648. What is it called? (Chapter 1)
15 seconds?
What can this do?
Can 15-second short video content be carried?
Brother Xiao Ma thinks Boss Cao is simply crazy. What quality can the short videos made in this situation have?
"We mainly do this short video through UGC," Cao Yang said, "that is, we provide a short video platform based on the user's independent upload behavior and creation.
15 seconds is for some ordinary users. I imagine that it is first opened for 15 seconds, and then you can obtain 1 minute or even 10 minutes of recording permission through the background application."
In 15 seconds, you can actually do a lot of things. The reason why you order 15 seconds is because this is how to maximize the spread of fragments.
Users themselves have less fragmented time, and then they can encroach on users in the shortest time, which is enough to create more creative and high-quality works.
In human terms, Douyin is equivalent to a fostering war, which rolls up the content of short videos on the entire Internet. Because if you don’t achieve the most eye-catching method, it will be difficult to gain fans through short videos. This further prompts many up owners to strive for excellence in their works. By the way, Douyin also verified in this way that 15 seconds can indeed produce very high-quality and interesting content.
15 seconds should be a number obtained after ByteDance's test, otherwise the time should become longer or shorter.
For some humans who have mastered the [traffic password], it may only take 5 seconds.
"Part one is template. We will customize scripts and content here. Users only need to record and upload them according to the lip styling. The other part is mainly created by users themselves. You don't have to worry about the creative ability of users." Cao Yang laughed, "When the time comes, everyone will take the initiative to create, and the things they produce will definitely exceed your imagination."
Because these things have actually been verified by Douyin in previous lives, Boss Cao is not worried at all.
After listening to Cao Yang's words, everyone had only a vague impression in their minds, but since the boss was so confident, it was actually hard to say anything.
Cao Yang also wrote on the whiteboard that this short video should have, as well as how users can operate it in the future, etc.
Everyone below was stunned.
Brother Ma couldn't help but admire in his heart that Boss Cao is indeed a genius. He has already thought so perfectly in his mind. Moreover, whether it is the function or the interface, it makes people feel that this thing doesn't seem like something without it.
However, he searched carefully and found that there was really no software of this type.
Think about it, after all, Bomi smartphones have only been four years since they were invented. If a similar APP appeared on smartphones, it would be impossible for the company to not notice it.
But this makes it very scary—
It is obvious that Boss Cao’s drawing is so real, it seems as if he had used it himself.
This makes me admire Boss Cao’s design ability.
A good designer must be able to improve the product through brain and imagination before it is made. After that, the product is made, just to correct the appearance in his own brain.
Thinking of this, Brother Ma couldn't help feeling extremely inferior.
It turns out that the gap between me and Boss Cao is not just a brain problem.
Damn, if anyone could have the imagination, creativity and design ability of Boss Cao, he could take off.
...
Brother Xiao Ma recorded it carefully. After Boss Cao finished explaining, he picked up his mobile phone and took photos of the content on the whiteboard. After he went back, he made it according to the interface and content he drew.
This can save a lot of development time, after all, Boss Cao has designed it so well.
"The last question is left now." Cao Yang tapped his chin with a pen, staring at the short video software on the whiteboard, and became confused.
Although it seems that it was designed completely based on Douyin in his previous life, even Boss Cao did not think about what changes to make.
But it's a different world after all.
"So what's the name of this software?"
The reason why Cao Yang doesn't want to make changes is also very simple -
Douyin has also been verified by the market. It took so many years to adjust it to achieve the final appearance, which means that there are factors of success. If you are not sure how to do better than others, it is better to copy it first.
After all, Boss Cao’s major is not here, and the part he is good at is still making games.
"Um……"
Everyone fell into deep thought when they heard Cao Yang’s question.
Except for Li Chang and Xiao Ma Ge, none of the people here are doing product design. Liu Guangran and Liu Qiang belong to the implementation party.
When Li Chang arrived here, she felt that it was a very embarrassing thing to have in the conference room, because the parts related to her had been solved. She only needed Liu Guangran to ensure that the problem of the marking system could be solved and she could go back to make the sequel to her "Learning Goddess".
