Six bans issued by the city of Los Angeles in the early 2nd century:

l' Shooting at the rabbit on the tram. 2: Smelling snuff-: Bathing two children in the same bathtub. 4: Making kimchi in the city center. 6: Selling snakes on the street.

In theory, 205 is still valid. In Los Angeles and Hollywood, everything is possible as long as these bans are not violated. No matter what, a poor glove-making worker is not prohibited from becoming Samuel Goldwin, nor is a truck driver is not prohibited from becoming James Cameron; "Future Water World" (1995), which costs 7.5 billion yuan in production fees, miserably only receives 10 million yuan in global box office, and "Blair Witch", which has a production fee of only 30,000 yuan, has received 48 million yuan in global box office...

As described by Jack Lemon (19226I Oscars won 2 times, one for Best Actor and Supporting Actor, and 6 for Best Actor nominations)

Stupid and genius, corruption and purity, entertainment and boredom.

Like many places, Hollywood is a weird place where many opposing things are intertwined intricately, everything is possible

Isn't something stupid and genius happening these days? The genius "Yunick-Kuler", the genius' Exorcist Video", the stupid movie publishers

Stupid DreamWorks, Preton, IP Stupid DreamWorks production department head Jeff Mai, Distribution Department head Terley Price, Stupid Preton CP Gorzman, Stupid Tom Hanks... and shocked, heartbroken, regretful

"I can't believe it, I can't believe it." When talking to people about this, Trey Price always said this involuntarily, looking embarrassed and uneasy.

When reporting the situation at that time to the senior management, Jeffmei was not the person in charge, and his tone was awkward: "We made a mistake. We all thought it was an excellent movie, but we didn't expect it to be evaluated today... The reason for the production of this movie affected our judgment."

When TPT was first screened at DreamWorks headquarters, he was present. He could have persuaded Price to consider buying a film and reported to Spielberg himself to attract attention, but he did not.

Price was not scolded by anyone, but knew how bad he was this time, which might be a turning point in DreamWorks and his personal career.

In fact, DreamWorks is not having a good time now. Despite the great success of "Shrek 2" and "Shark Story" last year, the company's finances seem to be in trouble. There are many reasons, one of which is a huge miscalculation of the sales of "Shrek 2" PB...

"Monster Shrek" is one of the highest PB sales movies. "Shrek 2" was the double box office champion of North America and the world last year's North American and global box office champion, and it is also the PB sales champion in the United States last year. It seems that there is no reason to mess it up.

Looking back on the speech that CPO Jeffrey Carsonberg gave to investors in October last year, how exciting it was. It expected 5.56 million sales to be a boiling year-round profit figure, so DreamWorks raised a much higher than expected B20 million US dollars, and its stock price rose sharply after its listing.

"Shrek 2" did not disappoint at first. 10 sold 33.7 million copies eight weeks after its launch in 1 month. However, as he knew, he couldn't sell it anymore... He sold less than 1.5 million copies in the entire first quarter, not only far below expectations, but also had a lot of printed inventory. This situation even occurred. When DreamWorks was preparing to put a new batch of "Shrek 2" on the stock market, those distributors said they wanted to return the goods.

This is not a problem of loss, but a question of how to explain it to investors. The annual profit expectations mentioned during IpO are impossible to achieve.

These major strategies are the responsibility of the senior management, and the senior management seems to intend to end their independence and sell the company to a large studio group...

It's really a turbulent situation. When the company went public last year, who would have thought that now, everyone is full of ambitions. Price is no exception, so he strongly recommends that the Little Beauty of Sunshine increase the budget and change it to film shooting. In the end, it became, and no one took the budget of hundreds of thousands seriously.

Price knows that although the company is still in good order, no one's position will be affected, but if the company is sold to Paramount or Universal or something, layoffs will come immediately, and the first thing that suffers is the issuance department - those giant companies do not need an additional independent issuance department.

He will be fired as a sinner. The buyout or cooperation between the Exorcist Video is almost for free, but its value is...

DreamWorks now needs more than once or twice as many businesses as "Wedding Day is Coming" and "Saw" are successful, which will alleviate the debt crisis and enable the annual profit expectations as much as possible. Regardless of whether you can overcome the difficulties, it will give the company and the giants more bargaining chips on the negotiating table and let him find his next executive job.

But now, there is nothing.

It was him, Telly Price, who personally pushed the Exorcist Video away. In the company's screening room, "Kuler" smiled and asked, "Gentlemen, do you think it can get the opportunity to release the theater?" Then he and Gotzman almost burst out laughing, "Small amounts of video discs are feasible, but theaters don't work", because who would be interested in? Pseudo documentaries?

This was a fatal mistake. Spielberg was very unhappy, Katzenberg was very unhappy... no one would be happy.

No one is to be held accountable for the time being. How can such a collective misjudgment be held? If all the supervisors who made mistakes on the TPT are dismissed, the entire film industry will be paralyzed. But he is so clear that he has no more time and opportunities.

