"The sudden exorcist battle"

First, Sony amazingly released "Emily Rose's Exorcist" HF three months in advance to June-day. Almost before the words were finished, Warner Bros., who had been ignored for a long time, announced that the Exorcist Legend, which was originally scheduled to be released on June 2 (pTT was postponed to June-day release.

In the midst of an uproar, the noise increased

June-day suddenly became an exorcist battlefield.

Roy Brewer, director of the distribution department of Sony Pictures, told the media helplessly: "Our adjustment is only based on market considerations. Fierce competition is definitely not the situation we want, but now that things have happened, we must deal with it."

"People can easily forget the Exorcist" series is the first and most authentic exorcist film." Warner's director of distribution department Dan Fehrman told the media in a big fire, "this is why we have to adjust the file. Yes, if we ask if we want to compete, yes, we want to compete."

What happened?

Where did the Exorcist Legend come from?

What's going on?

If you look at Bff’s latest in-depth analysis article “The Sudden Exorcism Fight”, you will understand a rough idea and you will know how mean Roy Brewer and Dan Fehrman’s words are.

To put it simply.

"The Exorcist" was indeed the first to shoot, filmed in 2011-26-year-old, but there are still some stories about the sudden appearance.

Starting from 1997, producer Morgan Creek and publisher Warner Bros. were about to restart the Exorcist brand, so they began to prepare for the prequel. After going through twists and turns, the filming was finally about to start in June of 2019. However, this project is still subject to the strange "Exorcist Curse" - there must be some crew members who have an accident in the filming of exorcist films, either dead or injured.

"Exorcist" (1973) was filmed for more than a year, and nine project personnel died abnormally. The scene was burned by an inexplicable mysterious fire during the filming. When the prequel was filming, the initial director John Frank Heimer had to quit due to serious illness and died a month later at the age of 2.

Of course, Morgan Creek could only find a director again. Paul Schrader, who was 3 years old at the time, was one of the "movie boys" with a big background (the screenwriter of "The Angry Bull", the screenwriter of "The Taxi Driver", the director of "Pornographic Movie", and the director of "The Legend of Mishima Yukio". This time, the filming was smooth, but after the filming, Morgan Creek was almost furious. Schrader took tens of millions of budgets and actually shot a bunch of images that were not bloody and horrible, but played with suspense and psychological horror, which was completely different from the positioning of the producer...

Schrader was fired, and his version was also put into the underground storage room. Morgan Creek decided to spend another money to remake it, and found a younger director Renny Harlem (44 years old at the time, director of "Ghost Street 4" and "Die Harlem 2"). Screenwriter Alex Hawley also made some adjustments to the script, and then spent tens of millions to shoot the remake in February 264, 203), which is the Exorcist Prequel. It only uses 10% of the material of Schrader's version, which is very bloody this time, so bloody that the film was initially divided into N17 levels, and was only designated as B levels after being deleted.

Not every remake can bring about a resurrection. This prequel failed to be 6.6 million after its release last year, with a box office of 1.82 million in North America, 800,000 in the world, with a maximum scale of 213 theaters, freshness, love 2. Morgan Creek and Warner were simply tortured by demons, spending so much money and time,

At this time, they remembered that there was another version in the underground storage room... Since they were unwilling to give up, they could try their luck. Morgan Creek spent millions to do the post-production. The production fee was 600,000 yuan, and it was also B-level. It continued to be distributed by Warner. On June 2 this year, 110 theaters opened, called "The Exorcist".

Everyone knows that this is really just a chance, because the main framework of the script is still the same, and the prequels of last year are not good. How many viewers will spend money to watch this outline? So Warner's release is very careless, basically no promotion, nor does it serve as a film critic screening, and the schedule is set casually. On the 226th, there were no other new films released in the first week of "Star Wars Prequel-", except for it.

Recently, the storm has changed, and the Exorcist Shadow Market has been different

Anyway, it’s just a mess, why don’t you get through the week when the hot spots explode? I was so confused that I went to watch the TPT and the DpTTPR spoon.

Therefore, the release was postponed and the opening scale was expanded to 550 theaters, and they also looked for cinemas that released TPT at the same time, "Yes, we want to compete."

"Emily Rose's Exorcist" is adapted from a real story. In the 1970s, a devout Catholic girl died of exorcism. The German government accused her parents and the exorcist priest for "manslaughter", and was sentenced to probation. Because of all kinds of supernatural horror, this incident happened just a few years before and after the release of the Exorcist (1970-1976), so it caused a sensation around the world at that time. It is still one of the most famous supernatural events, and it also involves judicial, religious fanaticism and other aspects.

THFB is the first film to bring it to the big screen. The production cost is 1.93 million yuan. It was filmed in early 2011, 204. Director Scott Drexon is a young director (the age has not been announced to the media, about 340 yuan. This is his feature film debut and he is also one of the screenwriters.

Whether it is the three producers of Rugged Movies, or Sony, the North American publisher, they all have high expectations for THFB, especially after the defeat of Exorcist Prequel. The market's disappointment with the old brands just gave the new brand the opportunity to get ahead. In terms of schedule, it was expected that DpTTF would not cause any trouble, and the exorcist movie market's decline is not suitable for the intense summer vacation period, Sony arranged it to September, a relatively quiet period.

