Chapter 633 The wool comes out of the pig(1/2)
Perhaps it was because she felt that Yang Huan was a little embarrassed to describe herself so gloriously.
If this person is too grand, wouldn’t he become Yue Buqun?
Seeing the group of bastards below holding back their smiles, Yang Huan sighed in her heart, all because she had not maintained her image in front of them on weekdays, which led to her not being trusted by them even if she wanted to do anything for Chinese football.
Well, it seems that I need to save their wrong thinking logic!
Thinking of this, Yang Huan coughed twice, letting everyone see it.
"Don't think I'm joking, on the contrary, I'm very, very serious!"
But he didn't know that it would be fine if he didn't say this, but when he said it, everyone laughed.
"Young Master Huan, there is no need to emphasize it anymore. We all know and understand that you are serious!"
"Yes, very, very serious!"
"I'm just afraid I'm going to be too serious, will I?"
Yang Huan was depressed, I know your sister, I know, I say it's serious, do you think I'm playing?
It’s all caused trouble without taking the boss’s airs on his usual behavior. It’s better for the boss to maintain a little mystery.
So, Yang Huan coughed twice again, "I say important things three times. I'm very serious, very seriously!"
Everyone looks at me and I look at you, and I don’t dare to be careless.
I repeated it three times, and it seems to be serious!
Once Master Huan is serious, the others dare not be careless.
Everyone knows that Young Master Huan has high requirements for his subordinates' ability to do things. Once he fails to meet his requirements and standards, he will not be ruthless to you. The few people present are all fighting out of the crowd. How could he not understand?
Yang Huan glanced at everyone and then began to be satisfied with the effect he created.
Hey, I don’t talk to you guys with a stern face. You all think I’m joking with a smile?
OK, now I will calculate slowly with you!
"I tell you very seriously that the Premier League is broadcast in China and there is no charge!"
Everyone present was surprised, and even Sun Yue couldn't sit still.
“No charge?”
"Oh my God, what if you don't charge?"
"Yes, we have to invest so much money every year without charging, wouldn't we have to pay for the old capital?"
"No, Master Huan, didn't we decide to try to charge before?"
Everyone was talking and talking, and they all clearly felt that Young Master Huan’s decision was too sudden and caught off guard.
I invest so much money in a year to spend the broadcast rights of the Premier League, but in the end I don’t charge any fees?
Yang Huan glanced at everyone, shook his head and sighed, "That's why I said, you guys are all in the eyes of money!"
But just when everyone thought that Young Master Huan was about to start a glorious remark, Yang Huan directly asked a question that caught them off guard.
"How many people do you think will pay to watch the Premier League?"
Sun Yue and Zhao Yuanfang looked at each other and understood what Young Master Huan meant.
They are all smart people and have conducted detailed investigations into the market. It is natural to know that almost all live broadcasts of games in China are free now. Even if they are given to traditional TV stations, the broadcasting fee is quite cheap.
As for the Internet, there are free pirated copies everywhere.
In such an environment, charging is undoubtedly a way to seek death.
Ex-Old Tiansheng and Xinying are both predecessors of WeChat videos.
"I tell you, in a country where the copyright system is not yet mature, there is no hope of charging. Don't look at the many fans, how fierce and ruthless they are on weekdays, but how many are really willing to pay to watch the game?"
After a meal, Yang Huan continued: "Also, do you know the current bandwidth and tariffs in China. Do you think the entire environment is suitable for charging?"
After hearing what Master Huan said, Sun Yue, Zhao Yuanfang and others suddenly felt that this seemed to be the case.
"But, Mr. Huan, this market needs to be cultivated, but if we give up the charges now, how can we cultivate it?">
Sun Yue also has his own considerations, because once it is free, it is difficult to charge again.
Even if you are not careful, it may cause public grievances, and by that time, the image of WeChat company will collapse.
But after hearing this, Yang Huan laughed, "This is the point I want to say!"
Everyone present could hear the clouds and mountains and mists. What does it mean?
Is it not the point of charging for Premier League broadcasts, but the rest?
"You guys always focus on the Premier League broadcast rights. I just said you all got into the money, and you didn't say anything wrong, and you still don't understand it at all!"
I have to say that Sun Yue has been with Young Master Huan for the longest time, and is the smartest person, and flatters the loudest.
Young Master Huan didn't give a prompt just now, and he couldn't understand it, but now when he heard the hint, a light flashed in his mind.
