May 27-June 2, 2005-

Movies - Ranking - Number of release weeks - Number of theaters - Average - Box office this week - Total box office - Production cost (million)

Star Wars Prequel 3 - No. 1 - Week 2 - 3663 - $22,485 - $82,361,886 - $282,804,625 - $113

Madagascar - No. 2 - Week 1 - 4131 - $17,494 - $72,267,556 - $72,267,556 - (Unreleased)

"The Longest Number" - No. 3 - Week 1 - 3634 - $19,181 - $69,704,254 - $69,704,254 - $82

"Exorcist Video" - No. 7 (up to 3) - Week 6 - 51 - $76,413 - $3,897,063 - $8,129,498 - $0.45

DreamWorks fell, another fall!

This week's excitement of the North American film market is not only on the big screen, but also on the various aspects of the film industry.

It is not surprising that "Star Wars Prequel 3" has swept the world. What is surprising is that it can actually win the three-week championship, because in the media's prediction, this week belongs to "Madagascar", and in the expectations of Wall Street, this week also belongs to "Madagascar".

Jeffrey Carsonberg said, "We have confidence that it is better than "Shark Story"" and it is better than "Shark Story" ($56.01 million in the first week). Shouldn't that be close to the first week of "Shrek 2" $143 million ($20.94 million in two days the previous week)? It's a new work, so it's a discount, $8,000-$90 million is not an exaggeration?

Compared with the dreams that Katsenberg woven during his IPO in November last year, last month’s shareholder meeting is not an exaggeration!

$8,000-$90 million in the first week is exactly what investors expect from it. But now, with 468 more theaters, they still cannot win the championship, and a single museum cannot even beat "The Longest Code"...

According to the box office of this first week, 55% freshness of rotten tomatoes and 67% favorite of audiences, "Madagascar" could not have expected profits at all. In other words, DreamWorks cannot turn around with it. The gap in annual profit expectations has not only not narrowed, but has become bigger and bigger, which is disappointing!

So in terms of the film market, Madagascar's first week box office was pretty, but in terms of the current situation of DreamWorks, it failed.

"Its box office performance is within our expectations, and we are confident that its global DVD sales will reach 40 million sets." DreamWorks CEO Katsenberg once again tried to weave a dream to investors: "Its sequel has been launched, and we will do our best to make it a successful brand like the Monster Shrek series."

Anyone with discerning eyes knows what tricks DreamWorks are playing. This time they are disappointing, so they say, "Wait, I will definitely not be there next time", and then the next time they are disappointing, and they say, "Believe me again, I will definitely not be there."... I want investors to continue to live in the dream bubble and give DreamWorks plenty of time to change the real situation.

What is the real situation? DreamWorks doesn't even dare to announce its final production cost, 100 million, 70 million, 50 million, what does it mean in the first week of $72.67 million?

This may also deceive ordinary investors, but not including Wall Street, there are no idiots there. They are stupid enough to be fooled once or twice, and there are no good people there. They will be very angry if they are disappointed once. DreamWorks has not made people happy this year, so naturally no one is willing to believe Kasenberg's big talk anymore.

In the words of the supervisors and consultants of many securities investment companies: completely lost confidence!

Stock price fell!

Throughout mid-to-late May, DreamWorks' stock price rose and fell, and with another failure, it has now fallen to only $28 per share, which was its issue price last year. No one expected that this arrogant independent film company would fall from the clouds in just half a year and fall into a quagmire.

All of this stems from its failure to realize shareholders' expectations and its annual profit expectations are becoming increasingly hopeless.

The Wall Street Journal and other media said that "Dreamworks taught Wall Street a lesson", "Dreamworks' dreams were shattered", "Hollywood's money is not easy to make", etc. This is its real situation. Wall Street wants money, money, and money, but DreamWorks can't take it out... If you continue, DreamWorks seems to have no other way except to sell it and give it to yourself.

p>Dreamworks has more than that. "Madagascar" will never have a box office title for North American week, because its next week is the "Exorcist Battle" week. In addition, there are three other new films released on a large scale: "Iron Fist Man", "Summer of Jeans", and "Lord of Dog Town".

