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Chapter 281 Follow-up Influence(1/2)

Nortel, Office of the Student Union President.

"Brother Yun, what a big explosion!"

Zhou Tian's face was full of excitement, and he took a document and slapped it on the table: "I just received the news that more than a dozen companies from various industries such as the Internet, food, beverages, clothing and mobile phones want the exclusive title of "Student Union" in the first quarter.

, ranging from 50 million to 300 million. There are also more than 20 other sponsorships and special advertisements, ranging from 8 million to 30 million!"

Variety shows mainly rely on advertising sponsors to make profits, and the profits from authorized peripheral products are negligible. And advertising is divided into many types. Among them, the more representative ones, which pay more, are exclusive naming, designated products and special contracts.

.There are also some miscellaneous things; official partners, designated products, recommended apps, designated cars, special support... and other confusing names.

The sponsor spends the most money and must appear simultaneously with the program or event. The audience can see or hear the program the most times among all businesses, and it is also ranked first. According to the requirements of the business, most of the time the sponsor will also

To enjoy industry exclusivity.

Designated products and special offers may appear at the beginning or end of the film, or be mentioned by the host. They will be seen and heard by the audience less often, and they will be paid less.

At present, if a variety show can obtain an exclusive title of 200 million yuan, the standard of 30 million yuan is not much. Basically, it is the treatment of many top variety show sequels, which will only be achieved in the second or third season.

For example, the sixth season of the once particularly popular national variety show "Running Brothers" had a naming fee of 610 million and a special contract of 210 million...

"Extreme Challenge 3" has a naming fee of 400 million yuan, a special contract of 100 million yuan, designated products of 60 million yuan, and countless joint sponsorships...

There are also comedy variety shows that play a leading role. "Happy Comedian 3" has an exclusive title of 300 million, a special contract of 60 million, and a designated product of 40 million...

"Longing for Life 4" has a title of 300 million, with 1 chief partner: 68 million, 2 official partners: 50 million...

"Our "Student Union" program may have set a record!"

Zhou Tiandao: "The industry has never offered such a high price to a non-continuation variety show. My analysis should be that our previous programs have never received advertising. This time we launched a new program, the quality is very high, and the response

Good, these companies are retaliating by raising prices."

"By the way, Nortel should also be a factor. After all, they are half of the film and television industry. With so many star students and resources, they should also be among their considerations."

"Moreover, there are several TV stations that want to buy the exclusive broadcast rights. A certain Mango TV station bid the highest, 50 million, but it may need to be deleted."

Gao Yun hummed and didn't look at the documents. He sat in front of the computer and read the news related to the "Student Union".

Now the second episode of the program, 'Interview (Part 2)', has also been released? The recruitment interviews for the student union are completely over. Candidates have been selected for positions such as deputy ministers and ministers. The assessment interviews of the presidium are about to be held? The popularity of the program has also increased.

New high...

All we can say is that "Nortel - Student Union" really exploded, a big explosion, a big explosion.

In addition to ordinary netizens, many people involved in the film and television industry also stood up to express their opinions, including many celebrities and famous directors who took the opportunity of an interview to comment.

Jiang Wen: "The program is very good. Nortel is very good. Gao Yun is very good... Also, during the interview, he quoted two lines from my movie. One of them is: 'Be an honest person and act seriously.'

One sentence: 'To do great things, you still need to engage in art.' When will I pay the royalties? If not, let him vote for two of my films. I've been very busy lately."

Are you thinking about shit?

Gao Yun laughed it off after reading it? Then he went to whoring for free? How about it?

Besides, what's wrong with quoting two lines? What's the matter of cultural people? What's the point of talking about money? Is it vulgar? It's vulgar...

Ning Hao: "The golden monkey rises with great force, and Yu Yu clears the air. Is Nortel great? The producers are interested."

Wu Ershan: "I talked to Ayun a few days ago. He talked to me about the idea of ​​this program? I also came up with some ideas and assigned an editor to go there. It's really a big surprise to watch it now. I have time.

I also want to go back to my alma mater and co-produce a few episodes with the students."

Wu Jing: "I watch it every issue. I go to Gao Yun's house every day to have some exercise. Haha, I work out in his gym. Another day, I also go to the Nortel campus for a walk and review the university.

Atmosphere.”

Chen Ge: "I think "Student Union" is very good. As a person who doesn't watch variety shows very much, I watched it three times at home yesterday. The theme of the show is very innovative and bold, and the shooting method is also very unique. It is the first of its kind.

It was shot using a movie technique. Although it is very immature, the language of the lens is very interesting and inspiring..."

"The most important thing is that the theme of the program is thought-provoking, and some of the questions asked in the interview are on point. This is what we filmmakers should know and understand. Some actors nowadays lack awe for movies and their professionalism is worrying. The audience has no respect for movies like this.

There is also a lack of sufficient understanding of this art. As a film school, Nortel should really carry this banner, educate students on campus, industry insiders and outside audiences, and guide its popularization. Chairman Gao Yun can produce such a program,

The merit is not small, I support it so much!”

Lao Chen may have watched his son Xiao Chen join the association. He performed well during the interview, and now he keeps praising him.

In addition to personal praise for the program, many media also have many positive comments about it, including authoritative official media.

Communist Youth League: ""Nortel-Student Union"; it is important to have good looks but also "acting value". The Nortel Student Union implements the party's education policy and advocates a good study style and school spirit. It should be our country's model student union."

