Chapter 149: 147: What? When did our company start to switch to biotechnology?

"Viral marketing," Wang Hanyang was the first to answer, "is to use the public's enthusiasm and interpersonal network to allow marketing information to spread and spread like a virus. Marketing information is quickly copied and spread to tens of thousands and millions of viewers. It can penetrate into the human brain like a virus, quickly copy and spread quickly, and spread the information to more audiences in a short time.

Just like a virus, one person spreads to another person, and then the person continues to spread... until there is no object to spread, or the transmission path is cut off or the spreader stops spreading."

"Very good." Cao Yang praised, "It's worthy of being an operator."

This young man has a promising future and has solid theoretical knowledge and can be reused in the future.

"Laru or Do, (so it's the case)" The sound of Nasu Mushroom came from the other side of the phone.

Following Nao Mushroom, he said, "If I remember correctly, the virus effect was first proposed by former Nintendo president Hiroshi Yamauchi, which means that some excellent works were not noticed by the world at the beginning of their release, but as time goes by, the players' reputation gradually became popular.

He uses viral marketing methods, that is, some recommendations will be directly transmitted from one user to another, and one user will convey information to another person.

Therefore, the virus effect is also called the word-of-mouth effect."

hey-hey.

Cao Yang smiled with relief.

Indeed, for the islanders, they are definitely very familiar with it. How big a market has Nintendo built with the word-of-mouth effect? ​​Until today, Nintendo is still the world's largest game manufacturer. Not only are they sold to the world's consoles, but also games, as well.

Nintendo can be said to be Disney in the game industry and is known to the whole world.

However, if you want to use time and word of mouth to ferment and make the sales of Honor of Kings better, then this process will be too long.

Cao Yang doesn't want to wait that long.

He smiled and said, "Viral marketing is about finding the trigger point of marketing. How to find topics that cater to the tastes of target users and can positively promote the company is the key. The core of marketing skills is how to impress consumers, let the company's products or brands penetrate into the hearts of consumers, so that consumers can understand the brand, understand the brand, and trust the brand to the end.

How to deeply explore product selling points and create public opinion topics suitable for online communication. Detonate viral marketing of corporate products is what we are going to do now.”

The translation lady has finished.

The conference rooms on both sides were in silence.

After a while, Ai Xiaomi raised her hand silently, "I understand every word you said, but I still don't understand what to do."

Cao Yang picked up the marker in his hand and pointed at Wang Hanyang, "Do you know what to do?"

"I?"

Wang Hanyang was suddenly named and stood up in panic.

He recalled the fear of being dominated by his teachers in high school.

"I might know."

"Very good, sit down." Cao Yang made a gesture of destruction.

As soon as I saw this guy, I knew he didn't know.

Wang Hanyang sat obediently on the chair.

"I'm going to do this." Cao Yang began to teach everyone, "Each CD we have a serial number when it is released. With the serial number, you can redeem three activation codes on the official website of Xingyue.

What is the activation code used for?”

Cao Yang smiled sly, "Using the activation code to buy Honor of Kings, you can get 2,000 yen cheaper."

"ha?!"

Everyone was shocked.

Boss, what are you talking about?

Originally, the game was only sold for 6,000 yen, and one activation code was erased directly by 1/3? So how thin is our profit?

However, everyone soon fell into silence and began to seriously think about Cao Yang's plan just now.

Viral marketing, this time, achieves its purpose through a self-dissemination method of concession, and is essentially different from discounts.

If it works well, it might be possible.

And it is very likely to expand the galgame market.

"This is a good viral spread strategy, but I only have one problem."

The voice of Nao Mushroom came from the other side of the phone, "If players don't want to use the activation code, then this viral marketing strategy will be useless."

Um……

It is worthy of being Nasu Mushroom, and it immediately grasps the essence of the problem.

So soon, Wang Hanyang keenly captured the key and proposed a new idea: "What if it is changed to this? The player gets the activation code. If the other two players help him use and purchase, the player will be able to get a rebate of 6,000 yuan. If these two activation codes are not used, then he will not be able to receive a reward of 6,000 yuan.

Then the player will be happy to use up all these activation codes.”

This is the essence of human nature.

