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Chapter 188 Dangerous Ideas(1/2)

 Early spring has just arrived, and winter has not yet gone far, so Su Zelin is busy.

The plan for the year lies in spring. If you sow the seeds of hope at this time, you may be able to reap the fruits of Leilei this year.

In this new century, we will break out of Lin'an and become famous throughout Zhejiang Province. There are many things to do, and we cannot stop for a moment.

Compared with continuing to open direct-operated stores, there are three most important plans this year.

First, buy TV ads.

The Internet at the beginning of the 21st century cannot be said to be very developed. Even computers are not fully popular, let alone mobile terminals such as mobile phones.

Today's mobile terminals have no intelligence at all, and they are even more awkward to use to surf the Internet.

The world's first mobile phone that supports wireless Internet access was the Nuojiya 7110. It came out in 1999, but it was of little use.

The small monochrome screen can only display poor text, and you have to go through very complicated settings to connect to the Internet, unlike later generations of mobile phones where you just need to insert a card.

Moreover, the Internet connection is very slow. You have to wait about half a minute before you can connect to the Internet, and you have to wait five or six seconds to browse an ordinary web page.

The browsing experience is extremely poor, and mobile data is extremely expensive.

Therefore, this function of Nuojiya 7110 is almost a decoration, and some business people will use it to receive emails.

In fact, until 2002, more mobile terminals were supported, but no one was too idle to use their mobile phones to surf the Internet.

The Internet, especially mobile terminals, has not yet developed. At present, the most influential media channel is still television. It is still quite cost-effective for TV stations to buy advertisements at this time, with high cost performance.

Many brands have become popular through TV advertisements.

Second, we need to build a new century headquarters.

Now New Century has five directly-operated stores plus one franchise store, totaling six stores, but there is no headquarters yet.

It is unjustifiable that a chain enterprise does not even have a headquarters.

Where do reporters go for interviews?

Any store is obviously inappropriate.

Therefore, it is imperative to establish a headquarters.

The third is to recruit talents. If you want to expand rapidly, your backbone team must also keep up. Especially when opening franchise stores, you must also set up a professional training team.

If any investors plan to join New Century in the future, this team will be fully responsible for inspection, store planning and staff training.

The fourth is the expansion of business scope.

New Century's current business is mainly computers and related digital accessories. In addition, it also has MP3 players and brand after-sales agents. The absolute profit is undoubtedly the distribution of machines.

However, there is another digital product whose profit is also extremely high, hardly inferior to that of computers, and that is mobile phones.

Not only are mobile phones profitable, they can also be updated faster than computers.

If you buy a computer, you may use it for four or five years, and some may even last seven or eight years.

However, no one’s mobile phone can last that long. Even if it is not broken, many people will want to buy it when they see a new model. It is normal for wealthy enthusiasts to change several mobile phones a year.

As for computers, no matter how feverish you are, you won’t get a few computers a year.

Fast replacement and frequent replacement by consumers means that from a long-term perspective, profits will be further improved.

In this era, it is almost always profitable to open a mobile phone store, as long as you open it early and are willing to invest.

In a few years, there will be more and more mobile phone stores and fierce competition, so it will be hard to say.

Then, under the impact of online shopping, the physical mobile phone market will slowly cool down, but even in later generations when profits are greatly compressed, there are still many mobile phone stores, which shows how big the market is.

After all, this product is a necessity. Modern people can live without computers, but they cannot live without mobile phones.

Mobile phone business is not easy to do in colleges and universities. The principle is the same as that of computers.

However, now that the New Century brand has started and gained the trust of consumers, that won’t be a problem.

In fact, Su Zelin had already planned to start a mobile phone business. However, New Century had not yet opened any branches and the computer business had not yet gained a foothold, so of course it had to be postponed.

Su Zelin called Brother Yang and Kang Baohong to a meeting to discuss it.

In fact, the gangster had revealed his plan to the two of them before, but when he said it, Yang Fen and Kang Baohong were still shocked.

Because the pace of these four plans is very tight, almost non-stop, and some are even planned to go hand in hand.

