“I want to make an internet gift card.”

When Andres Ihaan expressed his thoughts, he was a little excited.

Yang Huan knew that gift cards are the popular shopping cards or vouchers in China, but this industry is no longer new. There are many websites for making gift cards now, especially in the United States, which are as numerous as horny.

It is said that the gift card market in the United States may reach 50 billion US dollars this year, and is expected to exceed 100 billion US dollars by 2012, so this market is indeed very large, but the problem is that the competition is too fierce.

"What I want to do is not the kind of gift card sales or transactions." Andres Ihahn shook his head vigorously.

Yang Huanqi was very angry, "Then what do you want to do?"

“Give gift.”

"Give a gift?" Yang Huan was a little confused.

"The social network is so developed now that both Facebook and Twitter have hundreds of millions of users, and the connection between users is getting closer and closer. But I wonder if you have found a problem, there is almost no online gift-giving service."

Andres Ihahn said this and showed a hint of excitement. "We all know that giving gifts is more exciting than buying gifts, so my idea is not to make a gift card transaction or to consume, but to give it."

Yang Huan remembered that in China, the gift of shopping cards and gift cards is indeed very popular, especially in reality, which is an important channel for the government to resolutely crack down on accepting bribes.

Can be sent online, this...

"According to the analysis data I have obtained, in the United States, gift cards rank first among the gifts that women desire most, men rank third, and in Europe, gift cards are also the gifts that everyone desires most, so the gift card trading website has become so popular in recent years."

Although Yang Huan doesn't know the details very well, it sounds like something is reasonable.

This person has put some effort into this aspect.

"My idea is to get a friend's birthday and other important or celebration information through social networks such as Facebook and Twitter, and then select the right gift card to give it to your friend and write a message."

Yang Huan listened lightly, "This is a bit like the concept of Internet greeting cards."

"Yes, that's right, but the interesting thing is that after this gift card is given away, it will be temporarily pre-stored and kept confidential. The recipient of the gift card will not see the specific information on the gift card. He will not receive a reminder until the pre-set day worth remembering. He will learn about the details of the gift card."

Something interesting!

It's a bit like giving the recipient an unexpected surprise.

"However, except for the recipient, others can see the details of the gift card, and if they also want to give the recipient the gift, everyone can add the amount to it. The available consumption in the gift card received by the recipient is the sum of the amount added by all friends."

After hearing this, Yang Huan felt that this concept was a bit like group buying, but this time it was group buying and gift giving.

"What?" Yang Huan felt that it was not enough.

What Andres Ihahn said is only the user and the recipient, what about the gift card channel?

"You know, many brands are reluctant to offer discounts and promotions now. They think this will damage the reputation of the brand, but everyone knows that the lower the price, the more advantage it is. So we use gift cards to conduct a disguised discount. For consumers, they walk into physical stores with gift cards, and they don't think it's a discount promotion, but they think it's a gift carefully prepared by friends for him."

"For brands, they can make their products cheaper without affecting the brand's reputation, so I believe there will be many brands willing to offer some free or cheap gift cards for this."

Yang Huan thinks that this idea sounds really good. At first glance, it seems to be a group purchase, but in fact it is more interesting than group purchase.

In his previous life, he had seen some reports that the biggest problem with group buying websites is that they do not have enough user stickiness.

Merchants publish discount information on group buying websites, and users rush to enjoy low-price discounts, and they are gone forever. Users have no stickiness at all, so the group buying model is difficult to solve the win-win situation between group buying websites, merchants and users.

But Andres Ihaan's creativity can effectively solve this problem.

At least, this gift-giving gimmick is very good.

There is a saying that goes, giving is more blessed than receiving.

Giving gifts to others is more fulfilling and proud than accepting gifts to others.

In addition, the gift card market is indeed quite large, and over the years, countless people have been exploring and looking for how to break through the barriers between online and offline.

Now it seems that this is a worthwhile opportunity.

Seeing Yang Huan fall into thinking, Andres Ihaan smiled awkwardly, "This is a relatively primitive idea for me, but I think this model has great development prospects, especially for your WeChat. All users are users in your mobile address book, and their connections are closer than Facebook and Twitter."

Generally, gift-giving people are people who are close to each other and want to give it to them. The friends in the mobile address book are basically close to each other, so there is a very large overlap between users in these two aspects.

I guess this is the reason why he came to Yang Huan.

"It's interesting!" After hearing this, Yang Huan smiled and praised.

He always felt that free is the ultimate killer on the Internet, and that as long as you have free things, you will become popular immediately.

But free is also a double-edged sword. If you use it well, you will win more. If you use it poorly, you will be over.

From the current perspective, Andres Ihahn's entire idea is still relatively complete.

And he felt that with this app, users on Facebook and Twitter would definitely attract as much as possible to WeChat.

"I can promise you now that I am willing to invest in this project!" Yang Huan made the decision on the spot.

This kind of project does not require too much money, and it does not hurt him or her.

After all, I just blackmailed my dad 30 million pounds.