THFB is not a B-level film or a small-cost film. It is a serious budget project of 20 million yuan, so it has been doing preliminary promotions. Because the story is not lacking in attractiveness, many horror films and exorcist film fans are looking forward to it, just waiting for September to be crowned the crown of a new model of exorcist films.

However, this wishful thinking was completely disrupted by a fake documentary

Exorcist Video, produced by 60,000 yuan, was filmed in February 204. No one took it seriously before, and even paid attention to it. Some people only thought it was a boring test of the Lion Gate, but now it is different. It has occupied almost all the exorcist eyes.

It's a girl, an exorcist, and an death. Although there is no court defense, TPT and THFB are real types of collisions. It was released three months earlier, which means it has the lead and takes away the new image of the exorcist film and the film market that has been empty for many years.

Sony can't sit still. Even if there are occasional counterexamples, the release of movies is usually "who comes first, who makes a profit". Will viewers who have watched TPT want to watch another exorcist movie after three months? Will people buy TPT's PDR spoons? This is really impossible to judge whether people will buy THF again. It is very likely that it will not be because the exorcist market is not that big and the content is too similar.

The early release is generally to avoid collisions during the same period or to avoid fierce battles at the same period, while the other is to seize the initiative under similar competition.

For example, in 1997, the film "Land Crack" of Global's 600 million yuan and the film "Active Fire City" of 2nd Century Fox's 390 million yuan were both p13-level action disaster films with volcanic eruption. It was a good show that you are ahead of time, I am ahead of time, you are ahead of time, and I am ahead of time.

Finally, "The Landslide" was released on February 7, with a global box office of 360 million yuan each; "Active Fire City" was slow to shoot due to the two eruptions, so it could not be raised. It was released on April 2, with a global box office of 349 million yuan each each.

"The City of Active Fire" lost, "The Landscaping" is not much better, but it is a loss.

The competition between the two films is nothing more than one result: both lose and lose; 2 one defeats the other; - win-win.

Because competition will trigger hot topics and topics in the market, good luck will inspire more viewers to watch movies in the theater, and you have to watch both movies and divide them into high and low, which is a win-win situation. If the audience is not lucky, the market will be divided into scattered and disrupted, and lose both. If the audience is particularly interested in one of them and it is enough to watch one, then one will defeat the other.

It depends on many aspects, the quality of the film, reputation, audience favor; and often the key, publicity

If the issuer of TPT is Paramount and Universal, Sony might not have done so, and Warner Bros. would not have taken advantage of it, but it is facing Lionsgate, an emerging independent company that has not been bullied by it for a few years.

It's not the first time that Lions Gate was beaten like this. Last year's "Punisher"... "Kill Bill 2" by Miramax, who had Disney as his backer...

After a year, the Lions Gate encountered this situation again, and it was much worse. It was obviously a hot spot in the film market that he had built himself, and it was about to have a good harvest, but someone was going to grab the fruits of victory, two.

A single museum of 100,000 is amazing? The expectations are very broad? That is because there is no competition for it. The exorcist films in the theater will change from one to three.

Sony just fell down hard because of "Extreme Agent 2" and was holding his anger. Suddenly, behind the scenes three months ahead of schedule, the release rhythm was disrupted, and it had to be accelerated. So while the adjustment was announced, the promotion of THFPR spoon had already begun vigorously.

Is there any TV advertising, TPT? Is there any TV talk show, TPT? Is there any bombing advertisement for online entertainment websites, TPT? Is there any Luwai Da Billboard, TPT?

On the other hand, Warner Bros. uses the media power of Time Warner Group to suppress TPT and enhance DpTTB Lions Gate?

Lions Gate is doing crazy publicity for TPT, but it is mainly viral marketing on the Internet. The word-of-mouth marketing of various commentary media is still a poor-style distribution, and the investment is not as small as the THFB production fee...

"I heard that there is a very good exorcist film recently."

"What's the name?"

"Emily Rose's Exorcist"? Exorcist's Exorcist's Exorcist?"

Although the TPT is exploding, it is hard to say whether it can win in the face of a strong and cunning robber and a thief.

Lions Gate’s response is nothing more than three types: it is released early, but this is to disrupt one’s own pace. If the publicity is not in place, it will be large-scale. It also needs to face blockbusters like “Star Wars Prequel-” and “Madagascar”? Adam Sandler’s new film “The Longest Code”, which has a very box office appeal, will fight against similar strong enemies in one or two weeks. Originally, the box office has been over 100 million and tens of millions to millions.

2: Postponing the release is a worse choice, which is equivalent to giving Shengguo to Sony for nothing. All the impatient audiences went to watch THFBTPT? Let's see the mood.

Then, -: Stay unchanged and continue on June-day...

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"Roy, no matter what you think, it's too bad to do this."

After learning the news, Jon Filheimer, Tom Odenberg and other Lionsgate were furious, and they didn't even inform them privately that they were despicable and conspired by Sony. Odenberg immediately called Roy Brewer, the head of Sony's distribution department, and hoped to discuss a win-win plan.

