Chapter 235 Franchisees
The so-called female chasing male veil, not to mention that Esther is a beautiful woman who is loved by everyone. As a normal-oriented man, Chen Qiang is really inferior to such a beautiful woman.
So Chen Qiang began his first relationship after traveling to this era, a 27-year-old uncle and 18-year-old luoli.
Johnny Wesmerer did not come to bother Esther again. It is said that the playboy met another beauty, his third wife. At the end of 1939, Johnny Wesmerer would marry his third wife. The woman gave birth to three children to Johnny Wesmerer, but in the end the two divorced.
Chen Qiang had an extra girlfriend, but the occasionally flapped wings of his little butterfly did not cause a tornado, and the wheel of history was still moving forward according to the original process.
Britain made a compromise with Japan and signed the Arita-Clachi Agreement. Hu Shi must have been very depressed after hearing this news.
The Germans also acted frequently on the Polish border. Britain and France verbally said they wanted to protect Poland, but in fact they were looking forward to Germany taking action against Poland as soon as possible. At that time, the Soviet Union will not sit idly by and watch Germany occupy Poland. Wouldn't it be nice to let Germany and the Soviet Union fight to the death!
In fact, Germany signed the "German-Soviet Non-aggression Treaty" with the Soviet Union, and the two countries secretly agreed to divide Poland.
With the intelligence systems of Britain and France, they also received relevant news, but on the issue of Germany, Britain and France always responded half a beat slower. Before Britain and France could discuss countermeasures, Germany had already begun to attack Poland, and World War II broke out.
In Asia, India has been showing off its presence in recent times. After Gandhi's comeback, the Indian Congress suddenly found its backbone and launched a series of campaigns against British colonial rule in India. Gandhi himself even wrote letters to the German head of state, which made the British dumb. Germany and Britain were already in a state of hostility, while Gandhi, as the leader of the largest colony in the UK, was kneeling down and licking the German head of state. Isn't this a slap in the British Empire in the face?
Of course, the German head of state did not pay much attention to Gandhi. How awesome the German head of state in 1939 was, the British king might not be taken seriously by him, not to mention that Gandhi was just an indigenous leader of a British colony!
The Japanese also suffered defeat in the Battle of Nomenhan.
At this time, the Japanese probably thought that the Soviet Union was as weak as Britain, or they thought that the Soviet Union was still Russia during the Russo-Japanese War, so they sent only one division and killed it casually, and then they broke into blood. Then Japan increased its troops again, sent 25,000 people, and brought more than 100 planes and 80 tanks. However, they encountered a steel torrent led by Zhukov. The Soviet army had 500 impeachments and more than 500 aircraft, and carried more than 500 heavy artillery, and pushed them all the way over, and Japan directly gged.
The Soviet Union also strived to win quickly. In this battle, the artillery shells alone consumed 30,000 tons, and all the Japanese strategic materials combined used only 2,000 tons. Of course, the materials saved by the Japanese were exchanged for the lives of more than 10,000 soldiers. The Soviet Union's money-free style of fighting did scare the Japanese. The Japanese knew that the Soviet Union was not easy to mess with, so they did not continue to extend their sphere of influence to the north.
There was good news from the domestic side that the Yunnan-Burma Highway was finally opened.
This highway was originally built to transport strategic materials to Chongqing. At that time, in addition to the Yunnan-Burma Road, there was also a Yunnan-Vietnam Road. The Yunnan-Vietnam Road was built by French colonists in the 18th century. Later, Japan attacked Vietnam, and the Yunnan-Vietnam Road was blocked. The Yunnan-Burma Road became the only lifeline for transporting materials to China.
...
The pace of European wars is getting closer, and the United States is still the same, running, dancing and dancing.
At this time, Americans mainly talked about a topical movie, which was "The Wizard of Oz".
Needless to say, "The Wizard of Oz"'s status in history, the most influential films in the future are the most influential films in film history, such as "The Godfather", "The Great White Jaws" ranked 13th and 14th respectively. "Star Wars" was praised as the second place in the end, and the first place was "The Wizard of Oz".
