Zhou Wenhua is a famous contributor to the authoritative domestic auto magazine car owners, and a senior car reviewer. He is also an automobile professional with more than one million fans on Surfing Weibo.

When he heard that Aston Martin would arrive at the Sea Sky Feast with three new concept cars, his first reaction was that I must go to the scene to see it, because this could almost be said to be Aston Martin's back-to-earth battle.

A few months ago, the car smash incident in South Korea, after Aston Martin's excellent public relations, did help Aston Martin stop the brand's decline, but everyone knows that this is only temporary.

If you cannot find a good path to self-salvation, you will retreat if you don’t advance, and Aston Martin will continue to sink.

So, he appeared at the scene of the Aston Martin exhibition area.

He was shocked when he saw Aston Martin's sports car design director Marik Reckman show everyone and tell the design language and philosophy of the successor.

This car is an inheritance and development of the Aston Martin ONE-77.

The ONE-77 undoubtedly represents the highest level of today's supercars, but it is limited to 77 units worldwide, which is not representative.

But this successor inherits the advantages of ONE-77 to the greatest extent. Whether it is power, control or overall design, it is very outstanding. More importantly, the price of RMB 4 million to RMB 5 million also makes it closer to high-end consumers in China.

It is obvious that this is a big killer move against the Chinese market that Aston Martin was already preparing when designing the ONE-77. After being acquired by a Chinese consortium and further accelerated.

From the name of the successor, it is not difficult to see its rich traditional charm.

If the Heir's super sports car is Aston Martin's usual trick, then the two heavyweight models under the new brand Lagonda are amazing.

Aston Martin wants to completely bid farewell to the limitations and ties of the past and use the concept of building a sports car to create a revolutionary luxury sedan with a strong British luxury aristocratic style.

"Everyone has a different understanding of cars. For many people, Chris Bangor's Conqueror is a luxury sedan, but in my eyes, he is a top sports car, an elegant, sporty, comfortable and luxurious four-door sports car."

Zhou Wenhua refreshed his feelings at the Aston Martin exhibition area on his Weibo.

"Scotsman Watt improved the steam engine, Baird invented the TV, Bell invented the phone, and now, Scotsman Ian Karum has redefined the crossover and has also subverted everyone's understanding and impression of crossovers."

“This is not a car show, but a feast of imagination and creativity.”

"Close your eyes and try your best to think about what a perfect sports car, a perfect top-notch luxury car, a perfect crossover should look like in your understanding."

"Open your eyes and look at the masterpieces of these three designers, you will definitely feel that they are beyond your imagination and understanding, and beyond your expectations."

"We can clearly feel the genes and blood of Aston Martin flowing in the bones of these three new cars, but they are also designed for a new generation of consumers, and they are also inheriting and subverting their past traditions."

"Inheritance, conquer and subversion, Aston Martin successfully demonstrated his brave and fearless attitude with three models."

"What is even more commendable is that compared with the concept cars of other manufacturers, far beyond the actual industrial design, these three cars of Aston Martin are extremely close to the current top-level car manufacturing technology."

"I believe that the actual models will be extremely close to the concept car!"

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When Zhou Wenhua was browsing Weibo, the on-site event had ended.

Many onlookers walked into the exhibition area of ​​Aston Martin and Shengxi Yacht.

The exhibition area is very large and spacious, ensuring that each car can accommodate more visitors.

Around every corner of each car, Aston Martin arranged sales staff and patiently introduced the detailed parameters and gameplay of the car to every questioner. They even encourage you to sit in and give it a try.

Zhou Wenhua was stunned. Is this a top luxury car that can only be viewed from a distance but not played with?

Everyone can get close to each other, touch them, and sit in to experience and enjoy them, and no longer as arrogant as before. Even sales and service personnel treat everyone, even if they know that they can't afford a car, they still treat him as a high-potential customer and recommend him.

This is completely different from luxury cars such as Ferrari, Porsche, Rolls-Royce and Bentley.

If you don't believe it, please go out and turn left to experience it yourself.

"Hello, sir." A thirty-year-old British middle-aged man with a gentlemanly demeanor, greeted Zhou Wenhua in fluent Chinese and pointed to the subversive man in front of him.

From the design language, concept, to the performance of the car, and the unique technology that will be equipped with, etc., the introduction is very detailed, and it feels like you will really buy it.

But Zhou Wenhua knew very well that he couldn't afford it at all.

But from the mouth, eyes, and behavior of this senior salesperson, he felt sincere respect and had already learned about this concept car from beginning to end, especially its series of selling points and unique technologies. He knew it well. There was no problem when he went back to write a professional review article.

