At this time, Mr. Xie Jin has completely entered a state of retirement. His only social activity is to frequently go to Xie Jin Art School to cultivate new blood. And the most famous actor trained by that art school is Fan Xiao

fat.

Therefore, Rong Guang came to visit, and the old man was very happy, and immediately arranged for wine to be served. The old man's drinking capacity was amazing. When he was young, he would drink more than a pound of white wine to rinse his mouth. Now that he is older, he changes to rice wine.

"...Old man, when it comes to "The Opium War", it's not Waterloo at all. Don't blame me for being blunt. What other directors lack is a certain one or a few. You'd better remember to take care of those old friends. I heard that at that time

The crew is all gray-haired, right? Even if you are a god, you can’t pull them all away. You’re too young to be forgiving, and there’s no way to solve that thing!”

Rong Guang was obviously drunk, so he began to discuss the movie "The Opium War". At that time, the investment in this movie was about 100 million, but the box office was only 79 million, and the loss was about 80 million.

It was precisely because of this film's disastrous box office failure that it seemed to have broken the myth of Mr. Xie Jin. It also scared the mainland away from big blockbuster productions. It was not until "Hero" that the blockbuster era of China Entertainment Films truly began.

Mr. Xie Jin was also very sorry. This seemed to be a bit late and unsafe: "Boy, tell me, how should I make a film like this?"

"It's very simple, find a knowledgeable producer! From the beginning, it should be a commercial project. For example, if you take 20% of the shares in Hengdian, you can invest in filming there. Even if the box office fails later, you can make money back just by relying on the shares.

There are also subsidies from the local government, which is to advertise their local tourism. How can they lose money? There are also Three Kingdoms City, Grand View Garden, etc., they can all operate in the same way. Now it’s better, you can bear the box office losses yourself

Instead, Hengdian and Three Kingdoms City have made a fortune?"

"Hehe? You kid!"

"..."

When saying goodbye, the old man happily took a photo with Rong Guang. Another famous scene of Rong Guang's harvest is 1.

However, on the way back to Beijing, Rong Guang was thoughtful. Nowadays, there is really no certainty at all about the mainland box office. The risks of any movie project are quite high.

There is indeed a need for peripheral development, which can effectively reduce risks. Otherwise, a continuous vicious cycle will not attract many investors at all.

Fortunately, those things are still too far away for the time being, and there is no need to worry about them.

After returning to the capital, the crew of "Universal Games" was officially formed. The total investment was 11 million, of which 2 million was the main creative salary and 3 million was tentatively designated as publicity and distribution costs. The actual shooting cost was about 6 million.

The shooting cost of a local comedy like this is actually much lower than that of an action movie. The location locations are only Beijing and Tianjin, plus some studio sets. There is no big scene like a sports meeting. It is not even as good as the future "Crazy Stone"

This kind of comedy movie is basically shot on location. You know, the real shooting cost of "Party A and Party B" may not even be 3 million!

Therefore, these 6 million can indeed be made well-made.

Then came the investment from Beijing Film Studio. The investment in equipment and personnel was discounted by 600,000, and the cash investment was 400,000. The current state-owned studio does not have much money. However, the Beijing Film Studio is quite satisfied with being able to get employees to start work. And in the future, the mainland of the film

Publicity and distribution will be completed by Beijing Film Studio.

As for the approval documents and project approval review, Beijing Film Studio also handled it all by itself. And in this process, there were no obstacles at all. Just seeing the three iron triangles usually gave me some face. As for those "desperately evil" in the plot

?Anyway, it was the last years of the Qing Dynasty, and the great powers had that face. That’s called respecting history and not caring about current affairs?

Then came the foreign investment. Huayi united a group of rich people and invested 1 million. Among them, Huayi had 500,000, and other rich people chipped in the other 500,000. The only requirement was that those rich people also wanted to show up during the fan meeting.

Show your face.

Since "Party A and Party B", Feng Xiaogang has filmed "See You or Separate" this year, and achieved good results of 43 million at the box office. And for next year's Lunar New Year, he is preparing to film "Endless".

Therefore, Huayi's investment this time actually formed a tacit understanding with Xiongbaizhi. The Lunar New Year file belongs to Huayi, and the summer file belongs to Xiongbaizhi. The scheduled release date of "Universal Games" is set for summer vacation.

August 5th.

In addition, China Star invested 2 million. They also obtained the distribution rights for Hong Kong, Macao, Taiwan and Southeast Asia. To be honest, this should be a symbolic investment for the sake of Rongguang. As for the market value of the Iron Triangle, Xiang Shengxiang

Basically, you know nothing.

Hong Kong investors at that time looked down upon mainland actors. They even believed that mainland celebrities were not as good as the third-rate stars from Hong Kong and Taiwan.

However, the situation in the mainland is completely different, and the market response has been quite enthusiastic.

Although the Audio-Technica is a bit outdated, in 1999, apart from "Endless" directed by Feng Xiaogang, the only mainland film that can be said to have a strong creative lineup is "Universal Games". The audience was basically

No choice.

Of course, there is also "Lotus Lantern" in this summer's release. But it is an animated movie. Basically there is no competition.

Therefore, as soon as the news spread, 820,000 yuan of product placement ads were immediately signed, as well as 140,000 yuan of pre-roll ads. The popularity is evident. You know, this is a costume drama, and product placement ads are natural.

Subject to great restrictions.

For this reason, investors from all walks of life were very excited. They decided to hold a grand opening ceremony on February 12, which is the eighth day of the first lunar month of the new year. They also started the whole process of promotional activities for the film and started preheating!

The reason why the announced budget will be as high as 3 million, which has exceeded the total shooting cost of most mainland films, is because of the decision-making involved.

mmp! It’s going to be overwhelming! It’s just going to throw money at it! I really don’t believe it anymore, can’t it open up a box office market? Rong Guang even decided to book Yangma’s advertising space a week before the film was released!

…

Everything is ready now, all we need is the east wind!

Time has slowly come to January 15th.

"Lightning Chase" has also set a schedule. It will be released simultaneously in North America and Hong Kong on January 25, 10 days later.

China Star finally received the final version of "Lightning Chase". However, during the internal preview, Xiang Tai and other senior executives were dumbfounded.

As soon as the preview ended, Xiang Tai hurriedly ordered: "Quick, go call Fifth Brother."

When Xiang Sheng arrived in a hurry, he saw that Xiang Taizao's beauty had turned pale: "Fifth brother, Guangzi has really gone big this time. Come and see, who dares to release such a movie?"
Chapter completed!