During the lunch banquet after signing the contract, Gao Yun used martial arts and chivalry as an introduction and continued to talk with Dana White and Ma Xiaofei about the future image positioning of UFC and how to shape the cultural value of the brand.

As the second largest shareholder, he just made a small suggestion to the CEO to improve his trash talk, and Dana White shirks it like this. If he refuses to implement it, what will happen in the future? So what's the point of him investing in UFC?

Therefore, he must push this matter forward and expand the results. Not only must Dana White be willing to do this, but he must also transform the UFC in all aspects according to his wishes.

Therefore, Mr. Gao decided to fire. He must fire. There are two purposes. First, let Dana Bai clearly understand one thing: you, an old boy, are just a worker now. Even if you carry forward UFC and MMA and take great credit,

That's a working man too! Don't be so shameless about taking credit!

Second, you have to express your attitude to WME-IMG Group. I, Gao Yun, am not here to be a publicity machine for you and give away money. I want the right to speak in UFC!

However, he has just joined the UFC board of directors. In terms of qualifications, abilities, management of MMA events, etc., he seems to be inferior to founder Dana White. To achieve this, what he says must be well-founded and proven.

Value, let the people of WME-IMG Group understand that they have a clear strategic plan and longer-term and more feasible measures for UFC. They are a very nice partner and should fully respect their opinions. After that, the two major shareholders let Bai Da

Be obedient and work hard...

Gao Yun simply ate a little and spoke in a very leisurely tone, as if he was chatting at home: "Unyielding fighting is the only way to win, and the ultimate meaning of fighting is not for self-defense, killing, hurting others, nor is it for bullying the weak.

Just express yourself faithfully and express the desire to change deep in your soul

Strong self-esteem. This does not include swearing. He is so sharp that he can talk about talk shows. The two athletes behaved like street hooligans and shrews at the media conference before the game. Some people have poor acting skills and have to attack their opponents against their will for the sake of profit.

Frankly speaking, no matter how I look at it, I think this is ridiculous..."

"What's even more serious is that a certain top UFC fighter insulted his opponent's family before the game, made geographical attacks, smashed cars and injured people, humiliated his opponent's national beliefs and other provocative behaviors. This led to an extremely bad fight after the game.

The melee involved part of the audience, two contestants, and the coaching teams of both contestants... This kind of shoddy marketing has made teenagers in American neighborhoods learn to curse!"

"Hmm~"

Ma Xiaofei pondered: "Although the match between Xiaoying and Zuipao made a lot of money, it did have some negative effects."

Is WME-IMG Group satisfied with Dana White? Satisfied. Because the CEO has done a very competent job and has indeed brought huge benefits... But Dana White is really arbitrary. Sometimes, with his contribution to the UFC, he even

The words of WME-IMG's senior management are not worth mentioning, so the people from WME-IMG have been trying to beat him for a day or two. At this time, the second shareholder put forward better development suggestions, which was a good use of the topic.

No, Ma Xiaofei asked the secretary next to him, and turned on the recorder to record.

Dana Bai frowned and couldn't care less about eating. The fact was there and he couldn't argue with it.

Gao Yun did not give him time to react, and continued: "I still remember Dana, your answer to the media after this game, you said that mutual insults are part of this competition, and mutual insults have been common since the establishment of the UFC.

Something..."

"I really can't imagine that today in the 21st century, there are still people who publicly say dirty words like "X your mother" in front of the media, and deliberately fight off the field to gain popularity. It's shameful! Let athletes from other sports look at UFC athletes.

He gained popularity by directly cursing people. He used to be full of swear words and could not speak like a normal person unless he said "fug". He became a star and earned a lot of dollars. Countless teenagers imitated his swear words and found it very cool.

cool?"

"Dana, have you ever considered this? Looking at any sports in the world, basketball, football, baseball, ice hockey... they have never seen such a dirty mouth as a UFC fighting star; what will they think? What will they think?

The quality of these athletes is far inferior to that of homeless people or even drug dealers in Brooklyn, New York!"

"Business! This is business, and WWE is also full of swear words..."

