"I owe Mr. Xing a movie ticket" is an internet meme that has been around for a long time.

The reason is very simple. For many people born in the 90s, they grew up watching Xingye's movies. However, when Xingye was at his peak, these people were still children.

In other words, this group of people have probably never gone to the theater to watch his movies, especially those born after 1995. What everyone watches online may still be pirated versions...

This is one of the reasons why this sentence came about.

?????

It’s now 2016, and these children who grew up watching Xingye’s comedies already have a certain amount of spending power, or in other words, they have become the mainstream group of people who watch movies in theaters. This is actually quite scary!

It was precisely for this reason that Cheng Zhu made such a marketing suggestion when he was contacting the film company. In his previous life, he knew how scary this wave of marketing was.

It even caused the movie box office to plummet!

However, natural fermentation must be too slow, and it needs to be fueled! A grand marketing campaign started like this with his help.

Shen Qingning has often seen this sentence in her circle of friends in the past two days. She didn't expect that Cheng Zhu was behind this trend! "But this kind of marketing method may suffer backlash in the future." Shen Qingning He lowered his head and pondered for a while, then spoke.

Hearing this, Cheng Zhu looked at her with admiration and said, "Very good, you have started to think deeply."

Many people's thinking patterns are limited. At first they only think about "whether it is feasible" and do not think deeply about "the disadvantages of the future." This seems to be a very simple truth, but in reality not many people can do it. .

Cheng Zhu continued: "Actually, this marketing method is... to create a god?" Yes, that's right, it is to create a god! A god in the comedy world!

"But once the reputation of one of his future movies collapses, then this wave of marketing backlash will appear." He said. Shen Qingning nodded, saying that he thought so too.

She asked: "Then what you are telling me is what you will plan for later?"

"That's for sure. We need to cooperate with the film side, and I have provided a marketing strategy. The film side always has to give me some feedback, right?" Cheng Zhu smiled. "How to cooperate?" Ning Ning asked.

"Aren't we currently holding a lottery for movie tickets on our official WeChat account? 100 tickets per day." Cheng Zhu said. "Yeah." Shen Qingning nodded.

"I think we should continue to do it in the form of a lottery, but we need to change it. For example, change the copy to: Youcha can help you get XX tickets." Cheng Zhudao. "Besides, what do you think is a better operation?" He said It’s also strange that he is so tempting.

The second-in-command of Youcha has become somewhat accustomed to this pattern.

But in fact, both men and women are naturally more or less strong-willed.

This kind of communication is a bit like cultivating you. In fact, the distinction between [upper] and [lower] is very clear. Shen Qingning was thinking about it for more than ten seconds as if he was doing a problem.

Then, I pointed out something first.

"100 tickets is too few. It's meaningless. It's a bit neither up nor down." Cheng Zhu smiled and nodded, and asked: "Then what do you think the minimum increase is?" "Starting at 1,000 tickets." Shen Qingning replied.

"Well, how many days will this lottery last?" he asked again.

"It can continue to ferment in about a week." Shen Qingning was quite proud. However, Cheng Zhu raised his finger and shook it slightly to express that this would not work.

"Just draw 10,000 cards and only draw them for 24 hours. There is no point in doing it for a week. We must maximize the sensation in the limited time!" He said. "When the time comes, I will ask the film side to cooperate. It will definitely be on the list. Weibo hot search." Cheng Zhu said.

Shen Qingning frowned and thought for a moment, but still had to admit that the other party's arrangement would have a better effect in the end. After they communicated the details, Cheng Zhu said: "Okay, let's do this first."

This actually made Ning Ning slightly stunned.

"You said we were going to have a small meeting, and that's all?" She frowned slightly, pursed her lips tightly subconsciously, and stared at Cheng Zhu with a pair of beautiful eyes. This is not a particularly big matter, and we can just communicate on the phone.

There is no need to watch a movie together and then have a meeting in the car.

This made her start thinking wildly again and her mood became complicated again.

Shen Qingning observed Cheng Zhu's facial expression, wanting to see through his heart.

"Yes." The dog man met her gaze, admitted openly, and said, "Is there a problem?" Shen Qingning turned her head away and stopped looking at him, feeling confused.

She really wanted to open her mouth and say something.

But she and Cheng Zhu have been together for so long, and she knows how mean-spirited this man is. Don't just say: "You're so sentimental!"

The cold girl started the car and looked in the direction of her home. Cheng Zhu's car was still parked in the basement of her home.

Along the way, the two of them were silent again, and only singing flowed in the car.

I have to say that the sound effects of Land Rover are actually very good. The British treasure that comes with Range Rover makes listening to music very enjoyable. But whenever Jay Chou's song is randomly played, Shen Qingning will cut it instantly.

The car drove into the basement of the community, and she cut another song "Trajectory" by Jay Chou. Cheng Zhu then said, "Are Jay Chou's songs so annoying to you now?" The cold girl did not reply, but responded with action.

Because another song "Back to the Past" by Jay Chou was randomly played next, and she listened to the intro for three seconds before switching to the song. Cheng Zhu turned to look at her, but she remained silent.

"Sometimes I really feel like you are mute." He said in a deep voice, then opened the car door, sat back in his car and started to call for a driver. Shen Qingning was left alone in the car, lowering her head slightly, as if Looking at the steering wheel, my eyes were actually a little out of focus.