People in the future may only know that "The Wizard of Oz" is a great movie, but Chen Qiang, who was in 1939, can deeply feel the influence of "The Wizard of Oz" in the United States. In his spare time, almost everyone talks about "The Wizard of Oz", and Chen Qiang's gym has recently lost 20% of the members. It is said that they all went to the theater to watch "The Wizard of Oz".
Esther also pestered Chen Qiang and went to the theater to watch "The Wizard of Oz". To be honest, Chen Qiang had no feelings about it. After all, he had experienced the baptism of various special effects blockbusters in later generations. He had never seen a fantasy world before? However, Esther was amazed and attracted by the world described in "The Wizard of Oz".
...
In the office, Chen Qiang was holding paper and pen and was calculating the cost of opening a branch.
Although the gym has only been open for a few months, Chen Qiang has already begun to open a branch. The profit of opening a gym is too great. Isn’t it a fool to have money but not make money!
The gym is originally a regional service place. Generally speaking, customers who visit the gym either live nearby or work nearby. No one will walk a hundred or eighty miles away just to do one or two hours of fitness.
Nowadays, customers near Chen Qiang's gym have basically been attracted. It can be said that Chen Qiang's gym has basically reached a saturation state, and the growth of new customers has been very slow, so it is necessary for Chen Qiang to expand his business and open a branch in other areas to attract more customers again.
After a long time, looking at the figures he calculated, Chen Qiang sighed: "There is not enough money in his hand. It's mainly because he has been working on a bicycle a few days ago. He has invested too much. Now he has a little bit of money to open a small gym."
The calculation result made Chen Qiang a little depressed. According to his current situation, he would probably have to sell a few months of courses before opening a branch.
In fact, Chen Qiang should be satisfied with being able to make so much money in such a short time, but people are not satisfied with the fact that no one will think that the money is low, especially the profit in the gym industry is too great, which makes Chen Qiang feel as if there is a lot of money in front of him, but his pocket cannot hold it.
At this moment, a knock on the door sounded, and a fitness coach under Chen Qiang pushed the door and came in.
"Chan, there is a Mr. Smith outside who wants to see you. He doesn't seem to be a client." The fitness coach said.
"Okay, I'll go out right away." Chen Qiang put down the paper and pen, and then walked out.
The man named Smith was a tall white man, who was over 1.9 meters tall and looked very strong.
After the two introduced each other, Chen Qiang led Smith to his office and divided the guests and hosts. Chen Qiang then asked, "Mr. Smith, you come to me, don't you know what's wrong?"
"Mr. Chen, let me just say it. I plan to open a gym, so I need to order some fitness equipment. I am very interested in the fitness equipment here. I found out that these fitness equipment were designed by you personally, so I hope I can get your authorization to let me customize the same fitness equipment." Smith said.
In this era, the fitness equipment in the United States was mainly produced by Zhan De Company. At that time, Chen Qiang designed his own fitness equipment because he looked down on Zhan De Company's products. In comparison, the fitness equipment designed by Chen Qiang is of course better, but Chen Qiang does not have the capital to open a factory for producing fitness equipment.
Now Smith obviously has a crush on the fitness equipment designed by Chen Qiang, so he comes to his house and hopes to get Chen Qiang's authorization.
The attitude towards invention patents in that era was different from that of later generations. If learning other people's advanced technologies according to the standards of later generations was considered "stealing", then the United States could be regarded as the biggest "thief" in the 20th century. During the great development of American industry, they "stole" countless technologies from Britain, France and Germany. So some people on the Internet said that white skins are all double standards. When the United States learns other people's technology, it is learned, and when China learns other people's technology, it becomes "stealing".
In that era, patents and intellectual property protection did not exist. Many inventions and creations were "counterfeit". For inventors, they either cooperated with capitalists to produce their own inventions, or started their own companies and produced their own inventions. For example, Edison, in addition to being an inventor, was also the founder of General Electric, who first produced various inventions of Edison.
