August 14, 2009.

Imperial capital.

Bomi Building.

3401 conference room.

Bomi President Liu Zhiping is making financial reports for the second quarter of 2009.

"According to statistics, the main business segment revenue of Bomi Q2 this year accounts for the following:

The main part is mainly from electronic products, with a total revenue of US$25.2 billion, equivalent to 202.3 billion of Ruanmei coins, accounting for 55% of the total revenue.”

When Cao Yang heard this number, he couldn't help but nodded knowingly.

Electronic products are currently mainly Bomi’s smartphones, Bomi 1 and Bomi 2, and Micro smartphones.

In this way, the smartphone business is really developing rapidly.

The main reason is that Bomi has nothing to fight except Apple around the world. It can be said that it is a complete dimensionality reduction strike, and through the product and market vacuum in the advanced era, it has formed a monopoly in a sense.

In 2009, the smartphone business was able to reach a scale of 200 billion, which is really scary.

However, this scale is still rising and expanding, because the current market is far from saturated.

Not only can it not meet the global needs of smartphones, but it cannot even meet the needs of smartphones for Chinese people.

"We can take a look at the sales modules of the specific electronic product business." Liu Zhiping said and clicked on a data chart, which marked the sales of smartphones produced by Bomi Company.

"Bomie 2 sold well throughout the second quarter, with an average monthly sales of 3.64 million units, a total revenue of 74.256 billion yuan, and Boomie 1, an average monthly sales of 6.68 million units, a total sales of 100.18 billion yuan. Micron mobile phones are currently the best sales volume, with an average monthly sales of 1,163 units, and a turnover in the second quarter reached 27.9 billion yuan."

Because of the consensus on price increase strategy reached by Cao Yang and Liu Qiang last time, the price of Bomi 2 will be much higher than that of the first generation after it is released. The main reason is to occupy the high-end smartphone market before other categories of products intervene, so as to create Bomi's brand image.

Moreover, increasing the selling price is equivalent to increasing the profits of mobile phones, thus increasing the income of various companies in the entire industrial chain, and providing strong impetus for better development in the future.

So from the data, although the sales volume of Bomi 2 is not as good as others, the total sales are not much smaller, and it is even about twice the revenue of Micromi mobile phones.

Microphone itself is positioned as a [popular phone], with its main focus on cheap and cost-effectiveness, allowing mobile phone users around the world to update their smartphones as soon as possible, and enter the new smartphone era from the original non-smartphone era.

It plays a very important purpose in building a strategic platform.

Therefore, the price of each Microphone is very low. It was initially sold for only 799 yuan. Later, with the scarcity of the market, it has increased to 899 now. However, even so, the profit provided by Microphone is quite low, and each mobile phone can make a profit of 100 yuan.

It depends on the strategy of small profits but quick turnover.

However, because it carries a relatively large strategic significance, in the long run, the value of Micron Mobile to the company will definitely be far more than its current revenue.

Because more and more people have smartphones, their demand for APPs on smartphones will increase day by day. Mobile phones are just a platform. In the future, they can recover costs through APPs or make more profits through APPs.

Bomi's current strategy is still to popularize smartphones first, so that users can replace smartphones as soon as possible.

The subsequent strategy is to provide better smartphones, and at the same time, increase the prices of mid- and low-end mobile phones while achieving user update goals, thereby creating more profits.

There are several benefits to creating profits. First, the company makes more money.

Second, you can make more money for products in the supply chain.

Third, provide more jobs.

Fourth, increase the salary and benefits of employees, thereby promoting more consumption, and achieving a positive cycle.

These are the company's relatively clear strategic goals.

After Liu Zhiping talked about the electronic product module, he continued to say:

"Because the company's laptop-related business was only launched in July, it was not calculated in the Q2 financial report. However, according to the current market feedback, the company's laptop business has developed quite well and is very likely to become the next growth engine." Liu Zhiping said.

