To put it bluntly, professional football today is commercial football and capital football.

Without capital, no one can play professional football, especially football in the top European leagues.

Business, capital and football have been completely integrated.

It is difficult for laymen to imagine how deep the water is.

To give the simplest example, Barcelona's official sponsor is Nike, but as the team's number one star, Messi's sponsor is Adidas, Real Madrid's official sponsor is Adidas, but Cristiano Ronaldo's official sponsor is Nike.

Is this really just a common business practice?

Stop having fun, this is a war!

A war between Nike and Adidas for the industry leader!

This war involves transfer fees of tens of millions or even tens of billions of euros, and superstars with a transfer fee of only tens of millions of euros at most, for industry giants, it is simply a drop in the bucket and not worth mentioning.

Just operating such a global super transfer that caused a sensational world, the global effect created is much better than their advertising investment and the benefits are even more amazing.

This is how to play capital football in the new era!

"It seems that Rossell is really burning this time!"

Yang Huan shook his head and laughed.

Everyone present also sighed.

When it comes to Rosel, he is more familiar with the way of playing modern capital football than Laporta.

At least, in the past few years when he was in charge of Barcelona, ​​Barcelona has become better in terms of business influence than the Laporta era, and its business income has also been rising steadily.

Of course, the price paid is that a group of old stubborn people who cannot keep up with the times will accuse Rossell of the rule of law, which has led to Barcelona becoming full of commercial odor.

Little do they know that professional teams have no commercial operation these days and cannot survive at all.

Those who accuse Rosel of the people stood up and spoke without a back pain, and they didn’t know how to be a Mi Gui!

“Not long ago, Marcus Bowman of Adidas called me.”

Yang Huan glanced at everyone, "Guess, what did he say?"

Without waiting for everyone to answer, Yang Huan took the initiative to uncover the puzzle.

"If we can bring in Messi, Adidas will pay us a transfer fee of 125 million euros, and also increase the team sponsorship fee by 40%!"

"What?" Sun Yue was shocked.

One hundred and twenty-five million euros?

This money may not be enough to use Messi to forcefully poach Messi, but the gap is not big!

Although it is rumored that Messi's transfer fee is as high as 200 million, everyone knows that it is nonsense and not so outrageous.

As for the increase in sponsorship fees by 40%, for Southampton, that is more than 10 million euros, which is also very high.

After all, if Southampton digs Messi, the team doesn't need to pay much money. At most, Messi's high annual salary is to bear Messi. After all, the sponsorship fee of more than 10 million euros that Adidas can't satisfy Messi at all.

Not to mention, the Premier League has to add 50% of the personal tax burden.

Peter Kenion nodded and smiled: "As far as I know, in addition to contacting us, Adidas also includes Real Madrid, Chelsea and Bayern Munich. The three of them are obviously tempted. Moreover, Bayern Munich will change coaches this summer, and the head coach is Guardiola!"

Looking at the entire Europe, there are only a few teams that can attract Messi.

Southampton is still doing well this season, and if he doesn't perform well, he may not be qualified.

As for AC Milan, let’s not talk about the decline of the Serie A. Even if it doesn’t fall, the Nerazzurri cannot afford Messi’s high annual salary, and they will lose to death!

Sun Yue also smiled, "One of the main reasons why Adidas did this is that the sales of Nike jerseys Messi wore was dozens of times more than the Adidas boots he wore. Everyone's first impression when they mentioned Messi was often Nike."

"From Adidas' perspective, the huge amount of money sponsored by Messi every year is equivalent to supporting Nike for nothing, and he has not received any benefits at all. However, it is not enough not to sponsor. Nikeba cannot win Messi's sponsorship contract, so they try every means to encourage the team in Adidas' camp to dig Messi!"

Peter Kenyon also agreed with Sun Yue’s words.

"Things have not made any progress yet, but I can be sure that Real Madrid and Bayern Munich are both tempted!"

"Real Madrid is going to repeat the Figo incident!" Sun Yue said with a smile.

From the perspective of fans, Figo's jump from Barcelona to Real Madrid seems to be just a successful superstar transfer.

Little did they know that this transfer brought Real Madrid amazing off-market profits and commercial influence.

It was from this transfer that Florentino clearly saw the football model of big capital and big consortiums and big businesses.

Perhaps, many years later, when someone writes football history, the Figo transfer event will become a key node in professional football!

"What about Messi's attitude?" Yang Huan asked with interest.

"I don't know, there is no statement, and Real Madrid and Bayern Munich are just planning and have no substantial contact, but even so, they have put huge pressure on Rosel!"

Who said no?

Barcelona has good grades, that's one thing!

For top giants like the Western Super League, fans are not just watching your achievements, but more importantly, how many superstars are there in your team!

As Yang Huan said in Charlene Lachry's off-court program before, fans of the new era prefer entertainment stars, and entertainment stars are often superstars like Messi, Cristiano Ronaldo, and Ibrahimovic.

