Chapter 17 Mr. Jiang’s Thoughts

Author: Chen Yuyuan

Chapter 17 Mr. Jiang’s Thoughts

ps: This chapter is a bit boring, but I really think his idea is very good.

The most common thing in Granada is its white alleys.

Countless Granada fans in this white alley are waiting for news.

"Have you heard? The new president is Chinese, and he said he hopes Granada can compete in the European war!"

"The vampires of the Bozo family are finally gone, can we finally be rich?"

The fans are rejoicing because they think they will be like Chelsea and Manchester City, growing from a humble small club to a well-known big club.

This idea is beautiful, but the reality is cruel!

On June 14, local time, in Granada, the capital city of Andalusia in southern Spain, Mr. Jiang, the founder and CEO of Double-Edged Sword Sports, and Gino Pozzo, a representative of the Italian Pozzo family, completed an equity handover ceremony.

At a price of 37 million euros, it acquired 98.3% of the shares of Granada Football Club with the same name as the city, officially becoming the new owner of this La Liga club.

At the press conference, facing reporters, Mr. Jiang expressed all his expectations and plans for the Granada Club.

About, why choose Granada.

"It's also a kind of fate. Someone has information about this. I consulted Xiaogua (Pere Guardiola) privately. He has several clubs. Once I chose Granada, it was suitable, so I didn't go there again.

I have communicated with other clubs. Judging whether the fate is reasonable is also based on the needs of both parties at that time."

About, why choose La Liga.

"We first looked at the Premier League, Serie A, and Ligue 1, and finally chose La Liga. There are several reasons. On the one hand, La Liga has a huge room for growth. In the past, La Liga was dominated by Barcelona and Real Madrid. In the past year or two, the pattern has changed.

With some changes, teams like Atletico Madrid, Valencia, and Sevilla can begin to compete with Real Madrid and Barcelona. Second, as long as corresponding investments are made in La Liga, the results will be visible. Except

Real Madrid, Barcelona, ​​Atletico Madrid, Sevilla, etc., other teams are similar. They can reach the level of Villa (Real), and they may also enter the top four. We have seen this rise.

trend.

In addition, the new La Liga TV broadcast rights will start from next season, and the income will suddenly increase a lot. Finally, the Spanish and the Chinese are relatively easy to communicate with. They are free, open, and flexible-minded people, unlike the British.

It is more conservative and rigorous, and the French are more pretentious. Italy is a bit deep, with high debts and a jokey underworld background, which makes us feel that we don’t know what is hidden behind it. Therefore, Serie A football has been declining, and Ligue 1 has already

It surpasses it, whether it is from the business situation or the popularity of the fans. So after much deliberation, La Liga is the first choice."

About the plan of Granada.

"Many large clubs were recommended to us, but we didn't consider them. Instead, we chose a club that matched us. Matching means that we can "hold" it, and our team also needs time to grow, so

We chose a small and medium-sized club like Granada. To be honest, there is no real football management team in China. We will first work with small and medium-sized clubs to develop teams, and then go to large clubs to deepen our knowledge."

"Granada has been carefully managed by the Pozzo family for five years. The overall situation of the club is relatively healthy, including finance, personnel, and team. Unlike other teams in La Liga, in a sense, Granada is not that healthy.

Nada is the one we "hold" as he is relatively healthy and has room for improvement, so in the end we chose him as the first step in our football career."

"We are self-aware. We first go to La Liga to hone ourselves and build our own team. After building it, we will eventually enter the Premier League. Only by taking this step can we use our professionalism and the resonance of football to impress others and influence others.

Others will succeed in the end."

What impact are you referring to?

"For us, the first thing to do in football is to respect scientific laws. You can't produce scientific laws by burning money. For example, children grow up step by step, and the head coach must also build the system step by step. It doesn't mean hiring a

A very good head coach, his results can be improved instantly.

I learned from Pozzo that we must respect local laws. China has Chinese laws, Spain has Spanish laws, and Italy has Italian laws. The culture of each country is different. We must now respect Spanish laws, such as

What the fans think, what the media thinks, what the league thinks, what is the relationship between the league and the team, and what is the playing style of the players on the team.

On these two foundations, our purpose in doing this is to do something for Chinese football, which can eventually feed back to Chinese football. We will also see how Chinese football tried to integrate into world football in the past.

For example, Qian Bao brought Zhang Chengdong over last year because the sponsor had an agreement with the team. If I sponsor you, a Chinese player must come over. After the Chinese players come over, in a sense, they cannot feel at home and cannot play.

There is no environment or team to really help him grow up. From this incident, we feel that if we want to truly support Chinese football, there must be a club under our control. In addition to satisfying the above two laws,

The third is that we need to create an environment that truly belongs to Chinese football.

After we take over Granada, there will be Chinese players. We hope to create a "butler-style service" for the club. First of all, from the general manager of the club to everyone below, there must be ideological support for Chinese football.

The concept of doing something. Secondly, in terms of specific implementation methods, there must be a dedicated team to help them grow, instead of passively growing on their own, from coaching to life, and communicating with other players, so that they have no worries.

We hope to have a blood-forming system in the club, from the first team to the second team to the third team. For example, for the first team, we may pay a slightly higher price to get a player to Granada first. To be honest, Chinese players are not worth that much.

Money, but if we want to get Chinese players out now, it will cost so much. The value of the Chinese Super League is so high, so we have no choice but to pay this money. From the perspective of the future, we must first have a Chinese player come over.

This is like a key. If this player wants to go to the first team, he may not necessarily play the main role at the beginning. He can slowly work his way up from the bench.

But we can’t spend this money all the time, so starting from this season, we will put 3 to 6 people in the second and third tier teams, in the age group of 16 to 20 years old. They pass the second and third tier teams

Maybe in the next season, a player will play in the game. In addition, we may soon have a Chinese club of our own. The club has some very good players, and many players can be rented there without spending so much money.

There is a price to pay to do this. In the near future, Granada’s scouting system will come over to evaluate the corresponding players. Our original intention of acquiring the club is that on the one hand, we believe that football can make money, and on the other hand, we hope to find out who belongs to Chinese football.

My own path."

Do you think this path can be successful?

"I'm not sure if I can succeed, but at least I did it. In China, if there is a Chinese player in our system and he does succeed, it can provide another path for the development of Chinese football and give Chinese football

More confidence, and more players are willing to come to our system, including some small players to develop with us, then it is possible for us to contribute at least two international players to Chinese football in the future. This is a real contribution to China from a competitive perspective.

Football contributes.

From a commercial point of view, Chinese football is in urgent need of a leader. Similar to Yao Ming in basketball, a heroic figure is needed to lead Chinese football to develop with greater confidence, so we also strive to use some branding methods of operation.

, to operate this person, many things cannot be done passively, we must actively create an environment. We are from marketing background, and we leave the professional competitive level to the team in Spain. Professional technology is the core. On this basis, we will provide

Brand-style packaging method.”

Is the Chinese player you are talking about CHEN? Will Granada fans recognize it?

"Whether Granada fans and media will recognize it depends on what we present to them. We represent the Chinese market. If Chinese players go over, then the whole of China will pay attention to this team, which will give the city of Granada

Other industries have had a big impact."

Warm reminder, it’s semi-empty!
Chapter completed!