The game "Minecraft" has many advantages that players cannot feel when they first start playing. As players play more and more time, they will realize more and more.
General games generally face a problem that is difficult to solve, that is, you will inevitably feel bored after you understand all the game content.
In order to solve this problem, many games are now increasing the interaction between players, which is also the advantage of online games.
"Minecraft" basically does not have this problem, because you can experience new fun in endless mods. Every new mod is like starting a new game. Creation is the greatest fun of this game.
Therefore, "Minecraft" is not actually a completed game. It is actually a "semi-finished product." The production of this game only begins after it is handed over to players by Xueleshan.
Every player who enters "Minecraft" can be said to be the author of this game.
…
Early the next morning, Yu Dong got the sales data of "Minecraft". Jiang Yueming brought his driver to pick him up in the morning and brought the data with him.
From 6:30 last night to 6:00 this morning, a total of 110,000 copies of "Minecraft" were sold in China, and more than 60,000 of them were concentrated between 6:30 and 7:00
between clocks.
110,000 copies, the average price per copy is about RMB 80, and the total turnover is close to RMB 10 million.
This is an unprecedented achievement. There has never been a game in China that has been so popular before. The turnover almost reached 10 million yuan in less than a day. Even those console games that are popular around the world have not reached this level in China.
High sales.
Before this, the highest-selling game in China should be "Plants vs. Zombies". However, due to various reasons, the sales of this game in China did not increase in the early stage. Later, a large number of pirated copies appeared on the market.
For games like "Plants vs. Zombies", the impact of piracy on genuine copies can be said to be fatal, and even Deep Space Corporation cannot prevent this from happening.
As a national game, it can be said that as long as nine out of ten people have played games on computers, "Plants vs. Zombies" has been played. However, in China, even one out of a hundred players may not be able to find a genuine one.
game player.
The growth rate of Internet users in China has been very rapid in the past two years. According to statistics, as of October 2001, the number of Internet users in China has reached more than 60 million. Now a few months have passed, and this number is much higher.
If calculated based on the ratio of one percent, at least more than six million players in China must have purchased the genuine game of "Plants vs. Zombies". However, in fact, this game has been online for so long, and its sales in China have also been
There are only more than 800,000 copies. Calculated, it is almost one thousandth, which is an extraordinary proportion.
There are many reasons why "Minecraft" performs so much better than "Plants vs. Zombies". Piracy has not yet come out. Even if there is piracy, some services in the genuine version may not be available. Moreover, the number of Chinese netizens is now higher than before.
Higher, the economy is better, and the awareness of authenticity should be stronger.
However, compared with the sales volume in Europe and the United States, the sales volume of "Minecraft" in China is still lower.
Europe and the United States were launched later than China, but sales have now exceeded 200,000 copies, and it is just getting dark in the United States, which is the peak period for game downloads. Sales will definitely enter another stage of rapid growth. It is estimated that
After a few hours, the data was at least fifty percent larger.
Some experts predict that "Minecraft" should be able to complete the global sales of more than one million units within two weeks, and it may even be completed within a week.
It took just one month for the most popular PC game "The Sims" in the past two years to exceed one million sales.
Of course, "The Sims" is still a little different from "Minecraft". Electronic Arts did not have high expectations for the sales of "The Sims" at the beginning. Their goal was only to sell 160,000 units, so they started
There was no large-scale promotion of this game, so the sales of the game were not exaggerated at the beginning. Sales slowly increased due to word-of-mouth among players.
But "Minecraft" is different. The intensity of promotion given to it by Deep Space Company is unmatched by any of the ten "Sims" games, so its initial sales are much higher than that of "The Sims", and "Minecraft"
"It also has a bonus for China. When "The Sims" started selling before, it did not enter the Chinese market.
In this way, it is basically certain that the early sales volume of "Minecraft" will be higher than that of "The Sims", but how the sales volume will be in the later period and whether it can compete with "The Sims" depends on the quality of the game.
The sales volume of "The Sims" is very strong. The specific sales data of this game is still unclear. Some people say that the sales volume is now seven or eight million, and some people say that the sales volume has exceeded 10 million copies, but whether it is six or seven million or
Tens of millions is already an exaggeration.
On the first day "Minecraft" was launched, some people have already compared the two games. Some people think that if any game wants to surpass "The Sims" in sales in the past two years, I am afraid that it will only be "Minecraft".
world".
The average price of "Minecraft" is higher than that of "The Sims". The price of "The Sims" is about twenty dollars, while the average price of "Minecraft" is twenty-five dollars, which is more per copy.
Five dollars, converted, the price is 20% higher.
In less than a day, the global sales of "Minecraft" reached more than 6 million U.S. dollars. The next goal is 10 million U.S. dollars, and this goal seems to be reached soon.
After reading the data, Yu Dong smiled and said to Jiang Yueming, "Xueleshan has raised a hen that can lay golden eggs this time. Even if they don't release other games in the future, just this game of "Minecraft"
One game is enough for them to eat.”
This chapter is not over yet, please click on the next page to continue reading! Jiang Yueming smiled and pushed up his glasses. He did not speak, but he was thinking in his heart that Xueleshan is a wholly-owned subsidiary of Deep Space, and all the profits from Xueleshan are from Deep Space.
As for the short company, the profit is not so much eaten by Snow Mountain as it is eaten by the Deep Space Company.
But for the Deep Space Company, there are too many hens that lay golden eggs, and "Minecraft" is nothing.
