All the guests who participated in the WeChat video promotion conference have long been mentally prepared and know that WeChat companies should increase their investment in WeChat videos.

But when WeChat company president Zhang Ning stood on the stage and announced a series of plans for WeChat video in 2013 to everyone present, everyone, including partners and advertisers, were shocked.

Zhang Ning's speech was the first to propose the internal strength of WeChat videos.

For example, how to provide users with the best viewing experience, as well as the large investment in servers and other aspects of WeChat video.

Even compared with industry competitors such as Youdou and Du Niang, these are even better.

Especially WeChat, which has more than 300 million domestic users, has made everyone realize that WeChat video will provide a social interaction advantage that other video websites and platforms cannot match.

This advantage alone is enough to make everyone excited.

But if it is just like this, it would be too underestimated to the ambition and strategic layout of WeChat videos!

Immediately afterwards, Zhang Ning announced that WeChat Video reached a strategic partnership with Warner Bros. and Fox, and will become the exclusive broadcast platform for the movies and TV series of these two Hollywood companies in China, providing it to all WeChat video users.

This important move immediately shocked everyone present.

Oh my God, this is a super big deal!

Needless to say, Warner Bros.'s works in the film field are their works. The famous Harry Potter, Superman, Lord of the Rings and Batman series are their works, and they are the most powerful film companies in Hollywood.

Let’s talk about the two TV stations under Warner Brothers, one is HBO TV and the other is CW TV.

HBO's American dramas have countless fans in China, including Spartacus, Brothers, the Pacific War, and the current True Love and Game of Thrones. These TV dramas have caused a huge ratings in China.

Compared with HBO, CW TV is not that well-known, but as long as the company's series is mentioned, I believe many American drama fans will know it as much as possible.

Evil Powers, Vampire Diaries, Beautiful School Detectives and Nikita, etc.

This is also a TV station with quite powerful and viewing groups that target young viewers aged 18 to 34.

In addition, the Big Bang Theory also belongs to Warner Bros.

As for Fox, although it is not as easy as HBO, it is also not simple.


This WeChat video won the exclusive broadcast rights of two major American drama companies in one go. How much does it cost?

Yang Huan sat down, crossing his legs, listening to the audience's exclamations and anger, and felt so proud.

Taking over the exclusive broadcast rights of Warner Bros. and Fox, the biggest blow to all competitors.

Although American TV series seem to be niche in China at present, in fact, overall it is rising.

More importantly, the groups faced by American dramas are white-collar workers with high education and medium-level income levels, or college students.

And this group is precisely the group that online advertisers attach the most importance to.

A large number of high-end brands including Mercedes-Benz, BMW, Cadillac, Chanel, Dior, etc. are all happy to advertise in American TV series.

Therefore, even if the introduction of American TV series is not low, there is still a profit.

This is the same as Sky TV broadcasts the Premier League. As long as it is exclusive broadcasting rights, you will be profitable!

More importantly, as a time traveler, Yang Huan knows better than anyone else that signing this contract is definitely a super cost-effective one.

Just talking about Game of Thrones, this drama is very popular in China now, but compared with two years, it is simply a small fight. After all, the development momentum of American dramas in China will be rapid in the next two years.

If you make this time difference, WeChat videos will make a lot of money in introducing costs.

There is also CW TV station, and it goes without saying that the Vampire Diary. The Arrow and Flash launched by this company in the next two years have both attracted the attention of many American drama fans in China.

Moreover, CW TV's All-American Supermodel Competition is also a very popular entertainment program in the United States.

This time, the WeChat video investment in love with supermodels will be supported by CW TV.

Fox will strongly support the production of WeChat videos in event broadcasts and supporting programs. These are Fox's strengths, and it was also the reason James Murdoch gave to convince Yang Huan.


What's more, with Yang Huan's relationship with James Murdoch and so many cooperative projects between the two sides, the cooperation in American dramas and entertainment programs seems a bit inconspicuous.

In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the BBC. While introducing series, it will also introduce BBC documentaries, which is another very attractive part.

For example, the most popular TV series on the BBC, Detective Sherlock!

In addition to announcing these exclusive copyrights, Zhang Ning also announced that WeChat Video will invest more money to participate in the copyright introduction of other excellent European and American TV series and movies.

But just as everyone was amazed at the big move of WeChat video introducing European and American copyrights, Zhang Ning announced another big news.

That is, WeChat Video has reached a strategic partnership with South Korea's SBS TV station, and will become the exclusive broadcast platform for SBS TV series on the Internet in China.

This was undoubtedly another bombshell, which caused a stir in the conference hall.