"Our car will be officially launched in the first half of next year. Maybe Mr. Zhou, you can leave your address and phone number. We will invite you to participate in the test drive and on-site car viewing."

His enthusiastic attitude really made Zhou Wenhua really have the urge to buy it.

In fact, he really left his contact information and career.

From beginning to end, the salesperson didn't even ask if he had the intention to buy a car, let alone know if he could afford a car.

The same situation is happening in every corner of the on-site exhibition area.

Some people even booked cars on the spot.

"I want to book a limited edition ONE-77!" A rich man from Longhai City shouted loudly.

The audience was suddenly amazed and looked over, full of envy and even jealous eyes.

This greatly satisfied the vanity of a rich man, and he smiled loudly on the other side.

Someone drove it and immediately stimulated those who had the desire to buy a car.

After all, this is a limited edition worldwide, and only ten are limited to the country.

"I'll also have an ONE-77!" Someone immediately ordered the car.

If you sell this thing, you will lose one less. Start quickly and enjoy it first.

"I'll get an ONE-77, and the Conqueror will come out next year, and I'll order it!" Another rich man appeared.

"I'll get one too!"

The audience was immediately amazed again.

I really don’t know that there are too many rich people in the crowd.

In a blink of an eye, six ONE-77s, which were limited to ten units, were sold out in an instant, and the remaining four were sold out in less than twenty minutes. Ten ONE-77s were sold on the spot in less than half an hour.

For a moment, the audience was in an uproar.

Is this too crazy?

I know that there are many rich people in China, but I didn’t expect that there are so many rich people, and I just walked everywhere.

But after thinking about it again, I felt relieved.

After all, this kind of sea and sky feast itself is a gathering place for the rich and rich second generations across the country.

For **Silk, more than 20 million is an astronomical figure, but for some rich people, that is the price of a toy.

While the ONE-77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received widespread attention and popularity among visitors, and many people expressed their strong willingness and interest in purchasing.

Many people even placed orders on the spot.

Not only the Aston Martin exhibition area, but also the same is true in the exhibition area of ​​Shengxi Yacht.

According to the standards given by the organizing committee before, the tickets are divided into four levels. The lowest second-class ticket is only accessible. Only the ticket holders of the above two levels have the opportunity to board the ship, while the highest first-class holders can take the test ride.

However, Shengxi Yacht is completely open. It is not only very enthusiastic and responsible in sales and service, but also very hard-working when introducing the yacht. It is even allowed to sign up for any ticket holder, no matter which one is willing, as long as you like, you can sign up for a tour or even take the test ride.

This also makes the Shengxi Yacht Exhibition Area overcrowded.

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"I don't understand very much." Zhuang Ziqing asked Yang Huan with a puzzled look on her face.

Looking at their location, you can see that the exhibition areas of Aston Martin and Shengxi Yacht are overcrowded.

Almost all of them are in a state of inseparable flow.

Of course, there are so many visitors and so many senior sales staff, it would be strange if people are dissatisfied.

"What's there anything I don't understand?" Yang Huan asked with a smile.

Seeing such a grand occasion, he was very satisfied with the effect.

"According to my understanding, other yacht companies will not easily let people board yachts unless they have the intention to buy, and other brands will not arrange so many sales staff, nor will they invest so much resources in some customers who have no purchasing power at all. How unprofitable it is!"

She felt that Yang Huan's approach was purely nonsense.

Just for this sea and sky feast, he has invested so much money and spent so much energy. Is it worth it?

Yang Huan shook his head and smiled, "The luxury brands you mentioned are all hanging themselves up and selling them. The higher they pretend, the higher they are, the more noble they really look, but it also leads to the distance between them and their customers being extended."

"How many people do you think are there now?"

Zhuang Ziqing frowned and thought, "I'm afraid there are more than 10,000 people."

"Okay, just treat ten thousand, then think about it. How many of these 10,000 people are playing on Weibo and WeChat? Or how many relatives and friends do they have? You said, will they share their experience today with their relatives and friends, social circles, or online with their netizens, and will they talk very vigorously about everything they have learned after they go back."

When Zhuang Ziqing heard this, she immediately understood.

Everyone, whether they admit it themselves or not, has a willingness to share it with others.

From national leaders to the most ordinary people, they all have this intention.

The simplest example is that when we used to gather together for dinner, we just chatted for a while, and then we had a feast when we came up.

But what about now?

With the popularity of Weibo and WeChat, everyone shouted in unison as soon as the dishes were on, slow down, take photos first.
To be continued...