In fact, a long time has passed, but sometimes she still acts very deliberately in front of Cheng Zhu. She deliberately keeps a distance, deliberately avoids suspicion, and deliberately avoids all topics related to the past.

But this deliberateness actually represents something.

What made her feel the worst was that after she really relaxed and watched the movie today, she was very happy in the second half of the movie. This night, Shen Qingning was distracted frequently.

But early the next morning, she deployed the marketing plan very efficiently.

This Weibo post about drawing 10,000 movie tickets was quickly posted on the official Weibo account of [Youcha].

The lottery mode is consistent with the general lottery routine on Weibo, that is, just like and retweet, and you can participate in the lottery. With a total of 10,000 movie tickets, it feels like the probability of winning is very high!

Suddenly, not long after, the number of retweets and likes exceeded 10,000, and then it continued to skyrocket!

These days, Weibo lottery is still very popular, and it is normal for some lottery activities to have over a million retweets.

Later, Weibo simply created an official lottery system of its own, which can directly conduct lottery to ensure fairness. This activity of Pomelo Tea undoubtedly added a lot of firewood to "I owe Mr. Xing a movie ticket" !

The popularity of this trend is still soaring! "We will return 10,000 copies for everyone!"

These words seem quite domineering!

Cheng Zhu immediately contacted the film company of "Mermaid".

Recently, their marketing campaign has been very fierce, and they are constantly posting celebration posters on Weibo. Whenever the box office exceeds a certain number, posters will be sent out.

And with the movie's box office success, the attention has naturally increased.

Many people think it is likely to break the 2.4 billion box office record of "Monster Hunt"!

To a certain extent, Cheng Zhu's current behavior is actually a bit like riding on the popularity of "Mermaid". Well, he is riding on it!

"If nothing else happens, many people will follow suit and learn from our model to gain popularity." Cheng Zhuxin thought, he felt that all this was foreseeable. But it doesn't matter.

Only he can get the official interaction of "Mermaid". This is the agreement they have made in the past few days!

In the afternoon, the official Weibo of "Mermaid" liked and forwarded Youcha's Weibo.

He also included a text when reposting, expressing his willingness to provide each of these 10,000 lucky users with a pomelo tea milk tea coupon! Of course, this milk tea coupon was definitely not bought by the film studio with their own money, but was actually bought by Cheng Zhu provided.

This is just for them to perform such a play together, so that everyone can increase the popularity together and hit the hot search list together! Shen Qingning looked at the rising popularity and admired Cheng Zhu more and more in her heart.

"I do still have a lot to learn from him in terms of marketing," she thought to herself.

Ten thousand movie tickets plus ten thousand milk tea coupons actually only cost a few hundred thousand yuan in total. But the GG effect and popularity index that hundreds of thousands can bring is quite explosive! Many people in the milk tea industry The friend's scalp felt numb when he saw Cheng Zhu working here!

"Fuck! How come he can enjoy the popularity of "Mermaid" and Xing Ye?"

"Why! The official account of "Mermaid" actually provided 10,000 milk tea coupons to build momentum for him?"

Chen Yue has a keen sense of smell: "It feels like this is a cooperation and a hype! I guess the milk tea coupons were provided by Cheng Zhu himself."

But what she doesn't understand is that "Mermaid" is now in full swing and is the biggest hit during the Spring Festival. The popularity has already exploded. Why is she willing to cooperate with Pomelo Tea's hype?

You know, although Youcha played GG in the movie, he did not give the most sponsorship money. It was even a small amount, and he was only a small sponsor. Sister Yue couldn't understand: "This kind of ridiculous thing Why are you willing to give him wealth?"

This man always comes up with wonderful things in unexpected situations!

A group of friends and businessmen just watched helplessly as entries related to pomelo tea entered the top ten of Weibo's hot search list! You know, it's the Chinese New Year, and many people are extremely idle.

During this period of time, the traffic on social platforms like Weibo is still booming, higher than in the past, and the entry [Mermaid Pomelo Tea] is even more likely to aspire to the top spot!

Chen Yue felt numb immediately, and her admiration for Cheng Zhu could not be greater.

She began to look forward more and more to the new forces milk tea exchange meeting after the new year. She was secretly looking forward to it in her heart, hoping that Cheng Zhu could come in person and attend. "Hundreds of thousands of dollars to make such a big noise!"

"What is the King of Marketing? This is the well-deserved King of Marketing!"

"Those who are engaged in marketing in our company should be dragged out and buried alive!" Madam Dian thought in her heart. - Comparing goods should be thrown away, but comparison between people should be punished!

At night, I really won the first place.

The number of retweets and likes on that Weibo post also exceeded one million before nightfall, which is quite terrifying! Suddenly, it can be said that it is dominating the list!

Cheng Zhu: "Who else!"

However, it was not until eight o'clock in the evening that an unexpected situation occurred that he had not expected. Moreover, there was a trend that it was likely to overtake Pomelo Tea on the hot search list.

There are two entries that have not appeared on Weibo's hot search list for a long time. After 8 o'clock, they quickly climbed up the list! They are: [Cheng Zhu Shen Qing Ning] and [Qing Mei Zhu Ma].

Those secretly taken photos in the cinema were exposed on the entire Internet tonight!...
Chapter completed!