In fact, there are two chickens that can lay golden eggs in Xuele Mountain. In addition to the "Minecraft" that has just started laying eggs, the other one is the space platform. Even in Jiang Yueming's view, the space platform is more powerful than "Minecraft".
Can make money.
Space has only been around for a long time, and there have been several phenomenal platform-exclusive games such as "Half-Life", "Plants vs. Zombies", and "Minecraft". Now, who among the gamers wouldn't want to join the space platform?
When "Half-Life" first came out, Space's market share was not very high. Gamers generally regarded the Space platform as the launcher of "Half-Life". Only when "Half-Life" was opened
Only then will you enter the space platform.
Later, after "Plants vs. Zombies" came out, some people used the space platform as the game launcher for "Plants vs. Zombies".
But now, basically no one regards space as a launcher for a certain game, because there are more and more games in it.
Although except for "Minecraft", several other games are not produced by Xueleshan, but these games are released on the space platform and require a commission for the platform, and space's commission is very high. Except for some games such as "FIFA"
For the first big games to enter the platform, other games basically follow the same rake ratio, with a basic rake of 30%. If the sales of the game on the platform exceeds 5 million US dollars, the rake ratio will be reduced to 20%.
5. If the sales volume exceeds 30 million US dollars, the commission rate will be reduced to 20%.
Such a high commission ratio has brought huge revenue to Space. Speaking of "Plants vs. Zombies" alone, this game has sold a total of more than 5 million copies on the Space platform since its release, using a 2% commission rate.
With a commission ratio of 10, each platform commission is approximately close to five dollars.
The game "Plants vs. Zombies" alone has brought more than 25 million US dollars in revenue to the Space platform. The sales volume of "Half-Life" on Space is only a lot more. Now plus "My
"World", these three games together can steadily bring tens of millions of dollars in revenue to Xueleshan every year.
Moreover, in addition to these three exclusive games, it is not like there are no other games on the platform, and there are also a few that sell well.
And as the number of space users increases, people are more willing to buy games on the space platform. After all, it is more convenient to log in to games with one click on the space platform.
At the beginning, although FIFA entered the space platform, many players basically only bought "Half-Life" and "Plants vs. Zombies" when entering the space platform, because many players who entered the space platform at this time had been on the space platform before.
If you have purchased FIFA games elsewhere, it is naturally no better than spending money to purchase games on the space platform.
But gradually, as more and more players enter space, many of them have never purchased FIFA games elsewhere. At this time, they are naturally willing to purchase games on space. In this way, FIFA games on space
Sales are also getting better and better.
The sales data of "FIFA" in December has been released. Among the sales of the entire network, space's summer sales accounted for 20%.
One-fifth, this figure is considered average by many people, but after all, space started late, and there are many game sales websites. It is already very impressive to account for 50% of sales.
As Yu Dong's personal assistant, Jiang Yueming can also know some inside information in advance. Space will undergo a major update after the year. Deep Space Computer will add more social functions to the space platform and increase the social attributes of the platform.
By then, the space platform will be completely different from other game malls. With the blessing of Deep Space Games, there should be no game mall that can beat space.
Space already has an advantage over other game sales websites because it has its own organization function. As long as the games purchased on Space can be unified managed and launched with one click, unlike other game sales websites where you have to purchase games, you have to
Find out where the game is by yourself.
Now, players can interact directly on the space platform.
Before this, space players basically communicated on the Deep Space Tribe. If the communication was more in-depth, they would also add Dongdong accounts to each other. If there were more people, they would also form groups.
However, things are different after the community function of the space platform appears. Players do not need to add another Dongdong account, or go to the Deep Space Tribe to communicate, because there is a community discussing the game on the space platform, and there are also friends.
list.
When playing games, players can directly add others, and can also see whether their friends are online through the game list.
Such social functions can greatly increase the user stickiness of the platform.
Moreover, for many newly developed small-scale games, producers will also give priority to releasing them on space. Although the commission ratio of space is not very friendly to these new games and is higher than that of other game trading websites, it is still important to publish the games on space.
It is more convenient to play on space, and space will recommend new games, so even new games may become popular on space.
This chapter is not finished yet, please click the next page to continue reading the exciting content! Of course, it is very difficult for small-scale games to become popular. Since the opening of space, more than 2,000 games have entered the platform, but by
Currently, there are only more than 300 games with cumulative sales of more than 5,000 US dollars, and 85% of the games have sales of less than 5,000 US dollars. They are basically cannon fodder.
As for the small-production games, there are only three or four that perform well. The best among them is a collection game. It was launched eight months ago and sold more than 600,000 copies. It is said that the production cost of this game is less than
Sixty thousand US dollars is a huge profit.
It is precisely because of such examples that so many people will put their own games on the space platform one after another, because it is impossible to become popular on other game sales websites. At least there is some hope for them on space.
Hope.
And they will also choose to sign an exclusive contract with the platform, because exclusive games can gain more exposure from the platform, and the possibility of success will also increase.
Even if the sales of the game do not explode, the space platform also has bonuses. As long as the game is well produced, the platform will provide the producer with a substantial support fund.
There was a maze game before. Although the sales volume was not high, it received a support fund of 100,000 US dollars from the platform. Later, they released a sequel, the quality improved a lot, and the sales volume exceeded 200,000 US dollars.
Because of such welfare policies, more and more game producers are willing to upload their own games to the space platform, because the platform gives them a lot of hope.
Chapter completed!