Chapter 185 Song Yuwei’s invitation, a special dinner(1/2)
With less than a week left before the holiday was collected, Su Jianjun filled up another tank of gas for Santana, intending to take advantage of the last few days to get more addicted, when Zhao Lixia suddenly approved the purchase of a car.
When Lao Su learned the good news from the tigress, he was overjoyed.
I was finally able to buy a car. I originally thought there was no hope, but unexpectedly, things took a turn for the worse at the last moment.
At the same time, Su’s father suspected that he had been cheated again.
After he filled up the tank of gas, Su Zelin said he would talk to Zhao Lixia again, and if he didn't succeed, he would be successful.
This timing is really accurate.
Just a few days before the start of school, neither early nor late, and just after filling up the tank, it is difficult not to be suspicious.
I always feel that the brat could have convinced his mother a long time ago, but he deliberately dragged the fat laborer to give him a winter vacation!
In order to cheat my father, I really tried my best.
Although Su Jianjun was a little angry, overall he was mostly happy.
He had to admit that his son was quite capable, and he didn't know what method he used to convince the tigress, but he really agreed.
When Su Zelin swaggered over to ask about the reward, Su's father was very straightforward and immediately transferred five thousand. The father and son set off that day and went to pick up the car with great interest. Next door's father Qin also followed to watch the excitement.
Su Jianjun also liked the same model of Santana. After driving it for a while during the holiday, the teacher felt that this car was quite comfortable and the price was also suitable. It was more than 100,000 yuan, which was not very expensive.
Although the Santana 2000 is better, it's 40,000 more, so it's not worth it.
The place where I picked up the car was the same auto trade shop in Shenghai last time. Jiang Lan was quite close to Shenghai, about 150 kilometers away. I drove there and came back the same day.
It’s only been a few days since I picked up the car, and it’s almost time for vacation.
Every time when a holiday comes, Su Zelin has to return to school earlier than others, because the beginning of the school year is the peak season for digital stores, so he has to make work arrangements early.
No surprise, five stores once again made a lot of money in this back-to-school promotion. Song Yuwei was a little frightened when she saw the crazy money-making in the new century. She felt that the money was made faster than robbery, and it was legal.
She now finally understands why New Century was able to open five branches within one year.
Just when Su Zelin was counting money and his hands cramped, another piece of good news came.
"Mr. Su, people from New World approached me today and said they hoped to join. What do you think?"
Brother Yang said this on the phone.
Su Zelin was happy when he heard it.
Hey, can’t you stand it now?
In fact, it hasn’t been long since New World opened. If you exclude the month of winter vacation, it has only been two months since it officially opened on New Year’s Day.
Zhang Yuanhang is not a patient person. This leader is so ambitious. When he saw others making money using this model, he thought he could do it too.
However, he was hit hard when he opened his business. He was used as a stepping stone by the New Century and labeled as copycat and plagiarism. The image of the Polytechnic University was ruined. There was another management problem and he was in chaos. On New Year's Day and the beginning of the school year, he was in chaos.
There was no improvement in the two peak seasons, and Zhang Yuanhang was disheartened.
Seeing that his son had lost his fighting spirit, as a father, Zhang Baisheng gave him a piece of advice.
If you can’t beat it, then join!
If the brand of New World is replaced by New Century, there will naturally be no image problem of copycats.
How to operate and manage a team? We have opened five branches, and New Century, each of which has been very successful, is naturally very good at it.
This is the fastest and best way to bring the new world back to life.
"Do you want to join..."
In fact, Su Zelin is not opposed to franchise stores.
In the last semester, he and Brother Yang discussed the future development plan for the new century.
One is to stick to the current direct-operated store model.
Another option is to recruit franchise stores.
This is also a common method used by later chain companies to expand their scale.
They each have pros and cons.
Directly-operated stores are personally managed by the head office, from the beginning of store construction to team building, appointment of store managers, employee recruitment and training.
The head office has absolute control, and this approach is steady and steady. However, because each store requires a lot of energy and funds to build, the development speed is too slow.
