It is undeniable that Nike's situation in European football is indeed worrying

Not long ago, the Premier League's Arsenal announced a cooperation agreement with Puma. Starting from the summer of 2014, the Gunners will bid farewell to the Nike Legion and turn to Puma's command. This is definitely a tragic blow to Nike.

Because in the past few years, although Arsenal has performed poorly, its market appeal is still quite strong.

Now, even the old partner of the Gunners has turned to Puma, and Nike's influence in the Premier League has been further weakened.

Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting in 2015. The Germans issued a sky-high sponsorship contract of 75 million pounds a year for ten years.

It can be seen that Adidas is making a big bet!

Now in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belong to Warriors Sports, Arsenal belong to Puma, and Nike only has one Manchester City team left.

Adidas was once forced by Nike to almost go to the forefront, but in just two or three years, the Germans completed a beautiful counterattack and successfully seized the largest market share of the Premier League, the most eye-catching league in the world.

Especially in the past two seasons, Southampton's performance has been so eye-catching, and these have made Nike regret it!

Manchester United just announced that it would transfer to Adidas, and Chelsea signed a long-term contract with Adidas. If Nike can successfully poach Southampton at this time, with the Saints' current influence, Nike will surely stabilize the situation in the Premier League again.

Interestingly, Southampton’s contract with Adidas also expired in 2015!

This is just the Premier League. In the Ligue 1, Nike's situation is also incredible.

Nike currently only sponsors Paris Saint-Germain and Lille in the Ligue 1, but Adidas sponsors strong teams including Lyon, Marseille, Saint-Etienne, while Puma sponsors teams such as Bordeaux and Rennes, which also makes Nike worrying.

If Monaco's goal is to participate in the Champions League, as Sun Yue said, then Nike strongly supports Paris Saint-Germain and Monaco, two new giants, as strong teams such as Lyon and Marseille, are undoubtedly a choice that they have to make when they sign long-term contracts with Adidas.

The same situation also happened in the Serie A.

Inter Milan has been in a bad situation in the past few years until it was acquired by Yang Huan not long ago. In the winter break transfer market, it smashed more than a dozen players in one go, sold a large number of players, and carried out a bold restructuring.

Inter Milan's performance has improved since the two-week winter break, especially the team's overall lineup has been strengthened, which is indeed possible to enter the top three in the league.

More importantly, Yang Huan personally promised that Inter Milan would introduce a superstar player in the summer, which reflects Yang Huan's ambition to Inter Milan to stabilize the top three in the league in the new season, participate in European competitions, and even strive for the league championship.

This is also in line with Belt Hoyette's impression of Young Master Huan's usual style.

Among the strong teams in Serie A, Nike has long-term cooperation with Inter Milan and Juventus, while Adidas is AC Milan, which makes Nike's influence in Italy exceed AC Milan.

But recently, the weather vane has changed a bit. First, Adidas poached Juventus with a lot of money. Starting from 2015, Juventus will receive a high-priced sponsorship from Adidas, but Nike snatched the Red Wolf Legion Rome from Capa.

In this case, Inter Milan is crucial!

Especially Inter Milan under Yang Huan's rule, looking at her past resume, there is no need to doubt the ability of Yang Huan and Miracle Media to run the team.

As the only team in the traditional top three teams to cooperate with Nike, Belt Hoyette knew very well that Nike's interests in Italy were directly linked to Inter Milan, prospering and losing.

But if Inter Milan's only golden sign is snatched by Adidas, Nike will be kicked out of the Serie A.

By then, will Nike's interests in Italy be protected?

Relatively speaking, the situation in La Liga will be more optimistic, but there are also crises.

Nike sponsors Barcelona, ​​Atletico Madrid, Malaga, Real Sociedad and Atletico Bilbao in La Liga, while Adidas sponsors Real Madrid and Valencia only in La Liga.

It can be said that Nike has a certain advantage in La Liga.

But in the camp of strong teams with the most market appeal, if Atletico Madrid really has the third pole of La Liga, then Nike will continue to maintain its advantage in La Liga.

But if it is snatched away by Adidas, Nike's interests will definitely be damaged.

But this is just a matter of thinking from the team alone.

But what Miracle Media is going to do now is to tie up these four teams, which is much more serious.

Just imagine, if all four teams switched to the Adidas camp, what a painful blow would it have to Nike?

But on the other hand, if it is all taken under Nike, it will greatly boost Nike's momentum and market share.

This is definitely a major positive for Nike, which has been shrinking in the European football market in recent years.

Thinking of this, Belt Hoyette let out a heavy breath, raised his head again, and looked at Yang Huan who had been waiting for her leisurely, and was also very impressed.

How many years have passed?

In four years, oh, no, three and a half years, Mr. Huan has become a person who will be earthquakes whenever he stomps his feet in European football. It is said that he has a close relationship with Platini and is deliberately or unintentionally building momentum for Platini.

