Chapter 77 Sign an endorsement, a multimillionaire!
night.
Lin Rui and Li Feifei had supper together.
Lin Rui may be leaving Los Angeles soon, while Li Feifei still has to study at UCL.
Faced with the sadness of being about to part, Li Feifei said: "I will go wherever you go. Anyway, it is not the first time I have applied to transfer to school."
Lin Rui looked at Li Feifei's cute big eyes and said, "You don't need to keep following my footsteps, this will make you very tired."
Li Feifei's eyes firmly said, "I am happy, I like it. If it's not yours, I won't come here to study at all. Also, if I'm not by your side, who will pay for you?"
Lin Rui said: "I have money now."
Thinking of Lin Rui signing a high-value endorsement, Li Feifei said sadly: "Indeed, I won't need to spend money on you in the future."
Thinking of the past, Lin Rui held her hand tightly and smiled: "You should pay the bill in the future. I have a bad stomach and I am used to eating soft food."
After hearing this, Li Feifei's smile came back.
Li Feifei could feel that even though other girls might appear around Lin Rui and all kinds of bad news came out, Lin Rui did not change his mind about her. He was still the boy she liked at the time.
For her, that's enough.
.............
"Basketball Park" quickly broadcasts Lin Rui's special program.
At the beginning of the show, the comments from superstars such as James, Kobe, Yao Ming, and McGrady on Lin Rui were played.
These superstars are all kinds of praise for Lin Rui, and they are all optimistic about Lin Rui's future in the NBA.
Immediately afterwards, the program played a collection of highlights from Lin Rui's regular season to the finals, and Liu Xinyu also used sensational commentary to start telling Lin Rui's story in NCAA.
"Lin Rui does not have a sports scholarship, and no one even notified him when the school team recruits new students."
"The first opponent Lin Rui faced was Affraro. Affraro was the core player of UCL at that time, but Lin Rui scored three goals in a row to beat Affraro in that singles match, and then he was qualified to join the school team."
"In the tour, Lin Rui performed in 2055 and quickly settled in his core position."
"After entering the knockout round, Lin Rui had a highlight performance in every game. In the finals, he scored 16 three-pointers and scored 52 points without free throws, which is a new record in the NCAA finals."
"When he was in college, Lin Rui won the highest honor in almost all college basketball. He won the NCAA championship, won the MOP, and was selected for the Best Team..."
The picture switched to the time when Lin Rui held a press conference after the finals!
Lin Rui officially announced his participation in the draft.
"Lin Rui is 2.05 meters tall, weighs 100 kilograms, and has an arm span of 2.22 meters. This year he happens to be 19 years old. He is a favorite candidate for the No. 1 pick."
Liu Xinyu's words were very inflammatory and the fans were immersed in it.
Ben Holland then appeared, and Ben Holland said: "Lin is the best player I have ever brought, no one, his excellence is so unique."
Next comes Westbrook: "Lin passes the ball very reasonably, he has always been the object of my learning."
Avraro said: "I am the guy who fought with Lin Rui. Not only that one, I never beat him in the team singles, but I gave up this idea later."
Next is Yao Ming: "Lin Rui is the hottest college student player in the United States. I often see others discussing him. Of course, not only discussing his skills, but also his scandals and appearance. Next time I see him, I have to ask him for a Scarlett signature, haha! Seriously, Lin Rui's fan base is great, he is also handsome, and he should become one of the most popular players here."
Yao Ming knows humor and jokes very well.
...
...
The Basketball Park Special tells the story of Lin Rui in NCAA, which gives fans who don’t know Lin Rui probably a sense of it.
CCTV often also represents the official meaning.
More and more domestic fans are calling for Lin Rui to join the national team.
Lin Rui is no better than any CBA defender now!
With him passing the ball for Yao Ming, we should be assured that there shouldn't be any more fear of being unable to pass the half.
With the broadcast of CCTV Basketball Park, Lin Rui's fame continues to rise, and more and more fans are looking forward to Lin Rui's NBA game.
Of course, they are also paying attention to Lin Rui's situation in the draft.
As Lin Rui's fame continues to rise, Schwartz's work is getting busier and busier, and Lin Rui has received more and more advertising endorsements.
Lin Rui should be very good at accepting endorsements, and he also focuses on building a personal brand instead of accepting it purely for money.
The negotiations between Schwartz and Li Ning have also entered the final stage.
Finally, Li Ning came to the United States in person and led a group of executives to meet with Lin Rui's team for a full five hours before Lin Rui signed his name on the endorsement contract.
In the end, the price Li Ning gave Lin Rui was a four-year, guaranteed US$50 million in equity worth US$20 million.
This equity is not owned by Li Ning Company, but by Li Ning's investment in creating a sub-brand for Lin Rui, which is similar to the relationship between Jordan and Nike.
Lin Rui will receive dividends from this sub-brand company every year.
This is a cooperation model with low endorsement price and high incentives.
If Lin Rui plays well in the future, then Li Ning gives Lin Rui a little profit, and both win-win situations.
If Lin Rui plays poorly in the future, Li Ning's losses will not be too great.
At the same time, Lin Rui will also endorse the Li Ning brand.
Lin Rui and Li Ning both came out of the conference room with smiles, and the Public Relations Department quickly released the news that Lin Rui signed the endorsement.
Schwartz admired Lin Rui's business acumen: "Boss, if you perform at an all-star level in the future, this contract will be of higher value than any endorsement contract."
Lin Rui nodded and said, "Yes."
"You're such a master of negotiations," Schwartz said.
Schwartz unconsciously added a respectful title when he spoke to Lin Rui.
Schwartz admires Lin Rui from the bottom of his heart.
Lin Rui shrugged.
As a time traveler, he still has this ability. Lin Rui may not be much better than Li Ning or their vice president in his previous life, but his advantage is that he has more years of experience and the strength and confidence he has.
This made him an active party at the negotiating table.
On the night after signing the contract, Lin Rui received the largest huge sum of money in this life!
$10 million!
The next morning.
Li Ning held a press conference and announced to the public that Lin Rui and Li Ning had reached in-depth cooperation!!
The 4-year price of $70 million also shocked the entire basketball world.
It is close to US$20 million a year. You should know that James signed a contract of US$90 million in 2003, which was already a sky-high price.
Durant's new 7-year $60 million signing is also hailed as the ceiling of this year's rookie.
Unexpectedly, Lin Rui easily broke through this price.
In response to the doubts of the media, Schwartz responded: "Why do you think that Li Ning is not as good as Nike? Lin Rui is not as good as LeBron? LeBron has never played NCAA."
Schwartz's response was very tough: "Lin's market advantage is very obvious, and his playing style and ability are in line with the future trend of the league. Li Ning is also deeply involved in his domestic market. Lin's cooperation with them can be the greatest win-win situation."
Although Schwartz's response was tough.
However, many media still questioned Lin Rui's endorsement price for inflated.
The public relations between Nike and Adidas are also fueling the fire.
Chapter completed!