On an Audi car returning to London from Southampton, Marcus Bowman looked at the side window in a daze.

He had just visited the Steptwood Training Base in Southampton, but left with shock.

There, he saw a product that surprised him.

Virtual reality helmet!

This is not a very novel technology, it has been around for many years.

There are even many companies and products that are applying this technology.

But that's just a very basic use.

Over the past few years, venture capital has not known how much money has been invested in this field, but there is still no progress.

It is possible to see the opportunity to make mass-produced products and see such skillful use of this technology, so far, there is only one in the world.

But what really surprised Marcus Bowman was the amazing idea mentioned by Sun Yue, head of marketing department in Southampton, which was to create a virtual training center.

This is definitely a genius and great idea.

Once successful, it will completely change the football world!

Why is Barcelona's Dream Three great? Why is it outstanding?

Messi, Xavi, Iniesta and others all talk about it on the surface.

The core of the heart is that every player in this team has extremely solid basic skills.

In other words, every player of this team has higher technical skills than other teams.

The virtual training center proposed by Southampton will transform the training of technical geniuses into a product that can be operated on the assembly line and mass-produced.

If achieved, this will undoubtedly make a greater contribution than Barcelona Dream Team 3!

This will completely change football, and even the entire sports world!

Because it can be used in football, it can also be used in basketball, rugby, volleyball, F1...

For sports equipment providers like Adidas, this system is not what they want.

What Marcus Bowman values ​​is the big data and analysis results behind this system.

In order to collect data and analysis results in this area, Adidas even assisted in building a brand new training center in Ajax, which has been officially opened in May this year.

But compared with the prospects drawn by Southampton, Ajax is pediatrics.

At the same time, it also brings the virtual reality helmet, which greatly shortens the R&D and design cycle of Adidas products.

Today's sports equipment is updated and replaced too quickly, and the life cycle of a product is three months. For giants like Adidas and Nike, it is more about investment in R&D and design.

If the R&D design cycle can be greatly shortened, the benefits for Adidas will be amazing.

"Jack, what do you think?"

Marcus Bowman breathed heavily and asked Jack who was driving in the front row.

"We shouldn't miss this opportunity." Jack's tone was very certain.

"Oh?" Marcus Bowman said in a little puzzled tone, but nodded.

This scene was seen by Jack in the rearview mirror.

"I heard that Nike's Belt Hoyette also visited the Steptwood training base yesterday, but he rushed back to the United States overnight last night. It seems that he is also very tempted."

Marcus Bowman felt a threat, "How could he not be moved?"

What Southampton can now provide is more than the UK's market share and influence.

More importantly, the technology and capabilities they now have are of great help to Nike and Adidas.

For such a giant, one percent improvement represents hundreds of millions of revenue.

Not to mention, this is not just a few percent problem.

"Actually, Southampton's approach is quite unkind." Jack in the front row suddenly said with a wry smile.

"They first look for Nike to visit, and then look for us. Maybe tomorrow they will look for other brands such as Puma and Warriors Sports. It is clear that we are fighting for the most part, and then they can maximize their profits."

Marcus Bowman also smiled bitterly, "What else can I do?"

Business competition is so realistic and cruel.

Southampton does have such chips now, so they can do that.

Conversely, if there is a chance in the future, won’t Adidas be the same?

Not to mention that Southampton has such a tempting set of ideas now, even if not, now, who is willing to let go easily and miss the Great Saint in vain?

"Yes, even if you know clearly, what can I do?" Jack also smiled helplessly.

He is so awesome and so arrogant, you can’t do anything to him!

Sometimes when you think about it, it is really not easy.

A team in the English Championship is more awesome than Barcelona and Real Madrid.

But even giants like Nike and Adidas have to be convinced.

No wonder the Saints players and fans have also become stronger!

…………

…………

Nike Headquarters in Portland, USA.

Belt Hoyette did not expect that the news he brought back from Europe not only surprised Phil McCartney, vice president of Nike's competitive business unit, but even directly alarmed Nike CEO Mark Parker.

"Southampton?" Mark Parker is a slightly fat middle-aged man with a stubborn face.

"I know that this team has become famous in the United States recently."

Suddenly, Mark Parker asked with a smile: "What is the relationship between Uncle Bird and Yoona Lin and Southampton?"

This is also the doubt of many Americans.

Uncle Bird is so popular in the United States that he is so popular.

Some people even say that he is the most famous Chinese in the world. In the past year, almost no one has misunderstood Uncle Bird.

Belt Hoyette smiled bitterly and explained the relationship between Uncle Bird and Lin Yuner and Southampton.

It's just one sentence after all.

"They are the same boss, and Uncle Bird and Yoona Lin are the bosses in Southampton who make it famous."

Mark Parker immediately laughed, "Recently their new single, the Fox Cry, beat Justin Bieber in the United States, and is very popular among young people."

Perhaps seeing Belt Hoyette was a little confused, Phil McCartney explained.

"Adidas has always been very interested in cooperating with Uncle Bird and Yoona Lin, hoping to invite them to endorse. Recently, we are also observing Uncle Bird and Yoona Lin, their influence in the teenage group is unparalleled!"

Now Belt Hoyette understands.

Didn't you see the data about Youtubi?

At the age of ten to thirty, it is the home court of Uncle Bird and Lin Yuner!

"What do you think of this team in Southampton?" asked Mark Parker.

Belt Hoyette thought for a while, "I mentioned this question several times to Kesh Harris, a famous investment expert in the City of London. His answers to me and my own observations, all felt that the prospects of this team were unquestionable."

Neither Mark Parker nor Phil McCartney interjected, and asked him to continue talking.

"This is a very unique team, they are completely different from those traditional teams."

Mark Parker immediately became interested, "What's the difference?"

"The simplest thing, you see, whether it is football, basketball, rugby, or clubs in these fields, they must do their best to hold a huge press conference, and they wish they could invite media from all over the world to participate."

"What's wrong with this?" Phil McCartney was a little confused.

This is his professional scope.

"In addition to attending the press conferences required by the FA, almost all of their press conferences were completed on WeChat and the Internet, including the previous introduction of stars such as Ibrahimovic and Neymar, and they held press conferences on WeChat."

Mark Parker smiled slightly, "It's really interesting, but holding a press conference on the Internet doesn't mean anything."

Can a press conference on the Internet say that this football club has Internet awareness?

The term Internet is indeed very new, but who can say that he fully understands the meaning of this word?

Who can give the so-called Internet thinking an accurate definition?

"Also, this team believes in the three non-principles. Players who do not want to play for them will not be introduced. Players who want to leave will never be retained. Those who do not want to do their best for Southampton's game will not be beaten to death."

Mark Parker was slightly stunned, and then laughed, "Strange, freak!"

"They are not just talking. On the first day of Yang Huan's takeover Southampton, he fired head coach Alan Padu, and then spoke on the spot that anyone who wants to leave can transfer freely. As a result, several players were left at once and lost millions of pounds, which is also unique in the football field."

Mark Parker and Phil McCartney looked at each other and thought that this team was indeed unique.

"When Barcelona decided to sell Ibrahimovic, we had no choice. The Swedes almost went to AC Milan in Adidas. Fortunately, Southampton, who was in the League One, took the action, which was indirectly helping us."
To be continued...