On the day when Honor International was officially listed, many people in the sports industry were frightened.

Why?

Zhuke is a super rich big shot. As long as he is willing to spend a lot of money, it will be a total dimensionality reduction blow for some people and companies.

If you say a thousand words, any industry rule will be vulnerable to huge amounts of funds.

In fact, they guessed it right, and Zucker really planned to do it!

On this day, all the heads of various subsidiaries of Honor International gathered at the head office to listen to Zhu Ke's instructions.

Zhuke looked around everyone, couldn't help but clench his fists, and said loudly: "Since the Glory International has been established, we must strike hard and fire the first shot so that the entire sports world can hear our voice!"

After the words came, everyone nodded.

I couldn't help but feel a little excited!

“The boss is right!”

As former vice president of Adidas and current Honor International CEO, Felix Luca directly said: "For sports giants such as Adidas and Nike, our newly established Honor International will inevitably be a disruptor."

“To be more precise, we moved their cake!”

"In my judgment, even if we do not take big moves, these vested interests will target us frantically. This is not a war, but it is better than a war!"

"Benefit!"

"Eternal and unchanging interests!"

"No one would want to see Glory International share their vested interests!"

Zucker nodded heavily.

Other executives present also cheered up their spirits.

As Luca said, Honor International is established, but it does not mean that the future will be smooth. Thorns, hardships, setbacks, blows, etc. will all come to your face. Zhuke and others must withstand the targets of vested interests.

Stopping people's money is like killing parents.

The mall is like a battlefield, it is not just empty talk.

Under Armour President Kevin Plank said in a deep voice: "In fact, before the establishment of Honor International, to be precise, after we rejected the acquisition of Adidas and Nike, a large number of colleagues have begun to target us."

Next, Kevin Plank presents the detailed data report to everyone.

Rugby, basketball, soccer, sweatshirt, shoes, hat...

In the past three months, Under Armour Sports has suffered varying degrees of targeting, exclusion and suppression from its peers.

"Recently, Under Armour has been trying to open new retail stores in many major cities such as San Francisco, Chicago, Salt Lake City, etc., but... every time I have my colleagues coming to intercept the truth."

Kevin Plank said in a deep voice: "This was before the founding of Honor International. Now, they will definitely increase their efforts, so we must not take it lightly."

What a big basin of cold water poured down~

It is never easy to form a new company, and Zhuke knows this very well.

For a moment, the atmosphere in the entire conference room was a bit solemn.

"hehe!"

Suddenly, Zhuke laughed: "I will always remember a saying that as long as I am willing to spend money, I can unblock all industry orders. Therefore, I decided to inject $500 million in 1 to 2 weeks."

$500 million?

As soon as these words were spoken, everyone was moved by Kevin Planck or Felix Luca.

"Boss, do you think this is true?"

Kevin Planck's eyes glowed in an instant. He was eager to get more funds. He was confident that Under Armour would develop better.

Adidas, Nike, Peak and other sports goods giants, it’s not been a day or two that Planck wants to challenge them.

Felix Luca couldn't help but clench his fists.

He resigned from the German Adidas headquarters and chose to follow Zucker, which was not without revenge on Adidas' heart.

......

Days pass by day, and the glory international is calm.

There seems to be no change in the entire sports world, but many people with sensitive business sense already feel that the situation has changed.

"Dawn before dawn!"

"Look at it, those people from Honor International will definitely make big moves!"

Mark Parker, senior vice president of Nike Headquarters, is also standing in front of the huge floor-to-ceo of the office, looking into the distance.

Smith Joe, head of the Baltimore branch, said in surprise: "Teacher, are you so sure?"

"Of course!" Mark Parker was very sure.

Smith Joe couldn't help but say: "Any industry disruptor who is willing to spend a lot of money will surely cause a shocking wave, but... this is just a process, and the final result is still unknown. In the past decade, too many people have brought a lot of money into the sports goods industry. What's the result? They all failed. We, Nike and Germany's Adidas, have always been the giants in the industry."

Upon hearing this, Mark Parker looked at him with great satisfaction and said with a smile: "Yes, you have made great progress. In less than three years, I think you will have the ability to enter the headquarters and serve as the head of any department."

"Teacher, you've been awarded."

Smith Joe was very modest.

At the same time.

Germany - Adidas headquarters.

"Will there be a big move in Honor International?"

"Of course there will be big moves, there is no doubt about it! Don't forget that whether it is Juke Wald, the super rich man or our old colleague Felix Luca, they are people who are unwilling to be lonely and mediocre. Will they be content with the status quo after the establishment of Honor International?"

"Haha, it's impossible!"

"The market emphasizes win-win, but it is more about the murder of two tigers, and one mountain cannot withstand the murder of two tigers!"

Adidas Group's new CEO, Herbert Hainner, looked at his subordinates calmly.

He had a strong sense of self-confidence in his entire body, which inadvertently infected everyone.

Although Herbert Hainner took the throne of Adidas Group CEO by hitting Felix Luca, his abilities are super strong, otherwise how could he gain the full trust of the board of directors?

Herbert sat on the ceo throne, and that was a full election;

On the other hand, Felix Luca failed to get a single vote;

It can be seen from this that the entire Adidas board of directors has trusted him to a level.

“The market will never lack challengers!”

"We must be afraid if they come one after another?"

"Don't forget that we Adidas are the industry giants, and the people we should worry about will always be those challengers who are overestimating our abilities. The newly established Honor International is just one of the many challengers. I always believe that as long as we are good at ourselves and do not make trouble, even if our opponents come in a fierce manner, they will never be able to shake us!"

Strong confidence!

Does Herbert Heiner look down on Glory International?

Of course I look down on you!

He believed it very much. Even if Zhu Ke and others broke into the sports world and broke into the world, he was confident that he could control everything.

But......

Industry giants such as Adidas, Nike, and Peak are not worried, but some small companies in the sports industry are so jealous.

"With any industry disruptor, the emergence of giants will not be those giants, but people at the middle and lower levels," said Moto, a well-known economist, in a TV interview.

"A industry reshuffle will cause many people to go bankrupt."

For some small companies in the sports world, Zhuke is a big shark coming in a fierce manner!
Chapter completed!