Chapter 944
"Everyone, welcome to Qatar Country*********!"
When Sun Yue, the CEO of Miracle Media, stood in front of the main podium and greeted all the guests present, a burst of warm applause suddenly rang out in the venue.
"I believe everyone already knows very well why they came here."
Sun Yue raised his head and stopped reading the manuscript, but looked at everyone present.
"Yes, we will officially launch a brand new national team event, that is the World National Champions League!"
With Sun Yue's words, the game logo immediately appeared on the big screen behind.
This is an anthropomorphic design event logo, which is very simple and easy to understand.
A flash of spotlight flashed at the scene. Obviously, the reporters did not expect that they would get to the point so soon.
"In the United States, there was a famous New York Times reporter who asked me during an interview, saying, "Why can the International Champions League achieve such an outstanding result? Why can it create such an amazing effect?"
After a pause, Sun Yue smiled slightly and nodded, "I told him that because the whole world still has a considerable demand for sports, especially football, and the International Champions League only activated a small part of the demand."
"At that time, I said that after Miracle Media successfully operates the International Champions League, in addition to continuing to operate and expand the International Champions League, we will also open up a new field, that is, the national team!"
Sun Yue talked freely on the stage, and many of the guests below either thoughtful, or didn't understand at all, or might not even pay attention to it.
"Before the International Champions League, warm-up matches had a long history. Warm-up matches from North America, Asia, and the Middle East were also popular. There were even more warm-up matches in Europe, and there were even many warm-up cup matches. But why did the International Champions League quickly stand out and gain a place in the world football world in just a few years?"
“The answer is simple, demand!”
Sun Yue asked and answered very confidently, "On the one hand, we met the needs of European giant teams. We provided them with the most professional matches, providing them with the highest quality warm-up opponents, and at the same time, we also created a huge income for them."
"But on the other hand, we meet the demand for high-level events from fans around the world."
"As we all know, in July and August, European competitions generally have not started yet, and there are no national team competitions. This period is a blank period for football games. Does that mean that fans have no demand during this period?"
Sun Yue shook his head, "No, they don't have no needs, but you... football practitioners have not found a way to meet their needs in this regard."
"So, we founded the International Champions League. In just a few years, we have become more and more prosperous, and we are gradually expanding the scale of our participating teams and the influence of the competition. We have succeeded!"
Sun Yue spread his arms, looking very sure to hold them.
Yang Huan sat down in the audience and watched Sun Yue’s performance on the stage, and was also surprised.
This guy is Sun Yue, the flatterer who just now ran over and flattered him?
Looking at Long Wu again, I guess this guy was also full of surprise.
Is this a big change?
It's totally like two different people, okay?
"This is true for club competitions, is it the same for national team competitions?"
When Sun Yue said this, he smiled slightly and pointed behind him. The PPT on the big screen suddenly refreshed.
"This is a survey we commissioned to conduct by professional institutions, showing the current situation of the national team's warm-up game."
"From this survey, we can see that in the arrangement of warm-up matches, all national teams do not have a stable operating mechanism, and the selection of opponents and event arrangements of warm-up matches are very casual, which makes it difficult to operate the commercial value of the game, and the income of participating teams cannot be guaranteed, and many times, even the purpose of training is not even achieved."
What Sun Yue said is not a strange thing, on the contrary, it is very common.
Even those European teams, although they contacted and arranged the warm-up matches early, the chances of change are still high, and even the possibility of death is not small.
This is true in the event arrangement, and it is even more obvious in commercial operations. Even for some top national teams, many of them have almost no commercial operations, and more of them are arranged by sponsors, but this is quite passive.
Just imagine, this is true in Europe, where professional operations are the most advanced and business environment is the most complete, let alone on other continents?
You should know that the European Professional League has the greatest opinion on national team competitions, precisely outside Europe.
Not to mention running back and forth from a long distance, in order to ensure the commercial interests of the sponsor, those tired stars must be used to death. Once an injury occurs, the national team will immediately pat their butts and ignore anything.
This is also the reason why European teams complain about national team games.
It can be said that today, anyone with a little insight can see that the warm-up match of the national team is a huge waste of resources, such as small and medium-sized teams, and the same is true for other top teams.
Under such circumstances, Miracle Media began to plan the World National Championship League.
Sixteen teams were invited to draw lots into four groups to participate in the competition. After the group ranking was divided, they would fight against the first group and the second group, and then enter the knockout stage, semi-finals and rankings, and finally enter the finals.
All the cities for hosting the competition were finalized in advance by Miracle Media, and the competition time was arranged on the national team's match day as soon as possible.