It wants to win the weekly championship in such a week? It's simply Tom Cruise's movie: The impossible task.

No one knows how complicated the moods of DreamWorks executives such as Spielberg, Carsonberg, Jeff Smith, and Trey Price are now, but they must be very, very complicated. They made a mistake as huge as Jennifer Lopez's butt, just like another Cruise movie: The Rain Man.

They thought that was a fool, but they ended up being a genius.

With just the largest screening scale of 51 theaters, it frantically swept away $8.12 million in the total box office of North America!

"Exorcist Video" has entered a box office club with a million yuan, and no one can stop it!

It looks less than the fraction of the top three. What's so exciting about it? If you look at how low its production cost and distribution cost are, you will know that every time it sells a movie ticket, it will be exchanged for gold! You will know how much confidence it will give investors if this good thing happened to DreamWorks...

Katsonberg will transform from the ugly lie spirit in Jim Carrey's "The King of Talks" to become a handsome racer who made a comeback after failing in Cruise's "Thunder Ambition", winning the championship, and holding a beautiful woman.

However, the TET miracle has not really happened yet, and there is still a possibility that it failed in the "exorcist battle" and has become another example of failure in large-scale issuance. Maybe it will also make the Lions Gate lose what it is now making...is it possible?

This movie battle that the media and fans are looking forward to has started in everything outside the box office rankings, and some clues have also appeared.

The negative news for TET is that the rating has become R-level, and the average weekly box office of a single-stage room has fallen from above 100,000, and the momentum has eased.

But "Emily Rose's Exorcist" (TEOER) is in big trouble. It held a film critic screening a few days ago and invited a group of well-known and unknown film critics to attend, but the response seems to be not very good. In the past few days of release, because it is necessary to cooperate with the publicity, the release time is up, and people must be seen whether they are alive or dead, and film reviews have entered the public eye one after another...

Only 45% freshness of Rotten Tomatoes, 5.5/10 points! The film critics didn't give it much good eyes, not because it had anything to do with the exorcism dispute, but because of the film itself, it is the structure of the exorcism court drama, not that this is not good, but the filming made many critics feel that it was not very good:

"It was creepy at first, but gradually became a dull symposium. The actors talked about religious beliefs for so long, but people longed to see who they vomited a little pea soup to the jurors (the green liquid spit from Regan in "The Exorcist")."—2/4, Chuck Wilson, LA Weekly

"Emily Ross can't bring any unique style of court trial or horrible scenes. The screenwriter and director just wrinkled the legend." - 2/4, Michael Phillips, The Chicago Tribune

"This movie is more like a court drama than a horror movie, and it's made like a TV series sequel: Law and Order: SSU (Special Evil Unit)." - 2/5, Bill Miller, The Arizona Republic

In terms of exorcism, horror and thriller, the film critics are not satisfied! They miss "The Exorcist" and "Exorcist Video".

Frank Sheck of the Hollywood Reporter commented with a 2/4 point: "This video, which is a mixture of horror, court and real life, does not achieve the unity of the atmosphere and the continuation of emotions. It is broken, rather than the exorcist video, which is more terrifying than the other time and until the heart is broken."

Of course, 45% of the critics gave positive reviews, including Roger Albert, a Catholic old man who had a special attitude towards exorcism, either did not comment or would definitely praise it once he commented, gave TEOER three stars: "Interesting and confusing movies...

For some reason, it didn't take off to the height it expected at the beginning of the game, maybe it couldn't, maybe it was too loyal to discussing the questions it raised.

A movie like "The Exorcist" will be a better movie, establishing demons and exorcisms, and all the horror scenes appear, and those will be good entertainment. A movie (Film) will be open-minded and will inevitably lack a powerful ending like a dunk. Emily Rose's story can be interpreted multiple times at the end. You didn't ask me, but I think she has a mental illness. I think of "Exorcist Video" again, which is a shocking exception. There is Movie entertainment and Film's thinking, I don't know why."

The old man’s preference for exorcist films is obvious, and he also likes TET. Compared with the two reviews, he likes TEOER, but he loves TET.