"For Bomi, the laptop business is a brand new field, but for the entire market, the laptop business is already saturated. How to make a fortune and gain a considerable market share is a difficult problem.

So Bomi will invest a lot in this area in the future.”

Fortunately, Cao Yang and Liu Qiang have already clarified the problem and future direction before. With goals and methods already in place, it is not a big deal, it is nothing but a problem of money and people.

Cao Yang thought it was worth it.

Because what he wants in the future is not as simple as seizing the laptop market, what he wants is to improve the entire hardware ecosystem.

What is hardware ecosystem?

That is to say, from mobile phones to computers to tablets, to smart home appliances, game consoles, etc., all types of electronic products can be unified using the operating system Hongmeng 2.0 or even Hongmeng 3.0, 4.0... developed by Bomi.

It can manage all products with one mobile phone, and likewise, the computer can manage all products...

The products are connected and interacted with each other, thereby achieving a complete ecological environment based on the Hongmeng system.

In addition, Cao Yang also had the idea of

In the future, in order not to be bored by the West, it is necessary to carry out your own hardware business. For example, graphics cards, there are no substitutes in China now, and basically everyone buys American products.

However, judging from Bomi's current scale and revenue capabilities, it is a bit unrealistic for him to develop the company into an electronics kingdom with a full industrial chain. The best way is to bring other domestic companies together and support the relevant domestic industrial chains.

So from the moment, there is still a long way to go.

...

Speaking of the electronics industry, Liu Zhiping has to admire his boss's vision and ability.

Before Bomi's smartphone was launched, Bomi's revenue capabilities were actually not weak. It can even be said that if there were no smartphones at that time, as long as it could be listed, Cao Yang could still become the richest man, but he might be the richest man in China, but he could at least enter the top ten in the world.

After all, the company's gaming business already had quite terrible revenue capabilities at that time.

The AIR gaming platform alone can earn nearly 10 billion US dollars in a year.

Later, when Boss Cao developed the electronics industry, everyone thought he was really crazy because the company's main business was games, and in terms of software, the hardware almost started from 0.

Fortunately, Boss Cao successfully formed a very good team with excellent quality, coupled with the boss's genius design and concept, which made Bomi smartphones come out, which promoted the development of Bomi electronics industry.

Who would have thought that this area would grow into the company's largest revenue module until now? It is no exaggeration to say that it is Bomi's money-making engine.

The development of Bomi electronics industry not only brings revenue from pure electronic products, but also provides many additional value-added services. For example, some of Bomi's mobile game products and application APPs can generate greater value based on the smartphone platform. Although it is still relatively limited at present, future development is promising.

So when talking about this business, Liu Zhiping was calm on the surface, but in fact he felt turbulent inside, and was deeply impressed by Cao Yang's vision and courage.

It is precisely because Cao Yang has terrible decisiveness and future judgment ability that even when he is going to carry out the [laptop business] that is generally believed to be unlikely to succeed in the outside world, the company's employees are firmly on the side of the boss.

Boss Cao also has the ability to make the future splash. As long as you listen to his analysis, you will be full of confidence and feel that this will be accomplished!

...

"Our total gaming revenue in the second quarter was 63 billion yuan, accounting for 37.7% of the total revenue, of which the revenue of the gaming platform was 18.7 billion yuan, accounting for 30% of the gaming revenue."

It should be said that Bomi’s game platform revenue is the big part of game revenue. Now the number of registered users of AIR game platform worldwide has exceeded 250 million, and the number of daily active users is more than 84 million, which is already a very amazing number in the industry.

The number of games sold on the AIR game platform every year is as high as 360 million. Even if the AIR game platform only needs to be a small part of it, it can make a fortune.

It is not wrong to say that AIR gaming platforms are the company's treasure pot.

To put it bluntly, Cao Yang has now closed all the company's business, leaving only the game platform, and then he can live forever without doing anything.

