Welcome party?

What kind of party does it require me to perform in person?

Just be an audience member and applaud in the audience to give you face, but if you really want to go on stage, that's not impossible.

At an additional 20% off the market price and a commercial performance remuneration of 2 million, can any leader from the Nortel school pay it for me?!

This was Gao Yun's first thought, but it was fleeting. It shouldn't, it shouldn't, it was too arrogant. How could he say that he was also a member of the students and was still a freshman!

"No teacher has contacted me about the New Year's Party. I probably won't be participating in the performance. I'm too busy and don't have time to rehearse the show."

Zhang Zifeng: "(Disappointed) Oh oh."

Then Gao Yun put the matter behind him, chatted with Zhang Zifeng for a few words, and went to bed to rest.

According to Nortel's freshmen process, the first step is to report to school - arrange dormitories - opening meeting - military training - and finally, join clubs on a voluntary basis. The literary and artistic clubs will lead the freshmen to rehearse some small programs.

Select a few of the best arrangements to perform at the welcome party.

Of course, it is not excluded to participate in the show as an individual, but it must be very good.

Because Gao Yun was filming "The Trilogy of the Gods", Wu Ershan asked him for a long leave. He hadn't even completed the first step of enrolling in school, so Lao Xu had to handle the formalities. Therefore, it was unlikely that he would act in the show.

Yeah, I don’t have enough time, so it’s more like being a spectator.

…

In early September, Shen Bowen hired more than 20 mid-level technical backbones and managers from the two major short video platforms Douyin and Kuaishou to work at Yunxiao.

Yun lamented that Old Shen was indeed very generous.

Poaching is normal. In the Internet industry, technicians and executives change jobs at various companies, wandering between ABC companies. This is a very common thing. This is prohibited by peers. As long as they are willing to pay liquidated damages, the two

There will be no problem if the company negotiates.

However, poaching people is relatively rare in ByteDance. This company is known as the "Poaching Maniac". There is no top domestic company such as BTA that he does not poach. Every now and then, you can see news that a certain executive has switched to ByteDance. Among them

Baidu is in the worst position. Vice presidents, executive directors, chief architects and other senior executives have all been poached. Even foreign technology giants, such as Facebook, Google, etc., have also had hundreds of employees poached by ByteDance, including

Including several senior executives.

In the most exaggerated case, Byte poached Disney’s top executive in charge of international markets and video business.

The main reason why ByteDance is so ruthless in poaching people is that it is developing too fast. It is a small horse and a big cart, with a lot of business and too few employees, only 40,000. It has no time to keep up. Companies at the same level have basically ten employees.

Ten thousand, so it is natural to invest a lot of financial resources in human costs, poach people with salaries that are 50% or even 100% higher than the market price, and recruit massively all over the world.

If we only talk about the number of recruitments, ByteDance should be considered the most aggressive company currently.

When people in the headhunting circle evaluate Bytedance, they say: It is difficult to recruit people from Bytedance because Bytedance’s salary is much higher than the industry average.

Therefore, after this group of employees joined the Yunxiao Video Department, their salaries were also very high, a level higher than that of employees of the same level. Fortunately, the project progressed very quickly, and the money spent was relatively worthwhile.

In the days before the start of school, Gao Yun will be at Yunxiao Company every day, spending most of his time at work, reading and studying, thinking about management, and discussing the future development and operation of Yunxiao with senior executives.

The current number of employees in Yunxiao reaches 1,000, and the recruitment speed has gradually slowed down, but it is still expanding its recruitment, not only R&D positions, but also sales, teaching and research, human resources, strategy, finance, legal... and other positions.

At the current stage, in addition to the research and development tasks, Yunxiao's most important task is to invite celebrities in the cultural world, authoritative professors of various disciplines, famous teachers of different educational stages and types, and even more rigorous science popularization, book interpretation, etc.

Media settled in.

Yunxiao internally refers to these people as teachers. This is a real teacher, not an entertainment star or a ***... The candidates invited have been carefully reviewed and do not have relevant professional qualifications or years of experience in related fields.

Will not be invited.

The main purpose of inviting these people to join the platform as the first batch is to establish the scientific, educational and cultural attributes of the platform, and secondly to attract traffic.

Short video platforms such as Kuaishou and Douyin spent some money to invite many entertainment stars to join them in the early stage of development. They also sponsored many variety shows. The main purpose was to attract traffic and attract fans of those stars to download.

Registration is secondly to establish the entertainment attributes of the platform.

Yunxiao short video is on the contrary, traffic is second, and content is king.

Starting from centralization, we focus on product positioning and focus on a few head users, that is, these writers, screenwriters, authoritative professors, lecturers, teachers, and even KOL, self-media... Focus the product traffic mainly on these users, and adopt strong

Operational driven.

These core users can produce high-quality and scarce short video content, which can attract a large number of ordinary users, thereby driving the rapid growth of the entire product. The content they create can allow ordinary users to watch, learn and have fun from it. If the user is interested in what the author is engaged in,

If you have questions in a certain field, you can also interact with the author for paid or unpaid Q&A.

When the number of fans of a certain author increases, the video playback volume is very popular, and the content is particularly high-quality, you can also make a growth video or a series of videos, transfer them to the Yunxiao online education platform, and adopt the form of paid viewing. Each viewer will pay a few cents or a few dollars.

, coupled with the sales of related products, such as paper and electronic books, generate profits for the short video platform outside of advertising channels...

Thanks to Fang Yun's connections, the invitation to be a 'teacher' went smoothly at first, but gradually came to a standstill. The main reason was that the Yunxiao short video platform had not yet come out, and people did not know what kind of software it was and could not trust it.

