"What's the reason?" Yang Huan was a little puzzled.

Charlene Rahry reorganized it, and she found that she was particularly interested in what Yang Huan said.

Since the recording of the program has been completed, he has not said anything in one go, and he was the host who was led by Yang Huan.

But that doesn't matter, because she is indeed interested in Yang Huan's remarks.

"I mean, why can't the Premier League, which has the most potential to become a star league, have the same star team as Barcelona and Real Madrid?"

After hearing this, Yang Huan laughed, "I may not be able to explain this issue well, and maybe Skudmore will settle the score with me in the future, and even think that I am bombarding him."

Scudmore, CEO of the Premier League.

"I heard that you and him are very good friends." Charlene Rahry burst out another piece of information.

Yang Huan shook his head and laughed.

"I think, first of all, Spain has experienced a surge in local talents in recent years, and it has a very strong star base, so they have advantages themselves, and they advocate offensive football. The gap in strength between La Liga is huge. The more goals scored, the more attractive fans, and it is more catered to the media's hype.

"The media is creating entertainment football stars, and Barcelona and Real Madrid have natural advantages. They have a membership system, a complex background and strong financial resources, so they already have a better foundation for creating football stars than other teams."

"Florentino is a great football operator. He has been playing the entertainment of football superstars since the first phase of the Galaxy Battleship. I believe he is still exploring the first phase of the Galaxy Battleship. After all, he had just come into contact with professional football at that time, but when he arrived in the second phase of the Galaxy Battleship, he figured out the road and walked on it resolutely."

"The same is true for Barcelona. From Laporta and Rossel, they have unswervingly taken this path because they know that this is the business model of the new era."

"In fact, star-based entertainment has brought unprecedented influence to Barcelona and Real Madrid. Even the substitutes in their team can become the front page headlines of newspapers around the world."

Charlene Lachry has to admit that media around the world are crazily digging out news about Barcelona and Real Madrid.

Even the slightest news is not spared.

"Looking at it again, Manchester United once had the most hope of reaching it. During the period of Cristiano Ronaldo, the Portuguese developed from an ordinary star to a football superstar at Manchester United, but the transformation from a football superstar to a football star was completed in Real Madrid."

"Why?"

Faced with Yang Huan's rhetoric, Charlene Lahry vaguely figured out what the problem was.

"Ferguson"

"Yes" Yang Huan nodded.

"The Premier League is called a paradise for head coaches, because it gives the head coaches very much power and even allows them to intervene in the team's operations, which has also created star coaches like Ferguson, Wenger and Mourinho."

"But it is precisely because of this that Manchester United sold Cristiano Ronaldo, because the head coach must first consider the football itself. His existence is to win the game. Every decision he makes is for this goal, which limits the entertainment management of Premier League teams."

No wonder Yang Huan said at the beginning that Manchester United's biggest cancer is Ferguson.

Not completely aimless

When Charlene Rahry heard this, he couldn't help but feel a little confused.

"Isn't there any way to complete the business transformation while taking into account the competition results?"

Didn’t Real Madrid and Barcelona maintain a good position in both?

"This is a good question. Barcelona and Real Madrid have done it, and they both did it well, but don't forget that in these two teams, the head coach has little power. Not to mention the team management, even if the team transfers, the head coach often only has the right to suggest, but no choice."

"What about the Bundesliga and Serie A?" Charlene Lahry asked.

Yang Huan still shook his head, "These two leagues are not good. The healthy development of the Bundesliga has tied up, so Bayern Munich is a standout in the Bundesliga, but it cannot become Barcelona and Real Madrid, even if they have superstars such as Ribery and Robben."

"Serie A is even worse. I don't even have the ability to operate my own stadium. I'm even worried that with the influx of capital, Serie A will decline further and further unless there is a change. On the contrary, Ligue 1, I think it has great potential because it is relatively looser."

Charlene Rahry did not comment on Yang Huan's words, but turned to another question.

"I'm very interested. After listening to your words, I found that you seem to be operating Southampton according to your own ideas, and you don't understand football at all, as many media and fans say. On the contrary, I think you can see further from the perspective of a young man."

"Well, how will you run Southampton?"

Yang Huan smiled slightly, without giving any humble response to Charlene or Rahry's appreciation.

"Embraise this trend and change, for example, the Saints Fan Club we launched, we wanted to collect 1,000 members at the beginning, and everyone thought it was impossible, but in fact, we accepted it, and there are still many people waiting for us to expand our recruitment."

"I dare say that Manchester United will definitely not be able to recruit now. Barcelona and Real Madrid may not be able to recruit a thousand people."

"Every new player we join will be asked to open WeChat, Facebook and Weibo. We will encourage and even train players to interact and communicate with teammates and fans on social networks. Our team will regularly organize some activities to promote communication and contact between fans and the team."

"Ibrahimovic's WeChat members have exceeded 10 million, claiming to be the first person on social networks. Media reports have also been reported before that we opened a WeChat store for Ibrahimovic. Before Christmas last year, we cooperated with Adidas to launch a custom-made scarf of Ibrahimovic. In less than 48 hours, ten thousand scarves were sold out."

"We launched cute dolls with the same style as WeChat mood stamps in Neymar's WeChat store, 10,000 pieces, and in less than a day, they were sold out, and the fans were all crazy."

