The movie has started, but Steven Keys is still thinking about the commercial that just played.
Logically speaking, ten minutes of commercials played before a movie are very annoying, but the ten minutes of commercials just now made people feel quite good, because these ten minutes of commercials seemed to be in IMAX format.
In particular, IMAX's own three-minute promotional video fully demonstrates the immersive effect of IMAX.
Steven Case suddenly discovered that even if they successfully integrated with Time Warner, it would be difficult for them to take advantage of the competition with Deep Space in the future. Deep Space's ability to integrate resources in all aspects is too strong, and
The vision is so unique.
He turned to look at his son again. Little Will was staring at the screen intently. Children their age could not resist the temptation of Spider-Man.
…
"Spider-Man" is this year's hottest movie. Before the movie came out, everyone knew it would be a box office hit, even if the movie was not produced by Deep Space Company, without the support of Deep Space Tribe and IMAX.
The three words "Spider-Man" alone are enough to make a large number of movie fans pay for it. Everyone knows that the North American box office of this movie will definitely start at 100 million US dollars.
The character Spider-Man was jointly created by Stan Lee and Steve Ditko. He first appeared in the 15th issue of "Amazing Fantasy" in the 1960s.
Because this character was so popular with readers, a few months later, there was a stand-alone comic featuring him as the protagonist. It is precisely because of his popularity that so many companies are willing to spend a lot of money to buy him.
Although Deep Space reaped the benefits, it still paid more than 10 million US dollars for this character. Later, in order to make it into a movie, it raised another 100 million US dollars. Compared with other Marvel characters purchased by Deep Space,
, Spider-Man spends the most money.
In fact, there are still many people who despise "Spider-Man". They think that the Deep Space Company's deal is not a good deal.
The box office of "Spider-Man" is indeed not bad, but the production cost is too high. It cost 150 million US dollars. If the box office is 200 to 300 million, it can only be regarded as a breakeven. If it exceeds 300 million, it can be regarded as a small profit.
.
The key is that Deep Space Company has many movies on hand that can be made, so there is no need to invest money in Spider-Man. Moreover, they have not obtained all the copyrights of Spider-Man permanently. If they do not produce a work within five years, the copyright will be withdrawn.
.
In the eyes of these people, Deep Space Company might as well develop the IPs they have on hand. "Harry Potter" and "Lord of the Rings" alone are enough to keep them busy, as well as a lot of science fiction IPs.
However, after the box office of "Spider-Man" came out in its first week, these people were speechless. It only took less than three days to get a box office of 1.3 billion US dollars in North America, leaping to the top of this year's North American movie box office rankings.
Third, the first two parts are "My Greek Wedding" and "Ice Age 2".
"Ice Age 2" is about to be released, and the box office is basically set at around 170 million, which will definitely not exceed 200 million.
"My Greek Wedding" has only been released for half a month and has performed very strongly, with the box office expected to exceed US$200 million.
However, according to the box office performance of "Spider-Man" in its first week, it is no problem to surpass these two movies. The only question is whether it can win the box office championship this year, and its opponents mainly include three movies, namely "The Ring"
"King of Kings 2", "Harry Potter 2" and "Star Wars Episode 2", all three are sequels. What they have in common is that the market performance of their predecessors is very good.
Of course, what everyone pays most attention to is actually "Star Wars Episode II", not because of the movie itself, but because these four movies are the most competitive at the top of the box office. The other three are all produced by Deep Space Company, and only "Star Wars"
"Prequel 2" is not.
Some people have also discovered that these four movies this year are all related to IMAX. "Star Episode II" is produced by Lucasfilm. In other words, no matter which movie finally takes the first place at the box office, it is a victory for IMAX.
After the first week's box office came out, many forecasting agencies adjusted their previous forecast of the North American box office from US$200 million to US$300 million, a direct increase of 50%.
…
"It's a pity that we didn't get all the copyrights of Spider-Man, otherwise we would be able to operate more now, and now Marvel is taking advantage." Looking at the box office data of "Spider-Man", Jimmy couldn't help but sigh.