"Master Huan, do you mean that the wool comes from the pig?"
Yang Huan laughed and liked, "Yes, that's right!"
Everyone suddenly realized that there was still some problem.
The broadcast rights of the Premier League are different from other Internet products. How come the wool comes from the pig?
Also, there is a consensus among everyone in the industry that a free lunch will end sooner or later.
If WeChat videos do not actively cultivate users' awareness of payment now, wouldn't it be a big loss to invest such huge amounts of money to operate so many events every year?
"Actually, you've always made one mistake."
"What's the matter?" Even Sun Yue couldn't figure it out at this moment.
"It's not that Chinese netizens are unwilling to pay, the key is that you have to impress their services and cater to their needs!"
Why were British fans willing to pay a fee to buy Sky TV’s set-top box and watch the Premier League for a fee?
To put it bluntly, they have this kind of demand, and only Sky TV can provide them with this kind of service, so they pay.
Now in China, there are not only WeChat videos for Premier League broadcasts, but a large number of websites can be downloaded for free.
More importantly, how many are there in the fan group who really follow the live broadcast?
As Yang Huan said before, as long as he pays attention to football, he can be considered a fan. Whether he watches the live broadcast or not, whether he is a real fan or a fake fan, he is a fan, and there is no saying that anyone is taller than anyone else.
So, these football fans may not watch live broadcasts, may not pay attention to the game, or may not even understand those stars, but so what?
They like football and pay attention to football, so they must have their needs!
In other words, their needs are not on the Premier League event broadcast, but outside the game.
But as the world's leading social media and the largest domestic social media, WeChat has won the exclusive broadcast rights for the Premier League, so many things can be done.
"Young Master Huan is right, it's because our previous thoughts were too narrow!"
Sun Yue was really convinced this time.
Young Master Huan can always think of some thoughts that they did not expect.
"One of the important reasons why foreign countries can charge broadcast rights is that they have a mature copyright operation environment, but it is obviously impossible in China, so we have to seek change!"
Zhao Yuanfang also nodded constantly, "Old Sun is right. If you look at the operational ideas of Young Master Huan, although the broadcasting rights are not charged, as long as we provide a little guidance, it will definitely greatly improve the activity of WeChat users and even attract more fans to join. That will really be a great way to cultivate the domestic fan market!"
"From the perspective of capital operation, the increase in WeChat user activity will have a huge boost to our listing in the future!"
Compared with the money earned from listing, the current investment in Premier League broadcast rights is a piece of cake.
But Master Huan kept shaking his head.
"You all make some sense, but not enough!"
"It's not enough?" Sun Yue and Zhao Yuanfang were both a little surprised.
Yang Huan nodded, "You are right. We must charge a fee and use the broadcasting rights to attract more fans' attention to the maximum. We can even give CCTV and several other TV stations that are willing to agree to our conditions and cooperate with us to live broadcast."
"The Internet and mobile copyright are exclusively operated by us. We can produce some supporting programs that the audience likes, similar to the daily competition or off-site, and launch a series of attractive and specialized charging services to cultivate users' charging awareness. Even if the income is small for the time being, it will definitely be very promising in the long run."
Yang Huan started his own business by free of charge.
The mobile games he made were all free, but in the end, he was the most profitable game company owner in the world.
Therefore, he is more skillful in playing this mode than anyone else.
"In addition, I think there are too few sports media in China now. There were one or two professional newspapers before, but now they are half-dead. As for the Internet, the information on major portals is too much and complicated, and it is very cheap and unattractive!"
Yang Huan remembered the news APP jointly invested by Zhuang Ziqing, Zhang Ning and Su Jingyan. It can almost be said that it immediately caused a huge response as soon as it was launched in China, which touched him.
"We should set up a professional sports app that integrates live events, professional news and information, in-depth topic analysis, and forums with excellent atmosphere."
When Sun Yue and Zhao Yuanfang heard this, they immediately felt their eyes lit up.
Sports fans can be said to be the most loyal fan group on the Internet. How amazing would it be if such a mobile app can attract a huge number of fans and fans?
Speaking of this, Yang Huan himself felt that this idea was becoming clearer and more interesting.
"Well, isn't there a saying circulating on the Internet? Nowadays, everyone can be regarded as the Emperor of Understanding Football, so our mobile application is called the Emperor of Understanding Football!"
To be continued...