In the German media industry, I once joked about Hamburg's management team like this.

They said that the most common catchphrase of the burger directors is, “Just know, don’t tell others.”

What a weak and powerless sentence!

Is this like what the manager of a large institution with a total assets of over 100 million yuan?

But this is something that almost the entire German media community knows and is often referred to as a joke, because it fully exposes the incompetence and timidity of the Hamburg directors.

But humans are very strange. The more incompetent and the more timid people are, the more they are, the more they are, in the acre of land they manage, they often desire to control everything and cannot tolerate any dissidents.

Therefore, in the past decade, the Hamburg Board of Directors has been best at two things: coaching and infighting.

Hamburg has never received any honors since winning a German Cup in 1987, which is completely inconsistent with the huge commercial potential of the city where the club is located and the huge number of fans.

But in the past decade, Hamburg has changed more than a dozen head coaches, and they have changed one almost every year. The frequent changes in coaches are so shocking, because according to common sense, the more mid- and lower-level teams are, the more firm the coach position should be.

What is close to the level of changing coach is that the internal strife between the management has been going on for many years and has never stopped.

Needless to say, others, just talk about Byersdorf.

This former hamburger celebrity made great contributions to Hamburg after serving as the football director of Hamburg.

Under his coaching, Hamburg has successively introduced stars such as Kompany and Van der Fate, helping Hamburg to reach the middle and upper levels in the Bundesliga standings and even enter the European War Zone.

But even such a capable and meritorious general was eventually rejected because of conflicts with the board of directors, especially Khoff and others, and had to leave Hamburg.

After leaving Hamburg, Byersdorf did a pretty good job in both Red Bull Leipzig and Zenit.

For example, in Zenit, Witsel and Hulk were his works.

Although these two players have spent a lot of money, don’t forget that it is the Russian Super League, and you have to be able to play with others even if you have money.

So, Byersdorf's ability, especially the ability to operate a transfer, is nothing to say.

What about burgers?

After Byersdorf left the team, the team's signings were a mess and the club's finances were in trouble.

Nowadays, we have to sell the club's shares to make a living.

Yang Huan was mentally prepared for this.

He knew very well that after he bought a hamburger, the management would find it difficult to calm down in the future.

So, he must be strong.

Not only is he going to be strong, but even his two agents, Thomas Reck and Bairsdorf, are going to be strong.

Only in this way can we suppress this group of fucked directors.

Now Yang Huan only has 35% of his shares, but it doesn’t matter. Take your time and eat it step by step, and there are still many opportunities.

As long as the team's performance improves, fans feel the changes in the team, slowly accept the new management team, and gradually strike out this group of old directors. Hamburg can still run out of the palm of his hand?

But if the team's performance improves, there are many things to do.

After Yang Huan suppressed this board of directors, Yang Huan knew very well that he had to go further.

So, he looked at Thomas Lake.

"Thomas, tell me about your plan!"

Except for Bairsdorf, Kesh Harris and others present, the others were shocked.

This guy was just appointed CEO and was unprepared before. Now he wants him to tell his plan?

What plan?

Who is Thomas Lake?

Isn’t the reason why he resigned from a large international company such as Allianz Insurance and PricewaterhouseCoopers because he is unwilling to be lonely?

Even at Deutsche Bank, he gradually felt the depression of international companies on their personal abilities and felt depressed.

He longs for a chance and a platform to allow everyone to see their abilities and prove their worth.

Without a doubt, hamburger is such a platform.

Although it is just a Bundesliga team, it has a huge influence in Germany, and its assets are 100 million or 200 million, which is also a lot.

If he can make the Hamburger bigger and stronger, isn’t that the best proof?

Thinking of this, Thomas Reck had already accepted this challenge in his heart, and he firmly believed that as long as he could do things and do good things, Young Master Huan would not let him suffer a loss.

I saw the middle-aged German breathing heavily, and stood up under everyone's gaze, took his laptop casually, and walked to the podium in the conference room, obviously trying to show the materials he had prepared before.

"Everyone, the professional football competition is now about resources. I don't know much about football, nor am I very expert. I believe that Dietma is an expert in this regard. He will explain his ideas later."