Cambot sat across from Jimmy and said with a smile, "People are indeed greedy."
Jimmy also laughed, "If people are not greedy, how can they make progress? But I just said casually, Marvel is not a fool, how could they give us all the copyrights? I guess they are also now
We are thinking about the film and television adaptation rights in our hands, everyone will be jealous after seeing this box office."
"Haha, they should regret it. However, if we hadn't won the film and television adaptation rights and made the movie, Spider-Man wouldn't have become a hit again. They shouldn't regret it, but should come and thank us. Fortunately, we still have
There is still some room for maneuver in terms of business rights surrounding the movie."
Jimmy nodded, "There is indeed some room for maneuver, but after all, "Spider-Man" is not ours, so our focus should still be on works such as "Harry Potter" and "Resident Evil", oh, by the way.
, and "Plants vs. Zombies", how are the recent sales of Plants vs. Zombies derivatives?"
Cambot recalled it and replied, "The first quarter of this year performed well. The sales of "Plants vs. Zombies" derivatives reached 7 million US dollars. It is expected that the second quarter should increase by 2% compared with the previous quarter.
10. It exceeded US$10 million in the third quarter and is expected to exceed US$40 million this year.”
"Look, our own IP is still useful." Jimmy said with a smile.
Cambot nodded in approval. Their own IP must have a higher profit margin and be more casual to use. For example, they just licensed the props and character images in "Plants vs. Zombies" to a clothing brand some time ago.
The clothes will start selling next month, which is why Campo is so confident that sales of derivatives this year will exceed 40 million.
However, the copyright of "Spider-Man" is not authorized by Deep Space Company if it wants to. Most of the copyrights are in the hands of Marvel itself.
There is also "Harry Potter". Although most of the copyrights of "Harry Potter" are jointly held by Deep Space Company, Warner and Rowling personally, Deep Space Company accounts for the majority, and subsequent IP management will have a significant impact on Deep Space Company.
most beneficial.
So in Jimmy's view, although IPs like "Spider-Man" are very useful and can make quick money, they are not a long-term solution. Their focus is still on cultivating their own IP.
Even if they don't make movies in the future, as long as they release the film and television rights, they can make money, just like Marvel now. Because of the popularity of "Spider-Man", their comics and various peripherals have followed suit.
big sale.
…
On June 3, Yu Dong took everyone from the International Writing Center to Gwangju, Korea. The next day was China's first game in the World Cup finals, against Costa Rica.
That night, because the street outside the hotel was quite chaotic, everyone did not choose to go out, but stayed inside the hotel to play cards.
They didn't go to the stadium until one o'clock in the afternoon the next day.
After arriving at the stadium, Yu Dong and the others found that the scene was completely red.
Today, the Chinese team wore jerseys with a white background and red edges, but many Chinese fans at the scene still wore red jerseys and held red flags in their hands. Costa Rica wore red jerseys, but not many of their fans came to the scene.
Costa Rica is an American country with a small population. In addition, the distance is very long, so not many people have the conditions to go to the scene.
On the other hand, China has a large population base and China is very close to Korea, so there are many domestic fans who come to support the Chinese team.
Standing in this stadium, it feels like being in a domestic stadium. Most of the people next to you speak Chinese. If you don't understand, it is most likely because the other party speaks a dialect of a certain place.
Yu Dong and the others did not go to the box, but stood in the front area, but no one else recognized them.
On the one hand, there were too many fans at the scene, and most of them were wearing the same clothes. On the other hand, Yu Dong and others had various stickers on their faces and painted them to stand in line with other fans.
Being together is no different.
In fact, some of the spectators who came to the scene today did not come at their own expense, because this year several domestic brands have launched a wave of ticket-giving activities. As long as you participate in the activities, you may win game tickets, and even the food, accommodation and travel expenses are included.
kind.