The AIR game platform can develop so well, on the one hand, because the quality of the game platform itself is very good. After all, Cao Yang is from a game, so he knows the pain points and needs of players. At the same time, he comes from 2021 and is also well aware of the steam platform of that era. Basically, the advantages of the steam platform and the AIR game platform have inherited the shortcomings of the steam, and the AIR game platform have also made many improvements.

On the other hand, the AIR game platform has excellent services. AIR game platforms all over the world have corresponding localized personnel or volunteers, which can allow more games to be spread to the group of player users of different texts and languages.

So both game manufacturers and users like it very much.

Of course, due to the high maintenance cost, Bomi actually requires game developers to do localization work by themselves rather than relying on the platform's translation and help.

Then, the company has many excellent IPs and games, such as the Shanhaijing series, the Assassin series, the Girl series, and the God of War series...

Even if it is a ghost blowing light, it can be considered a god-level work in the minds of core players. It’s just that this group of players is too small, so the sales volume is not very high.

These Bomi’s own games are basically exclusive to AIR game platforms when they are released, which is equivalent to forcing players to use the AIR game platform.

On the other hand, due to the Matthew effect, the AIR game platform has gathered a large number of players and has more than 250 million registered users around the world. It naturally becomes the largest game sales platform. Many games from major manufacturers have to go to the AIR game platform and enjoy the revenue sharing with Bomi. The main reason is that when your market is big enough, others will have no way to not cooperate with you.

So now the AIR game platform is still snowballing and continues to grow. Even if it is left, tens of millions of new users will be added every year, and this growth rate is still rising.

"Minecraft" has 8.4 billion, accounting for 13.3%, Three Kingdoms Online2, revenue of 2.952 billion yuan, accounting for 4.6%. DNF has performed well in the first half of this year. Q2's revenue increased to 5.616 billion yuan, accounting for 9%, World of Warcraft was 11.04 billion yuan, accounting for 17.5%, DOTA's revenue was 400 million yuan, accounting for 0.68%, and card game revenue was 10.704 billion yuan, accounting for 17%, and Dance Troupe..."

My world is worthy of being a god-level game. It is acceptable to both men, women, young and old all over the world. It is not picky about food, and can also form more gameplay through the spontaneous creative behavior of players. Therefore, my world is still developing very rapidly, and it is the relatively high income of these online games.

Others, such as Three Kingdoms Online, World of Warcraft, DNF... These games are very stable.

Especially World of Warcraft, the Burning Expedition that just started last year has attracted a large number of users, and some players who have never even been exposed to online games are attracted by it.

It is still in the rising period of World of Warcraft, so the income will be getting higher and higher.

As for DOTA, the current revenue has not yet risen, and there is actually a lot of room for growth, because the total number of global touch ba players is far from reaching the upper limit, and because touch ba games have extraordinary attractiveness and viscosity, the growth rate in the future will become very fast.

Among the people here, I'm afraid only Cao Yang is more clear about the real potential of BA games, even if he sells his skin, he can become the income overlord.

...

"In the first half of this year, the company only had one stand-alone game on the AIR game platform, which is "Ghost Blows Out the Light·Jingjue Ancient City", with revenue of 173 million yuan." When Liu Zhiping said this, he saw that the boss and Li Lanyun's expressions were not very good, so he lowered his head and skipped it, without much telling.

In fact, according to the data on the books, the game Ghost Blows Out the Light is very undesirable and there is no need to continue to develop.

But the boss insisted, and everyone had no choice.

Maybe Boss Cao wants to give this project one more chance. The boss’s understanding of games is always better than Liu Zhiping himself.

Cao Yang curled his lips.

Although the income of Ghost Blowing Light is not ideal enough, and the profits earned are not enough for the sequel development, he doesn't care about these things.

This is probably why gaming revenue does not seem to have increased much, with a year-on-year increase of only 24.6%.

The company's stand-alone game should usher in a wave of explosions in the second half of the year and next year.

It will be completely different when you look at it.

...
Chapter completed!