The Swedish doctor Gustav Jander, who invented the fitness equipment, eventually opened a fitness equipment company and sold the fitness equipment he invented to the world.
At that time, many inventors did not do it to make money. Some people did not care about patents in order to promote their inventions. If someone produced their inventions and allowed their inventions to be used by more people, it would be the best reward for inventors.
So even if others do not seek Chen Qiang's consent and directly copy the fitness equipment invented by Chen Qiang, Chen Qiang has no choice. Smith is already a very gentlemanly approach to seek Chen Qiang's authorization. Under normal circumstances, this is just a formality. As the inventor, Chen Qiang will definitely agree.
It's like Chen Qiang went to Joseph Pilates to get authorized by Joseph Pilates to offer Pilates courses in the gym. Not only did Joseph Pilates not ask for any patent usage fee, he came here enthusiastically to teach.
Of course, this is also related to the lack of awareness of patent protection in that era and the law of patent protection is not sound. But the most important thing is that those who invent and create were not intended to obtain huge patent fees by inventing. Many of them really made inventions and creations to change people's lives. When a person thinks that what he is doing is pursuing a dream or is engaged in a great thing, talking about money seems too expensive.
Faced with Smith's request, Chen Qiang had a bold idea in his heart, so Chen Qiang asked: "Mr. Smith, where are you planning to open the gym?"
"Mr. Chen, don't worry, my gym will be open in Brooklyn. The location is very far from you and will definitely not affect your business here." Smith said quickly.
"Then have you already thought of your gym? " Chen Qiang asked again.
"I thought about it a few, but I haven't finalized it yet," Smith replied.
"What do you think is the name 'Chen Qiang Fitness'?" Chen Qiang asked with a smile.
Smith was stunned: "Mr. Chen, I don't quite understand what you mean."
"Mr. Smith, if you want, I hope to invite you as my franchisee." Chen Qiang replied.
Smith was still confused, as if he couldn't understand what Chen Qiang said.
"That's right, Mr. Smith, I plan to develop 'Chen Qiang Fitness' into a chain-operated brand." Chen Qiang explained again.
"Franchise? Chain operation?" Smith asked, but he was still confused and could not understand Chen Qiang's meaning at all.
As early as 1859, the first chain store appeared in New York, mainly for tea distribution. By 1880, there were more than 100 branches.
Before the 1950s, the chain business model in the United States was only used for distribution networks. For example, Shengjia Sewing Machine Company used the chain business distribution network to dominate the US market. Later, those household consumer goods brands also learned this model, such as General Electric selling TVs and Ford selling cars, they all first deployed the distribution network and then sold goods.
Until the 1950s, McDonald's and KFC applied chain operations to the food industry. Since then, many well-known fast food brands appeared in the United States; and then the Walmart model has expanded chain operations to the entire retail industry. In the 1970s, the Japanese learned the essence of chain operations, and now many cities can find Japanese chain brands.
However, before the 21st century, chain operations were mainly developed in the retail industry and catering industry. The chain operations model of the service industry appeared relatively late, and the scale did not gradually appear until after the 21st century.
In 1939, chain operations were still at the initial stage of product sales network, and as for the chain operations model of the service industry, there was no trace of it. So when Chen Qiang proposed "franchise" and "chain operations", Smith couldn't understand what Chen Qiang was going to say at all.
Chen Qiang had to patiently explain to Smith.
"Mr. Smith, after you become my franchisee, you can use the brand of 'Chen Qiang Fitness'; I can provide you with fitness equipment at a fair price to ensure that it is exactly the same as mine; in addition, all the courses I have here can be offered if you want; if your coach does not know how to teach, I can give them professional training and teach them how to teach."
The amount of information Chen Qiang revealed was a bit large. Smith thought about it for a long time before he understood something. He only heard him ask with a surprise look: "Mr. Chen, are you saying that I can also offer courses here?"
