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Chapter 62 Expanding Branches

There was a sign in front of Phil, which read the words "Knight's Chain Billiards Hall-Magic Academy Store".

"Young Master, you can hang your signs." Old Harry said.

Phil put out his wand, aimed it at the sign, then laughed and said, "Harry, you'd better come and hang it up for me."

"Young Master, don't you trust your floating technique very much?" Old Harry exposes Phil directly.

"Slowly, don't be heard. I'm a junior magician after all. If I can't even use floating techniques well, it's so embarrassing to spread it." Phil said in Old Harry's ear.

"You know it's embarrassing, why didn't you study hard?" Old Harry murmured in a low voice, then waved the wand in his hand, used a floating technique to the sign. The sign slowly rose and was hung on the eaves.

"Okay, our fourth store is open!" Phil showed a satisfied smile on his face. He seemed to have seen that the students from the Magic Academy skipped classes and ran to their own billiards hall to play billiards.

In a short period of time, Phil opened three branches in a row, expanding the scale of the billiard hall to four. The reason why Phil had money to open a branch was entirely due to the recharge fee contributed by members.

Promoting member recharge discounts is actually the first step in Phil's expansion plan. Through member recharge activities, Phil can obtain a large amount of funds in a short period of time. Phil used the money to rent a venue, simply decorate it, and opened a second billiards hall.

After having the second billiards hall, Phil named the billiards hall "Knight Billiards Hall" and then embarked on the road of a chain store.

After the second billiard hall opened, it soon launched a member recharge discount activity. After a large group of customers recharged, Phil got another fund. He used this fund to open the third Knight billiard hall. Then Phil repeated the routine of member recharge discount in the third billiard hall and opened the fourth billiard hall.

In just three months, Knight Billiards Hall has already owned a main store and three branches, and this expansion speed is extremely exaggerated.

However, Phil was not satisfied with this. He planned to use the member recharge routine to continue raising funds for expansion, and strive to open a branch in a month!

...

Phil visited various branches and did not return to the main store until dinner time.

At this time, the Knight Billiards Hall main store was already crowded, with customers occupying each table. After a few people were chatting in the back area, new customers came in from time to time.

"The business is really good!" Phil nodded with satisfaction.

"Young Master, you are back." Old Harry appeared quietly next to Phil again. It was not until he spoke that Phil discovered his existence.

Phil was already used to the old Harry style, so he asked directly: "Everything in the store is normal, right?"

"Everything is normal, but there are a lot of customers." Old Harry replied.

"It's a good thing to have more customers, and business is booming!" Phil said casually.

"But there are already customers complaining that they have been here for a long time and haven't waited for the table. If they can't play the ball, it will make no sense to recharge the membership card." Old Harry said.

Phil frowned slightly: "That's right. When I came in just now, I saw that there were already several people in the waiting area."

The main store of Knight Billiards Hall has a total of forty pool tables. In terms of scale, it should be considered a large billiards hall, but at peak hours, it still cannot meet the needs of customers.

Moreover, many customers have just applied for a membership card, and they are still in the fresh stage of psychology. They can't wait to use the membership card. A large number of customers have poured in in a short period of time, which has also caused the billiards hall to be overcrowded.

Phil thought for a while and said, "Let's do it, let's extend the business hours and close the door one hour later in the evening, and the door opening time will be in advance until twelve o'clock noon."

Old Harry thought for a while and said, "There shouldn't be many people playing billiards during the noon, right? According to the daily situation, we open at 3 o'clock in the afternoon. Usually, there will be customers after 4 o'clock. And they are all students from the Magic Academy. If adults are, they will come after 6 o'clock."

"Then let's launch another discount. From 12 noon to 4 pm, members can enjoy a 50% discount, which means that for an hour of billiards, only five copper coins, there will always be some people who will be greedy for cheapness at that time." Phil said.

"Okay, but in that case, you have to add 20% of the salary to the service industry." Old Harry said, taking out the account book and handing it to Phil.

"Young Master, this is the account situation last month."

Phil took the account book and looked at it with a look.

Old Harry continued: "Young Master, our business here looks very popular, but in fact we don't make much money. These guests who come to play basketball all recharged their membership cards in advance. As for the money you recharged the membership cards, you took them to open a branch. The situation of the branch is the same. After collecting membership fees, you invested in a new branch. Although our business is very big and the branches are looking at each branch, we don't have much money in our account. If we calculate this, our working capital turnover is actually very tight."

"It's okay, the billiards hall is mainly a one-time investment. We don't use liquidity much. If we really lack money, we will get another discount reward, let the guests recharge and give them more time." Phil said casually. He did not take the liquidity matter to heart.

Phil has never been stingy about the discount activities such as recharge and time, which is also related to the business model of the billiards hall.

Places such as billiard halls, gyms, and Internet cafes actually rely heavily on customer flow. In this place, there is not much difference in operating costs for one customer and a hundred customers. As long as the billiard hall opens the door to do business, rent, employee salary and depreciation of equipment will already occur. The more customers, the more frequently the equipment is used, the cost can be evenly distributed.

Therefore, Internet cafe owners never worry about using the computer for too long, but worry that the computer is not used because it is also depreciated when placed there. The discount for applying for cards in the gym has always been very amazing. For example, the discount for one year and two years is often seen in some small gyms because all the fitness equipment is bought, and as long as someone comes, the gym will not lose money.

From this perspective, billiards halls have more advantages than Internet cafes and gyms, because the investment cost of billiards halls is much lower, and playing billiards does not cost electricity, so you don’t have to worry about electricity consumption.

Phil didn't care about working capital at all, but Old Harry reminded with a very solemn expression: "Young Master, I really don't understand why you have to open so many billiard halls. If we didn't expand so many new stores, we should have made a lot of money now with such a good business. Otherwise, we shouldn't continue to open new stores."

"Harry, opening a new store is not an end, but a means. The next time is to make a lot of money." Phil smiled meaningfully, and then continued: "You just wait and see the show. After a while, you can see what it looks like to pile up gold coins into a hill!"

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Chapter completed!
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