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Chapter 215 Banned(1/2)

"Dear Mr. Patrick Bernard, I am Laurent Duf, the new general manager of the Kelon Family."

"I regret to inform you here that after the company's core level has decided that all the wines under our Kailongshijia will be withdrawn from the wine trading system from now on!"

“But we will still provide bottled wines that have arrived in the drinkable year to all traders.”

"If necessary, please go to Kailongshijia Winery for details on the specific cooperation details!"

In the office of the chairman of Millesima, the largest wine trading company in Bordeaux, Patrick Bernard received a notice letter signed as Laurent Duff, which surprised and angry.

With a bang, the letter was slapped heavily on the desk by his right hand.

Oliver Bernard, who was sitting opposite him, was shocked.

"Father, what did Laurent Duff say in the letter?"

Patrick Bernard turned away, "You see it yourself!"

Oliver Bernard immediately took the letter on the table and was shocked when he saw it.

"Are they crazy? They actually want to withdraw from the wine trading system?"

You should know that the wines of Kailongshijia Winery are basically sold in the futures wine market.

Isn’t this a way out of your own way?

Patrick Bernard didn't say anything, he was thinking about the whole story and the consequences of the whole thing.

Is this a sudden decision?

Or think carefully?

The so-called futures wine trade is actually a trading transaction that treats wine as futures.

Wine in the future, also known as hops, refers to the wine that has just been put into the oak barrel aging process after the wine is fermented, and then it starts to sell its ownership to wine traders after one and a half years or two years later, and then bottle it and leave the wine cellar.

Because of this, the price of futures wine is generally very cheap.

Just like the Kailong family, the price of futures wine is generally around 35 to 40 euros.

But on the market, the price of a bottle of genuine wine from Kailong Family is at least three or four times higher.

The huge difference in the middle is the profits added by futures wine traders, agents, wholesalers, etc.

The main reason for the period wine trade is that after World War II, the wineries in Bordeaux were seriously short of money.

But to this day, the futures wine trade has changed.

There are even many wineries that have been kidnapped by futures wine traders.

Even the world's top wine brands such as Lafite and Latou dare not say that they will completely withdraw from the future wine trading system.

The Kailong family dared to quit?

"Dad, do you want me to talk to Laurent Duff?" asked Oliver Bernard.

Laurent Duff previously held a core position in a very famous futures trading company in Bordeaux.

They are all people in this circle. Oliver Bernard is very familiar with him and is easier to talk to.

"No need!" Patrick Bernard raised his right hand and stopped his son's actions.

"No?" Oliver Bernard was a little surprised.

"Father, the Kelon Family is one of the hottest futures in Bordeaux. It won't even lose to Rafi and Latu. It's like a money tree, just throw it away?"

In terms of fame, the Kailong Family is just a third-level house, not a famous brand, but in the circle of many good wine lovers, the Kailong Family is far more popular than Lafite and Latou.

Moreover, the wine label of the Kailong family is a red heart, which is unique among the wines all over the world.

This also made the Kailong family the most popular wine for wedding banquets and festive celebrations in the upper class, with very large sales.

Otherwise, why should the Kailong family have a grape plantation with an annual output of approximately the same area as Lafite and Latou as the level of a third-level farm?

Patrick Bernard smiled coldly, "If I was not mistaken, this idea must have been proposed by the new boss of the Kailong family, and they will not listen to us!"

"Why?" Oliver Bernard still didn't understand.

Patrick Bernard looked at his son with some regrets. He still couldn't learn about wine for so many years.

"The wine futures trading system divides the entire industrial chain. Under this system, the winery is not engaged in the sales link, but is only responsible for production. All sales and marketing are given to the wine futures traders."

Oliver Bernard is still very clear about this.

"For those powerful wineries, they are definitely not happy to be kidnapped by futures wine traders, but they cannot do it and cannot afford such a big risk, after all, they do not have their own sales channels."

"But over the years, they have been planning their own sales channels and have been thinking about getting rid of the futures wine trade, because only in this way can they better operate their own brand."

Speaking of this, Oliver Bernard suddenly realized.

"Father, do you mean that Kailong Family wants to build its own brand?"

Patrick Bernard still smiled coldly, full of disdain.

"Is it so easy? Can they do something that neither Rafi nor Latu dare to act rashly? Is it enough to just dig a Laurent Duff, who is familiar with the wine sales trade?"

"What should we do?" asked Oliver Bernard.

Patrick Bernard clenched his right fist and hit the desk heavily, making a muffled sound.

"Since they are going to quit, let's help them!"

Speaking of this, Patrick Bernard turned around and said, "Go and call several other large wine futures traders. If we want to reach an agreement, we must completely ban the Kailong family!"

This is a game to kill the chicken to scare the monkey.

Only by suppressing the Kailong family can those who want to get rid of futures wine traders, including Lafite and Latou, be restrained.

Don’t think that wine traders have no way to do anything to them!

It’s really annoying. At worst, it’s just a matter of one beat and two, and it depends on who can get the benefits!

…………

…………

In the Kailong Family Manor in northern Bordeaux, Yang Huan was not aware that the large wine futures trading companies in Bordeaux were holding meetings and plotting to ban the defected Kailong Family.

He is holding his first high-level meeting with several old teams at Kailongshijia Winery.

"I think the castles in the winery should be repaired. Among the castles in the top famous castles, there are rooms that are specially provided for customers to spend the night, but we don't have them here, and I think this should be improved."

The talk was Alan de Laville, the chief architect of the winery. He has worked in the winery for more than ten years and has been engaged in various renovations of the winery.

"I agree, the living conditions here are too poor, change!" Yang Huan waved his hand and agreed.

Zhao Yuanfang, who was standing beside him, immediately recorded the instructions of Young Master Huan.

As for rebuilding, there must be funds to be allocated and must be recorded.

Liu Mingwei was thinking that this might take seven-digit euros to be transformed well, right?

"Vincent, what about your opinion?" Yang Huan looked at technical director Vincent Millett.

Yang Huan has a characteristic that he attaches great importance to professional talents, especially those who are technically powerful.

Vincent Millett is a typical awesome technical master.

Previously, he was responsible for technology and research at Margot Winery, one of the five famous French dwellings. In 2006, he came to the Kelone Family.

Over the years, the wines of Kelone Family have been very stable, and Vincent Millet's contribution is obvious.

He is now a famous genius winemaker in the wine industry around the world.

Vincent Millett did not expect that as soon as the new boss from China arrived, all the old employees would remain in office.

Not only that, after spending nearly 200 million euros to acquire the Kailong family, he actually planned to continue to invest more.

No matter how you look at it, they are all big-minded people who are rich, do big things, and have great courage.

This also made him excited.

"Master Huan, I have always wanted to set up a research and development department."

"Oh? Let's talk about it!" Yang Huan was a little interested.

His favorite thing is to do research.

Doing research is a cost-effective way, but the problem is that the results achieved are real.

Now Vincent Millet is excited.

Finally able to show your ambitions!

“Over the past few years, our vines have increased from 7,000 to 10,000, but that is far from enough, and there is room for further improvement.”

Yang Huan was a little confused. He didn't understand what was the reason.

Zhao Yuanfang immediately smiled and explained, "Master Huan, the greater the density of grape vines, the less the yield of each plant, and the smaller the grapes, but relatively speaking, the higher the quality, the stronger the wine will be, and it will remain natural and elegant."

"Oh!" Yang Huan suddenly realized.

It turns out that there is another reason.

It turns out that the smaller the grapes in the winery, the better.
To be continued...
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