For another movie in the Exorcist Fight, "The Exorcist" (DPTTE), he also gave three stars, praising it: "This movie is full of a terrifying atmosphere, which makes us expect from Paul Schrader, but it also has spiritual weight and texture, boldly dealing with the possibility of Satan being active in the world."

Paul Schrader obviously did not meet the expectations of the film critics. Albert praised the exorcist films, but few of the other film critics who participated in the DPTTE screening had good words, 30% freshness! 4.7/10 points. It was stinking before it was released.

"A version that is somewhat similar to the Renny Harlem version—that is, they have the same problems, weak supporting characters, unintentionally funny lines, poor special effects." - 2/5, Kevin Custer, Los Angeles Times

"Harling's version has at least a cheap thriller, Schrader's version has nothing." - 2/4, Kyle Smith, The New York Post

"The Schrader version is so boring, just arrange suspense and won't make horror movies more attractive." - 1.5/4, Michael Ritzhoffen, The Hollywood Reporter

Now, the freshness rate is 45%, the DPTTE is 30%, and the TET is...91%! It is still dazzlingly red.

The two movies combined are not as good as one. The North American film critics have firmly stood in one camp. The battle of evaluation and reputation has decided the outcome!

"Exorcist Video" won the game!

When Rotten Tomato Network put three videos together into a special topic, when relevant media reported one after another, and when fans excitedly promoted the result... On the eve of the war, Warner Brothers, who were only thinking about catching up with fishing, might not be anything but the Warner Brothers, who were investing heavily, had already trembled?

Don’t be afraid! Only box office is real. Young audiences and random audiences are not determined by movie reviews. They don’t even care too much about box office situations, they all depend on publicity! TEOER, which has spent a huge amount of US dollars, must beat TET in any publicity aspect... Don’t be afraid...

The problem is that even if the TEOER lacks entertainment has an advantage in rating, how many young audiences can they win? Moreover, "Emily Rose" Jennifer Carpenter, no matter how you look at it, you don't have the gaze of "Maggie" Nina Dubov with the teenagers...

In fact, there is a very hard to say about the publicity aspect, the Internet. Although TEOER has advertised on many mainstream entertainment websites, TET is obviously far higher than it in terms of communication popularity, this is true on movie forums and video websites!

TET's trailer, such as "Demon Girl", has a video marketing short film that is not comparable to TEOER. In addition, its virus games, virus websites, etc., just like "Pastor Cotton-Marcus' Exorcist Log" pseudo-document blog, it is even more popular than TEOER's official website.

So this battle now involves another level, publicity competition!

Will this be a classic in which new media defeats traditional media, or a model in which traditional media outweighs new media?

The result will inevitably have a far-reaching impact. If the former wins, it will immediately affect the entire film distribution and marketing system, affect the textbooks in the academy, and influence the main ways for audiences to choose movies in the future; if the latter wins, it means that the new media is not at the right time.

Internet vs. Traditional

Video website vs TV advertising, cinema advertising

Virus short video vs official trailer

Emerging social networking sites vs newspapers and magazines

Propagation vs. Receive

Indie film vs. Hollywood

Independent film companies vs mainstream giants

...

This is an exorcist dispute. This is not just an exorcist dispute. In this new era of the 21st century, the emergence of the Internet has changed the entire world. What about the film industry? Can Lionsgate Pictures, an independent company without a media group as a backer, rely on the power of the Internet to compete with mainstream Hollywood giants?

Pseudo-documentary - a remake of the old film, can it be officially announced to be promoted to a new film genre?

Can "Exorcist Video" create a business miracle that truly shocks the world?

Can Yunik Kule prove his name as a genius?

"Emily Rose's Exorcism": 3072 cinemas, production fee of 19.3 million, 45% freshness, publisher Sony

"Exorcist Video": 2,110 cinemas, production fee of 450,000 yuan, 91% freshness, publisher Lions

"Exorcist Legend": 550 cinemas, production fee of 30 million, 30% freshness, publisher WB

When June 3, 2005 arrived, a large number of audiences flocked to the cinema’s midnight venue, and the night sky in North America was shrouded in the sound of exorcism!
Chapter completed!