Yang Huan walked to the window of the private room and looked at the blue sky outside through the open door.

On the sea of ​​the Sorent Strait, there are yachts floating, as well as passenger ships traveling between Southampton and the Isle of Wight, and even around the world, which looks very lively.

But at this moment, Young Master Huan had no intention of appreciating the beautiful scenery, but frowned.

"Old Sun, do you mean, they only intend to sell a portion of their shares?"

Sun Yue nodded and said, "Fifty percent, and they also made a request that the naming remain unchanged and the team logo remain unchanged."

"Nothing changes, then they have the final say?" Yang Huan laughed directly.

After all, it’s still a state-owned enterprise style. Even the seller clubs are sold so arrogantly.

"Young Master Huan, actually their abacus is very good."

"Oh?" Yang Huan turned his head with interest.

"For the past twenty years, Guoen has been the banner of the capital. The Beijing fans support them and claim to be the imperial guards. Even in subtle influence, the fans even only know Guoen and erase the capital."

When Yang Huan heard this, he immediately understood what Sun Yue meant.

Isn't it?

This is simply a business card that has turned Guoen into a capital city!

Investing in this football club is really too cost-effective for China News Service Group. I don’t know how much advertising fees they have saved. No, no matter how much advertising you advertise or invest in, you may not be able to achieve this effect.

This is what Yang Huan mentioned to the great master before, the unique social attributes of football have.

"So, their meaning is very clear. Anyway, they don't spend money anymore, so they are fifty percent. If you like to manage, you will manage it. But the name cannot be changed and the team badge cannot be changed. The more money you burn, the better the Guoen scores and the higher the popularity, the more beneficial it will be to them."

When Yang Huan heard this, she couldn't help but laugh. Nimei, isn't this what she did with Tottenham Hotspur? When Prime Minister Hamad of Qatar wanted to acquire Tottenham Hotspur, Yang Huan and Daniel Levi had an agreement with him. No matter how much they invested, the shareholding ratio of the two will remain unchanged.

With the current valuation of Tottenham Hotspur, the two made a lot of money in the original deal!

Of course, behind this, Daniel Levi's hard work and Yang Huan's strategy behind the scenes are also crucial.

If Yang Huan didn’t have this shareholding, he wouldn’t bother to care!

"Whoever tells me that state-owned enterprises are not smart, I will be the first to fight with him!" Yang Huan cursed with a smile.

Sun Yue also laughed loudly, and this abacus was indeed very loud.

"Master Huan, before I came, the client conducted a survey. It is expected that the average investment of the 16 Chinese Super League teams will exceed one billion in the next three years."

"Three years one billion?" Yang Huan couldn't help but feel moved.

Even if it is RMB, it is a very amazing number.

Sun Yue is talking about the average value, that is, the highest is definitely more than the lowest, and there should be no one at the lowest. According to the consistent characteristics of the football league, at least eight to ten clubs have reached this number.

Nimei, it’s really a money-burning league!

"So, Young Master Huan, Mendes, Raiola and other agents are smart, one or two are wandering around China, and Horabchin. Recently, they have focused their main business on China. This market is too big!"

Who said no?

Burning one billion in three years is really awesome!

No wonder even China News Service Group can't stand it.

If you really burn this way, I guess the country will cause trouble for them!

"I have carefully calculated that we will set up a football club sooner or later. Otherwise, where will we put so many overseas players and players trained by major domestic youth training camps?"

This is also something Yang Huan has been considering from the beginning.

Therefore, he registered a football club in Beijing, but only bought out the ownership of the players and did not participate in the game.

But according to the resources that Yang Huan has at present, within three to five years, overseas players who have grown up, Yang Huan can form a Chinese Super League team anytime and anywhere, or acquire a Chinese Super League team and play in the league through a backdoor.

This is also Yang Huan’s past plan and idea, but now it seems that it is obviously not feasible.

Because it develops too fast and too fast!

If it is true that as Sun Yue said, the Chinese Super League teams will invest so much in the next three years, then after three to five years, Yang Huan decides to take action, it will probably be difficult to buy a team that he is satisfied with and play in the Chinese Super League through a backdoor.

According to Yang Huan's standards, at least teams from first-tier cities should be needed.

But the problem is that first-tier teams are too scarce now. Once the capital comes in, the value will rise and it will be difficult to buy again!

OK, if you don’t buy a team and form a team to play in a low-level league, you have to last for another two or three years, and you may not be able to gain a foothold in the Chinese Super League, because you have to bear the risk of high-quality players being poached.

In Yang Huan's eyes, the most precious thing is time.

The same amount of money, now investing can guarantee that Yang Huan will win a team that is at least the No. 1 Army of the Chinese Super League in three years.

But if you invest again in three years, it may be difficult to guarantee it.

