If the first half of this year's summer season was a mess, then the second half has become a highly anticipated event.

Since the beginning of the new century, the total box office in the Mainland in 2001 was 890 million, with the box office champion being the Hollywood blockbuster "Pearl Harbor" with a box office of 104 million.

In 2002, the total box office in mainland China was 900 million, and the box office champion was of course Lao Mouzi's "Hero", which took in 248 million.

By 2003, last year, the total box office reached 1 billion, and the box office champion became Feng Xiaogang's "Mobile Phone" with a box office of 53 million.

It should be said that the total box office has not increased significantly every year, and it has maintained such a plateau. It was a little strange last year, there were no blockbuster movies, and the strength was relatively average. Even "Scent of the House" entered the annual list.

Ranking among the top five in the box office list is a bit of a surprise.

However, in 2004, the first year after the amnesty was promulgated, in the first half of this year alone, the total box office in the mainland had reached 710 million!

You know, "House of Flying Daggers" and "Homecoming" are still in the same place. They have both obtained the qualification to postpone their release. "McDull, Pineapple Oil Prince" also gave an unexpected surprise.

In addition, in the second half of the year, there will be three heavyweight films: "Kung Fu" by Xing Ye, "A World Without Thieves" by Feng Xiaogang, and "The Return of the King" from the Lord of the Rings trilogy. In addition, Rong Guang's "Flash Pursuit 3",

It is very likely that the total box office will exceed the 1.5 billion mark, a significant increase of more than 50%!

Regardless of whether it was the policy effect of the amnesty order or some kind of bad luck. Anyway, it was like a chicken blood shot in the Chinese entertainment industry, and everyone was very excited.

However, the total box office has increased significantly, and many people are inevitably greedy. Can it break the record of "Titanic"? It is best to be a domestic movie! Anyway, it can be made in mainland, Hong Kong and Taiwan, but it must be domestically produced anyway

Movie!

There should be no hope for "House of Flying Daggers". It's time to watch "Flash Pursuit 3" next.

…

For film and television projects, publicity and distribution is a very long process.

It is generally divided into three stages:

The first stage is the warm-up stage. The film project is approved and a press conference is held. If the producer knows how to play tricks, sometimes there will be a talent show.

However, things like auditions should not be taken seriously. Under normal circumstances, the boss of the production team has already assigned the main roles. Unless there are special requirements, outsiders will be arranged to audition. Otherwise, it is basically digested internally.

The second stage is the filming period. From time to time, news will come out, hoping to maintain the popularity of the film. Things like being injured during the filming and working hard, scandals, knife inserts... It is basically at this stage. The intensity of publicity

It’s not too big, but it needs to be maintained so that the project doesn’t become cold.

Then there will be a period of silence. On the one hand, there is no need to waste money; on the other hand, the audience will be bored.

By the way, the heat must be controlled well, otherwise it will have the opposite effect. Just like "House of Flying Daggers", there is actually a problem with their publicity, which is somewhat too strong. Therefore, after the release, the audience

Their expectations will be too high, which will lead to disappointment. Therefore, the reputation will plummet.

After the silent period, one month before the film is released, it will be necessary to promote it overwhelmingly. If you feel that the popularity is not enough, you will even arrange lovers on the crew to make the scandal come true. Anyway, it will be a good time to hype it up again when they break up.

Can always maintain heat.

At this time, "Lightning Chase 3" has also entered the third stage - overwhelming publicity!

Of course, it is absolutely impossible for the crew to be lovers, otherwise Koizumi will immediately fall out.

All the main creators started running variety shows. Like Li Bingbing, they went to Mango Channel and tried their best to promote the film. It was impossible for Rong Guang to go to Mango Channel to do games. He still needed to maintain his own style, so he accepted it.

I accepted the invitation and participated in Zhu Jun's "Artistic Life".

…

Zhu Jun is also a top talk show host in China, and his big eyes are very distinctive. If you don't take Zhu Jun's future case into consideration, his smile is indeed very friendly.

"Rong Guang, audience friends have always been curious, what is the reason that made you choose the artistic path of film?"

Rong Guang said cheerfully: "There is no such thing as an artistic path. This is a bit exaggerated. I understand what you mean. People who engage in professional art work are generally nurtured by their families or cultivated by the art school system. Isn't that the case?

?”

"Yes! Do you have any education and training in that area?"

"Absolutely not." Rong Guang confessed, "I loved watching movies when I was a child and dreamed of becoming a big star one day. This is the same as most children. I just took action and came to the capital after graduating from junior high school.

A drifter from the north."

"Is this how you got into the industry?" Zhu Jun asked with interest.

"No!" Rong Guang shook his head and smiled, "Only after I became a Beipiao did I realize that big stars still have to learn acting."

While laughing, Rong Guang explained: "In fact, it is almost impossible to be an actor without receiving professional training. Of course there are exceptions with amazing talents, but obviously, I am definitely not. So I worked part-time,

Studying at the same time is considered part-time work-study!”

"And then you finally found your chance?"

"Haha." Rong Guangle said, "I do have this fantasy every day, hoping that an opportunity will fall from the sky tomorrow. In fact, after drifting in Beijing for several years, I have discovered that this is almost impossible.

I completed the task. So I completely settled down and started to learn various positions on the crew. I thought at the time, it was definitely impossible to become a big star. But I could find a position on the crew, and sometimes I would do the same old job.

There is still hope for supporting roles and the like. If you continue to teach yourself like this, you will be able to become a director when you are forty years old if you have the opportunity."

"Oh? Then why did you suddenly become a director?" Zhu Jun asked with a smile.

"A very accidental opportunity, mainly due to luck. At that time, a student from the Nortel Directing Department found me..."

This is the first time Rong Guang has revealed his "debut" in front of the media. The incident itself is quite dramatic, and Rong Guang's added spice made Zhu Jun and the audience listen with gusto.

When Rong Guang finally told the whole process, Zhu Jun smiled and said: "Rong Guang, have you ever thought about what if it fails?"

"No matter how you fail, it will not be worse than the original result." Rong Guang said, "Of course, it is also possible to fail. Then I will come here again in my forties!"
Chapter completed!