This year, DreamWorks plans to release new B films on a large scale, including: "The American version of Midnight Bell 2", "Madagascar", "Escape from the Cloned Island", "Super Invincible Master: The Curse of the Human Rabbit", "Like Heaven", "Dream Mercedes-Benz", and Sunlight Beauty".

"World War" and "Munich Tragedy" directed by Spielberg will be released by the principal parties Paramount and Universal respectively.

Every large-scale release is very important. The American version of Midnight Bell 2, which has been released for more than a month, has performed well. The most important thing is the summer vacation, especially the film "Escape from the Cloned Island" directed by Michael Bay costs 200 million), but it would be great that these blockbusters can meet expectations. If you want to say which of them is most likely to exceed expectations, bring surprises, and fill the gap in annual profit expectations...

"The Little Beauty of Sunlight". It is an opportunity for Tatley Price, and it is also an opportunity for many people, even a dream factory opportunity.

Do a good job in LM distribution, heaven; screw up LM distribution, hell.

And Exorcist Video... To be honest, from the perspective of interests, he doesn't want it to have any box office performance, nor does he want it.

Price knew that Gotzman didn't want it, and Gotzman also knew that Price didn't want it, Spielberg, Katsenberg, Hanks... Everyone was in a complicated mood about this matter, not only about the single LM or TPT project, but also about their mutual influence.

"Yonik-Kuler" is receiving great attention, and it is getting bigger and bigger like a balloon inflatable. You can say a HON at any time: Kuuler is Ye Wei, Ye Wei is Ye Wei is Ye Wei'er

Ye Wei just asked about the meaning of many parties. Can it be announced? I will announce it if everyone agrees.

They hesitated about this, and they held a conference call that day and asked for public relations opinions... The final decision was "no". Not only should they not be announced, but they should also keep the secrets better.

If it is announced, it will certainly be beneficial to Ye Wei's personal image, and it can respond to the voices of questioning and attacking him, just like Mike Tyson's heavy punch hit the head.

However, it may have a counterproductive effect on LM, which is mainly due to two considerations.

One is the conflict of styles, what is TPT, terrible, sad, thrilling, darkness, and what is LM, comedy, family, sunshine. This is completely in conflict. Ye Wei is not a popular impression of Spielberg or anyone else's movie. When TPT becomes part of Ye Wei, the excellent accumulation brought to LM by "The Marriage is Coming" will be diluted, which will make some viewers lose interest in LM because they are afraid or dissatisfied after watching TPT, and will always suffer the latter.

Second, the market demands for VIYR spoons. How many viewers are waiting to see the prodigy's official debut. With the promotion, they are looking forward to it more and more, just waiting to go to the theater on the 1st day of the 1st day. If they say "there is now", will the public's enthusiasm for him be digested into the TPT? When they arrive at LM, they are no longer impulsive.

In terms of release, this is called "dating". All publicity is for establishing a dating relationship between the film and the audience. Pay attention to it from time to time to see the latest developments. The "VIY" documentary is for establishing in-depth dates, and it is all for the moment when it is released. They will appear in the most correct place: the cinema as scheduled.

TPT will ruin the progress of this dating and ruin a lot. The worst thing is that no matter how high its box office is, because without participation, there is no real benefit to DreamWorks and Preton, and it also has to bear uncertain risks such as the first point.

Of course, no one dares to say that these two points are guaranteed, the current situation is too rare

In addition, there is a tacit third point, DreamWorks doesn't want to be a laughing stock, and Preton doesn't want to.

Haven't you seen it? The Lions Gate is already using its dramatic distribution to promote it. Like how many companies have refused to invest in James Wen and Ray Werner with the script "Electric Saw Soul", they once again talked about how wise and powerful the Lions Gate is, while other companies are simply stupid like a group of pigs.

Pretong is fine because it is not a publisher, but everyone knows that Ye Wei has a close relationship with DreamWorks. It is not DreamWorks but Lions Gate. What's going on?

You can make some false but reasonable explanations, but the best thing is to focus on this aspect, and no one will even think of this weight at that time.

On the other hand, after the exorcist video was drawn, the promotion was carried out before the promotion was carried out. "Kuler is VIY". "VIY shocked the film critics and Stephen King." People will also be surprised that the market demand will rise. I really want to watch this prodigy's movie, but there is no in the cinema. Oh, there is, "The Little Beauty of Sunshine" will go to see it tonight.

TPT maintains its current reputation evaluation, but has no box office, has no impact on the audience, and has minimized the possible bad impact on LM. It is only used as a promotional point for Ye Wei and LM. It catalyzes market demand at the right time, so there is definitely only a good impact.

And this is the most in line with the interests of DreamWorks and Pretong. So...

