Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 499 Consciousness

This is the preconceived advantage.

After listening to Ran Qiuye’s report, Li Tian turned around and looked at the introduction of Tianjin City on the wall, and clearly knew the importance of this city.

He immediately ordered: "Immediately deploy 200 Red Star Lights, drive me to Tianjin City, circle the city, and then go to the service point. In addition, tell Pan Xiangqian of Tianjin City that he can take action first and then report during the war. The group supports his decision and agrees to him all requests. However, if the market in Tianjin City is lost, he will come from and go back to..."

Tianjincheng Hongxing Automobile Service Point.

Pan Xiangqian received a reply from the group, and Li Tian's words were conveyed to him without saying a word.

Listening to Li Tian's words, Pan Xiangqian's whole body was trembling with excitement, and his eyes immediately turned red. After listening, he swallowed with difficulty in suppressing his emotions:

"Relieve Mr. Li. If the market in Tianjin City is lost, I, Pan Xiangqian, will stay here forever and die with my eyes open!"

After hanging up the phone, Pan Xiangqian's hand was still trembling.

He lit a cigarette tremblingly and started smoking.

He used to not smoke, but he started smoking gradually.

Smoking, the smoke was lingering, and my eyes were red. I don’t know if it was smoked or excited.

He thought of Li Tian’s meeting that day, which is a lecture, a lecture specifically for several of them.

There is a saying that he remembers very clearly.

"Do you know what publicity is?"

This sentence started Li Tian’s lecture on publicity. Now that he thought of the various publicity methods proposed by Li Tian at that time, Pan Xiangqian still felt like he was dreaming.

He felt incredible about those methods.

Recalling that memory, he had a new understanding of the lecture that day. Then, suddenly, he looked up with sharp eyes and murmured:

"Do you know what publicity is?"

This sentence was said to Liang Haiyang and others of Oriental Automobile Group.

With Li Tian’s recognition and support, Pan Xiangqian completely threw his arms around.

With the meeting and training that had been in the previous period, he had a sufficient theoretical basis and needed to digest these theories as soon as possible and then transform them into practical means.

Originally, I only realized one-tenth of the thought, and copied it according to the examples given by Li Tian at that time to promote it.

Now Pan Xiangqian is like suddenly enlightened. Not only does he digest all the knowledge, but he also truly understands the essence. Based on the actual situation of Tianjin City, he quickly began to have some countermeasures in his mind.

Pan Xiangqian continued to expand publicity, and one method after another emerged.

As for Liang Haiyang of Oriental Automobile Group, after some understanding at this time, after asking the group for instructions, he finally received some support from Lu Guangrong.

After receiving support, he also began to carry out publicity work.

At this time, whoever can seize the publicity will give priority to establishing a good image in people's hearts, which is very useful for subsequent sales.

A group of sons of the East began to be thrown into Tianjin City.

At the same time, Pan Xiangqian began to spend a huge amount of money and bribe several newspapers with various means.

The length of the newspaper is generally stipulated. The content published on that page has a fixed form. The places where advertisements were originally able to be published were bought out by the Light of Red Stars, but is there really no way?

No!

There is a way!

Those pages that were not originally used to display advertisements also successfully began to publish information about the Son of Oriental under Liang Haiyang's public relations.

However, it is not to directly promote cars, but to publish some news about the Son of the Orient.

Then add a large picture, the effect is also very good.

Some articles cannot be directly posted on news, so let’s write an article about automotive technology, focusing on how great the advantages of this technology will be after application. In actual examples, the Son of the Orient is a successful case.

While praising the technology, the Son of Oriental also promotes it.

This kind of publicity method can actually achieve better results.

Although the price paid was very high, Liang Haiyang saw the effect very well, and he was very worthy of the money and showed joy.

Looking at the contents on the newspaper, he encouraged his subordinates in charge of newspaper propaganda:

"I've done a good job and I'll continue to do it. The technical department will cooperate with you. I'll post such articles constantly!"

Oriental Automobile Group still has a foundation, which is much longer than Red Star Automobile was established. It has a group of elite technicians and the strength of the technical department. It is not to be slapped. It may be difficult to make them produce a car with excellent performance, but it is still easy to write a few technical articles that can convince people.

When the subordinates in charge of newspaper propaganda heard Liang Haiyang's words, they nodded happily and began to plan what to post in the next article.

Regarding the promotion of newspaper pages, Liang Haiyang continued to pay attention to other aspects.

"How are you talking to those cars?"

"According to your instructions from Manager Liang, we and those companies have proposed that they can try out the Son of Oriental first and maintain it for free. They slowly began to accept us and have already started talking..."

Hongxing Automobile Group tried to use the right to use cars to seize the advertising space, which caught Liang Haiyang off guard. However, as a veteran, he quickly absorbed the points in it and then used the methods of Hongxing Automobile Group to deal with them.

Although I don’t know what kind of cooperation Hongxing has reached with those big companies, one thing is certain, that is, the other party will never provide it to those companies for free.

It is free to use for those companies, which is losing money. A newly established automobile company will not dare to do this even with the financial support of the Industrial Association.

Although the money has no interest or is very low, it has to be paid back.

Hongxing Automobile Group cannot use all the money to waste, they dare not, but Oriental Automobile Group dares.

It's still because of the background.

Oriental Automobile Group dares not make a penny for a certain period of time and lose money.

With General Motors behind it, the cost price of the Son of Orient has been greatly reduced, and such actions can be taken.

However, the number of people who can give Tianjin City is limited.

However, this kind of thing is not the more the better, and a certain amount is enough.

"In a few days, the first batch of sons of the East will come, and there will be about fifty vehicles. You need to contact those companies. When those cars come, they will immediately allocate them to those companies, so that they can use our cars first. If they are used to it, they will naturally buy our cars. Moreover, they are using our cars and are also helping us promote...

Liang Haiyang knew clearly that at this time it was to see who could seize the market first. As for profit, it was all future matters.

Several large companies in and around Tianjin City are very important and are customers that must be acquired.

Although he also spent a huge amount of money to be able to win these customers, he provided vehicles for free to these companies.
Chapter completed!
Prev Index    Favorite Next