"Is our pace too fast?"

In the manager's office, Yang Fen took a long puff of cigarette, exhaled it from his nostrils, and raised his concerns.

"This is a good era. We must not be slow in doing things. The market direction is changing very quickly. The sooner we can gain a firm foothold, the better!"

Su Zelin took a sip of tea, put down the cup, and said calmly.

He was referring to the impact of the future online shopping boom on physical stores.

Before that tide comes, New Century must expand its camp as soon as possible, make a lot of money, and complete the transformation in time.

However, a certain treasure has not been established yet, and no matter how good the vision is, Brother Yang cannot see this trend.

So Su Zelin could only explain it in a rather mysterious way.

Fortunately, Brother Yang also understands this. The computer market is changing rapidly. In recent years, the competition has become much more intense than before. Only those stores that are bigger and stronger can survive.

He nodded slightly, but then raised another question: "But if this happens, we may not have enough funds."

Small book booth

Although several companies attract money very quickly, like an old hen that keeps laying eggs, it is still not enough to support so many important plans at the same time.

"Then take a loan!"

Su Zelin said without hesitation: "Our New Century operation and financial situation are in good condition. We are a new enterprise with great vigor and unlimited potential. Banks should be happy to lend money, and the loan amount will definitely not be small!"

Brother Yang nodded.

This is indeed a good way to solve financial problems.

Business loans are the most normal thing.

If you do not rely on the power of banks, it will not be easy for any grassroots entrepreneur to become bigger and stronger.

This chapter is not over yet, please click on the next page to continue reading!

"Mr. Su, how much do you plan to borrow?"

Yang Fen said tentatively.

"The more the better, we need to spend money on many places!"

For a reborn person like Su Zelin, as long as he can get money from the bank, he has earned it. He has countless ways to make it several times, ten times, or even a hundred times.

There is absolute confidence in his words.

"Of course, it's not possible to do it step by step or do it steadily, but it will be much slower for us to achieve our goals."

"In my personal opinion, I hope that every city with a university in the province will open our New Century store within this year, and then next year the store will be opened in the entire Jiangsu, Zhejiang and Lu regions!"

"Okay, then lend as much as possible!"

Yang Fen gritted his teeth. He was infected by the gangster's ambition and confidence.

Su Zelin is the major shareholder, and he is the one who takes the biggest risk.

Others are moving forward bravely, but I cannot shrink back.

Besides, next year New Century stores will open in Jiangsu, Zhejiang and Lu regions. If the goal is achieved, what an exciting achievement it will be!

In fact, Brother Yang feels that it is quite remarkable that New Century has become a well-known brand in Zhejiang Province in such a short period of time. After all, it was born not long ago.

Kang Baohong did not dare to speak. He had been observing the meeting since the beginning.

First of all, he is only a senior executive, not a shareholder. Although he can make some suggestions, the decision-making power still lies in the hands of the two bosses.

More importantly, he felt that he really couldn't keep up with Su Zelin's pace.

In his opinion, the current development of New Century is already rapid. Can you believe it is just over six stores a year?

However, Su Zelin seems not satisfied yet.

One year in Lin'an, two years in the province, three years in Jiangsu, Zhejiang and Lu regions, and the fourth year not nationwide?

The boss’s ambition is too terrifying!

However, it’s really exciting!

They just did what they said, and within a few days, the two of them were negotiating with the bank CEO in the name of the company.

Due to the wave of media publicity and hype last year, New Century's popularity in Lin'an has also increased.

The high-quality enterprises named and commended by the Provincial Party Committee's "Zhejiang Daily" came to the door for loans, and New Century's financial and tax status were very good. After the information was submitted, the bank was very happy. It didn't take long for the loan to be applied for and the loan was granted.

A full five million!

With this money, you can do whatever you want.

As a result, Su Zelin became even busier.

So many important plans have to be completed within one year, but you can't just be a hands-off shopkeeper and leave everything to Brother Yang and Kang Baohong. You have to do it yourself.
To be continued...
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