Jeffrey Carsonberg was never a person who would easily admit defeat, otherwise he would not have left Disney Group in anger.

"Can't wait and see anymore!"

"There is now such a high popularity for the release of "Spider-Man" DVDs and videotapes. Once a wave forms, it will inevitably have an impact on the box office of "Shrek Monster"."

"Want me to sit and wait for death?"

"Hmph! Dream!"

At this moment, Katsenberg began to think about countermeasures.

He will not admit defeat.

Once upon a time, when he founded the DreamWorks Group with Spielberg and David Geffen, their goal was to be comparable to the top six Hollywood players.

No, it is beyond!

But ideals are ideals after all, and they are much more realistic now.

However, the flame in his heart of Jeffrey Carsonberg has never been extinguished and has become more and more powerful. DreamWorks Group has surpassed the six major Hollywood groups as a whole. He has been beaten by society and has no hope. However, he is always full of confidence in his responsible animation field.

Disney animation, Pixar animation, water world animation, blue sky studio......

The rats who put a sign and sell their first place!

Ding Ding Ding ~

At this moment, Katsenberg's private phone rang.

Caller - David Geffen!

David Geffen, a well-known American musician, is one of the three giants in DreamWorks, and is responsible for the music projects of DreamWorks Group.

"Jeffrey, are you in the company now?" David asked on the other end of the phone.

"At this, what's the matter?" Katsenberg responded.

Hearing this, David on the other end of the phone said, "That happens, Steven and I will rush to your place now. Okay, let's talk to each other."

Katsonberg frowned and said, "Is it for "Shrek Monster"?"

David quickly replied: "You're completely correct. That guy Juke Wald is so a bastard. The "Spider-Man" DVD and videotape will not be released early or late, but will be released on the eve of the release of "Shrek Monster". What is this to do? I think it's intention to make us trouble!"

The phone hangs up.

In less than 30 minutes, David Geffen and Steven Spielberg, who are also the three giants of DreamWorks, came to DreamWorks Animation Company.

The three of them studied the countermeasures together.

"Make negative news about Spider-Man?" David made a bad idea.

As soon as he finished speaking, Katzenberg and Spielberg immediately rolled their eyes.

Katsenberg: "Please, don't underestimate the media power of Wald Pictures' parent company, Jin Shuguang Entertainment Group."

After some discussion, I finally came up with a pretty decent plan.

Increase the publicity of "Monster Shrek"!

"It's not a solution! Wald Pictures has paid real money for promoting "Spider-Man" DVDs and videotapes, a total of 20 million US dollars. If we want to suppress it in terms of publicity, we must pay more real money." Spielberg said in a deep voice.

.........

1 hour later...

Katsenberg appeared in the office of the president of Paramount Pictures.

"What?!"

"Your company asked us to increase the promotion of "Shrek Monster"?"

Paramount Pictures CEO Shirley Lansing directly rejected Kasenberg's request.

Carsonberg said coldly: "Ms. Lansing, don't forget that you Paramount Pictures are the publisher of "Shrek Monster". Our DreamWorks' interests are damaged, so your company will also reduce its revenue."

"No!"

Shirley Lansing looked at him directly: "We Paramount are just the overseas publishers of the "Monster Shrek" animated film, and the distribution in North America is the one you DreamWorks themselves."

Katsenberg: "......"

a long time.

Carsonberg pondered: "Then I will add $5 million to DreamWorks. Paramount must increase the promotion of "Shrek Monster". I mean the local American propaganda, you understand."

After the words came, Shirley Lansing immediately smiled: "We Paramount are friends of your company, so of course we will not refuse our friends' requests for help."

Don't pay, want to eat for nothing?

Haha, dream!

.........

That evening.

After Paramount Pictures and DreamWorks Group signed a new contract, they immediately began to arrange promotions for "Monster Shrek".

"The green monster is surrounded by ugly appearance but has a kind heart. He is casual and free, which is almost unacceptable to ordinary people. Fortunately, he has many friends in the 'fairy tales' around him. However, in order to prevent scaring others, he lives in a small hut in the swamp, but he lives freely and enjoys himself."

"who is he?"

"He's Shrek!!!"

"He is a monster that is disgusted by the world, feared, with a green body, a weird temper, and a lazy life that doesn't like to live cleanly until one day, he becomes a hero!"

"Everything is destined to fate. Shrek, who has an ugly appearance, is kind-hearted and brave, and he is a natural warrior."

"You deserve the animated movie "Shrek Monster"!"

"On May 18, the United States will be released in a shocking manner!!!"

TV, radio, graphic magazines, newspapers...

A group of media forces affiliated with the Paramount Group exploded in an instant.

DreamWorks Group itself has a strong media power, involving film, television, music, animation and other aspects. However, its media power is far from that of Paramount Group, one of the six largest in Hollywood.

Especially the big explosion in the short term, Hollywood's six very strong ones.

Jinshuguang Entertainment Group cannot compare with this.

"Huh~~~"

Katsenberg finally breathed a sigh of relief when he looked at the overwhelming news.

"Now it's finally suppressing Spider-Man. Of course, the $5 million fee will be suppressed for at most two or three days, but for us, it's totally enough."

"What the animated movie "Monster Shrek" lacks is the popularity of these two or three days!"

The Viacom Group is actually quite a thief.

Its subsidiary Blockbuster received $4 million from Wald Pictures to promote "Spider-Man";

Its subsidiary Paramount Pictures received $5 million from DreamWorks Pictures to help promote "Monster Shrek";

Make money at both ends without delaying...

However......

Plans can never keep up with changes!

Man's calculation is not as good as God's calculation.

The next day, early morning.

The California Entertainment News published an article saying: "The first day of the sales of "Spider-Man" DVDs reached 650,000, breaking historical records and becoming the most popular movie DVD in history!"

The Los Angeles Entertainment News follows: "In 1998, the first day of the DVD of Titanic sold 480,000 copies. Now, the first day of the DVD of Spider-Man sold 650,000 copies, which increased this record by 170,000 copies!"

More than 170,000 DVD sales!!!

This does not mean that the "Spider-Man" movie is better and more popular with the market than "Titanic", mainly due to the development of the times and technology.

A few years ago, there were not so many DVD players in North American families.

However, the sales of the videotape of "Spider-Man" that day completely exceeded many people's expectations, reaching 490,000 boxes, which is only 10,000 boxes away from the first-day sales record of the offline market.

shock!

At this moment, the media and the public who received this news were all extremely shocked.

As for his colleagues, his eyes were even red with jealousy.

Shea, the owner of New Line Film, gritted her teeth and said, "Good guy, "Spider-Man" offline DVD and videotape sales, is this for 10 million photos?!"

Gusta, the owner of Lionsgate Pictures, is also very jealous.

However, compared to Shay, he was much calmer.

"Envy is envy, but there is no need to compare. Lionsgate Pictures is too weak now and cannot focus on investing in commercial blockbusters. It must focus on low-cost movies and low-cost horror/thriller themes, and seek development and profit balance to the greatest extent."

Gusta was a banker and knew too well the profit margin of expenses and interests.

In a word, he is more rational than many people.

However... DreamWorks, I cried!

"This, this, this...what is it called?!"

Katsenberg gritted his teeth and said, "Damn it, $5 million is thrown into the water, you can only... hear it?"
Chapter completed!