Dana White wanted to give an example to defend himself, but Gao Yun interrupted: "WWE is a performance, is UFC a performance? It is a real fighting event. And what I just said has nothing to do with fighting itself or the development of fighting technology.

It's just the UFC's usual bad hype.

. Human beings have never seen any competition where people shouting "X your mother!" in English before the game can be hyped to 600 million US dollars, but UFC and Mayweather did it. Of course, as a shareholder, I

, this is a huge profit, Dana, you did a good job..."

Gao Yun talked about some of the shortcomings of the UFC, and after indirectly criticizing Dana White for his incompetence, he softened his tone and began to praise: "Dana, in the first twenty years of the UFC, with your efforts, MMA was recognized as a century-old

One of the fastest growing sports, UFC has also expanded rapidly, from

It has developed from obscurity to a well-known sports league in the world. It has become a venue for individuality and freedom of spirit... You have done very well, and there is absolutely no one in the world who can do better than you. But times have changed, and every company has different needs.

Each stage of development needs to complete different tasks.”

"UFC now has 1.1 billion viewers worldwide, 570 million users in Asia, 100 million online fans in Asia, and more than 30 million fans in China. It has reached a certain size. So we must improve the image of its players and the UFC events themselves.

A comprehensive strategic transformation, Dana, you made the rules more scientific

, has been recognized by the law and the public, and has done a good job. But now, if UFC wants to continue to develop, it must complete more difficult tasks. Pure personality and free spirit on the field are not enough to support it. We must improve the MMA

The style of this sport and UFC events gives it a unique culture and corresponding philosophy."

"We should let people's eyes fall on a UFC fighter for the first time and know that he is not just a fighter, but a martial artist!"

“Knowledge will give you power, but character respect. (Knowledge will give you power, but character respect.)

"What fighting people need is a great personality and a noble soul. When we act with strong emotions and sportsmanship, it will bring us lifelong friends. We have the same goals, we have the same world, and we share

The same dream...it will become a bond of mutual respect and friendship between fighting enthusiasts and martial artists."

"The career of a combat athlete is so short. It can only last for more than 20 years and fight hundreds of games. I sighed: Youth is like the sunshine between the fingers, and it turns into smoke on the ears of rice in a blink of an eye... We at UFC want our athletes to make every effort

Everyone is like Mr. Bruce Lee. Even if he has retired, even if his body dies, his spirit will last forever. Let us pass on our fighting philosophy, philosophy of life, and attitude towards life like a fighter, and let the art of fighting affect the world instead of those dirty words.

!”

“You could be the greatest, you be the best, Be truth seekers, do it for your pride. (You could be the greatest, you be the best, Be truth seekers, do it for your pride.)

"

Gao Yun's professional-level English skills are 82%. He quoted classics, spoke brilliantly, and spoke endlessly. He said a lot of profound and philosophical words, which made Bai Dana and Ma Xiaofei fascinated and confused.

Did the UFC have these concepts before? There really wasn't, or it wasn't clear. There were only two slogans. The first one was: "There Are No Rules!" ("There are no rules here!"), and the second one was;

"As Real As It Gets" ("What you see is real!").

UFC, the Ultimate Fighting Championship, is currently the world's top and largest professional MMA (mixed martial arts) event. It was born in November 1983. The first competition was held in Denver, USA, and the competition arena was the iconic Octagonal cage.

.

The original purpose of this competition was very simple, to provide a unified competitive platform for fighters of different martial arts schools under open rules, so as to produce the ultimate champion.

To put it bluntly, those who practice karate, jujitsu, boxing, sumo wrestling, kickboxing, fighting, Muay Thai, wrestling, martial arts... Anyway, there are countless people in the world.

There are all kinds of strange martial arts schools, and the practitioners of each school believe that their own martial arts is the strongest, the most profound, and the most capable. So someone organized this fighting competition to see which martial arts school can win the championship.

The original founders of the UFC did not think so long-term. Originally they only planned to hold one session and it would be over once the results were reached, but due to the high level of attention, it continued.

At the time of UFC, the slogan and purpose of this event was: "There Are No Rules!" ("There are no rules here!")

