Chapter 108 107. The wind direction has changed! (5k-word big chapter)

The success of Three Kingdoms Online triggered a major earthquake in the game industry.

Many companies that were busy working on stand-alone machines were awakened from the beginning when they were dissatisfied with the Stone Age to the Three Kingdoms Online and raised their heads.

At the beginning of this year, "The Legend of the Ancient Dragon Heroes" sold well.

Wang Junbo, the boss of Zhiguan Games, felt an ominous premonition in his heart, although he had already started the production of several new stand-alone games, "Original Fantasy", "Better Home", etc.

But as a businessman, he smelled an extraordinary smell.

He found the planner below and told them, "You need an online game, hurry up and turn it. If you slow down, you will die."

After Xuanyuan Sword Tianzhihen's sales were mediocre, Daewoo Company had already begun to develop its own online games.

NetEase, which is far away in Guangzhou, suffered a stock market bubble after listing in Nasdaq, and its stock price once fell to less than $1.

After consulting Bubugao's boss Duan Yongping, the boss Ding Sanshi decisively pushed the company's future to the game, established NetEase Games Division, and began to invest in the first wave of manpower in the development of online games. The name of this game is temporarily set as "A Chinese Odyssey"

Fuzhou NetDragon Company has established the first online game consulting website in China, named 17173, which means "going together together".

Moreover, the boss is already recruiting people to develop online games, and the project name is "Phantom Spirit Ranger"

The butterfly flaps its wings, and the wind and clouds rise.

But the surface is still peaceful.

In 2001, the leader in the domestic game industry was still Xishanju.

But this throne is a bit unstable, as if it is about to be shaken by a rising star, and the underground is shaking violently.

And the name of this rising star is Bomi.

The release of Bomi's stand-alone game triggered an industry earthquake. Now that the Three Kingdoms Online is online, it once again triggered an industry earthquake.

For this period of time, Qiu Xin, who was in charge of the legend of Yueying in Xishanju and President Qiu from Jinshan have not had a good sleep.

Putting aside the game business, Kingsoft has other departments that can make money, such as Kingsoft Antivirus software, Kingsoft Ranger, and speed change gears...

However, the profits of the gaming industry are very high and there is not much development cost. This is a piece of fat, so it is a pity to throw it away.

Since the release of "Legend of Moon Shadow" in July, after a month of the past, this game that carries the future of Xishanju has not improved at all.

It can be said that the results are extremely bleak.

The sales in the first week were only more than 3,000 sets.

A month has passed and only less than 30,000 units have been sold.

And there is a trend of getting worse and worse.

According to Qiu Xin's own judgment, if the stand-alone game has not sold in the first two months, it is likely that it will stop there.

This thing is like a movie. When it goes online, the main reason for the box office sales is the first two months, and the box office will be smaller as the future goes on.

Because many players are looking for new things, no one wants to be spoiled by the plot themselves, most die-hard players will choose to start at the first time, which means that the die-hard team of Xishanju is shrinking, and people's enthusiasm for the game is not as high as before.

Oh no.

Qiu Xin felt a dizzy moment with his thick dark circles. He reached out to press his temples, and his stomach churned.

To be precise, this group of fickle players' enthusiasm for games has shifted, from stand-alone games to online games.

Qiu Xin also brought people to a meeting in the past two days to summarize.

First of all, no one attributes to online games, so we first look for problems from ourselves:

Most of the employees, including Qiu Xin, said in the meeting—

Xishanju’s game types are too single to meet the current market-oriented demand that is urgently needed to grow.

What does it mean?

Since the first Swordsman Love 1 was successfully made, Xishanju has continued this path for many years, constantly digging [Martial Arts] [Love] [Romance] [Life and Death], and carrying out the martial arts path to the present.

So compared with the success of Bomi King of Glory before, Qiu Xin believes that the tastes of players have changed. They are not only satisfied with eating sugar with the taste of [martial arts], but also want to eat more sugar with other flavors, such as the [urban superpower] created by Honor of Kings, and perhaps there will be [science fiction] and [magic] more [fantasy] games in the future.

So after the meeting yesterday, Qiu Xin led everyone to re-examine the future industrial line of Xishanju, believing that all eggs cannot be put in one basket, and that they need to seek newness and change in order to cater to this ever-changing world.

However, everyone's morale was very low and they didn't say anything.

Everyone knows that Qiu Xin’s words make sense, and it seems that this is the case, but it is not completely correct to think about it carefully.

If the martial arts theme is outdated, then how did the sales of 1 million sets of Swordsman Love II appear before?

