sign an endorsement or sponsorship contract.

After all, there are many regional and national sports departments that will jump out to oppose it as soon as possible.

Nike and Adidas have been operating for decades before they have established a complete channel and relationship network, which has made countless emerging sports brands desperate!

"Mr. Luca, doesn't he, Juke Wald, want to grow Under Armour?" asked an Adidas team elite.

Luca is silent ~

Another team member questioned: "As far as I know, there are not many 'geniuses' discoverers in Under Armour's company across North America. How do they find these sports geniuses and then sign endorsement and sponsorship contracts? You should know that endorsement of a well-known athlete can greatly promote the sales of sports goods. Under Armour does not have such information channels that are spread all over the world!"

He was extremely puzzled.

In fact, the whole team was very confused.

Advertisement!

Sports goods brands themselves are an industry that relies heavily on advertising. The endorsements of big-name athletes, the large number of endorsements of ordinary athletes, and sponsorship contracts basically determine the up and down of a sports brand.

"Oh~"

Luca sighed, "To be honest, this is the first time I have felt very tricky in years of entering the industry."

He didn't understand what Zhuke was thinking.

Information channels, exposure, relationship networks between countries and regions, and cooperation between sports departments... These basically determine the value of a sports brand.

You said, the technological content of the product itself?

Stop making trouble, these are fooling people in themselves!

That's right, as Adidas senior vice president, Luca knows that the technological content contained in the so-called products is a fool, and it is not as important as the publicity says.

The products produced by sports brands, like luxury goods, are basically the result of publicity and promotion.

"what is going on?"

Luca continues to be confused ~

.........

at the same time.

Nike also made a decision to support the acquisition of Under Armour!

"marvelous!"

"This time the headquarters is indeed courageous. It was said that the decision was made within three days. I never expected that the acquisition decision was finalized in just one day!"

All the members of the Nike branch in Baltimore were happy.

Senior Vice President Mark Parker raised his lips slightly: "I knew that after exploring some Under Armour's information, the headquarters would definitely not remain calm."

There is no way, Under Armour's development... is too rapid!

There are not many sports brands that surpass Under Armour at this moment in the United States, but... When it comes to the development speed in recent years, Under Armour can be regarded as the leader.

This speed of rise is very terrible!

"It doesn't work now, but what I value is Under Armour's future!"

This is the opinion given by Nike Corporation.

$190 million!

This is the upper limit price code given by Nike Corporation on the acquisition of Under Armour.

"Underma's current valuation is only over 100 million yuan, and Adidas's price tag will not exceed 140 million US dollars at most, while the price tag we fired is 190 million US dollars. Even if Juke Wald is a super rich man, I don't believe he will not be moved." Senior Vice President Mark Parker judged in his heart.

But!

The next morning, Mark Parker was stunned!

Members of the Nike Baltimore branch were also confused!

A group of executives and shareholders at Nike headquarters were all dumbfounded.

[Adidas, after the first quotation of US$140 million, the second quotation was US$170 million.]

[Adidas gave up the acquisition and instead wanted to invest in Under Armour. With an extremely high valuation of Under Armour of $200 million, he offered $50 million and wanted only 25% of the shares.]

The price tags offered are more attractive!

Once these two solutions are learned by other sports goods brands from the outside world, they will definitely be envious.

Can it be produced?

Zhuke refused without hesitation, without any room for negotiation!

"Is he Juke Wald crazy?!"

"Don't he know that under Armour will find it difficult to develop without the support of the official sports departments of various countries and regions without the support of the official sports departments of various regions?"

"Adidas has been rejected with a total valuation of US$200 million. The upper limit of our firing price is only US$190 million, which is useless at all!"

Many people blushed.

That's right, Zucker doesn't even look down on $200 million, let alone Nike's $190 million?!

"Teacher, do we still want to go to Under Armour?" Smith Jo looked at his teacher Mark Parker.

The others present couldn't help but focus on Mark Parker.

Mark Parker: "…..."

Hey hey hey, don't look at me like this?

Very embarrassing, okay?

In fact, while Mark Parker was feeling a little excited. Fortunately, they just sent a letter to Under Armour, saying they wanted to buy it, and did not directly open the initial price code, otherwise it would be absolutely embarrassing now.

"Ahem~ Smith, the acquisition of Under Armour only seems to have not happened, do you understand?"

When Parker warned them, he quietly threw the acquisition in his hand into the trash can without any trace.

Unparalleled ~

.........

just    do    it(do if you want)!

"This is Nike's declaration and slogan to the outside world."

nothing    is    impossible (nothing is impossible)!

“This is the declaration and slogan of Adidas.”

Zucker looked at Zach Schneider and others and said, "We Under Armour's we       protect      this                                                                                                    

After saying that, Zucker gave Under Armour's president Planck another document.

Messi, Ronaldo, Yao Day, McGrady, LeBron James, Sarapova, Liu Xiang.........

"We do not have a global channel for collecting information on sports athletes, but the people in this information are all people who need to pay attention to. Under Armour's development in publicity depends on these people." Zhu Ke said mysteriously.

These future sports giants are at most famous now, and many people have not even entered the professional league yet. For example, LeBron James is still in high school, Sarapova has just entered junior high school, etc. Even if they cannot sign an endorsement contract for professional athletes, it is okay to sign a sponsorship contract first.

"I don't have a talent information collection channel, but I am a time traveler. I know these future big guys!" Zhu Ke said intimately.

Planck: "......"
Chapter completed!