He just said it was too bad, but he actually said that you bitches are too cheap, don’t you talk about the rules of the game?

"We are helpless, believe me, there is really nothing we can do." Brewer sighed with a grievance from the phone, "THFB is our important project. What can you do if you let us do? We have earlier project establishment, earlier shooting, greater investment, and failure can be done, but the reason cannot be because it is released late."

The implication is that Sony was attacked by Lion Gate first, and you destroyed our plan. This is your fault.

Aldenberg suppressed his anger and continued to negotiate in a good mood: "No one has talked about exorcist films a few weeks ago. We all know that it is a hot topic created by TPT. Be rational, you can't steal it, this will only confuse the audience, and maybe there will be situations where no one wants to see it. Three months is enough to let the market rest. TPT will make the market hot first, and THFB will be released in the hot market. Isn't it better?"

"I don't know, this is the decision of the CPO." Brewer didn't mean to discuss it, but in the tone: "Linton thinks this is the most beneficial approach to Sony. Tom, it's not that we have any grudges, but that business is business."

Michael Linton, chairman and CP of Sony Pictures, of course, he will only be transferred if he agrees. Odenberg knew that Brewer moved out of Linton and that Sony would not give in.

"I have a suggestion that you can consider an announcement a week in advance, so that's fine." Brewer seemed very kind-hearted.

No problem? The problem is even greater. Odenberg is very frustrated. First of all, the cliff has already clearly stated that "you cannot collide with the opening week of Madagascar". Even without this requirement, it would not work. The competition in that week was even more intense than that week. It happened to fall into Sony's trap in advance...

"I won't say much, I'm very busy here. You know there's too much work to do three months in advance." Brewer chuckled, "I wish you good luck and we're good luck."

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This sudden exorcist battle has attracted the attention of global entertainment media, and movie fans are looking forward to what reaction will Lions Gate do?

Without waiting for a long time, Tom Odenberg, the director of the distribution department of Lionsgate, issued a statement: "The adjustment of the THFB and DpTTPR spoons is unreasonable. It's like you have worked hard for a long time and someone is going to take the salary. We are not afraid of competition, and the release of TPT will not be rescheduled."

No change of schedule

The media reported on Lionsgate's tough attitude, but it was a bit unreasonable that Sony responded quickly: "When it comes to hard work, a video that took only 18 days to produce and a video that took more than two months to shoot. Who will tell me which one will be longer? We reiterate that the adjustment is only based on market considerations and is not targeted at anyone."

While saying that it is not targeting anyone, it is also sarcastic about TPT's cheap and incompetent

As Warner Bros. was unwilling to be ignored, Dan Fehrman laughed at the media: "It is ridiculous to say that others missed their wages, because that's what it does." As for the question of the delay of DpTTPR spoon being exploited by TPT, he said: "Some people are crazy. The heating up of the exorcist market is indeed the reason why we have increased our scale, but the Exorcist series is always the one that is exploited."

The three companies started a war of words. The exorcism battle continued to ferment. The media began to contact the creators of the three movies and wanted to get their opinions.

DpTTF director Paul Schrader did not comment, and no one else in this project made a statement. The prequel turned into a spell, which had already hurt their hearts.

Perhaps it is related to Sony's promotion. The Hollywood Reporter interviewed THFB director Scott Derexon, who commented: "Actually, we are more like pseudo-documentary. We are adapted from real stories, and TPT is not. I have no prejudice against pseudo-documentary and have no special preferences."

When it comes to Yunik Kuller, Derexon said half-jokingly: "He made a movie in 18 days, which is amazing, but I wouldn't choose to do it. I like to spend more time thinking about it. When can we sit down and communicate, but he has to show up first."

The words cannot hide a sense of arrogance of talent and confidence in "Emily Rose's Exorcism".

Now that there is a good show, the media and the fans are very excited. It really corresponds to the old saying: Hollywood is more exciting than in the play

At this time, an unexpected situation completely triggered the dispute. The mysterious Yunik Kule personally responded that he opened a blog. In fact, there were fake blogs that appeared before, but this time it was absolutely true, because this blog has been certified by Lionsgate and has external links on the TPT official website.

This now highly anticipated genius director has updated two articles in a row as soon as he opened a blog, all of which are short sentences and classic lines of each of the two thriller movies.

The first sentence comes from the Oscar best film "The Silence of the Lambs", and the second sentence comes from the New Wave's classic "Butterfly", which responds a lot and everything.

Let his fans, young people waiting for TPT to be released in their city, horror and horror movie enthusiasts, and fun-lovers... all feel their blood boiling

This is not a depressed and autistic genius, this is a cruel and evil genius

But...Exorcist Video, Exorcist Legend, "Emily Rose's Exorcist".

In the end, who wins and loses, who dies, will not know until June-day.

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Yunik-Kuler:

"Someone once wanted to investigate me. I ate his liver with broad beans and red wine."

"I saw one or two bodies, with my head floating in the wind, cut in half, my mouth open."
Chapter completed!