Franchise stores are just the opposite. You can use other people's money, resources and manpower to develop and expand your own brand awareness, and at the same time charge franchise fees.
It seems like a huge profit, but in fact it is not.
Each franchise store has different investors, management and teams, and there is a problem of uneven quality. Some franchise stores that are not managed well may even affect the image of the entire brand.
As the saying goes, one mouse droppings soils the whole pot of porridge.
How to choose between the two models is an important issue worthy of discussion for many new companies.
But in Su Zelin this is not a problem.
He already knew it.
Mixing the two modes is the best method.
Directly-operated stores must continue to be opened as high-quality demonstration stores with the best image and service, while also accepting franchise stores.
However, applications for franchise stores are reviewed strictly.
Just like KFC and McDonald's, if you, as an investor, plan to open a store in a certain city, the headquarters of these two big foreign fast food brands will first bring people over to inspect and make sure that the store is in a good location and the traffic flow is large enough.
One step.
If the flow of people is insufficient and the employees in the store swat flies, this will affect the brand image of the giant.
So almost all the McDonald's and KFC you can see open in prosperous areas of the city.
After passing the assessment and being able to open a store, the decoration and equipment of the store will also be responsible for it. Employees must receive professional training from the team at the headquarters to ensure service quality.
In fact, this is actually a win-win situation for both the brand and the franchise stores.
The brand participates in franchise store management to a certain extent, reducing the possibility of private investors messing around and damaging the brand image.
At the same time, franchise stores that receive help from the headquarters do not have to worry about lack of experience, resulting in chaotic management.
The franchise fees of these two giants are not low. In the future, it will cost millions to invest in one store. However, there are very few stores that cannot make back the capital and make a profit.
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In addition to brand influence, his franchise management system is also worth learning from many companies.
Not only KFC and McDonald's, but also most large companies in later generations have adopted the coexistence method of directly-operated stores and franchised stores. The verification of history shows that it is indeed the most scientific.
The bastard himself had already made his decision, but out of respect for Brother Yang, he still talked to him about his thoughts and explained his reasons.
Fate also agrees with this franchise concept, so I made the decision.
New Century's current reputation is limited to the province, especially Lin'an. Su Zelin originally planned to start developing Lin'an franchise stores this semester.
But what he didn't expect was that the first one to come to his door would be the New World.
This is a bit funny.
"Who's here to talk about joining?"
Su Zelin asked casually.
"Their general manager Zhou Rui."
Brother Xiao Yang responded.
Naturally, Zhang Yuanhang meant to join.
However, Mr. Zhang is unwilling to take the lead.
So embarrassing!
Three months ago, the two sides were still rivals. The tall and arrogant man had a mentality of transcending the new century before he opened his business. Now he has to beg to join in in a low voice. He really can't lose face.
"A general manager comes here and wants to talk to us? Mr. Zhang doesn't even have the consciousness to defeat a defeated general!"
Su Zelin smiled: "Mr. Yang, why don't you tell him and we'll think about it first."
Bastards are not incapable of tolerance.
In his previous life, his company also acquired former rivals.
There are no eternal enemies in business.
There are definitely benefits to having New World join, no doubt.
One more store has been added, and the team has grown. Moreover, Zhang Yuanhang's father is somewhat of a figure in Lin'an, so giving him a face and not killing them all is considered a favor, which may be used in the future.
However, you are desperate and still unwilling to show some sincerity. What does this mean?
Since you don’t respect me, why should I respect you!
So Su Zelin planned to hang up Mr. Zhang first and then talk about it.
By the way, kill the last of his energy, so that after joining, you can be obedient and not cause trouble.
Sooner or later, this person will find you again, and it won’t be long.
It had only been a few months since he opened the business and he was so angry that he was so anxious to beg for peace and join the franchise. This shows that he is not a patient and calm person.
"Okay, I understand."
Brother Yang understood what Su Zelin meant as soon as he heard it.
In fact, he originally wanted to handle it this way, but he had to seek Su Zelin's permission first.
If both parties have the same ideas, that would be for the best.
……
In the evening, a dormitory for employees of a certain unit.
To be continued...