Because the organizers wanted to better demonstrate the fighting skills of various martial arts schools, ensure fair competition and simulate reality, they almost did not set any complicated rules. It was a true no-rules and unlimited fighting. No gloves, no protection.

Measures: Hair grabbing, crotch attacks, back of the head and other vital parts are allowed. There is even no weight limit. There are only two rules: one is no eye penetration, and the other is no biting.

There is no rest and no time limit during the game. It is not over until one party is unable to resist or voluntarily admits defeat.

In other words, a 70-kg athlete can compete on the same stage as a 100-kg or even 200-kg athlete. According to most people's understanding, this should be a life-and-death fight within the scope of unarmed combat. If this is still a flashy ring competition, then

It's just nitpicking.

The result is that the U.S. courts do not provide legal protection for any mma athletes, mass protests, U.S. television stations ban the broadcast, local competitions are banned, few states allow it to be held, the competition venues are very hidden, and a group of people hide here and there for fear of being discovered.

Almost all major national athletic commissions are unwilling to recognize the legality of mixed martial arts.

By the end of the 20th century, due to the pressure of public opinion caused by excessive violence and the economic pressure caused by poor management, the event fell into a trough and was overwhelmed by Japan's PRIDE and K-1 events. Until 2002, when UFC was on the verge of bankruptcy, Baidu

When Dana learned that Semaphore Entertainment Group, the parent company of UFC, planned to sell UFC, he persuaded his old friends Lorenzo Fertitta (Lorea) and the two brothers to acquire UFC, while he bought 10% of the shares and served as president.

After Dana White took over, the UFC continued to establish and improve its rules, and gradually developed to what it is today. If it had stuck to those rules, this event, or the sport of MMA, would not have reached what it is today.

The core idea of ​​modern combat sports is to become a stronger self, rather than to damage the opponent to the greatest extent.

There Are No Rules!” (“There are no rules here!”) This slogan or purpose is obviously wrong.

Rules have always been to protect the weak and restrict the strong. Only with rules can it be popularized. Only after it becomes a mass movement can technological progress be made. UFC rules do prevent a small number of technologies from being used, but at the same time they promote

Most technologies develop rapidly. Therefore, overall, the advantages far outweigh the disadvantages.

Think about what would happen if the UFC, or indeed all fighting events in the world, lifted competition rule restrictions again?

First, a group of sensible athletes quit the competition. What remained was a group of brainless desperadoes, most of whom died or were permanently disabled after participating.

Soon, no one will participate in UFC competitions anymore. Because there are no competitions, mixed martial arts players have switched careers to other fighting competitions. But they will find that other fighting competitions have also canceled the rules! No one is competing anymore.

Therefore, in order to prevent the loss of martial arts, the remaining martial artists began to train apprentices. However, the apprentices also suffered heavy casualties due to irregular training. So they had to ban actual combat training. From then on, the technology stopped progressing, and the apprentices were no longer allowed to engage in actual combat.

There is no practical experience either.

Mixed martial arts finally turned into dance. The punches and kicks looked great, but no one could fight at all. But in order to keep their jobs, they all claimed that they could fight and performed many magic tricks. For example, the chest was broken by a big stone, and the old lady pushed the strong man.

Some people even claim that mixed martial arts can cure diseases, and there is also the mysterious inner power of qigong, the small universe chakra...

So the first thing Dana White did when he took over the UFC was to change "There Are No Rules!" ("There are no rules here!") to "As Real As It Gets" ("Everything you see is real!"

"), which means that mixed martial arts is very close to actual combat situations and is permitted by law. It strictly controls players' drug use and personal sponsor contracts, reshaping the entire brand image of UFC into a professional, rigorous, and consistent with public values.

Look.

"But now that the phrase 'As Real As It Gets' is used as the UFC's slogan, it is obviously not appropriate and the pattern is a bit small."

Gao Yun saw that both of them were confused by his talk, and he guessed that the time had come to compete for the right to speak. He thought for a moment and asked, "What do you think of my next sentence?"
Chapter completed!