"Now, I solemnly invite you to join my company and work for me. The annual salary is 200,000 pounds and there is no shares, but I will give you space to play freely, and equip you with a R&D team, and give you two million pounds of R&D funds. And as long as you do well, I will definitely give you another salary increase."

"Two hundred thousand pounds?" Andres Ihahn was a little stunned.

This is more than five times his salary in Sweden. Even Google, which claims to be the best salary, has a salary of a senior technician.

He didn't expect that Yang Huan would do such a big deal when he took action.

Two million pounds of R&D funds were enough to knock him out.

In fact, Yang Huan searched for Shengpotian from his mobile phone. This company is quite large, and being able to serve as the chief technology officer in a company like Shengpotian proves that Andres Ihahn is very powerful.

"You think about it." Yang Huan was not in a hurry either.

People are coming to the door on their own initiative, so why are they still anxious?

Are you still afraid that he will run away?

Even if he runs away, Yang Huan can organize people immediately and do it by himself according to this creativity.

"No need to think about it, I'll follow you!" Andres Ihaan nodded without hesitation.

When people go to high places and water flows low, of course he will not be so stupid that he will not want to pay high salaries and continue to go back to Stockholm.

Yang Huan nodded and praised, "You won't regret today's decision!"

Swedish Internet innovation companies have always been very outstanding. For example, Skype was later acquired by eBay at a high price. Yang Huan was acquired by Microsoft for a sky-high price of US$8.5 billion in 2011 in his previous life.

Sheng Potian's performance is also quite good now and has been favored by many investors.

There are also many game development and software development talents in Sweden, and Yang Huan’s most scarce one is talent now.

So his plan was to keep people first and then talk about it. Find opportunities to attract more Swedish talents to join his team. After all, talent is the primary productive force.

…………

…………

Gelsenkirchen, Germany.

Clemens Tenness sat in the office, on the desk in front of him, a financial statement that had just been handed over to him, and opposite the desk was Peter Petes, the team's new general manager.

Since this summer, since the chairman of the board of directors Joseph Schnutsenberg retired, Tenness has become the sole ruler of Schalke 04 as the chairman of the board of supervisors. At the same time, he has also taken over Schalke 04's huge debts from his predecessor.

"At present, our debt is as high as 270 million euros, and the interest we need to pay is nearly 15 million euros per year. If we cannot solve these problems as soon as possible and reduce the team's debt burden, even if we successfully enter the Champions League this season, in the end, we will be crushed by debts or even bankrupt."

Peter Petters was once the editor-in-chief of WAZ Magazine. This time he was invited to take over Schalke 04 to help Tenness improve the team's operations, but after taking over, he found that the situation was much worse than expected.

It can be said that what Joseph Schnutsenberg left for them was not just a mess.

"The team's total salary expenditure is more than 70 million euros, which is only a little less than Bayern Munich. But in terms of income, we are nearly 150 million euros less than Bayern Munich. We can't afford such a heavy salary burden at all."

Peter Petters was a little excited, "On the other hand, the money owed by the stadium renovation is now enough to make us feel a headache. The UK's Shecot Investment Bank has asked us to use the ticket income as collateral to raise funds from the society to repay debts."

When he said this, Peter Pates stared at Clemens Tenness and said word by word.

"We have no choice!"

This summer, Schalke 04 has released major stars such as Westerman, Rafinia, Kuranyi, Asamoa, etc., and the superstar Raul, who was introduced for free, was able to join the team because Real Madrid helped advance their salary.

But this can only reduce the cost, but this season the team has entered the Champions League. If you want to make a difference, get more Champions League bonuses and alleviate the team's financial pressure, you must sign and strengthen the team's overall strength.

The premise for signing is to sell people!

"Neul?" The only thing Tenness could think of was the most valuable player on the team at present.

Manuel Neuer.

Patez nodded, "We need to sell him in exchange for capital turnover."

"But you should be very clear that Bayern Munich also knows our needs. They are unwilling to offer reasonable prices, and the price given by Manchester United has been hovering around 15 million euros and cannot sell at high prices."

Tenness is not the kind of pedantic person. He knows very well that the team’s most urgent need is funds at present. If Neuer can be sold and a considerable amount of funds can be exchanged for, he will agree without hesitation.

But the problem is that the two teams that are interested in Neuer, Bayern Munich and Manchester United, are not in a hurry. They are waiting for Schalke 04 to come to find them when they can't hold on, so as to take the opportunity to lower the price.

Therefore, selling Neuer at this time is undoubtedly a very disadvantageous transaction.

"Actually, we have a potential customer."

"Who?" Tenness asked curiously.

“Southampton!”

"That League One team?"

Petes nodded, "I received the message that they now want a goalkeeper and have brought in the 18-year-old young player Courtois from Belgium's Henk for 1.5 million euros, but the player lacks experience in playing."

When Tenes heard this, he immediately understood what Pates meant.

"You mean, we are actively selling Neuer?"
Chapter completed!