It is conceivable that if Messi leaves Barcelona, ​​it will be a disaster for Rossel!

And Yang Huan now understands that the reason why Real Madrid and Barcelona robbed Neymar was to get insurance.

Since Adidas will instigate Southampton, Real Madrid and Bayern Munich to force Messi, will Nike also instigate the team they sponsor to force Cristiano Ronaldo?

Barcelona suffered heavy losses when they lost Messi, and Real Madrid suffered heavy losses when they lost Cristiano Ronaldo.

Therefore, the best way is to prepare for the future and introduce a player who has the ability to fill the gaps between Messi and Cristiano Ronaldo in both competitive and commercial levels, that is Neymar!

To be honest, Southampton's ability to operate in social media and commercial marketing has made people, including Ibrahimovic, Drogba, Neymar and Gareth Bale, all of which have shown outstanding influence and attracted the attention of countless fans.

In the WeChat star account, Ibrahimovic's number of fans is amazing, followed by Kaka, followed by Neymar, Gareth Bale and others, and Cristiano Ronaldo cannot even rank in the top ten.

But on Twitter, Cristiano Ronaldo ranked first, but Ibrahimovic, Neymar, Gareth Bale and others all entered the top ten, allowing people to see Southampton's ability to operate on social media.

It also allows Rosel and Florentino to see the potential and qualifications of young players such as Neymar and Gareth Bale to replace Cristiano Ronaldo and Messi.

When Yang Huan thought of this, he couldn't help but laugh.

The laughter was very refreshing, as if I had finally figured out the fog that had been blocking my eyes for a while, and saw the road ahead of me clearly.

"Since that's the case, then things are much easier!"

Peter Kenyon, Ron Gurley, Sun Yue and others nodded and smiled at the same time.

"Nemar only has one. Whoever wants it, can buy it with money. I will give it to anyone who pays more. Anyway, the players can't keep it!" Yang Huan obviously made up his mind.

Anyway, it is better to sell it to the higher-priced party.

Unlike when Neymar was in Brazil in his previous life, part of his ownership was in his own hands and third-party institutions, when Southampton introduced Neymar, because the Premier League prohibited third parties from owning player ownership, Southampton bought out directly.

That is to say, Southampton now holds 100% of Nell's ownership.

With the contract still long, anyone who wants to get Neymar has to come to Southampton to talk!

"Then, Master Huan, can you understand the truth?" Ron Gurley asked with a smile.

Yang Huan immediately laughed again, "When Manchester United wanted to buy Cristiano Ronaldo, Ferguson told David Gill that even if you offer 150 million pounds, Real Madrid will still buy it!"

Everyone was shocked after hearing this.

I'll take a break, Master Huan, your appetite is too big, right?

This is to sell Neymar like Cristiano Ronaldo!

Is it possible?

But from a business perspective, scarcity determines value.

Neymar has only one, and two teams want to compete. The situation is obviously completely different from Cristiano Ronaldo's only one buyer, Real Madrid.

In this case, if Southampton doesn’t know how to take the opportunity to start the price, wouldn’t that be stupid?

"Hei, Hei, Young Master Huan, you are too dark!" Sun Yue almost had a stomachache.

Yang Huan pretended to behave and slapped her with a smile. The boy reacted quickly and snatched her directly.

"Of course, I have to do black spots. What do you think we are Southampton? The number one black store in Europe, I'll tell you!"

Everyone burst into laughter when they heard this.

Young Master Huan is so thick-skinned that this black store is really open, and he is so proud of his head!

However, after thinking about it, it is also true. If you dislike me for being ill-mouthed and have the ability, don’t come to me to buy it. My players are not willing to sell you!

"But, this incident also reminds us that the gameplay of top giant teams has changed now. We are now a hot commodity, and countless greedy and drooling guys are staring at it. If there is any sponsor to fuel the fire, it will not be stopped!"

Yang Huan's words immediately made everyone present nod.

"Ibrahimovic is old, and although he is getting stronger, we have to be careful!"

Peter Kenyon nodded and said, "Once Neymar transfers, I think the most hopeful person in the team is Gareth Bale, a British local player and Southampton youth training. After the transfer, his performance is also quite strong, his appearance is quite distinctive, and he has full potential to do so."

Sometimes, from the perspective of marketing, either you are simply handsome, or you are simply distinctive, or you are simply ugly, but those who look ordinary, not likable or popular.

Ronaldo's front teeth and Ronaldinho's big tooth are all very ugly, but they all look ugly in their own style!

Gareth Bell's image is also very distinctive and has the potential to cultivate.

"After Neymar left the team, Hazard can definitely take the lead. With the two local players, Ravel Morrison and Sturridge, I think the impact on the team will not be too big."

Yang Huan nodded, "Then let's talk about this first. Let's talk to Bielsa first."
Chapter completed!