But if you say that the martial arts theme is not outdated, then why was the previous "Xuanyuan Sword: The Seal of the Sky" so dismal?

There is one point that everyone knows but doesn't mention it-

Online games really have an impact on stand-alone games.

This impact is really not a little bit.

There are only so many users in China who can use computers and only so big the plate. Online games are a very domineering game form, which will occupy players' time and money for a long time.

This is the biggest squeeze on stand-alone games.

However, Qiu Xin said this, the people below can only agree with it.

This feeling is similar to Stockholm syndrome. Why do victims fall in love with the perpetrator? Because if you suffer strong setbacks and setbacks, and don’t make an excuse for your failure, you will be too cruel to yourself.

Everyone knows it, and Qiu Xin also knows it, so they didn't tell the matter out.

After the meeting, Xishanju is preparing to develop two new game types, one is the urban superpowers that Bomi has visited before, and the other is the campus-themed galgame.

The subject matter that they once scoffed at has now become a life-saving straw for Xishanju.

...

But that night, an email caused a stir inside Xishanju:

Qiu Xin, one of the three musketeers of Xishanju, had been sent to Qiu Bojun after the legend of Yueying was completed, but accidentally pressed the group message.

In this email, Qiu Xia wrote that there is no hope for the king to continue doing this, and online games may be the reason for development.

Tianwang is another stand-alone game currently being developed by Xishanju, and it is still a martial arts theme.

Like the Legend of Yueying, this game takes the real-time route. At that time, Xishanju used it as a key project. Not only did it use the best team, but it also purchased a 3D engine developed by LtthTech in the United States. The well-known action game "No Man's Immortality" also uses this game engine.

LithTech engine was named one of the 3D engine tools that led the 3D engines across the century by a famous American game magazine, and is as famous as famous engines such as Unreal.

After getting LithTech engine, Xishanju has made a lot of innovations and improvements. It should be said that the application and mastery of "The King of Heaven" in 3D technology has reached an international level, which is enough to generate dazzling game effects for players.

Moreover, at this time when Qiu Xin sent an email, "The King of Heaven" had been in development for nearly a year. At this time, saying that the King of Heaven is not good is tantamount to pouring cold water on the production staff of Xishanju.

What's more, this basin of cold water was poured by Qiu Xin.

One of the three musketeers of Xishanju has left, and the only ones that are Qiu Xin and Luo Xiaoyin, who makes music, are left.

Qiu Xin is a team brain, and the brain cannot be rebellious.

The content of the email is very short, and the addition of the first and second may not exceed a hundred words.

When Qiu Xin realized this and wanted to withdraw it, he realized it was too late.

...

Qiu Bojun attached great importance to this matter and immediately replied to the email to stabilize the morale of the army. The general idea was that although the domestic online games are in full swing now, it does not mean that the market for stand-alone games will decline. As long as you work hard to play the game, you can succeed.

We have the best technology in China and our R&D level is at the forefront of the world. We have accumulated over the years and have a group of loyal users, so we should not give up halfway.

To be honest, if you give up "The King of Heaven" at this time, the sunk cost is too high. (The sunk cost refers to the expenses that have occurred in the past but have nothing to do with the current decision. However, many decision makers may be affected by the sunk cost. You have invested 10 million yuan in it. Giving up means you can't get a penny back, so don't you feel sorry?)

After the email was sent, I asked Bojun to take Qiu Xin to the office for a long talk.

"You, you."

I was so grateful to Bojun that I was so deeply in love with him, and I didn’t know what to say when I looked at Qiu Xin.

"Do you know that during the Three Kingdoms, your behavior would force me to cry and kill Ma Su."

Qiu Xin drooped his head, and he had always been in a state of impulse.

If it weren't for being too anxious during this period, I wouldn't have committed such a careless and wrong email.

"Please, I am willing to take responsibility for my fault. You can fire me." Qiu Xin said while sitting on the chair, lowering his head.

"I..." Qiu Bojun sighed, "Don't be stupid, now is not the time to hold people accountable. I ask you, is what you said in your email true?"

Qiu Xin choked for a moment, and after two seconds, he nodded silently.

"It's okay, tell me, why do you think online games are the future?" Qiu Bojun didn't mind. He pulled a chair and sat in front of him.

Only by sorting out the problem clearly can you find a solution.

So Qiu Xin took the courage to tell all his thoughts and analysis of future online games.

Some things are placed on the surface and visible to the naked eye.

For example, some time ago, the official pet sales were sold through the Stone Age, and 10 million was sold in just one day. You should know that Xishanju’s game can only earn 30 million in two years of development.

And they made such a huge profit in one day.

It is fake to say that you are not jealous.
To be continued...