But without these people joining the platform in the early days of its establishment, Yunxiao could not develop, so it fell into an endless loop. There is no good way to do this, and the company has already had countermeasures, such as the old method used in the early days of Weibo's launch, which was to open a conditional exchange.

Resources, payment, gifts, employee development and invitation for performance appraisal and incentives...

In the final analysis, it is a win-win situation. Each side needs the other, the platform needs content, the 'teachers' need influence, and fans need to monetize. This matter gradually opened up.

At a time when the company's development is in full swing, at the same time, Shen Bowen brought a piece of news that I don't know whether it is good or bad, that is, ByteDance and the companies behind several other video platforms are paying attention to Yunxiao.

Originally, Yunxiao's three projects were all kept in a state of high internal confidentiality. Gao Yun did not say anything on the self-media and had never been leaked. However, on the one hand, the matter of inviting resident 'teachers' caused quite a stir; Poaching people from other video platforms has aroused suspicion.

Therefore, these giants paid a little attention, and some of them inquired about the information through Shen Bowen, wanting to know what Yunxiao was doing. Didn't they want to use the reputation of "Yunxiao" and Li Min to provide online education? Why, do it again? Short video?

I can only ask out of curiosity, that’s all. After all, Yunxiao doesn’t even have a product on the market, so why should I care?

Even if the number of users exceeds tens of millions, he is still a younger brother in the eyes of giants like them, which easily have 700 to 800 million users. The reason why they can turn a blind eye is just because the founder behind Yunxiao is relatively well-established, Gao Yun Shen Qiongxiao is the first to bear the brunt, followed by Shen Fang and his wife, who seem to be very successful?

Yunxiao's board of directors felt a sense of crisis. They always felt that the giants' unintentional glances were full of murderous intent. On the same day, a senior management meeting was held to discuss product positioning and marketing plans as well as the completion progress of the project.

Speed ​​is not important, and there is no need to rush the work. What is important is that once a product is launched, it must have some irreplaceable core and competitive barriers. Otherwise, if the product is launched in a hurry and is imitated by those giants, it will only die faster.

The executives expressed headaches about this and held eight meetings in one day. In the end, they decided that they could only work hard on product design and content guidance, so as to make users think that Yunxiao short video platform is just like the glamorous jade products of other short video platforms. Those spiritual opium are different. If you look at us, you will be high. If you look at us, you will not waste time. If you look at us, you will learn something. If you look at us, you will be entertained and educated. Suitable for all ages, whether students of all levels or entering the university. All adults in society should be killed!

It is necessary to create the uniqueness of Yunxiao short videos and create a chain of contempt for video APPs.

Those who watch P site despise those who watch B site; those who watch B site despise those who watch Douyin; those who watch Douyin despise those who watch Meipai; those who watch Meipai despise those who watch Kuaishou; those who watch Kuaishou despise those who watch Huoshan ; Those who look at the volcano despise those who look at WeiShi; those who look at WeiShi despise those who look at P Station...

In the end, users who watch Yunxiao will despise everything!

Too many ambitions are lost in the sky, and the years of life are invaded.

All leisure in the universe is divided into tasks, and high in the sky is a bosom friend.

As long as you look at Yunxiao, we are good friends! Everyone who looks at Yunxiao is a close friend!

Anyway, it’s about skillfully using the skills of a certain Yunxiao founder—pretending!

Put your personality up, create good content, and that's it, there will always be people who buy it.

However, these tedious official duties have nothing to do with being a king in the world for the time being.

The future Internet giant Yunxiao Education Technology, the upstart Yunqi Film and Television in the current film and television industry, and the current No. 1 self-media industry Yunqi We Media, the chairman Gao of these three companies is going to school!

In the early morning of early autumn in mid-September, the capital was sunny and sunny, with a temperature of 26 degrees, which was very pleasant.

Wearing jeans and a white T-shirt, Gao Yun happily sat in his Maybach and headed to Nortel School, singing a song in his heart.

"The sun is shining in the sky and the flowers are smiling at me~"

"The little bird said early, early, early~"

"Why are you carrying your little schoolbag~"

After singing this, Gao Yun seemed to remember something. He looked around in the car and saw that the other seat was empty. He was immediately dumbfounded.

Hey, I don’t think I brought my schoolbag?!

Damn it!

Gao Yun panicked for a moment, then opened the small refrigerator in the Maybach, took out half a bottle of 1982 Lafite, poured a little bit of it, took a sip of wine, calmed down and thought about countermeasures.

Recently, he gave up the habit of drinking tea. For no other reason than Gao found that within half a month of drinking tea, he had stains on his teeth! It was brown, which hurt his teeth, so he rushed to the hospital.

After washing it off, he changed the tea to red wine and drank half a cup every day, which had no effect on his fitness.

Well, you didn’t bring your schoolbag on the first day of school? It’s not a big problem!

"Old Chen, look ahead to see if there is a stationery store. If there is one, stop the car and buy me a schoolbag, and some notebooks and pens."

"Uh, okay, boss!"

Not long after, Gao Yun rubbed his brand new schoolbag, drank the red wine in his glass, and continued humming.

"I want to go to school~I won't be late every day~"

"Love learning and love working~ When you grow up, you must make contributions to the people~~"

…

Nortel School of Performing Arts, in the teacher's office.

"Didn't I tell you to arrive early?!!"

Xu Jinglei looked at Gao Yun standing in front of her, and was not angry with this personal disciple and younger brother: "It's already 7:30, and the first class is about to begin!"

Huh? Hasn’t this started yet?

Gao Yun still has a strong sense of time. In view of the traffic conditions in the capital, the eight o'clock class started from home at around six o'clock. He traveled 30 kilometers and arrived at the school gate on time after seven o'clock. He felt that there was no problem.
To be continued...