Thomas Lake is a person who has experienced the storm. He talks and grasps the feeling as soon as he opens his mouth.

"I am good at finance, operations and business administration. Let me briefly talk about my understanding of the current situation of hamburger!"

As he said that, he turned off the light and showed everyone his PPT on the projector.

"According to the data I got from Deloitte, the revenue of hamburgers in the past few years has basically stabilized at around 120 million euros. Around 2010, this data was probably in the top 20 in Europe."

"But in the past few years, European teams have made great progress in their operations, with revenue of 120 million euros only ranked around 30. If my data is correct, I should be at 28 this season, but it is also quite good. The Bundesliga ranks fourth, behind Bayern Munich, Dortmund and Schalke 04."

It should be said that this data from Thomas Lake is very accurate and has little difference.

"But there is a problem here, from what I got from my hands, the data given by the club, and I guess that Hamburg's revenue this season will drop a little compared to last year, as several sponsorship contracts expire, and obviously don't plan to renew the contract."

When they said this, Yang Huan and others immediately looked at Khoff.?>

Young Master Huan didn't speak, but his eyes were very clear. You can explain it!

Khoff was embarrassed, but had to nod, "Yes, there are indeed three sponsorship contracts that expire, and are expected to reduce their income by 10 million euros each year, but the annual income should be barely maintained at around 120 million euros."

The last sentence was directly ignored by Yang Huan.

Because he should have spoken too weakly.

"Continue!" Yang Huan looked at Thomas Lake again.

As the saying goes, the new official takes office for three fires, and Thomas Lake also knows that he should have burned the fire more vigorously.

"I will list these two data and rankings for everyone, just to see that in the past few years, we have not made any progress in club management, and have not caught up with the good opportunity for European clubs to develop generally rapidly, but have retreated step by step."

These words were simply accusing Khoff and others of their incompetence!

But Yang Huan likes it very much because his spokesperson is so strong and powerful!

"This is the first point!"

Thomas Lake obviously hasn't finished it yet, there is still something to say.

"Second point, let's take a look at this one, the data I got from my friends in Wall Street Magazine!"

Khoff and others are about to collapse.

I'm so damn Xipi, can you stop playing with us like this?

Deloitte, Wall Street Magazine, I know you know a lot of people and you have a wide network of contacts, but can you stop playing us like this? Give us a way out?

"I personally made a comparison based on these data. Putting aside the ranking of the standings, I made a new data based on points and goals, combined with the team's salary and expenditure, that is, how much does each point cost? How much does it cost for each goal?"

Crov and others were stunned.

Can this thing be calculated like this?

"The data I got in the end was like this!"

With Thomas Lake's finger on the projector, a list immediately appeared.

Augsburg is at the top, with an average of 450,000 pounds per league point, while each goal costs 460,000 pounds.

Following closely behind is Mainz, each point is 630,000 pounds, and each goal is 730,000 pounds.

From above, Hertha Berlin, Freiburg, Borussia Mönchengladbach, Nuremberg, Leverkusen, Frankfurt…

Hey, where is the burger?

"Sorry, there is no end to one page, we are on the second page!"

As Thomas Lake clicks on the next page, everyone is stunned.

Hamburg spent a total of 2 million pounds on each league, and its points efficiency was only higher than Bayern Munich, who spent 2.06 million pounds on each league, not much or less, and 60,000 pounds more than Hamburg.

This is so interesting.

Everyone knows that Bayern Munich is the league champion and needs to fight on multiple fronts, so their lineup thickness is impossible to match by Hamburg. Therefore, all teams participating in European games will definitely have higher salary expenses, and they will definitely suffer in such a ranking.

But even so, hamburgers are still ranked 19th. What is this concept?

If compared with Mainz and other teams, Hamburg spends nearly five times the amount of money they get for each point.

Yang Huan couldn't help but feel a little surprised because he could not imagine how bad and clumsy this would have to be, which would lead to such low efficiency.

What’s even more terrifying is that Hamburg is still in the downgrade zone!

Yang Huan was a little moved, not to mention Khoff and others, his face changed directly.

Because they know better than anyone else that if this data is released, they will be done!
To be continued...