Before acquiring Jingcheng Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market research.

Especially with the emphasis on fans' perception of the club, Yang Huan attaches great importance to it.

After a series of investigations, after discussing with Sun Yue and others, it was generally believed that the signing was not effective, especially when other teams in the Chinese Super League began to burn money, the team did not have high-level signings, and the team's personnel structure was aging, resulting in weak competition, and it became difficult to form competitiveness in the Chinese Super League, which became a big resentment among fans.

But this has been achieved through a series of high-level signings and operations.

However, there is another important point, that is, tickets.

Jingcheng Guoen is the hottest gold medal market in China, and there is no doubt that even the teams in Yangcheng are not as good as those in the country.

However, behind the hotness, there are also a lot of problems hidden, such as the scalper.

This is a phenomenon that cannot be eliminated even in such a standardized and market-oriented football market in Europe. Not to mention in China, as long as there is demand, there is value for speculation, and a group like scalpers will appear.

But the question is not whether there is a scalper, but whether it is too rampant.

In the past, in addition to selling the tickets from Jingcheng Guoen, there were also many tickets given to all parties.

Because it is difficult to get a ticket, there will definitely be people trying every means to get tickets through various channels and relationships.

If you use it yourself, it doesn’t matter, but the problem is that many gift tickets often flow into the hands of scalpers.

Yang Huan is not trying to eliminate the scalper party. This is impossible. Not to mention him, even if the government comes forward, it is impossible!

What he wants to do is to regulate himself as much as possible and increase the cost of hype for scalpers as much as possible.

Limiting the number of gift tickets and regulating the use and circulation of gift tickets has undoubtedly become a very effective means.

However, if you really decide to do this, you will definitely offend a large number of people. This is why the leadership of the Beijing Guoen in the past knew the problem but never dared to take action.

As for people, they will definitely consider the consequences before doing things.

If you offend an ordinary fan, you will be scolded at most, but what can you do?

But if you offend someone who should not offend, God knows if he will suffer a disaster for no reason?

Only people like Young Master Huan dare to do such a thing.

The reason is very simple, he is not afraid!

Who is asking for trouble for Young Master Huan? Isn’t you causing trouble for yourself?

"Young Master Huan means that we must establish a membership system, but our membership system is not to make money, but to better serve fans."

Fang Wei loudly conveyed Young Master Huan’s opinion at the top of the head.

"Just like those clubs in Europe, their members are not just about asking fans to pay membership fees. The convenience of purchasing tickets, fans' consumption points, member birthday gifts, etc., all rely on our daily accumulation bit by bit, so that fans can enjoy great value when purchasing members."

“Are these difficult for us?”

The answer is actually very simple, not difficult, it's just that I have the motivation to do it.

"We will cooperate with Southampton to introduce their complete management system, which will not only be used for our internal management, but also for our fan system management, and strive to create better and more considerate services for fans."

Southampton has a large number of members. In addition to spending points to exchange for free tickets, there are many benefits for members.

For example, if the points are not enough and you want to buy tickets, members can have priority. There are even many popular tickets for the tickets that are only open to member fans. But even so, there is still a shortage of supply and demand. Member lottery is often used to choose from, or member points.

But after purchasing a membership, you can get points and discounts when buying things in the fan store. You will get a free gift and fan magazine every season. When it comes to the fan's birthday, birthday privileges, etc.

It can be said that in serving fans, the Saints have accumulated a lot of experience and are continuing to dig deeper and expand.

?Everyone present couldn't help but feel amazement in his heart after hearing this.

The capital city has really changed!

At least, after Young Master Huan acquired the club, the business philosophy of this club has undergone tremendous changes.

Fans have been elevated to an unprecedented lofty position by the club. How to provide and create better service value for fans has become the most important thing for the club.

But don’t underestimate this change, because it will completely change the capital and the country’s grace.

"This time in Europe, I also mentioned the affairs of the homeworking stadium with Young Master Huan."

Fang Wei's faint words once again attracted everyone's thoughts.

Many fans are unaware of it and think that Gongshen is the home court of Jingcheng Guoen and owned by the club, but in fact it is not.

Jingcheng Guoen rents the workers' stadium as its home stadium and needs to pay the rental fee.

As for Gongshi, although Gongshi is happy to take on some concerts and other activities, he also needs to rely on old customers like Jingcheng Guoen to support him. Moreover, the popularity brought by Jingcheng Guoen is also of great benefit to Gongshi.

But these days, everyone is thinking about generating income.

Currently, the rent fee for the venue for Guoen to Gongshi for each game is 250,000 yuan. Compared with other commercial competitions, concerts, etc., the rent fee of up to 600,000 or even 800,000 yuan is indeed much cheaper.

But the stadium is not its own. A series of supporting services and facilities such as venue maintenance, turf replacement and maintenance are naturally not enough. Moreover, the Guoen team has to organize security on its own on the game day.