Not that, Platini had come forward before, saying that some of FIFA's actions were disappointing, and asked Blatt to publish the entire internal investigation process and documents, and it is necessary to be open, fair and transparent!

This made Platini stand in Blatt's opposition camp, but he also stood in the same camp as all the indignant fans and media reporters around the world, and received the support of the latter!

For a long time, no one has mentioned the relationship between FIFA and Adidas, but he knows it well.

If Blatt stepped down and replaced with Platini, wouldn't he mean Nike would have a chance?

Thinking of this, Belt Hoyette knew it.

He himself knew very well that this was an opportunity for him. If his achievements came, his reputation within Nike would be further improved.

"Master Huan, I have recorded all the things I have done today. I will arrange for people to follow up and contact Miracle Media. I hope to have a clearer understanding of your entire plan and future development plans."

Yang Huan smiled slightly and nodded, "OK, then you can contact Sun Yue!"

Sun Yue, who was sitting next to him, looked at Belt Hoyert, but he did not forget to remind him, "Belt, you should know that preparations for the International Champions League have begun, and the European Youth Champions League will also start investment in the next season, so..."

After a pause, Sun Yue smiled trepidly, "We can't give you too much time to think about it, you understand!"

Of course, Belt Hoyette understood, and even suspected that the reason why Miracle Media has been delayed until now is their negotiation strategy.

It’s like in the European transfer market, many seller teams deliberately set the negotiation time within twenty-four hours before the transfer market closes. Their meaning is very obvious. If you really want to buy someone, I won’t give you time to consider. You either agree to my conditions and buy at a high price, or you give up.

This kind of negotiation strategy is very dangerous, it depends on how confident both parties are in the other party’s psychology!

Now it seems that this Miracle Media is also using this method!

After sending Belt Hoyette away, Sun Yue smiled slightly, "Master Huan, how determined are they to participate in the competition?"

Yang Huan smiled, "The greater their determination to swallow Adidas, the greater their determination to participate in the competition."

Sun Yue laughed too, that's true.

Miracle Media has tied the sponsorship rights of these four teams together, which has indeed formed an influence that cannot be underestimated.

This is much more valuable than a club's negotiations alone.

"Master Huan, recently, we have invested a lot of money in Platini's business, and have more than one million euros!"

"Over a million euros? So little?"

Sun Yue smiled bitterly, "A lot, Mr. Huan, if this is converted into RMB, it will be more than 10 million!"

I'm afraid that only those who are as wealthy as Young Master Huan will regard one million euros as scattered money.

"Oh, that's right!" Yang Huan seemed to have realized this, "Then continue to increase the intensity and tell Platini that if you say something more ruthless, you will have momentum. Now if you say something to young people, who cares if you don't have any strength?"

Then, Yang Huan remembered something, "Oh, by the way, let him learn more of Mourinho's art of speaking!"

When Sun Yue heard this, he almost burst into laughter. What's that?

Let Platini learn Mourinho? Is this possible?

But Young Master Huan’s statement is correct. Many of Mourinho’s remarks cannot be said to be wrong. It is just that he is too persistent in attracting attention. To put it nicely, he is to protect the team from the wind and rain, but to put it badly, it can be said that he is to show off his personal popularity.

Such a head coach is also a strange thing in the current professional football world!

Oh, there is also such a person in politics, Mr. Mayor of London, Mr. Huan’s good friend, and a strongly supported political upstart, Boris Johnson, who is regarded as the strongest and most powerful contender for the next Prime Minister of Britain, and is also a strange flower!

From this we can see that this is a strange world!

Of course, as for whether it is really weird or fake, who cares?

"By the way, I asked you to continue to look for a team in Europe. What's the progress?"

"Well, we are looking at and connecting, we are currently targeting the Netherlands, Czech Republic, Belgium, Croatia, Austria and Switzerland, and are all teams known for their outstanding youth training."

Yang Huan nodded, "Okay, very good, you need to be a little patient. For the time being, not many people are paying attention to these mid-range teams!"

Nowadays, international capital is targeting teams from the top five leagues, and they are all strong teams. They often do not attach much importance to teams other than the top five leagues, except for one Red Bull Group.

However, Red Bull Group invested in many clubs in Austria, Germany and other regions, and the first thing it considers is the advertising effect.

But what Yang Huan values ​​is how to build a complete set of powerful and powerful and able to create a complete cycle system of the star industry chain, so some arsenals and youth training camps that can continuously deliver and cultivate talents for teams such as Southampton, Atletico Madrid and Inter Milan.

Even Yang Huan thought that if he had the opportunity, he should enter football markets such as South America and Africa, such as Argentina, Brazil, and others, because to put it bluntly, they are the raw material markets for professional football.

At that time, from raw material selection, processing and cultivation, to star packaging and promotion, and finally to the top of the pyramid of professional football, Yang Huan will completely control the most powerful superstar industrial chain in the entire professional football world.
Chapter completed!