In the midst of great anticipation, on Friday, September 23, the 2.5-minute trailer for "The Little Sunshine Beauty" was released!

Although DreamWorks released on September 16, "Like Heaven" won the box office championship this week, it was only much lower than expected. According to the forecast, it will eventually have about $4,000-$50 million, and compared with its $58 million production fee... DreamWorks fell again and has been a mess this year.

There are only two live-action movies that are planned to be released on a large scale this year, "Dream Mercedes-Benz" and "The Little Sunshine Beauty".

DreamWorks has long been unable to gamble on LMS. It has not yet announced the LMS promotion budget to the outside world, but judging from the publicity momentum, it will at least exceed 10 million. According to media speculation, it should be as high as 20 million US dollars, several times the production cost it announced.

$1,000-$20 million, this is not particularly high and a lot of publicity fees that can be done a lot, such as letting its trailer be launched on the theater screen.

Before the main film is released in American cinemas, there are usually trailer advertisements for about 10 minutes, usually one for 2.5 minutes. Of course, the advertisements must be accurately placed. The audience positioning of LMS is adult audience and family audience, so you can see them in the screening halls of recently popular comedies such as "40-Year-Old Virgin", "Wedding Proud" and "Like Heaven".

It's like letting the trailer blossom on the Internet.

"Exorcist Video" has proved that the arrival of the new media era of the Internet is that people can be crazy without using any tricks. Now is the time. LMS follows the trend, traditional media and new media in one go, and its trailers, trailers, behind-the-scenes footage, interviews and other videos appear on all video websites that can appear.

Like a very emerging website YouTube, which is still in the testing stage, the difference is that Ye Wei personally uploaded it to his channel "VIY Shot" and announced the matter on his blog.

He also uploaded a funny and warm video "The Day of the No. 1 Bad Guy Toto". The three-minute image shows how Toto is doing damage from morning to night, and does his best to do bad dogs, but in the end he still gets a small pot of delicious dog food. His narrator said, "You are a rotten dog, a rotten dog, but as long as you look at me, I know how happy it is. You love this world, you love us. I love you, Toto." In the last shot, Duoduo hugged Toto and fell asleep peacefully on the sofa.

Unfortunately, the number of clicks in this video is much higher than the LMS trailer. When it was linked to and recommended by YouTube, it went straight to one million clicks.

However, no matter how much it brings a lot of attention to LMS, this situation made DreamWorks release surprise and scratched their heads. The viral videos planned by the advertising company they found were not very good...

LMS is also conducting viral marketing, spreading viral videos, and doing a systematic movie fan activity. Now the network is in average, and DreamWorks release has to try to ask Ye Wei for advice, because it is said that TET's successful marketing has been involved.

In addition to the Internet, the trailer has also been launched on the TV screen NBC channel (1 minute version). Although it is not as expensive and powerful as the Super Bowl trailer, it is also very useful.

In addition to the promotion trailer, some joint promotions, Luwai advertising, event marketing, etc. have already begun...

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That day, Kelsey and a few friends made a special trip to the theater to watch "Like Heaven". Witherspoon was second, and the most important thing was to watch the trailer of LMS on the screen.

At this time, less than half of the audience sat in the screening room that could accommodate hundreds of people. Some were lowering their heads to play with their mobile phones, some chatting with their partners, and some were watching the big screen where advertisements were still being broadcasted.

The trailer for "Elizabeth Town" will be broadcasted again. "Weather Forecaster", why is it not yet LMS?

Kelsey was nervously looking forward to it. There must be many VIY fans like this. After experiencing "Yunick Kule", she lost all the awards. After the media's sarcastic disappointment and depression, she needed to be excited! A wonderful trailer is enough.

At the same time or differently, in front of the computer screen, in front of the laptop screen, there are thousands of people who click on the official trailer, youthful faces, adult faces... Some of them are fans of movie fans, random tourists, people who know Ye Wei, shareholders of the Dream Chasing Alliance, and members of the LMS crew...

The faces were flashing with excitement.

"Come on, shock me." Li Guang flashed in Jiya's eyes, and I had high requirements! Click on the video.

After the green screen message, it is the short opening of DreamWorks. In the night sky, a child is sitting on the crescent moon fishing. DreamWorks-SKG, the main film begins!

"It's started!" Kelsey looked around. Half of the audience were still careless. She really wanted to shout, watch the screen! There was something exciting!

The sound of reading the phone message resounded throughout the theater. With the voice-over, a slightly fat little girl wearing big glasses raised her right hand and waved her gently, imitating something.

"Listen, there is great news to tell you! Remember last month Oliver participated in the "Sunny Little Beauty" regional contest here?"

The screen was edited quickly, and while the sound of the rapid voices, a family of six sat around the dining table in the dining room and looked surprised. Oliver and Cheryl were listening to the footage of messages on the kitchen phone. Oliver looked extremely shocked and ecstatic, his whole body was trembling, he kept nodding, and smiled and exposed the gaps between his front teeth.

“Oliver won the regional competition and now she has to prepare for the national competition at Redondo Beach!”

"Ah—————!!!" She suddenly screamed in ecstasy!!!

The entire cinema is about to be overturned! No matter whether you watch it before or not, the audience is now looking at the screen. What's wrong? I happened to see two huge and conspicuous black English next to the right of the little girl:

ABIGAIL-BRESLIN

She’s-all-right! (She’s OK!)

She's-just-too-surprised (She was just too surprised)

"Haha!" Kelsey laughed excitedly, and the friends around him laughed, not in the trailer!

Are you a VIY fan? No? People can no longer take their eyes away because a familiar voice sounded and a familiar face appeared on the screen.

"There are only two types of people in the world, one is the successful one and the other is the loser."