As we all know, the main purpose of the national team's current warm-up match is two, one is to examine the players and hone the lineup, and the other is that no one is willing to admit it, but it is real, that is to generate income.
This is not shameful either.
Just like the English national team, the European Cup and World Cup are held every four years. Although there are qualifiers in the middle, all of these can receive the appearance fee, it is far from enough to maintain such a large organizational structure of the FA.
Therefore, warm-up matches are also one of the channels for the FA to generate revenue.
But in general, because it is incomparable to the club in terms of exposure, the gap between the national team and the club in the field of commercial operations is quite large, and it is far from matching the fame and influence of the national team.
What Miracle Media wants is to organize a brand new event and use the national team game day to attract fans around the world with strong dialogues between high-level national teams and competitive league rankings.
First of all, the training of strong dialogues is of great significance and can test the team. In addition, the league rankings and high bonuses are not afraid that the participating teams will not do their best.
Secondly, the appearance fee is high and the bonus is generous, which meets the income-generating needs of football associations from various countries.
In addition, in terms of game location arrangement, Miracle Media can minimize the impact of national team game time and players' back and forth through operation.
Finally, there is an additional top-level event platform, and it is completed every two years, greatly increasing the exposure of participating national teams, increasing their influence, and thus driving their business-level income.
It is precisely because of so many benefits and not conflict with the existing competitions of the national team, which only squeezes out the space for warm-up matches. So when Miracle Media proposed and obtained the authorization of FIFA, national teams from various countries immediately flocked to it, and Miracle Media selected sixteen teams from it.
They are Germany, England, France, Italy, Spain, Portugal, the Netherlands and Belgium in Europe.
North America is the United States, Oceania is Australia, Africa is Côte d'Ivoire and Ghana, South America is Brazil, Argentina, Uruguay and Colombia.
When Sun Yue showed everyone present the 16 participating teams of the first World National Championship League on the main podium, there was an uproar at the scene because these 16 teams were almost the strongest national team in the world now.
Of course, for market operational reasons, teams are arranged to participate on every continent.
It is worth mentioning that the Asian region was originally considering South Korea, but in the end, South Korea politely declined the invitation due to its own problems, while Yang Huan and Sun Yue were not willing to consider Japan, so the Asian region was empty.
But what shocked the reporters even more was that after Sun Yue announced the team to participate, he announced the main sponsor immediately. Only then did everyone realize that Miracle Media had already prepared everything in the past two years of secret planning.
The tournament title agent is Qatar Airways, and the final venue is also scheduled to be held in Qatar.
This is also why the press conference was chosen to be held in Doha.
At that time, all participating teams will be picked up and dropped off by Qatar Airways.
When many reporters present heard this news, they couldn't help but think of it. The media had previously disclosed that the sponsorship of breast advertisements signed by Yang Huan with Qatar Airways was as high as 50 million pounds.
Now, it is Qatar Airways’ title event, and it is not difficult to see that the rich man, Qatar, is also very committed to building momentum for the World Cup held by the local government.
Not only Qatar Airways, Al Jazeera, together with Sky TV and ESPN, have successfully bought the broadcast rights of the World National Champions League. That is to say, starting from the first session, this event will be broadcast live to the whole world.
Because of the previous operating experience of the International Champions League, Miracle Media seems to be familiar with it this time.
All sponsors are divided into three levels, and the highest level is undoubtedly the sponsor Qatar Airways.
Next is the event sponsor, with lower authority than the sponsor, and can be promoted globally. Currently, only five sponsors, Adidas, Heineken, Coca-Cola, McDonald's and Samsung, have been signed, but there are still many brands in negotiations.
In addition to these two levels of sponsors, there are also regional sponsors.
Because the competition venue will be held in a third country at that time, Miracle Media will also invest in this.
In addition to being unable to conflict with the sponsors of the previous two levels, the authority of the third-level sponsor is limited to fixed areas, such as the country where the competition is located.
Because this is just the first event, the income from sponsorship fees and broadcast fees is not too high, and it is far from comparable to events of the World Cup and European Cup level.
However, the appearance fee and game prizes offered by Miracle Media are higher than those offered by the World Cup and European Cup.
Sun Yue even promised on the spot that the organizer would bear the expenses of players' injury insurance and other expenses, and pay the game fees to the club where the participating players are located in accordance with the standards of the European Cup and World Cup.
It is precisely because of this series of measures, coupled with Miracle Media’s commitment to the game location arrangement and Yang Huan’s connections in the world football world that Miracle Media has also gained the recognition of the club team.
All the reporters who came to the scene were surprised.
Miracle Media is really a big hit this time, and it’s a big hit!
Not to mention anything else, just from the current situation, there is no reason why this World National Champions League is not successful!
Chapter completed!