According to preliminary estimates, the cost of each game is about 500,000 yuan, and basically exceeds 10 million yuan in a year.

However, the club's revenue generation on the court, apart from ticket sales, is almost negligible, which has to be said to be quite unreasonable.

The annual daily income of about 30 million yuan is definitely a slap in the so-called gold medal market!

The crux of this reason is that Jingcheng Guoen does not have his own home court, which not only directly leads to the club's lack of revenue generation, but also leads to poor fans' experience of watching the game.

"Young Master Huan means that we must have our own home court and supporting business ecology. So, after he asked me to return to China, he would directly talk to the Gongsi side. Our first choice is to acquire Gongsi and surrounding areas and build a new stadium and supporting commercial facilities. That will be the foundation for our Beijing Guoen to build a century-old wealthy family."

The geographical location of Gongti is indeed quite good, and the land is large enough, which fully meets Yang Huan's requirements.

"Mr. Fang, this is probably very difficult. After all, the Workers' System is a public resource."

Fang Wei nodded, "It's not easy, but we all know that most of the area around the Workers' System has been abandoned. In recent years, people have repeatedly proposed to protect the Workers' System. However, we all know that it is still a problem of funds in the final analysis."

After a pause, Fang Wei continued: "The government is vigorously promoting the sports industry. The transformation of the Workers' Sports will definitely arouse their interest. We promised to buy the Workers' Sports and surrounding land, demolish the original buildings and stadiums, build a football theme park, and build a landmark building in the prime location of the city center of Beijing!"

Everyone present was stunned.

Are these the ideas of Young Master Huan?

If so, this is too big, right?

Not to mention anything else, just like the Gongti area, how much does it cost to have such a large piece of land in the core area of ​​the capital, where every inch of land is valuable?

Also, even if the government agrees, even if you want to set up a football theme park, you will be given a big discount or even a series of generous treatments, how much money do you have to invest to get it done?

Of course, I have to admit that the idea of ​​football theme park is indeed quite impressive.

The Beijing Municipal Government and the district where the Workers' Sports are located are vigorously developing sports, and the problems of old and abandoned Workers' Sports have been around for a long time, and the superiors have had a headache. If the Beijing Guoen proposed to take over at this time, the problem would definitely not be big.

The key is the issue of how to distribute interests.

"Young Master Huan means that our club will come forward to take charge of this matter. Funding is not a problem, but we must do it ourselves. If the conditions are really unanimous, then we will move the place."

Fang Wei's words made everyone present feel Yang Huan's courage.

Football theme parks must be held, not only Beijing City Government, but also the country will support them strongly.

So, the question now is where to do it.

Of course, Gongshi is the first choice, because this is a blessed land for fans of Guoen team, but there is also no shortage of good plots in the center of Beijing.

If you want to develop commercial real estate, it is a little difficult to get the city center, but if you want to buy a abandoned stadium, there are still many choices. Even if it really doesn't work, you can stay away from the city center and go outside, and there will be no problem. I guess the district governments will flock to it.

The reason is very simple. The football theme park planned and outlined by Yang Huan is not only an image problem, but also helps the government generate income. Who would be unhappy with the good things that can kill multiple birds with one stone?

By that time, in order to attract the capital and the country to be favored, we must give policies and preferential treatment.

In fact, the same idea was not uncommon for the predecessors of Jingcheng Guoen before, but the investment was too big, which made them all lack interest.

But what Mr. Huan is seeing now is obviously different from that of state-owned enterprises, and he sees it longer-term.

However, as soon as you think that Jingcheng Guoen will build a huge football theme park in Jingcheng, everyone here feels a sense of enthusiasm because they all know that this will be the foundation of the century-old wealthy family of Jingcheng Guoen.

Not only that, the football theme park can once again raise the influence of Jingcheng Guoen to a new level.

Because in the Chinese Super League, the actions of the Beijing Guoen will be shocking.

At the same time, Young Master Huan was also using this move to tell everyone that he acquired Jingcheng Guoen not to respond to the policy, nor to cash out and leave after raising the market value. What he wanted was long-term operation.

He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for the wealthy family in the capital.

Only with solid foundation can Guoen be invincible in the Chinese Super League and even in Asian arena!

As senior executives of Guoen, they can also relax and work for the club.

After saying this, Fang Wei himself felt a little excited.

"OK, everyone, I believe that everyone is very clear about Young Master Huan's thoughts."

"When he was in Europe, he asked me to convey that we could all work in the club with confidence and do our best. The rest of the matter doesn't need to worry too much!"

After hearing Fang Wei's words, everyone present nodded in the same way.

As long as Young Master Huan wants to run the team for a long time, what else do they have to worry about?

Are you still afraid that Young Master Huan will not be able to pay his salary?

Stop teasing, how is that possible?

"Young Master Huan is full of expectations for our new season. I hope that all of us can do our best and never let down Young Master Huan's high expectations. Do you understand?"

"clear!"
Chapter completed!