The soundtrack sounded at the same time, with Hans-Jimer's electronic feeling, while the film-rich portraits still have the color light like the sunshine near dusk, bright but not brilliant. Richard walked back and forth on the podium in the classroom, saying with a forced smile, "I want you to go to the world! I want you to be the winners! Thank you!"

The next shot, the panoramic view of the classroom, rows of desks that can sit at least fifty people, only five or six people were sitting. They were all busy and didn't know what, and some were dozing off.

In the close-up shot, Richard laughed a little awkwardly and a little stupid.

At this time, black text was printed on the left side of his face:

TOM-HANKS (Tom Hanks)

He-believes-he’s-a-winner (He believes he is a winner)

But-he's-not (but he is not)

Hanks, Hanks, Hanks! Do you know, the audience is very energetic, he is in this movie! It looks quite interesting. There is a burst of laughter in the screening room, amused by this situation where you can laugh without knowing any story. The introduction is so mean.

Before I could think about it, another familiar voice sounded, and another familiar face appeared on the screen. This time it was a woman.

"Di Wyne, where is the chicken? Please!? I haven't brought it in the car..."

With the irritable and dissatisfied words, there were several scenes of Cheryl. She drove expressionlessly on the road, she made salads in the kitchen, and she looked at her family helplessly in the dining room.

"Take a plane? You still have to stay in a hotel? How can you afford it?" Richard asked nervously.

"Okay, let's drive there." Cheryl was so angry that he was voice-over.

In the next scene, in the car, she suddenly slammed the steering wheel in horror, and the car twisted and avoided it, so she did not hit a truck driving out of the intersection.

In the close-up shot, she was completely shocked.

At this time, another text was printed on the right side of her face:

JULIA-ROBERTS (Julia Roberts)

A-Women-on-the-Verge-of-a-Breakdown (a woman on the verge of collapse)

But-she's-not-crazy (but she is not a crazy person)

Roberts, Roberts, Roberts! The audience's interest was completely ignited, and the excitement of the fans of the movie fans was completely ignited. It was great, but a little preview shot was so seductive!

Then an old man's scream sounded:

"What is that? Chicken!? Chicken again! These damn chickens are every day!? The Holy Lord."

On the screen, the bald grandfather shouted dissatisfiedly at the dining table in the dining room, and everyone was in a strange silence, while Richard had no choice but to shout "Dad, Dad!", but Grandpa still said quickly in his own breath: "Can we do it, even if there is one dinner, something else? Instead of chicken? Did the chicken offend us? Do you know that there are many other delicious animals in the world? For God's sake."

At this time, the text was written to the left of his stinky face:

ALAN-ARKIN

He's-a-Crazy-old-thing (He's a crazy old guy)

By-the-way, He's-not-Bad (by the way, he's not bad)

"Hahaha!" The laughter in the screening hall was even louder, another situation where you could laugh without knowing the story. Ajin's vivid interpretation, mean and funny lines and introductory words, everything was filled with a strong black humor, everything became more and more funny, like a magnet to catch the eyes of audiences of all ages.

"I tried to commit suicide because I was very unhappy."

On the screen, it was already by the dining table in the dining room, and Frank was explaining something sadly and seriously. Richard's anxious voiceover was also ringing, "Don't listen to him, my dear, he is sick, he doesn't know yet, he is sick!" All the cameras, Oliver asked in confusion: "Why aren't you happy?"

"I love someone, but he doesn't love me." Frank was talking, and the grandfather opposite him blew his nose vigorously with a napkin, making a mocking sound.

"He? Are you in love with a boy?" Oliver looked stunned.

"Yes, I love him, I love him very much."

In the close-up shot, Frank looked affectionate. At the same time, he typed text in the empty space on the right:

TIM-ROTH (Tim Roth)

He-loved-a-Man (He loves a man)

The-Man-loved-another-Man (that man loves another man)

Looking at this black humor, the audience really don’t know whether to laugh. Homosexuals seem to not laugh, but these are so funny... Damn it! Because of the homosexual elements, some audiences’ interest decreases, and some audiences’ interest increases, which all depends on their attitude towards homosexuality.

However, this is obviously not a serious discussion of homosexuality. What makes people notice more is the conflicts and conflicts between the characters. What a weird family!

"You don't speak? You can speak, but you just choose not to speak?" Frank asked, and the screen was a scene of Deewine doing sit-ups on the floor of the bedroom.

Then he returned to the dining table in the dining room, and the only two of them were sitting with their backs to the kitchen. Deewyen was writing quickly on the notebook, raising his hand to show Frank, looking nerdy.

"I hate everyone" is clearly written on the close-up paper.

The text is also typed next to it:

PAUL-DANO (Paul-DANO)

He-hates-Everybody (He hates everyone)

Even-including-Himself (even himself)

"Oliver, do you want to win?"

"want!"

As the conversation between Richard and Oliver rang, the trailer had been aired for half, and the audience was full of smiles. This family, these six guys, are not only strong in the cast, but really interesting! Suddenly, in the middle-scene shot, Richard, who was half squatting and talking to his daughter, made up his mind to take a picture of the dining table, and smiled and said:

"We'll go to California now!"

The soundtrack suddenly changed! The mix of drums, bagpipes, and the gradual rise of light rock, just like the middle part of "Rain Man", but also like the warm sunshine of "Driving for Miss Daisy", blending into a slightly crazy music. The image is a series of shots that quickly connect. Volkswagen buses are driving on the road, Oliver and grandpa are playing, and Frank is shocked to meet a man in a convenience store. Under the heavy rain, Richard is riding a motorcycle on the road. I don't know what happened. In the hospital scene, they are smuggling something wrapped in white cloth.
To be continued...