Xinhua News Agency: "Nortel; Use light and sound to capture the beauty of the passage of time."

People's Daily: ""Nortel - Student Union"; be a human being first, then act. Focus on acting skills and call for purity."

China Youth Daily: "Promoting self-cultivation as a professional belief is related to the future of China's film and television industry. Nortel is using a variety show to make positive changes to the various chaos in the domestic film and television industry."

I'm embarrassed to brag...

Gao Yun moved the screen to show Zhou Tian: "Collect some news, broadcast data, program audience distribution... and then talk to those companies. I think we can increase the advertising costs by 30%."

"And you have to tell them that our program is basically one episode per week, one season per semester, and one season has about twenty episodes, which is twice as long as an ordinary variety show. Of course, the advertising costs are also higher."

Zhou Tianxiao said that there was no problem, and then asked: "Then the TV station buys the broadcast rights, shall we sell it?"

Gao Yun said: "I can sell it, but it has to be delayed for a few days. It cannot delay the promotion of Yunxiao short videos, and my psychological price is 80 million. Our program has just started, it is just an interview, and the main course has not been served yet. This

You can wait and talk to them first before taking a look."

"clear!"

Gao Yun estimates that the profit of "Nortel-Student Union" in the first quarter will be around one billion.

The profitability is not as good as "Running Brothers" and "Extreme Challenge", but it is comparable to "Longing for Life". It is definitely a top variety show.

Among them, Nortel played a big role. Without the technical reserves of these professors and students, and the star resource promotion behind the school, the program would not be so detailed, and it would not be developed to the current level.

As for the popularity of the program, the Nortel school really didn't expect it. On the one hand, they were overjoyed, but on the other hand, they regretted that the contract they signed had less components.

When they talked about this project, they didn't take it seriously. They just thought about the hidden benefits that the broadcast of the program would bring to Nortel. They never expected that there would be such a big profit. Therefore, Gao Yun kept the share very low.

, only 30%, and the contract is not for one season of the show, but for life, and it will be the same dividend after 100 seasons...

Looking at it now, this is not proportional to Nortel's contribution. After all, the school provides people, technology, and resources for promotion. Although you Gaoyun also contributed a lot, this program would not have been possible without you, but you can't get 70%.

Is the whole school working for you?

You stinky capitalist! You brought this to school!

The school leaders are very dissatisfied with this. They think that the biggest culprit in the shady college is the man named Gao. It is too awesome to flip one's hands to make the clouds and turn one's hands to make the rain.

The leaders secretly held several small meetings to denounce Gao Yun and discuss how to change the contract, increase the share of profits, and preferably gain some say in the program.

But it’s hard to say this clearly. The leaders also want to be ashamed. The contract was clearly written in black and white. Now that the show has become popular and you can make a lot of money, you want to renege on the contract?

What kind of behavior is that? Typical villain behavior, shameless behavior.

Besides, what should I do if it affects the cooperation between the two parties? Seeing that the show is in full swing, isn't it intentional to be hostile to others and affect the relationship?

If the negotiation breaks down and Gao Yun is irritated, he quits the job and resigns as student union president, and can just be a student and concentrate on his studies, or drop out of school altogether and let Nortel run the show himself. The future of "Student Union" is not bright, and he will continue to do so.

If you spread the word about Nortel's dishonesty to the outside world, the problem will be huge...then Nortel will completely become a shady institute, and the people of the whole country will be embarrassed.

Therefore, these words can only imply that in recent days, in addition to praising Gao Yun for his good work, several school leaders have also praised him several times.

But they were all dealt with by Mr. Gao with a smile and Tai Chi, but the matter has not been resolved for a long time...

"Busy now?"

While Gao Yun was talking to Zhou Tian, ​​President Hu Feng came to the student union president's office, smiling with his hands behind his back.

Why did Gao Yun think that he had bad intentions? He looked like a weasel giving New Year greetings to a rooster. He thought to himself that he was not here to give me an ultimatum...

"Tian'er, let Jiang Panqiu come in and pour tea!"

Gao Yun greeted him with a gesture: "Use the tea set and tea leaves I brought, the best kind."

"okay!"

Zhou Tian is very willing to stay away from this place of right and wrong. He doesn't want to hear about the PY transaction between Gao Yun and Nortel for fear of being silenced.

With sharp eyes, Hu Feng patted Gao Yun's paw that wanted to shake hands, picked up the documents on his desk and read them. When he saw the investment conditions above, he took a deep breath.

“Tmall’s exclusive title is 300 million?”

"Little money! You sit down."

The tea set is a teapot with black colored bamboo and magpie patterns from the Kangxi period of the Qing Dynasty. The whole body is snow-white, with several black bamboos gradually turning into emerald green, and colorful magpies landing on the branches, with lively eyes.

The imitation is also worth seven figures. The original is on display in the Capital Museum, and the price is endless.

Tea is the best among oolong teas. The tea king Sai light-flavored Tieguanyin was auctioned for 600,000 yuan per gram in the past few years. Now it has dropped to 100,000 yuan per gram.

Luxurious, extravagant.

"Principal Hu, please use tea."

Hu Feng read the document for a long time before slowly putting it down. He looked up and saw Jiang Panqiu's graceful back walking out in high heels. He picked up the tea cup and took a sip of tea: "Will the presidium interview start in the afternoon?"

"Yes, there is still half an hour."

"Are there any good candidates?"
To be continued...
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