"Of course, as long as you become my franchisee! And I will also provide you with special training services." Chen Qiang replied.
"That's great!" Smith shouted excitedly.
Smith also conducted an inspection. He knew that the most profitable courses in Chen Qiang were those courses. Those novel courses are the core business of Chen Qiang, and others can't learn them for the time being, so Smith did not have the idea of making these courses. Now Chen Qiang took the initiative to propose that he could help Smith offer fitness courses, which was equivalent to sending Smith an egg to lay an hen. How could Smith be unhappy?
Chen Qiang continued: "If you become my franchisee, you can use it if I have new fitness equipment or new courses here. Next, my gym will have a series of publicity activities, such as advertising in some major media. If you become my franchisee, you will also enjoy the benefits brought by advertising."
"Mr. Chen, does this franchise turn my gym into your branch?" Smith asked.
"Of course not!" Chen Qiang shook his head and continued: "Your gym is still your gym. I will not interfere with your business. I will only provide you with guidance on fitness technology."
At this time, Smith had been fooled by Chen Qiang. Smith lost his thinking ability simply because of those fitness courses. Smith suddenly felt like a pie fell from the sky and hit him.
"Okay, I'll join!" Smith said.
"Mr. Smith, I haven't finished my words yet. If you join my brand, you still have to pay me some franchise fees. Of course, this franchise fee will not be too high. Compared with the profit you get, it is definitely insignificant." Chen Qiang said.
"I understand, this is equivalent to paying tuition for you." Smith nodded. He also knew that there was no free lunch in the world, and Chen Qiang was not a charity person. It was normal to charge such good conditions. If Chen Qiang had no intention, Smith would worry if Chen Qiang had any conspiracy. Since Chen Qiang talked about collecting money, Smith was really relieved.
At this time, Smith had decided that as long as the franchise fee that Chen Qiang asked for was not too high, he would be willing to pay the money.
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Of course, the franchise fee that Chen Qiang wants will not be very high.
The thing about collecting franchisees is a long-term trend. Anyway, franchisees have to pay franchise fees every year. If they charge more franchisees, Chen Qiang doesn’t have to do anything and can make money while lying down.
There are two types of franchisees. One is a close-fitting type. Large foreign chain franchise companies, such as McDonald's and KFC, all have this kind of franchise method. Close-fitting franchisees must strictly copy the business model stipulated by the headquarters, including layout, production standards, sales, purchase, organizational structure, service, training, etc. In addition to paying the first franchise fee, franchisees must also pay a certain proportion of management fees regularly. At the same time, they can enjoy all the successful resources of the headquarters, and the headquarters is perfectly copied to ensure the profits of franchisees. Legal, the business entity often belongs to the brand headquarters.
The other type is loose. In the future, most food, automobile, medicine, and service industries in China will all be loose franchise. This is a kind of investment franchise. The headquarters will provide franchisees with services such as entrepreneurship solutions, tracking and feedback. In fact, this model is equivalent to selling the brand's franchise rights. In law, the business entity of this franchise is still the franchisee himself.
Chen Qiang actually wants to be a close-type franchise. After all, that is more conducive to mastering franchisees and the profit will be greater. However, Chen Qiang's current capital cannot be a close-type franchise at all, so he can only do that loose-type franchise.
Recruiting franchisees can only earn franchise fees and management fees. If you just recruit a franchisee, you will definitely make a lot of money than opening a chain store. However, recruiting franchisees is a matter of winning by quantity. If Chen Qiang opens a branch by himself, he will have to invest a lot of costs and be responsible for management. But if you recruit franchisees, you will not only not invest, but you can also earn a franchise fee.
Moreover, this franchise model is also a method of rapid expansion. If Chen Qiang opens branches one by one, he can only open a gym throughout New York in the year of the Monkey and Horses month? But if hundreds of franchisees can be recruited, then the name of "Chen Qiang Fitness" can be resounding throughout the United States. At that time, the trademark "Chen Qiang Fitness" can be worth a lot of money.
Chapter completed!