Chapter 877
No matter who it is, as long as it appears in front of the media, you must be very cautious.
Because any irresponsible, even extremely subtle behavior, which is magnified by the media, appears in front of fans, will definitely cause serious damage to the club's image.
This sentence was told by Yang Huan when he met Christian Falke, the most famous German journalist told Master Huan. He believes that the most important teams in today's football world are almost the most professional and most successful teams.
For example, Real Madrid, Southampton, Manchester United, and Bayern Munich.
The famous German reporter even joked that he was very sure on the first day Mourinho took over Real Madrid, that the Portuguese madman would not stay in Real Madrid for too long.
"Florentino will sooner or later discover that the most controversial head coach in the world, no matter how successful he is at the competitive level, on the commercial level, what he brings to Real Madrid's brand image is not a help but a damage!"
Yang Huan also has to say that Christian Falke's words were really good.
Today's business era has long passed the era when the wine is not afraid of being deep.
What is important now is that even if your wine is very fragrant, you have to take the initiative to go out and let everyone smell it.
Even as the core of the football world, teams in the top professional football leagues in Europe must do this.
Unless, you never thought about making money.
But if you don’t have money, where can you get the funds to sign up?
In fact, Christian Falke did make his first press conference after becoming the head of the Hamburg team's news, with a vivid and well-controlled rhythm and a perfect grasp of the atmosphere.
To put it into a statement when watching a movie, there is no urine point throughout the whole process!
At this press conference, the Hamburg team mainly announced several major events.
First of all, after consultation, the Hamburg board of directors unanimously agreed to remove Khoff and Kruze from many other board members, and the specific board positions will be temporarily held by the club's CEO Thomas Reck, as the club's famous and technical director Dietma Bairsdorf.
In addition, the club announced that it would terminate its work contract with Cruze, and the position of football director will be Bernhard Pitts, who will be responsible for the reform of the team's youth training system and scouting system.
What has not been announced is that after Hamburg introduced the data analysis system from Southampton, Bernhard Pitts will be the head of this system, because the Germans have attached great importance to data analysis in the past.
As for the position of Chairman of the Board of Directors, Khoff, the chairman of the Fan Congress, Alexander Otto, will be temporarily appointed until the board of directors elects a new chairman at the right time.
The reporters present were not surprised by the personnel changes of Hamburg.
Although there are all kinds of rumors, many people know it.
To put it bluntly, the big earthquake that just happened in Hamburg was a power struggle.
Now that Yang Huan wins, he naturally has to appoint his own people to the throne.
So, it is natural that Thomas Reck and Byersdorf hold the club's power.
These two people have accumulated enough prestige in the past period of time.
Although Bernhard Pitts is a newcomer, his performance in Hoffenheim is obvious to all people who are familiar with the Bundesliga. He is responsible for youth training, which is a good use of people. The rise of Hamburg youth training is just around the corner.
As for Alexander Otto, this is the famous local rich fan of Hamburg in the past few years. Among the fans in Hamburg, in addition to Claude Michael Kuhn, he is the most famous and has the most financial resources.
So, who would doubt him as chairman of the board of directors?
At least, with his billions of dollars, fans don’t have to worry about him being corrupt, right?
With the time of corruption, he might as well concentrate on running his own company, and maybe he would make more money.
After Christian Falke's solemn introduction, Thomas Reck, Bairsdorf and Alexander Otto all said a few words separately.
?The two of them introduced the club's development goals at the business and competitive levels, which also shows that the two have already clearly divided the labor and cooperation.
In his speech, Alexander Otto said that as a representative of the fans, he was saddened by the behavior of Khoff and others. At the same time, he also hoped that the board of directors should seriously consider whether the business management model of the Hamburg Club should be adjusted.
"We all know that it was the previous shareholding reform that introduced foreign investors and professional management teams, which led to the occurrence of this storm. This is a good thing for Hamburg's long-term development. Therefore, the board of directors will seriously consider the development direction of the team and hope that Hamburg can return to its glorious peak."
The reporter also asked questions actively about what Alexander Otto said in his speech, hoping that he could elaborate on his views in more detail.
But Alexander Otto had discussed it with Christian Falke, Yang Huan and others before, and felt that the news would be released temporarily and the road would not be too hasty.
Therefore, when answering the inquiry, he all started practicing Tai Chi.
In addition, with Christian Falke helping each other, the reporters can only catch clues, but cannot go further, which also makes many people feel depressed.
Fortunately, after announcing the personnel appointment and removal, Christian Falke once again threw out a big gift package.