SBS TV is the most appealing TV station in South Korea. This time, WeChat Video cooperates with SBS, in addition to introducing dramas, it will also cooperate with variety shows, which is also SBS's strengths, such as Running Man.

This is another decision made by Yang Huan himself, because the price offered by SBS is very cheap.

After contact and negotiation, the two parties finally decided to buy out the exclusive online copyright of SBS TV series in the next five years for a single episode of 5,000 US dollars.

As a bargaining chip, after obtaining Lin Yuner's consent, Yang Huan promised to let Lin Yuner shoot a drama for SBS.

Of course, although there is a considerable discount, the pay still has to be paid!

Currently, the price of Korean dramas in China's online copyrights is around 1,000 to 3,000 US dollars.

Among them, the three thousand US dollars corresponds to the most popular Korean drama copyright, so it is still a great loss to buy the exclusive online copyright for the next five years for WeChat Video at a price of five thousand US dollars.

But Yang Huan knew better than anyone else that Korean dramas in 2012 were still quite sluggish, but in 2013, with the popularity of a series of excellent Korean dramas such as You and Heirs from the Stars, the copyright fees for introducing Korean dramas also increased.

From a single episode of 10,000 at the beginning of the year to a later 30,000, to a record-breaking episode of 40,000 US dollars from the stars.

But is that all?

No, in 2014, he, who was cute to me, directly hit $200,000 per episode.

But this is not the highest!

The real single-episode record is $280,000, and it is still Pinocchio of SBS TV.

It is precisely because Yang Huan knows that the copyright fees for Korean dramas will soar to a jaw-dropping level in the next two or three years that he made a decision to sign SBS TV's TV series for the next five years for a single episode of 5,000 US dollars, which now seems to be a very high price.

Because this is really too cheap!

Also cheap and cost-effective are exclusive cooperation agreements signed by WeChat Video with Capital TV, Mango TV, Lychee TV and Blueberry TV.

Among them, WeChat Video takes over the exclusive online copyright of all Mango TV variety shows, which is 200 million yuan every year!

In addition, WeChat Video has reached cooperative relationships with many domestic film and television drama companies, and signed exclusive online copyrights at the current market price in advance, but it seems to be quite low in the next one or two years.

In Zhang Ning's words, if we want to have WeChat videos that others have, we must have, covering 100% of popular resources, and then taking advantage of the advantages of exclusive copyrights to establish the competitiveness and market share of WeChat videos in one fell swoop.

These cooperations are put on the table, all calculated in billions!

Everyone sitting in the audience was stunned and couldn't believe it.

Especially the bald beast, he kept patting his face and muttering to himself a question.

"I'm not dreaming, am I?"

How much money does this have to be invested and how willful you have to be able to invest so much money to operate such a huge plan?

Without further ado, just for copyright fees, how much do you have to pay every year?

This is just burning money, and it’s burning money crazy!

Everyone was stunned!

Compared with the large investment in copyright fees, the budget invested in supporting original videos is nothing.

It was also at this moment that everyone clearly realized that WeChat videos were going to be serious this time!

They are not like Yang Huan and are not time travelers, so they naturally don’t know that the price is indeed big or even high, but in the next one or two years, when Internet video companies start to grab copyrights, the price will be quite low.

Just kidding, you can buy a popular American drama with 10,000 yuan per episode and a popular Korean drama with 5,000 yuan per episode. How about you?

There are also variety shows from Capital TV and Mango TV. If you don’t give a sky-high price, will they sell it to you?

But there are also smart people. Although they are not time travelers, their vision is quite accurate and sharp, and they can grasp another level in an instant.

For example, a thirty-year-old young man wearing glasses sitting next to Yang Huan.

He realized that Young Master Huan was establishing copyright barriers.

The mobility of online video users is quite large. Whoever has a good video program and whoever has a better experience will go to see it.

If it is a kind of program that you have, I have, everyone has, and they are not very competitive.

But now, WeChat Video has signed up for huge sums of money, but they are exclusive copyrights on the Internet, including set-top boxes.

In other words, in these fields, only WeChat videos can be found in these programs. If you want to watch them, you have to come to WeChat videos.

This will be a painful blow to other video platforms.

And for WeChat videos, it will be a godsend opportunity.

If WeChat videos cannot catch up after spending such huge amounts of money and introducing a lot of programs and resources, they can't catch up, rush to the forefront of online videos, or even become the market leader, then they will be really unbearable.

It is probably because of this that WeChat videos are used to poach themselves through headhunting companies.

Thinking of this, the young man with glasses couldn't help but turn his head and look at Young Master Huan sitting beside him, with admiration in his eyes.
To be continued...