In 2001, the cost of a CD was about 2 yuan, and the price was quite inflated.

When releasing an album, the disc not only contains the most basic chemical and burning costs, but also has to throw away the cost of recording, creation, advertising and inviting celebrities to star in MV.

Most of the money invested by Cao Yang is spent on advertising and recording mvs.

The promotion effect can only be described as unsatisfactory. It is also a blessing that the boss is Brother Xian and has a wide connection. Otherwise, if he changed to a new company like Cao Yang to promote it, he would not be able to promote Zou Jielun.

After the press conference, Cao Yang paid great attention to future data situations.

As of 6 pm the next day, according to statistics from Alpha Records, about 10,000 copies were sold.

This number is said to be high or low or low.

Generally speaking, if you want to break through the 200,000 mark, the first day's sales must be at least 20,000.

But the first day of the 10,000 new singers was also a very good result.

Cao Yang is not very sensitive to the number of records. He only cares about one thing, that is, whether he can exceed 200,000 copies in the end.

As long as it exceeds 200,000, he will make a profit.

However, the specific situation can only be seen based on the next few months.

Records are a bit similar to stand-alone games. For example, everyone is engraving a disc and needs to be released in physical stores. The sales performance mainly depends on the first few months.

But some are not very similar.

Because the ultimate value of the record will be focused on the individual.

For example, Zou Jielun, every time he releases an album, he is used to create the brand [Zou Jielun]. After making an individual, he will also drive past record sales results.

If the results of the first album are not very ideal, but Zou Jielun's second album is released very well and his personal reputation is very famous, it may drive the future sales of the first album.

But it is different to make games because the game changes and elimination speed is too fast. For example, the first RTS version of King of Glory developed by Bomi has not yet been exposed to the glory of King of Glory.

It is difficult to create a brand image. Even for an old fairy tale game producer like Xishanju, the next game may not be a failure.

Even if Daewoo, which has already built a brand image, may not be able to sell well in the future Xianjian series.

Those who like to play Xianxian 3 may not play Xianxian 1.

But if you like to listen to Zou Jielun, you may also listen to his previous albums. This is the difference.

There is not much room for technological progress in music. Music style is the key to making people successful, so as long as you create a personal brand, it can drive a series of record sales.

...

On the day Zou Jielun's first album was released, on the other hand, the game "Biography of Zhao Yun" in the imperial capital Bomi was also released simultaneously.

When it is released, it can be described as [silent and silent].

Until the afternoon of that day, when Bomi's official website announced the news of Zhao Yun's release.

After realizing the talent in the game industry, they discovered that Zhao Yunchuan had released it.

"Damn, are you wrong?" The colleagues at Xishanju didn't understand what this was.

"This should be a product developed by the boss, right? But why are there no promotional advertisements?"

"don't know."

"Does Bomi understand operation?"

"Does Bomi not pay attention to it at all?"

People from Xishanju think that Cao Yang does not attach importance to Li Lanyun who has changed jobs from them. Everyone stands up for him and is even a little indignant.

"The boss is really blind. Why do you think of Bomi, the game company, giving up Xishanju?"

"I used to think that Bomi's boss was a wise king who valued talents so much. Now it seems that he is just a stupid guy."

"I guess he can't tolerate anyone in his eyes. He only believes in his own direct line. If he passes by Li Lanyun, he is almost like a rebel general. He probably suffers discrimination in Bomi. Otherwise, how could he be released directly without even a promotional and preheating process?"

Yes, it is better to say that Bomi has no time to promote and promote than to promote and promote.

Cao Yang's operation was really too urgent.

According to the normal process, after Zhao Yunchuan completed it, he should first conduct internal tests in the company to confirm that there are no very obvious bugs. Then he will invite some players to experience it and see if there are any problems.

Later, it will enter the promotional stage. Even if you don’t invite celebrities, at least you will have to conduct an advertisement in important magazine media.

For example, it will be promoted in the game channels of major TV stations.

This process will take a month or even half a year to completely lose players' appetites, and then inform them of a clear release time and make a preheating.

Then, it will be released.

...

Cao Yang only had 3 days left for Li Lanyun.

It is conceivable how bad this wave of publicity was.

Even Li Lanyun, the main planner of Zhao Yunchuan, did not understand Cao Yang's intention to do so.

Although he finished what Cao Yang said, Li Lanyun still couldn't overcome this hurdle. After thinking about it at night, he felt that the boss's decision was problematic.

As soon as Cao Yang came back from Wanwan, Li Lanyun found him directly.

"Mr. Cao," Li Lanyun entered Cao Yang's office and said bluntly, "I thought about it and felt that this decision was too hasty. Why did we have to send Zhao Yun out at this time? It was obvious that the time was not ripe enough, and there was no time for publicity and promotion to be arranged."

"Sit," Cao Yang greeted with a smile.

Li Lanyun sat down with a cold face.

"Brother Yun, you can say that I am arbitrary in this matter," Cao Yang said, "But I think so. In the next few months, the game market will undergo earth-shaking changes. The changes will mainly come from the company next door to us, which represents an online game called "Stone Age".

The impact of this wave of online games may have a significant impact on Zhao Yunchuan’s release.”

"I also want to follow the steps and do it step by step," Cao Yang said. "But now I have to do this to avoid risks."

Li Lanyun's neck was a little red. He did not accept Cao Yang's statement, "I agree with your determination to make "Three Kingdoms Online", and I also think this design is very good, but I don't think online games will lead to Zhao Yunchuan's failure."

"It's not a failure, it's an early release."

Cao Yang was also a little angry.

It is disastrous to explain to someone that will happen in the future, because no one will believe it.

Cao Yang thought for a while, his tone was relaxed, "I also believe in the quality of Zhao Yunchuan. It is not impossible to release it in advance and promote it simultaneously. I think as long as you have confidence, with the quality and reputation of Zhao Yunchuan, it can sell well even if it is released in advance.

Don’t you think so?”

"I..." Li Lanyun choked. As the producer of Zhao Yunchuan, this thing was just like his child. As a mother, it was impossible to say that his child was ugly.

"Of course I believe Zhao Yunchuan is excellent enough."

"Will that be over?" Cao Yang patted his shoulder, "It's too early to talk about success or failure now, and the data has not yet come out. When you look back in 4 months, you may have another insight."

4 months?

Li Lanyun frowned.

He suddenly thought that in four months, Xishanju's new game "The Legend of Swordsman: Legend of Moon Shadow" will be released.

Is Mr. Cao really afraid of being impacted by online games?

Or are you afraid that we will fight against Xishanju?

...

Bomi's new game "Biography of Zhao Yun" was released hastily without publicity.

When leaving Bomi's previous operation experience, Fan Zheyu couldn't help laughing when he saw this news.

"It's great, the way of heaven is good for reincarnation, who will the heaven spare?"

Cao Yang, this little bastard, fired me. Look, this is the result of not understanding the market or operation.

It would be strange if a game without operation can achieve good results.

...

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Thank you everyone.

I recommend a friend’s book "The Lord of the Old Gods". The novel has no thunder and no depression. The car speed is very fast and the driving skills are superb. Everyone can read it with confidence.
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