That is, the Hamburg team will sign sponsorship contracts with many local companies including Kuhn's Dexun Group and Alexander Otto's ECE Group. Among them, the Dexun Group will sign the naming rights of the Hamburg training base, while the ECE Group will sign the naming rights of the youth training base and the youth team's home court.
If the stadium naming rights of Kuhn's private sponsored club were added to the team's sponsorship contract signed by Hamburg in the past year, it will increase the team's revenue by at least 30 million euros every year.
The club's CEO Thomas Lake also gave the club's plan as soon as possible, introducing in detail the expansion plan of the team's training base and the transformation plan of the youth training camp. It is expected that these two projects will invest more than 100 million euros in the next three years.
This immediately surprised all the reporters present, because the Hamburg team still has a lot of debts to pay off, and does Hamburg have enough financial resources to support this ambitious plan?
Alexander Otto explained this.
"The expansion of the training base and the transformation of the youth training camp are all major events that benefit the present and the future. I believe that no Hamburg fan will oppose this matter."
"The team does have debt problems, and it is very serious, but we should see that in the past few years, Hamburg's poor youth training has seriously dragged down the team's development. Fans should know which one is more important."
"As for funding, we intend to follow the financing practices of Bayern Munich and Dortmund, attract foreign investors to inject capital, and use this amount of funds to repay the team's debts, and start this project."
After hearing this, the reporters below suddenly burst into tears in their hearts.
After all, in fact, it is actually to sell the club's shares in disguise.
However, the reason for expanding the training base and renovating the youth training camp is too high-sounding and righteous.
I guess no Hamburg fans will object.
Because of the problems of this training base and the bad youth training camp, Hamburg fans have been responding for many years, and the board of directors has shouted slogans for many years, but there has never been any progress.
Now there are investors who are willing to invest, and the fans are too happy, so how can they object?
All the reporters knew that Yang Huan wanted to erode Hamburg's shares step by step, and finally completely took the only declining giant in the Bundesliga that had not been relegated.
But even if you know, so what?
Now the Hamburg team is all Yang Huan’s inside and outside, and the Chinese Sima Zhao’s heart is well known to everyone.
But how many people will really stand up and oppose it?
After all, it was the original management of Hamburg that was too damn bad.
The trick of the fans was so bad that they chose Yang Huan to choose the least.
Moreover, it must be said that Yang Huan is indeed very capable of running the team.
In just one summer, Hamburg transformed from a relegation team to the current Bundesliga leader.
As for this, Hamburg fans probably won’t be able to resist.
But the fans have surrendered, but the media reporters have not yet.
Therefore, after the club solemnly introduced several plans, reporters immediately pointed the finger at Yang Huan and asked Christian Falke, Thomas Lake, Alexander Otto and others to answer whether the club's investors were Yang Huan, and whether Yang Huan's actions violated the sharp questions stipulated by UEFA and the German Football Association.
But the hamburger is obviously mentally prepared for these problems and has made sufficient preparations.
When it comes to playing Tai Chi, the reporters on the scene really made them feel so angry that they had tooth pain, but they were helpless.
When it comes to these tricks of the media, Christian Falke is more clear than anyone else and is more skillful in using them.
Therefore, he handled it with ease and advanced and retreated properly.
This Tai Chi pusher made the reporters at the scene dizzy, and made Yang Huan happy to watch it behind.
I wonder if this is considered to be based on the way of others and to treat others?
This press conference ended in a relatively harmonious atmosphere.
All the reporters on the scene gained a lot of money and made a lot of news, especially the great plan for Hamburg to develop in the next few years, and they were even more surprised and amazed. However, they had not gained anything for the sensitive inside information that many media and fans were concerned about.
Some things are better known than seen.
As for the media's reports of storm, who can care about it?
The Hamburg team has made a lot of money in business and has made sufficient preparations in private matters.
A souvenir that is not expensive but practical is enough to give all the reporters on the scene. The warm hospitality in the five-star hotel in Hamburg made the reporters feel the sincerity of the Hamburg team.
Such a heart-warming hospitality made the reporters who originally planned to write some unfavorable hamburger news feel embarrassed and are thinking about how to avoid the important things and how to praise hamburgers in a corner.
After all, this is also a tacit understanding between the giant team and media reporters over the past years, isn’t it?
Besides, people eat soft-mouthed people, and they eat and hold them. If they turn around and say bad things, that would be too unkind, right?
Just as the Hamburg team was dealing with the media, Young Master Huan was temporarily relieved about the current situation of Hamburg. A siege against Yang Huan and Inter Milan was being secretly brewed in Milan, far away in Italy.
What is even more worrying is that on the football field, Klopp's Inter Milan is not as optimistic as people generally expected at the beginning of the season.
Chapter completed!