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Sandro Rossel is sitting in the office at the Camp Nou Stadium in Barcelona.

Hearing someone knocking on the door outside, he shouted, "Come in."

Just saw Barcelona's first vice president, Josep OI Maria Batomeu opened the door and walked in.

"Is there something wrong?" Rossel was not surprised at all.

Bartomeu is his number one assistant and has to travel to his office a few times almost every day.

It's normal to come, it's not normal to come

But soon, he noticed that Bartomeu's face looked a little different.

The originally smiling expression suddenly became serious.

"What happened?" Rossell's tone also changed.

Bartomeu sighed, walked to Roselle's desk, sat down, and sighed deeply.

The old partner's move made Rossel feel a little uncomfortable, and he didn't say anything, just looked at him.

"Just just received a call from Qatar Airways' European headquarters, Paul Johannes officially notified us to terminate the sponsorship negotiations."

"What?" Rossel stood up from his seat in surprise.

"Why? What's going on? Didn't we talked well before? Why did we suddenly announce the termination of the negotiations?"

It's termination, not suspension, not suspension

Bartomeu smiled helplessly, "The other party didn't explain, but I went to learn more about it. Someone in the circle revealed the exclusive insider of the British Southern Echo. Qatar Airways will sponsor Southampton from next season for five years."

"Southampton?" Rossel certainly knew about the team.

That was the greatest shame in his life

I still remember that in the summer of 2010, he sold Ibrahimovic to Southampton at an unimaginable price. Even now, this transaction is still evidence of countless Barcelona fans ridicule and ridicule him.

Some even compared him with Gasparte, the most cowardly chairman in Barcelona's history.

"Yes, if the news is correct, they choose to sponsor Southampton." Bartomeu was a little frustrated.

Originally, Barcelona took the initiative in this negotiation.

When Barcelona introduced Qatar Charity Fund, the two sides agreed that in the summer of 2012, Qatar Charity Fund could transfer this sponsorship to others, but it must be approved by Barcelona.

In fact, this is a foreshadowing made by Rossell.

You know, Barcelona has never used commercial advertisements on the chest of the jerseys for so many years. When the team management proposed to use commercial advertisements, the fans reacted very fiercely, believing that this would be corrupted by the business.

Therefore, the Barcelona management adopted a compromise method, first cooperated with charities, and after fans became familiar with the existence of commercial advertisements, they then invested in the advertisements on their chests.

This plan was wonderful and progressed very smoothly, attracting the attention of many sponsors.

But who would have thought that something went wrong in the end?

Currently, Qatar Airways is the one who is most interested in Barcelona's chest advertising.

According to Qatar Airways, they intend to get this sponsorship right directly from the Qatar Charity Foundation. The price is the same as before, but Rossel is no longer there, thinking that the price was two years ago and should be raised now.

Moreover, Rossel's negotiation attitude is as tough as ever. After more than half a year of negotiations, the two sides have never made breakthrough progress in many key areas.

Qatar Airways eventually switched to Southampton

Rossel's face was gloomy after hearing Bartomeu's words.

He didn't understand, nor did he understand why Qatar Airways gave up a top giant like Barcelona and chose a team in the Championship?

Are those Middle Easterners just greedy for Southampton’s cheaper ones?

“What kind of sponsorship fees do they offer to Southampton?”

"Thirty million pounds"

"What?" Rossel was shocked again.

This price is even a little higher than the price he had asked for before.

He asked for 30 million euros

A team in the League One is actually more valuable than the top giant Barcelona

If you want to say this, what will fans around the world think?

Bartomeu saw the club president's expression in his eyes and felt very uncomfortable.

Southampton is not on the same level as Barcelona, ​​but it seems to be very related.

I still remember that when the Chinese tycoon just acquired Southampton, they launched a pursuit offensive against Ibrahimovic.

A third-level League League team actually wants to introduce the world's number one center?

This made the whole world laugh and pee.

But in the end, Barcelona was really forced to send Ibrahimovic to Southampton.

It was from the introduction of Ibrahimovic that Southampton shocked the entire world football again and again.

The famous Deloitte agency had a survey before. In the fan group, Southampton's popularity and attention can only rank eighth among the giant teams, but among the non-fan group, Southampton ranks third.

Among them, Southampton is the well-deserved first in the field of Internet and social networks, which are crowded with young people.

What is even more shocking is that the development speed of this team is very amazing. It is one step a year and will surely return to the Premier League next season. At that time, the influence of the Saints will definitely reach another level.

It can be said that the more glorious Ibrahimovic is in Southampton, the more embarrassing Rossel's situation becomes.

Now, the saint actually put his hands into Barcelona's pockets.

Rossel was depressed for a while, and finally suppressed the anger in his heart. He raised his head and looked at Bartomeu.

“Contact other sponsors now, we must take measures to deal with it”

Bartomeu nodded in agreement with a difficult face.

There are only four months left after the season. It is a bit difficult to get a chest advertising sponsorship in four months.

If he had known that this sponsorship from Southampton and Qatar Airways only took an hour, he would have been so surprised that his chin had dropped.

"By the way, I received the news just now." Bartomeu suddenly thought of something.

Rossell raised his head again when he heard that he valued it so much.

"I heard that a Chinese consortium is acquiring Atletico Madrid"

"Chinese Consortium?" Rossel was shocked again.

Why are Chinese people so rich these days?

Could it be that they want to buy the whole world?

"Yes, and I heard that it has entered into substantive negotiations," Bartomeu said worriedly.

The La Liga has always been a competition between Barcelona and Real Madrid.

The two giants are known as the two superstars of the Spanish Super League, just like giants, swallowing up the resources of the La Liga.

They even account for 90% of the broadcast revenue of La Liga.

Other La Liga teams divide the remaining 20%, with more monks and less porridge, and you can imagine the situation.

This further widens the gap in strength between the Spanish Super League and the La Liga heroes.

But the situation has changed a bit over the past few years.

If Sevilla and Valencia's challenge to the two heroes is still within the scope of football, then the whirlwind brought by the strong entry of the Qatar consortium into Malaga will undoubtedly pose a threat to the two heroes of the Spanish Super League.

Now, another Chinese consortium has come.

It can be imagined that the future La Liga pattern will gradually be broken.

"Does it have anything to do with that guy in Southampton?"

Bartomeu shook his head, "No, I heard that he is a real estate business, with a very background and very strong financial resources."

"Is the Hill family willing to sell it?"

"It's not possible not to sell. In recent years, Atletico Madrid has been in debt every year. Before, they had to sell Aguero. As early as 2009, their debt was close to 300 million euros, and it is increasing at a rate of 50 million euros every year."

"In the past two years, Atletico Madrid has no longer dared to disclose its financial situation, but according to my guess, at least it is almost 400 million euros in debt. If they don't find a way to solve it, they will rot."

Rossel's mouth twitched slightly.

As a competitor, he is happy to see Atletico Madrid unlucky.

But now that the Chinese consortium has taken over, will Atletico Madrid become the second largest player in Southampton?

Southampton is second?

That guy who is learning from Yang Huan?

Hum a nouveau riche

Ha Qiu
To be continued...