Today's Chinese Super League is like standing in the wind and flying up anytime and anywhere.

For Yang Huan, the opportunity must not be missed, and no more mistakes will come!

"Old Sun, what do you think?" Yang Huan asked with concern.

"The national grace is a very good choice!" Sun Yue said concisely.

Yang Huan nodded, "Tell me, listen."

"This brand has a very high value. It has been invested in professional football for more than 20 years and has always been in the first group of troops. It is in Beijing again. Its averages attendance rate is close to 50,000, and the fan culture is quite strong."

"Although the fans in Beijing scolded Guoen fiercely, in fact, behind the scolding, there is a deep feeling. They love this team and have a deep sense of identity in their bones, so they scold."

Yang Huan understands this.

Just like fans nowadays scold Manchester United, why?

If there is no relationship, who would be so fucking scolding you and wasting your saliva!

It is because of love that I scolded.

Of course, there are also some fans because of other factors, but no matter what, some people scold it, which proves that Guoen has attention and social influence, which is enough.

"With the current popularity of the Chinese Super League, it is expected that this momentum will continue in the next few years. With the deepening of the reform of the football industry, the entire market will become more and more standardized, and many problems that seem unsustainable now will be solved, such as the team's revenue growth problem."

Now many people doubt the survival ability of the Chinese Super League team, believing that it depends more on the burning of big capital and consortiums to survive. Once the capital and consortium refuse to invest, the current momentum of the Chinese Super League will be difficult to maintain.

But in fact, is this really the case?

"In 2009, the Chinese Super League company took over a lot of money. Without the support of the club, it sold all the jersey sponsorships of all teams to Nike. However, a few years have passed, and the Chinese Super League is no longer the same as the Chinese Super League of the year. When the contract expires, it is unlikely that Nike will renew this contract."

"Nike's revenue in China only accounts for one-tenth of their global revenue, but its profits reach one-quarter of the world. However, his sponsorship of European teams is completely disproportionate to the investment of sponsoring Chinese Super League teams."

"It can be foreseeable that in the promising future, the jerseys on the Chinese Super League team will become a battlefield for many international brands such as Nike, Adidas, Puma and other major international brands to compete for."

Yang Huan understood what Sun Yue meant.

If you focus on the present, the survival of the Chinese Super League team is indeed a problem and is completely unsustainable.

But the problem is that this world is constantly moving forward.

When capital burns in the Chinese Super League for a few years and revitalizes the entire market, income will follow.

A large number of sponsors like Nike and Adidas are pouring in, and the income of Chinese Super League teams will naturally rise. At that time, are you still afraid of the team's survival?

As for if you want to make money from the team, please!

Even in Europe where the football industry is so developed, it is difficult to make money from investing in football teams. Can it be used in the Chinese Super League?

In the promising future, the Chinese Super League will become a battlefield for major capital competition like the current Premier League. What they value is not whether they can make money, but whether they can bring advertising effects to them.

It’s like China News Group investing in the Beijing Guoen Team.

For those large consortiums, advertising does not mean that they can get profits. They focus on the effectiveness of advertising.

If the same amount of money is worth five points on the TV station, but eight points on the football team, then they will choose the latter without hesitation.

As for whether they can gain benefits from the latter, this is not what they are considering.

Let me ask, can Nike make money by sponsoring Southampton and Barcelona with so much money?

How is that possible?

But why do they still invest and spend every year?

It is because they are interested in advertising platforms and effects, not revenue.

"Young Master Huan, there is another very important reason why I support the acquisition of Jingcheng Guoen. This team is very close to our corporate culture. Their popularity on Weibo and WeChat is more than 20 times that of Yangcheng Hengda, which ranks second."

"Beijing City, this is a unique city advantage. The Guoen brand is so topical. In addition, in the past few years, Guoen fans and domestic fans have become popular. This is really the best time for us to enter the Chinese Super League!"

Yang Huan understood what Sun Yue said, and he also understood that this was indeed a good opportunity.

He couldn't help but sketch in his mind. If he really got involved in the capital, he would immediately spend a lot of money and use his connections in Europe to smash a group of superstars who have been semi-retired in Europe, but are still more than enough to play in the Chinese Super League and the AFC Champions League, and then poach a reliable head coach and team.

With this team, coupled with the original lineup of Jingcheng Guoen, the introduction of strong domestic aids, is it still afraid that they will not be able to achieve results?

As for the investment, I'm afraid it may not be so high.

In particular, Yang Huan's team has accumulated considerable operational experience in Southampton, and with Miracle Media backed, it can fully maximize the commercial value of superstars.

Even if you can get a piece of land in the capital and build a new stadium, it would be...

"Lao Sun, how much is the price for China News Group?" Yang Huan asked with concern.
To be continued...