"In addition to jerseys and scarves, we have many and many surroundings, such as socks, gloves, jackets, hats, etc., and even dolls, pencils, glasses and other daily necessities, we have them."

“We launched these not to make money, but to promote the connection between the team, the players and the fans.”

"It's like now that we plan to launch the IH brand for Ibrahimovic. Many Ibrahimovic fans are enthusiastically participating in designing some things, such as clothes, shoes, daily necessities, etc. The fans book first, and then we are responsible for contacting partners, making them, and then putting them on the Swedes' WeChat store to sell, and the designer can also make money."

Charlene Lahry knew about these things before, but he didn't take them too seriously and thought it was just a marketing.

But now it seems that Southampton is planning and planning to engage in this marketing model.

It can even be said that at first glance, these are not profitable.

How much money can a 10,000 scarves make?

After allocating it to partners and then to players and agent teams, how much can the team be left?

However, there is a saying that accumulates little and makes a lot of it, and sand can make a tower

Besides, Southampton may not make much money from it, but it gains a lot.

Just because of the topic created by media hype and publicity, it is enough to greatly enhance the influence and brand value of the saints, and its relationship with sponsors and partners has also been greatly closer.

These are potential benefits.

Moreover, for Yang Huan, he doesn’t care whether he makes money or not. He can use the media’s hype and publicity to help his WeChat company create greater influence and attract more users to enter.

Today, WeChat has caught up with Facebook and Twitter and has become an important part of global social networks.

Moreover, with the launch of WeChat's third-party game platform and the testing of WeChat stores, there will definitely be more profitable means in the future.

Some people even speculate that WeChat's current valuation is between 20 billion and 30 billion US dollars.

So, from the team's perspective, Yang Huan did not make much money in this move.

But from the perspective of WeChat, it is a big profit.

Especially considering the huge follow-up effect brought by Southampton's move, it has made WeChat stores popular in one fell swoop, causing more and more celebrity accounts to start opening WeChat stores to create a fan economy.

Sometimes when I think about it, Charlene Lahry has to admire Yang Huan

"Wow, you two are so good at talking."

When the filming ended, Paul O'Arro's thumbs up in admiration and walked towards Yang Huan and Charlene O'Rahry.

"How long?" Yang Huan said with a smile.

After the chat and the chat was over, he noticed that he was facing the camera and the microphone.

"Thirty-five minutes, let's make some changes, it's about thirty minutes."

"No?" Charlene Rahry smiled bitterly.

According to the plan, the time was fifteen minutes.

Paul O Yaro also smiled bitterly, "Didn't I see you two chatting vigorously and cooperating so well that they are reluctant to interrupt you? Besides, Young Master Huan's powerful information is one after another, and if it is sent out, fans will definitely be interested."

"That's right, we have a relationship," Yang Huan teased with shamelessness.

Charlene Rahry gave him a charming look, his shy eyes seemed to be saying, and he didn't look at it, outsiders are there

The chat was so satisfying, but the time exceeded the standard.

"Or what if we do it, let's make two episodes?" she looked at Yang Huan and asked.

Yang Huan thought for a while, "No need, we focus on nature. We only need thirty minutes to talk about thirty minutes, and we can broadcast as much as we talk about. What are we afraid of? Besides, if we talk about it for twenty minutes, how do you divide it?"

As a self-media enthusiast in his previous life, Yang Huan hated the practice of dividing two episodes the most.

Can we be more crispy?

Can you let it go in one breath?

I had to hold it in this way for a long time to get the next episode, and I was so angry that I was so angry.

Charlene Rahry pouted, not very willing, but after thinking about it carefully, Yang Huan said something reasonable.

"It's a great time to chat, but if I send it out, I guess I don't know how many people would scold me." Yang Huan patted his forehead and smiled bitterly.

Under the abduction of Charlene or Rahry, I expressed my thoughts bit by bit.

Paul O Yaro laughed, "No, Master Huan, I think you're saying it makes sense, really."

Yang Huan smiled and said nothing.

Looking at Charlene or Rahry, "The atmosphere of chatting among friends is quite good. Keep persevering, it should be possible."

"Young Master Huan is right. I heard it from beginning to end. It's really good. I haven't seen a program of this type, so it will definitely become popular." Paul O Yaro was also very excited.

Although he was not the protagonist this time, at least he also participated in the production.

Yang Huan looked at it again and it seemed that he had nothing to do here, so he wanted to leave.

"Well, that's it. You guys are responsible for the aftermath. I have to go back to St. Mary's Stadium."

I just had an agreement with Bielsa, so I had to go to London quickly and finalize the final agreement with Tottenham Hotspur on the transfer of Gareth, Bale and Modric, and then I had to negotiate a personal agreement with the players.

When it comes to a transfer, the most troublesome thing is the personal treatment of the players.

Yang Huan had a premonition that this time it might not be so easy to talk about.

Whether it is Gareth Bale or Modric, these two players are so popular.

How could such a player come to Southampton without leaving the giants?

Of course, Southampton is not completely without advantages.

Whether it is Modric or Gareth or Bale, they have not reached the height of a top star at all. If they really go to the giants, they may not be able to play as the main player.

To some extent, Southampton is now a first-tier team.

From the perspective of attention and influence, it can even be said to be a quasi-wealthy family.
Chapter completed!