In Teacher Ma's capital theory, it says that the economic foundation determines the superstructure.

This sage is not only applicable to society, but also to professional football.

Its existence can be seen almost in every aspect of professional football.

In the past, the head coaches of the old Gu School, such as Ferguson and Van Gaal, were in a very simple football environment. There was no capital tycoon, and there was no huge gap between the teams, including the rich, the handsome, the short, poor and poor. Therefore, what determines the team's strength is construction.

Ferguson's Manchester United and Van Gaal's Ajax are all destined to be a dream that has passed away and is difficult to reappear.

Today's professional football depends not on construction, but on management.

Running a football club is like running a company. You have to first understand what you want to sell, who you want to sell, and how to sell it.

They also sell them out. Some of them go to and from five-star hotels, and some of them have to be picked up by BBA cars, and some even have to choose from them. Only those who like them are welcomed, but those who don’t like them will not be accompanied by them.

But some of them can only stand on the street, regardless of their beauty or ugliness, and they will pull one when they see one. They licked their faces and wanted others to eat her tofu and take advantage of her. They finally attracted an old man, and they had to do all their means to please and serve him, hoping to look back next time.

The same is true for football clubs.

Since you sell things, there must be a distinction between high and low.

In a market economy, scarcity determines the value.

In professional football, the top football superstar is undoubtedly the most scarce product.

They are not industrial products, they can make as much as they want.

Especially those geniuses who are hard to come by but hard to come by are even scarce.

In today's football world, Messi and Cristiano Ronaldo are undoubtedly such rare geniuses.

Almost since they debuted, countless people have compared them. As a result, as a result, these two players have become the most dazzling superstars in the world.

An institution specializing in football conducted a survey, which combined a series of data such as player transfer fees, market quotations, annual salary and stadium performance to make a share evaluation.

Among all professional players in the world, Messi has the highest value, reaching 160 million pounds.

Cristiano Ronaldo's net worth is only about half of Messi's, 85 million pounds.

But this is based on factors at the competitive level. However, if the business elements are added to consider, the situation will be reversed. Cristiano Ronaldo's value at the commercial level is far higher than Messi.

The reason is that Messi is too low-key.

He was so low-key that he even turned off Twitter, and he rarely used WeChat, and his number of fans was surprisingly small, but Cristiano Ronaldo is a master of social networking. He used it with ease whether it was WeChat or Twitter.

Compared to Messi paying more attention to protecting his family, Cristiano Ronaldo is happy to pay attention to his private life, from the scattered love history, to the illegitimate child who suddenly pops up, to the breakup incident, he is willing to share everything with the outside world, or even hype it up.

If Cristiano Ronaldo is behind Messi on the competitive level, then the Portuguese superstar successfully packaged himself from a football superstar into an idol star, and then once again caught up with Messi in terms of business value, media attention, and social influence.

It is hard to say which of these two players is better, and it is hard to tell whether they are more clever. It can only be said that they are both the most successful superstars.

Behind the dazzling light of the two superstars, there are undoubtedly amazing chains of interests hidden.

They all endorse the world's top brands.
Chapter completed!