"Weige, you must continue to keep confidential. We don't want to see the information that you are Yunik Kule appeared in the media. Don't even guess, don't even want to guess at all." Price replied to Ye Wei so seriously. Gozman also reminded: "Please pay attention to keeping your relationship with your girlfriend confidential." Are you? As soon as the relationship is exposed, the possibility of your identity being exposed is too high.

Yes, this is very unfair to Ye Wei. He has to be attacked by those gossip tabloids until it is exposed, but in comparison, how LM is much more important and cannot make any mistakes.

They really didn't expect that such a film that was born because of the differences in LM production, Ye Wei's "shooting something" in anger would cause such a big deal, which could be a life-saving straw that DreamWorks missed at any time...

If there is anything to be happy about in this matter, there is only one thing: this kid is a genius

He can even shoot such results with TPT, where is LM?

Due to the different interests involved, Julia Roberts could laugh enough. What she wanted was that the more successful Ye Wei, the better, no matter which way he succeeded, then...

Brian Burleir and Leslie Dart were also very happy. It is almost certain that they only make money but not lose money in Ye Wei's investment. The kind of big profit is the kind of big profit.

For this circle of interests, it is still a win-win situation, as long as the TPT has a high rating and low box office underground painting.

However, what disturbed them was a confident voice in their ears: "Gentlemen, I think 1999 has passed a long time ago. The success of "Blair the Witch" is not an individual case of consumption, but revealing an emerging market, a new audience demand. Now, the audience is very hungry."

Exorcist Video, will it...

※※

Amidst the chaos and amid the "fear of TPT box office outbreak", the 2B sun on April 2 ended, and the North American box office dust settled this week.

——Movies－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－�

"Translation Storm" - 1st place - 1st week - 275B-10,60-2,-18,570-2,-18,570---60

"Ghosts and Gods Howling" - No. 2 - Week 2 - 3 - Home - 620 - 17,34610B - 46,954842 - - f19

"Hate Early Meeting" - No. 4 - Week 1 - 262 companies - /B - -,47632 -,47632 - - - - fd0

Exorcist Video》——No. 74th—————————————————————————————————————————————————————————————————————————.45

A word is most suitable to describe the overall performance of new films this week and the next week: ordinary. There is no movie viewing trend, no explosion, just a dull April week, but in it, there is a terrifying light, a horror film, "Ghost Crying and Gods" 205 version - New, 6% favorite)?

Bff’s weekly box office report reads: “It is worth noting that the new Lion Gate film Exorcist Video received an amazing review, it was the first pseudo-document horror film released after Blair, the Witch, which opened with a fairly small marketing campaign and received a good box office. Previously, the market generally believed that this genre would not be successful anymore, and whether it would break or verify this view is not clear yet. In any case, this is a key attempt.”

It is not clear yet. Indeed, many companies have secretly breathed a sigh of relief. This result can only be considered average. Last year's example, "The Trembling Ocean" is 47,427), "The Big Man Napoleon" is 6,106 (home), "The Wedding Time is Coming" is 032 (l family); "The Witch Blair" is 1,497 (l family), and the best "Smart Man in the House" is 2l (home).

Ten thousand? There is no potential for this. Don’t be afraid. Don’t be afraid. In the end, this video will not cause anything. Copy the miracle of TH? What a joke

At the same time, many people are nervous. When the orders on the opening weekend have been received for 2,34, the next four days will be closed again, 66. This is a relatively high proportion, which undoubtedly shows that it is benefiting from the higher attention it has been day by day in recent days, and its real potential has not yet been revealed...

No company knows better how TPT is released sloppy than Lions Gate. Don’t look at the sudden storm these days, the total distribution fee is only a pitiful 20,000 yuan, and it has not been spent. It is not a foreign art film introduced in the art theater, or a documentary. I even collected 10,000 yuan in a single library.

Jon Filheimer and Tom Odenberg were so excited that their eyes shone. Even if they did not have that amazing reputation, they would be screened in the second week.

Long before, whether to plan to release TPT on a large scale has been put on the company's largest conference table. After a meeting, what they said was, don't be anxious, don't be anxious

This is the only thing that can be confirmed at present. Don’t rush to expand the scale because of the small hot spots brought by Stephen King’s recommendation. TPT is likely to be a golden egg with only tens of millions of phoenixes after being knocked out. However, if it is knocked too early, there will be only some egg whites and yolks. The only way to incubate eggs is to invest real publicity expenses, promote it with its reputation for one month, and gradually expand the scale, so as to maximize the box office.

But first we need to observe its performance in the second week, and continue to have two theaters. How many audiences can the film critics and Stephen King bring to it? What about the spread of word-of-mouth among ordinary audiences? In the second week, its potential will also be revealed.

As long as it is really a golden egg, then you can throw the money in...

Viral marketing, word of mouth marketing, hunger marketing, come together

May is coming and the summer vacation is coming soon. What will happen to TPT? Not only Lions Gate, but the entire industry is paying close attention.
Chapter completed!