However, Boss Cao extended the topic to a direction that shouldn't have been heard by her little planners. Now Li Chang is not going out, nor is he stayed.
I can only say that Boss Cao really didn't treat her as an outsider.
Cao Yang's idea is also very simple. Anyway, they are all from Bomi Company. Since the topic has been unfolded, there is no need to invite Li Chang out. This will appear to be untrustworthy and will not be conducive to Li Chang's development in the future.
Moreover, he thought that there was nothing Li Chang could do to avoid today's topic.
This is the mind and demeanor of the boss of a world-class company. Li Chang couldn't help but secretly admire him.
"Isn't it okay to call Penguin short video or QQ short video?" Xiao Ma asked in confusion.
Because for him, these naming are natural things, users can see at a glance that from the name, you can know which company and which department of the software is produced and what role it has, and can also be linked with other company package software. It can be said that it is the main naming method of Penguin's products at present.
QQ Music, Penguin Video...
These are all things that are collected according to this template.
"Yeah~" Cao Yang shook his head, "I just don't want to give users such stereotypes. I think this thing is one of Penguin's family photos. No matter how well it is done, it feels lacking a little freshness."
Um.
Yes.
Li Chang held her hands and thought silently. She also agreed with her boss's words. Now the products under Penguin have become accustomed to users, either QQ or Penguin.
Fortunately, the name of WeChat is different from before, otherwise Cao Yang would not think that this thing can have a greater influence, and the promotion may not have such a good effect.
Sometimes the names are too neat and uniform, which can easily give users some stereotypes and make them have some bad associations.
Short videos are introduced in a way that they need to have a freshness and interest. If they give people a preconceived idea from the beginning, they are just a derivative product under the penguin and look ordinary, they will lose their strategic value.
That's why Cao Yang felt a headache about the name of this software.
“Um…”
It's right...
After listening to Boss Cao's analysis, Xiao Ma Ge still agreed with his statement that some products need to rely on the influence of his company to become a member of the family photo package, such as QQ music, Penguin Video, etc.
If some things have different intelligences, they cannot use this naming method.
For example, WeChat, and the current short video.
"So, is there such a possibility..." Li Chang raised his right hand silently.
Cao Yang turned his head to her and signaled her to continue.
"I just heard your description from your boss. I think the greatest value of this short video lies in viral transmission. Each user is both a viewer of short videos and a creator of short videos. Then it proliferates through constant transmission, and then makes this short video software popular. Is that true?"
"Yes." Cao Yang laughed.
This little girl is very outstanding.
In fact, Li Chang graduated from the China News Agency, so he has a good understanding of these contents and theories. He thought of the word viral transmission at the first time.
Things that have communication significance and can produce good communication effects are what this market desires.
Just like the games developed by Bomi Company before, there are really few that have viral transmission capabilities.
Although Li Chang still had a vague impression of this short video software, she vaguely felt that if she really made it, it would definitely be a very amazing thing.
"So since it is related to transmission, can you just use a name like a virus short video?" Li Chang asked, "The English name is actually easy to remember, so it is called Virus."
It's quite easy to understand, and you can understand it at a glance.
Many foreign companies like to give similar names, which make people easy to remember, and the name itself has certain communication value and will impress you very deeply.
"Well, there is no big problem with the English name," Cao Yang laughed, "but it is definitely not possible to call it a virus, because it will definitely be harmonious in China, and there is a very bad negative guiding effect in it."
"How about so much pamine?" Li Chang quickly gave another name.
It's worthy of being a planning, but his mind is still very flexible.
The reason why short videos can cause such a big communication effect is actually the main value here-
It can secrete dopamine in the shortest time.
Even if you are not very interested in these contents on the platform at the beginning, with enough videos and accurate push, short videos such as Douyin will definitely be the fastest way to obtain dopamine.
What other software can make you secrete dopamine and create a sense of pleasure in 15 seconds?
This is also its terrible thing.
Chapter completed!