Dongdong alone has given away a hundred "all-inclusive" places. As long as you recharge or renew your membership, you will have a chance to draw a lottery. If you win the "all-inclusive" place, Dongdong will book the winner to watch the World Cup.
All travel expenses, accommodation and ticket costs, as long as the winner does not have any activities of his own there, can be done without spending a dime.
However, "all-inclusive" does not cover all games, but only covers the "Chinese team" games. If the Chinese team is eliminated in the group stage, it will not be included in the future. If the Chinese team advances in the group stage, it will continue to be included.
In fact, due to the guidance of the media during this period, the fans' mentality has been very good. Although since playing games with strong teams such as Manchester United and Arsenal, the Chinese team has shown better and better conditions, and the top ten games are even more important.
Killing everyone, but the fans still have no hope of qualifying.
This time, in the group where the Chinese team is in, there will basically be no surprises as Brazil is ranked first. Costa Rica competes with Turkey for the remaining qualifying spot. The goal of the Chinese team is to score a goal, even if it means scoring one goal.
If we don't score a goal, we hope that the goal difference will not be lower than negative double digits.
Today's first game is against Costa Rica, which is also the game where the Chinese team is most likely to score points. If they lose this game, there will be no hope for the next two games.
On the field, the Costa Rican players looked at the Chinese fans who kept shouting in the stands and felt the pressure of the home court. Before coming, they never imagined that such a group match would be so lively.
The matches between these two teams should be inconspicuous among the many matches in the World Cup. The matches between these two teams that attract the most attention are definitely the matches played by the Brazilian team.
There is another game between Korea and Poland in Busan this evening. That game should have attracted more attention, but in fact, judging from the scene, no game before the group stage had more atmosphere than this one, as if it was held
The World Cup is not about Korea and Neon, but China.
…
After the game officially started, Costa Rica was still testing the Chinese team's offensive ideas, but the Chinese team quickly picked up the pace.
After the opening, the Chinese team did not test at all and directly pressed hard and began to press Costa Rica from a high position. At the beginning of the game, Costa Rica was not in good shape yet. It was robbed by the Chinese team and made several consecutive mistakes. The Chinese team almost scored.
After playing for seven or eight consecutive minutes, Costa Rica finally stabilized its formation, but the Chinese team suddenly stopped rushing to attack and began to play in the midfield and backcourt.
Defeat is obviously not the strong point of the Chinese team, but Costa Rica has just experienced a frightening eight minutes, and now it does not dare to easily press out to steal the ball from the Chinese team. After all, the eight-minute contest just now proved that the Chinese team can score at any time.
Possibility of their door.
By the time Costa Rica started to press forward, another five or six minutes had passed. At this time, the Chinese team's formation began to shrink again, stopped falling, and started to play defensive counterattacks.
In fact, in terms of strength, Costa Rica is definitely better than the Chinese team, but in terms of mentality, Costa Rica is at a disadvantage. They were not prepared, and they did not expect that the Chinese team is now so much stronger.
And the more they failed to score, the more anxious the Costa Rica players became, constantly increasing their offensive strength. At the end of the first half, they basically bombarded the Chinese team's gate, and they were about to score a goal.
, but the Chinese team counterattacked at the last moment. Midfielder Zheng Zhi made a counterattack, then advanced with the ball and connected with Yang Chen in the frontcourt.
Yang Chen got the ball in front of the penalty area and fired a powerful shot. Unfortunately, the angle was slightly wrong and was lifted out by the goalkeeper. The Costa Rica players were startled and quickly came back to defend the corner kick.
It was difficult for the Chinese team to gain favor in front of Costa Rica when attacking from a corner kick. This corner kick was also a tactical corner kick and was eventually broken out of the sideline. After a while, the referee blew the whistle to end the first half.
When they heard the whistle, the Costa Rica players breathed a sigh of relief. Although their side was attacking for most of the first half, there were not many absolute opportunities. Basically, they were resolved by the Chinese team.
The Chinese team had two excellent opportunities.
Chapter completed!