"Your idea is very good." Cao Yang said, "but 6,000 yuan is a bit too much. Naixun will find someone to calculate it. How much should you give and how much will you give, and how much will you give, and finally adjust it based on the mathematical model tested by the market."

In fact, Cao Yang was not worried that this strategy would fail at all.

You should know that Pinxixi relied on viral marketing to break out of the double cracks between JD.com and Alibaba.

I will give you a red envelope of 600 yuan, but you need to invite two people in to play so that you can get this red envelope, and then you will find your good friend to help.

So one diffuses into two, two diffuses into four...

If students who have learned exponential functions will know how terrible it is to roll a snowball in this mathematical model.

Even if players help through loops, Bomi actually makes money.

Because for Cao Yang, he didn't need to calculate how many times the players spread during this process. He just needed to know that each time he spread, two CDs would inevitably be sold, which is enough.

...

On January 2, after more than 10 days of sales in Honor of Kings 2, an unusual wind blew on the land of East Island.

This message was posted on the official websites of major software stores and Xingyue:

As long as you purchase Honor of Kings, you can use the above serial number to receive two activation codes from the official website. (It turns out that you have purchased the CD, and there is a corresponding serial number behind the CD. When the manufacturer releases it, it will provide an anti-counterfeiting certification for the game itself, so the serial number of each CD is different. This serial number was originally used to check the authenticity, but now it is used as the activation code condition by Shiyue.)

These two activation codes can help you provide a 1,000 yen reduction when purchasing Honor of Kings 1 or 2.

At the same time, if these two activation codes are used, then those who originally own the serial number can use the serial number to receive a return of 3,000 yen from any physical store.

As soon as this news came out, the entire game circle exploded.

"Nani?! What new operation is this?"

"Naninaninani... I'm talking nonsense? Maji?" (What... nonsense? Real or false?)

"Wow, this game is too amazing, right?"

"Wait, galgame, wouldn't it be a big profit if I get the activation code first, and get a 1,000 yen exemption, and then I invite two more friends, that would mean I could only spend 2,000 yen to buy a galgame CD?"

In island countries, since galgame is a niche game, the population of the island countries itself is not very large. If the people who play games are divided into the galgame market, the overall number of people is even smaller. Therefore, in order to pursue sufficient profits, the price of galgame is generally much more expensive than that of ordinary games.

Especially if you ask a voice actor to dub.

According to the industry rules, the CDs sold need to be divided into voice actors, and the price of this share is about 500 yen.

In other words, if the price of a CD is sold at the end below 500 yen, the more you sell, the more you lose.

"I can buy a galgame for 2,000 yen, and I really can't even think about it."

...

This is how humans are. Typical gamblers will see the most beneficial way to determine the pricing.

Therefore, when calculating, many people will superimpose two benefits and finally find-

I only need to spend 2,000 yen to buy a galgame conclusion.

Little do they know that in this process, they have actually served as the role of pollen transfer. The purchase price of 2,000 yen is based on the purchase of 3 CDs.

If the other two people who were spreading did not find their next home, they would have to buy the game for 5,000 yen.

This is actually a kind of blowing a drum to pass the flower, and it finally depends on whoever's hand to explode.

...

The day after the sales strategy began to be implemented, the entire game market was simply crazy.

Many players who didn't originally play galgame flocked in and started to buy frantically.

For a time, the Glory of Kings in countless stores was snatched away.

The most important thing is not only because of the activities of Honor of Kings, but also because of the quality of Honor of Kings itself, you will not lose at all even if you buy it.

This matter quickly fermented on the media and forum websites of the island country.

Many people who didn’t know about Honor of Kings now know this game, so there are many comments about Honor of Kings above:

[How is this game? Is there anyone with any kind hearted person to say that I am really excited now. If I could buy a good galgame for 2,000 yen, I am afraid that the quality of this game is very poor, and it may not even be worth 2,000 yen.]

[I'll reply to you: It's great value! This game is really very attentive to make, and the details of the picture are not to be mentioned. The game I played was completely shocked.

This is not the most important thing, the key point is that the plot of the game is very powerful.

It's different from the galgame we played in the past. The plot and world view of this game are quite grand...
To be continued...