In the past few months of casting for "The Hidden Corner", the progress bar of Ding Zhi's other "side mission" has also been quietly advancing.

That is "Heartbeat Signal" currently being held in Pengcheng, South Guangdong.

The filming location of "The Hidden Corner" is located in Jiangcheng, in the southwest of southern Guangdong.

So in the past few months, Ding Zhi has been working in these two places continuously, and it is a mess.

Fortunately, the two places belong to the same province of Southern Guangdong, so the distance is not too far. The flight only takes about 50 minutes.

At this time, the most tedious and difficult casting process in the early preparations for "The Hidden Corner" has come to an end, and some problems have arisen in that aspect of "Heartbeat Signal".

In fact, the current domestic variety shows have gone through a blowout period of a large number of reality shows. At its peak, one phenomenal variety show was enough to create a digital front-line event.

Now, a few years later, a large part of the audience has fallen into aesthetic fatigue, so much so that the ratings of many reality shows have also fallen into a weak state and have never regained their original glory.

This forces many practitioners to seek innovation and change from all angles.

Therefore, after the explosion of competitive variety shows a few years ago, slow variety shows began to become popular. After this time, slow variety shows became saturated, and development-based talent show variety shows, closely related to Ding Zhi’s predecessor, became popular.

Or else, just like the saying that fashion goes through reincarnation, the audience's demand for entertainment sometimes goes through reincarnation as well.

The popularity of the "Super Girl" talent show in the next few years of the millennium kicked off the first year of the talent show, and more than ten years later it set off a trend among a new generation of young viewers.

As for "Heartbeat Signal" created by Ding Zhi and Li Xiuyuan, its core is actually derived from "dating programs".

But obviously, the behavior of "knocking on CP" has always been enduring in our tradition, ranging from the romantic affairs of officials and nobles to the flirtations between the widow of the king of the village next door and Chen Ergou, the head of our village.

People talk about it.

The plan proposed by Ding Zhi and Li Xiuyuan is actually very interesting, both in terms of its brand-new form and its core.

Otherwise, do you really think that Peach TV's Chen Ke is the one who was taken advantage of? As soon as the halo of the protagonist Ding Zhi is revealed, people will bow to him.

However, Chen Ke from Peach TV has a sharp vision, but others may not have the same vision.

Peach TV is now the only challenger that can challenge the four major platforms that have become the upper reaches of the food chain. It also has the behemoth Goose Factory behind it. Every move he makes will actually be spied on, analyzed, and studied by many people.

.

Since last year, it has launched a "high-quality theater" to benchmark the foreign Netflix model, and vigorously supports various self-made variety shows on the platform. This is only a part of the Goose Factory system from platform to layout of entertainment.

"Peeping" has had a good start and has begun to show results, but Peach TV has never been outstanding in terms of variety shows.

Naturally, the action of a slow variety variety show like the upcoming "Heartbeat Signal" cannot be hidden from people in the industry.

However, people in the industry are generally not very optimistic about this new variety show.

——"Dating variety show? Isn't it the same old thing? This kind of variety show is too limited."

——"I thought that Pitao, who had a good start in dramas, would also have a brilliant performance in variety shows. This operation is very confusing."

——"In fact, Peach should also consider this aspect. After all, producing a hit drama requires strength, but it also relies on luck, but the development of a platform cannot rely on luck! Although this kind of dating variety show is old-fashioned,

But people with a fixed audience cannot understand their plan to be steady and steady.”

——"But the most fatal thing isn't that their director is an unknown person? It is said that he was an UP host of Station B before, and before that he was an internet celebrity who debuted in a variety show, a producer and producer of Peach TV.

The chief planner must be so short of talent that he just found someone so casually."

——"Tsk, tsk, tsk, I don't understand."

——"If it's a celebrity love show, it might still be interesting. Amateurs? Hang!"

In fact, preparations for the variety show "Heartbeat Signal" have come to an end.

Under the plan formulated by Ding Zhi, the amateur guests were still intensively selected, which truly confirmed the standard of "screening to the last second" required by Ding Zhi.

On the other side, the invitation list for the celebrity observation group is almost complete.

Compared with other variety shows that have to reduce production costs and invite big-name stars, the star guest lineup of "Heartbeat Signal" seems much shabby.

Among the five members of the observation team, one is a married second-tier actor named Zhu Chen. He has good acting skills and is well-known, but has little "traffic".

An actress named Zhang Qi doesn't have many representative works, but the most talked-about thing so far is her ability to "choose" scumbag men, and she almost always hits the mark.

There are also two traffic idols, one male and one female, who came from the talent show.

And a psychologist named Jiang Yu.

These five people formed the so-called celebrity observation group.

The role of this observation group is actually a trap within a trap within a trap.

The celebrities are having sex, and the audience is watching the celebrities have sex while doing it. This is completely different from previous dating programs.

However, with the industry generally speaking negatively about it, it did not have no impact on this variety show.

...

...

"Hasn't it been settled this time?"

Ding Zhi, who had just finished casting the three "bad kids" in "The Hidden Corner" in Jiangcheng, appeared in Pengcheng again. Although the flight was only about an hour, the traveling back and forth still made Ding Zhi feel a little nervous.

Showing fatigue.

"Many businesses have shrunk again."

Li Xiuyuan said helplessly at this time.

The industry's lack of optimism made the preparations for "Heartbeat Signal" very difficult, and some of the sponsorships that had been negotiated before were affected.

"Where's the title?"

"The naming rights are good, because DK Wedding Ring matches our program very well, and their person in charge is relatively young, so they are quite confident in our program, but those sponsorships and special contracts are relatively difficult.

"

"What do you mean?"

"They said they were willing to take risks, but they needed us to make concessions on the sponsorship fee."

Li Xiuyuan has put a lot of effort into this program in the past six months. He even has a much deeper affection for this program than the planner Ding Zhi.

So he is actually very confident about this show, but the bad press from the industry and the predatory behavior of sponsors will affect his mentality to some extent.

"Otherwise, Azhi..."

There was some hesitation on Li Xiuyuan's face, and he was obviously really thinking about whether to take a step back.

Although this program is a "self-produced variety show", it was prepared through a cooperative model between Ding Zhi's registered Jiuyao Media and Taobao Pictures.

Different from "The Hidden Corner", in the variety show "Heartbeat Signal", Ding Zhi actually has more leadership, and accordingly his investment is greater.

In the absence of sponsors, the biggest risk bearer is actually Ding Zhi.

"Do you believe this variety show can be popular?"

Ding Zhi interrupted Li Xiuyuan and asked.

"Absolutely, both in form and core..."

"Okay, you know, I know, there is no need to explain these to me. Since you believe it, then reject them all!"

"What?"

"Since these advertisers are not willing to invest money obediently, then we will simply leave it empty. If we want hundreds of thousands, we will occupy the advertising space of our program and pick up the missed ones."

"Those who want to pick up the slack and take advantage of the fire are so lucky! We can 'recruit as we sow'. When we become popular, some of them will regret it!"
Chapter completed!